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The fruit pulp market in India is estimated to grow at a CAGR of 7.96% between 2022 and 2027. The size of the market is forecast to increase by USD 151.3 million. The growth of the market depends on several factors, including rising urbanization and changing consumer lifestyles, an increase in demand for processed fruits, and a strong distribution network.
This report extensively covers market segmentation by type (mango, strawberry, apple, guava, and others), and application (food and beverage). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Rising urbanization and changing consumer lifestyles are notably driving market growth, although factors such as fluctuations in raw material costs may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising urbanization and changing consumer lifestyles are notably driving the market growth. India is becoming more urbanized. The annual household disposable income per person is an indicator of urbanization. As a result, over the past 20 years, there has been a significant change in consumers' lifestyles and eating habits. This shift has been fueled by urbanization and consumerism, which has resulted in a sharp increase in the consumption of fruit pulp and other healthy products.
Urbanization growth has raised disposable incomes and raised living standards. But because of poor eating practices, busy lifestyles have led to deteriorating health conditions and lifestyle disorders. The working population base, therefore, seeks high-vitamin products like fruit juices made from fruit pulp that are convenient and easy to consume. The increase in the demand for healthy life leads consumers to opt for healthy products such as fruit pulp-based juices, milkshakes, baby food, and yogurts. Thus, such factors will drive the growth of the fruit pulp market in India during the forecast period.
The expansion of the organized retail landscape is an emerging trend in the market. The country is witnessing the increasing presence of supermarkets, hypermarkets, and specialty stores. The retail landscape expansion has increased the availability and visibility of fruit pulp products in India through various distribution formats. Fruit pulp products are primarily sold by large and organized retailers. Hence, the market players in the country heavily rely on such retailers for the limited shelf space in these large, organized retail stores.
As consumers have hectic lifestyles and busy work schedules they focus on metrics like convenience and value for money. Organized retailers provide both by stocking a wide assortment of products under a single roof. Thus, the change in consumer shopping patterns has further increased the importance of organized retailers for market players, which will positively impact the growth of the fruit pulp market in India during the forecast period.
The fluctuation in raw material costs is a major challenge impeding the market. Due to the growing gap between supply and demand, the price of raw materials has increased significantly in recent years. Any increase in the cost of raw materials, such as fruits, additives, and others, drives up production costs while eroding vendor profit margins.
Fruits, flavored goods, and other raw materials are constantly changing and going up in price. The export of fruits, flavored goods, and other additives presents production and logistical difficulties that are impeding the market's expansion. The raw materials used to make fruit pulp will become spoiled in extremely cold or hot temperatures during shipping. As a result, these raw materials are priced at the crossroads of supply and demand, while special characteristics of wheat, maize, vegetable oil, flavored materials, and others, such as age, time, and shelf life, have an impact on their pricing. Such factors are expected to hamper the growth of the fruit pulp market in India growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Fruit Pulp Market in India Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ABC Fruits - The company focuses on manufacturing, supplying, and exporting fruit pulps and concentrates. The key offerings of the company include fruit pulp such as banana pulp and red papaya pulp.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the mango segment will be significant during the forecast period. Mango pulp is obtained from fresh mangoes. It can be used to prepare syrups, juices, and various other products. It has a texture, sweetness, and aroma. Furthermore, it helps prevent premature wrinkling of the skin and boosts the body's immunity.
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The mango segment was valued at USD 85.02 million in 2017 and continued to grow until 2021. Mango pulp is commonly used in a variety of food and beverage applications, such as preparing juices, jellies, milkshakes, ice creams, candies, cakes, mocktails, cocktails, and baby food. Moreover, it has high iron content, vitamin A, potassium, and vitamin C. It provides a remedy to health conditions such as anemia, reduces the risk of hypertension, supports vision and strengthens eye health, and also boosts the immunity system. As a result, several vendors are significantly using organic mangoes, which are harvested without the usage of fertilizers and pesticides, to manufacture mango pulp. Therefore, several health benefits and increasing usage of mango pulp in various food and beverage products are propelling the demand for mango pulp, thereby contributing to the growth of the market during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the fruit pulp market in India as a part of the global packaged foods and meats under the global food products segment of the global food, beverage, and tobacco market. The global packaged foods and meats market covers manufacturers or food processing vendors that are involved in food processing to eliminate microorganisms and extend shelf life. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Fruit Pulp Market In India Scope |
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Report Coverage |
Details |
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Page number |
124 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 7.96% |
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Market growth 2023-2027 |
USD 151.3 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
7.35 |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
ABC Fruits, Aditi Foods (India) Pvt. Ltd., Dreamland Agrofresh Products, Ghousia Food Products Pvt. Ltd., Madhur Food Park, MANCO FOODS, Manuj Enterprises, Mysore Fruit Products Pvt. Ltd., Paradise Juice Pvt Ltd, Patidar Agro and Food Products, Peony Food Products, Royal Foodstuffs Pvt. Ltd., S N R Foods India Pvt. Ltd., Shimla Hills (SHOP Ltd.), Srini Food Park (Pvt) Ltd., Suyog Food Products, TMN International, Varun Agro Processing Foods Pvt. Ltd., Vision Agro Foods, and Zain Natural Agro India Pvt. Ltd. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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