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The fruit pulp market size in India is forecast to increase by USD 165.5 million, at a CAGR of 8.09% between 2023 and 2028. The fruit pulp market is experiencing significant growth, driven by several key factors. Urbanization and evolving consumer lifestyles are primary catalysts, leading to a surge in demand for convenient and healthy food options. Processed fruits, including pulp, are increasingly preferred due to their extended shelf life and ease of use. A robust distribution network is essential to ensure the timely delivery of these products to meet the growing consumer demand. Additionally, the rise in health consciousness and the increasing popularity of functional foods are further boosting the market growth. Overall, these factors are fueling the expansion of the fruit pulp market, making it an attractive investment opportunity for businesses.
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Consumer lifestyle choices increasingly prioritize healthy foods and beverages such as organic fruit juices and fruit smoothies for their nutritional benefits. Promotions often highlight fresh fruits, desserts, and jams or marmalades as part of a balanced diet rich in essential nutrients like calcium and zinc. These choices support overall well-being, contributing to stress release and boosting the immune system. Specifically, diets high in calcium aid in osteoporosis prevention, while zinc intake contributes to hypertension reduction and asthma prevention. Emphasizing these nutritional aspects in consumer choices reflects a growing awareness of health benefits beyond mere sustenance, influencing preferences toward products that promote both taste and wellness.
Rising urbanization and changing consumer lifestyles are notably driving the market growth. India is becoming more urbanized. The annual household disposable income per person is an indicator of urbanization. As a result, over the past 20 years, there has been a significant change in consumers' lifestyles and eating habits. This shift has been fueled by urbanization and consumerism, which has resulted in a sharp increase in the consumption of fruit pulp and other healthy products.
Moreover, urbanization growth has raised disposable incomes and raised living standards. But because of poor eating practices, busy lifestyles have led to deteriorating health conditions and lifestyle disorders. The working population base, therefore, seeks high-vitamin products like fruit juices made from fruit pulp that are convenient and easy to consume. The increase in the demand for healthy life leads consumers to opt for healthy products such as fruit pulp-based juices, milkshakes, baby food, and yogurts. Thus, such factors will drive the growth of the fruit pulp market in India during the forecast period.
The expansion of the organized retail landscape is an emerging trend in the market. The country is witnessing the increasing presence of supermarkets, hypermarkets, and specialty stores. The retail landscape expansion has increased the availability and visibility of fruit pulp products in India through various distribution formats. Fruit pulp products are primarily sold by large and organized retailers. Hence, the market players in the country heavily rely on such retailers for the limited shelf space in these large, organized retail stores.
Moreover, as consumers have hectic lifestyles and busy work schedules they focus on metrics like convenience and value for money. Organized retailers provide both by stocking a wide assortment of products under a single roof. Thus, the change in consumer shopping patterns has further increased the importance of organized retailers for market players, which will positively impact the growth of the fruit pulp market in India during the forecast period.
The fluctuation in raw material costs is a major challenge impeding the market. Due to the growing gap between supply and demand, the price of raw materials has increased significantly in recent years. Any increase in the cost of raw materials, such as fruits, additives, and others, drives up production costs while eroding vendor profit margins. Fruits, flavored goods, and other raw materials are constantly changing and going up in price.
However, the export of fruits, flavored goods, and other additives presents production and logistical difficulties that are impeding the market's expansion. The raw materials used to make fruit pulp will become spoiled in extremely cold or hot temperatures during shipping. As a result, these raw materials are priced at the crossroads of supply and demand, while special characteristics of wheat, maize, vegetable oil, flavored materials, and others, such as age, time, and shelf life, have an impact on their pricing. Such factors are expected to hamper the growth of the fruit pulp market in India growth during the forecast period.
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Fruit Pulp Market in India Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
ABC Fruits - The company focuses on manufacturing, supplying, and exporting fruit pulps and concentrates. The key offerings of the company include fruit pulp such as banana pulp and red papaya pulp.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the mango segment will be significant during the forecast period. Mango pulp is obtained from fresh mangoes. It can be used to prepare syrups, juices, and various other products. It has a texture, sweetness, and aroma. Furthermore, it helps prevent premature wrinkling of the skin and boosts the body's immunity.
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The mango segment was valued at USD 90.70 million in 2018. Mango pulp is commonly used in a variety of food and beverage applications, such as preparing juices, jellies, milkshakes, ice creams, candies, cakes, mocktails, cocktails, and baby food. Moreover, it has high iron content, vitamin A, potassium, and vitamin C. It provides a remedy to health conditions such as anemia, reduces the risk of hypertension, supports vision and strengthens eye health, and also boosts the immunity system. As a result, several vendors are significantly using organic mangoes, which are harvested without the usage of fertilizers and pesticides, to manufacture mango pulp. Therefore, several health benefits and increasing usage of mango pulp in various food and beverage products are propelling the demand for mango pulp, thereby contributing to the growth of the market during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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2. Papaya Market Analysis APAC, Middle East and Africa, South America, North America, Europe - Mexico, India, Indonesia, Dominican Republic, Brazil - Size and Forecast
3. Durian Fruit Market Analysis APAC, North America, Europe, Middle East and Africa, South America - China, Vietnam, Hong Kong, Singapore, Malaysia - Size and Forecast
The market for fruit-based products thrives on advancements in infrastructure and storage facilities, crucial for maintaining freshness and meeting quality control standards under stringent food safety regulations. These products play pivotal roles in promoting health benefits such as diabetes prevention, heart disease prevention, and liver disorder prevention due to their use of natural and organic raw materials rather than artificial flavoring. Applications like cake fillings benefit from efficient management of transportation costs and storage costs while ensuring color enhancement and taste enhancement for consumer appeal. With online distribution and offline distribution channels expanding, managing juice concentrates and selecting the right fruit type are critical in optimizing supply chain management for timely delivery and customer satisfaction.
Market Scope |
|
Report Coverage |
Details |
Page number |
127 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
Market growth 2024-2028 |
USD 165.5 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.32 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
ABC Fruits, Aditi Foods (India) Pvt. Ltd., Dreamland Agrofresh Products, Ghousia Food Products Pvt. Ltd., Madhur Food Park, MANCO FOODS, Manuj Enterprises, Mysore Fruit Products Pvt. Ltd., Paradise Juice Pvt Ltd, Patidar Agro and Food Products, Peony Food Products, Royal Foodstuffs Pvt. Ltd., S N R Foods India Pvt. Ltd., Shimla Hills (SHOP Ltd.), Srini Food Park (Pvt) Ltd., Suyog Food Products, TMN International, Varun Agro Processing Foods Pvt. Ltd., Vision Agro Foods, and Zain Natural Agro India Pvt. Ltd. |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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