1 Executive Summary
- 1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market by Geography
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Distribution Channel
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning
2 Technavio Analysis
- 2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- 2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
- 2.3 Factors of disruption
- Overview on factors of disruption
- 2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
3 Market Landscape
- 3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
- 3.2 Market characteristics
- Market characteristics analysis
4 Market Sizing
- 4.1 Market definition
- Offerings of companies included in the market definition
- 4.2 Market segment analysis
- 4.4 Market outlook: Forecast for 2023-2028
- Chart on Global - Market size and forecast 2023-2028 ($ million)
- Data Table on Global - Market size and forecast 2023-2028 ($ million)
- Chart on Global Market: Year-over-year growth 2023-2028 (%)
- Data Table on Global Market: Year-over-year growth 2023-2028 (%)
5 Historic Market Size
- 5.1 Global Ginger Ale Market 2018 - 2022
- Historic Market Size - Data Table on Global Ginger Ale Market 2018 - 2022 ($ million)
- 5.2 Type segment analysis 2018 - 2022
- Historic Market Size - Type Segment 2018 - 2022 ($ million)
- 5.3 Distribution Channel segment analysis 2018 - 2022
- Historic Market Size - Distribution Channel Segment 2018 - 2022 ($ million)
- 5.4 Geography segment analysis 2018 - 2022
- Historic Market Size - Geography Segment 2018 - 2022 ($ million)
- 5.5 Country segment analysis 2018 - 2022
- Historic Market Size - Country Segment 2018 - 2022 ($ million)
6 Qualitative Analysis
- 6.1 Impact of AI on the global ginger ale market
7 Five Forces Analysis
- 7.1 Five forces summary
- Five forces analysis - Comparison between 2023 and 2028
- 7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2023 and 2028
- 7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2023 and 2028
- 7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2023 and 2028
- 7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2023 and 2028
- 7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2023 and 2028
- 7.7 Market condition
- Chart on Market condition - Five forces 2023 and 2028
8 Market Segmentation by Type
- 8.1 Market segments
- Chart on Type - Market share (2023-2028) (%)
- Data Table on Type - Market share (2023-2028) (%)
- 8.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
- 8.3 Dry ginger ale - Market size and forecast (2023-2028)
- Chart on Dry ginger ale - Market size and forecast (2023-2028) ($ million)
- Data Table on Dry ginger ale - Market size and forecast (2023-2028) ($ million)
- Chart on Dry ginger ale - Year-over-year growth (2023-2028) (%)
- Data Table on Dry ginger ale - Year-over-year growth (2023-2028) (%)
- 8.4 Golden ginger ale - Market size and forecast (2023-2028)
- Chart on Golden ginger ale - Market size and forecast (2023-2028) ($ million)
- Data Table on Golden ginger ale - Market size and forecast (2023-2028) ($ million)
- Chart on Golden ginger ale - Year-over-year growth (2023-2028) (%)
- Data Table on Golden ginger ale - Year-over-year growth (2023-2028) (%)
- 8.5 Market opportunity by Type
- Market opportunity by Type ($ million)
- Data Table on Market opportunity by Type ($ million)
9 Market Segmentation by Distribution Channel
- 9.1 Market segments
- Chart on Distribution Channel - Market share (2023-2028) (%)
- Data Table on Distribution Channel - Market share (2023-2028) (%)
- 9.2 Comparison by Distribution Channel
- Chart on Comparison by Distribution Channel
- Data Table on Comparison by Distribution Channel
- 9.3 Offline - Market size and forecast (2023-2028)
- Chart on Offline - Market size and forecast (2023-2028) ($ million)
- Data Table on Offline - Market size and forecast (2023-2028) ($ million)
- Chart on Offline - Year-over-year growth (2023-2028) (%)
- Data Table on Offline - Year-over-year growth (2023-2028) (%)
- 9.4 Online - Market size and forecast (2023-2028)
- Chart on Online - Market size and forecast (2023-2028) ($ million)
- Data Table on Online - Market size and forecast (2023-2028) ($ million)
- Chart on Online - Year-over-year growth (2023-2028) (%)
- Data Table on Online - Year-over-year growth (2023-2028) (%)
- 9.5 Market opportunity by Distribution Channel
- Market opportunity by Distribution Channel ($ million)
- Data Table on Market opportunity by Distribution Channel ($ million)
10 Market Segmentation by Packaging
- 10.1 Market segments
- Chart on Packaging - Market share (2023-2028) (%)
- Data Table on Packaging - Market share (2023-2028) (%)
- 10.2 Comparison by Packaging
- Chart on Comparison by Packaging
- Data Table on Comparison by Packaging
- 10.3 Bottles - Market size and forecast (2023-2028)
- Chart on Bottles - Market size and forecast (2023-2028) ($ million)
- Data Table on Bottles - Market size and forecast (2023-2028) ($ million)
- Chart on Bottles - Year-over-year growth (2023-2028) (%)
- Data Table on Bottles - Year-over-year growth (2023-2028) (%)
- 10.4 Cans - Market size and forecast (2023-2028)
- Chart on Cans - Market size and forecast (2023-2028) ($ million)
- Data Table on Cans - Market size and forecast (2023-2028) ($ million)
- Chart on Cans - Year-over-year growth (2023-2028) (%)
- Data Table on Cans - Year-over-year growth (2023-2028) (%)
- 10.5 Kegs - Market size and forecast (2023-2028)
- Chart on Kegs - Market size and forecast (2023-2028) ($ million)
- Data Table on Kegs - Market size and forecast (2023-2028) ($ million)
- Chart on Kegs - Year-over-year growth (2023-2028) (%)
- Data Table on Kegs - Year-over-year growth (2023-2028) (%)
- 10.6 Market opportunity by Packaging
- Market opportunity by Packaging ($ million)
- Data Table on Market opportunity by Packaging ($ million)
11 Market Segmentation by End-User
- 11.1 Market segments
- Chart on End-User - Market share (2023-2028) (%)
- Data Table on End-User - Market share (2023-2028) (%)
- 11.2 Comparison by End-User
- Chart on Comparison by End-User
- Data Table on Comparison by End-User
- 11.3 Retail Consumers - Market size and forecast (2023-2028)
- Chart on Retail Consumers - Market size and forecast (2023-2028) ($ million)
- Data Table on Retail Consumers - Market size and forecast (2023-2028) ($ million)
- Chart on Retail Consumers - Year-over-year growth (2023-2028) (%)
- Data Table on Retail Consumers - Year-over-year growth (2023-2028) (%)
- 11.4 Foodservice Industry - Market size and forecast (2023-2028)
- Chart on Foodservice Industry - Market size and forecast (2023-2028) ($ million)
- Data Table on Foodservice Industry - Market size and forecast (2023-2028) ($ million)
- Chart on Foodservice Industry - Year-over-year growth (2023-2028) (%)
- Data Table on Foodservice Industry - Year-over-year growth (2023-2028) (%)
- 11.5 Beverage Manufacturers - Market size and forecast (2023-2028)
- Chart on Beverage Manufacturers - Market size and forecast (2023-2028) ($ million)
- Data Table on Beverage Manufacturers - Market size and forecast (2023-2028) ($ million)
- Chart on Beverage Manufacturers - Year-over-year growth (2023-2028) (%)
- Data Table on Beverage Manufacturers - Year-over-year growth (2023-2028) (%)
- 11.6 Market opportunity by End-User
- Market opportunity by End-User ($ million)
- Data Table on Market opportunity by End-User ($ million)
12 Customer Landscape
- 12.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
13 Geographic Landscape
- 13.1 Geographic segmentation
- Chart on Market share by geography 2023-2028 (%)
- Data Table on Market share by geography 2023-2028 (%)
- 13.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
- 13.3 North America - Market size and forecast 2023-2028
- Chart on North America - Market size and forecast 2023-2028 ($ million)
- Data Table on North America - Market size and forecast 2023-2028 ($ million)
- Chart on North America - Year-over-year growth 2023-2028 (%)
- Data Table on North America - Year-over-year growth 2023-2028 (%)
- 13.4 Europe - Market size and forecast 2023-2028
- Chart on Europe - Market size and forecast 2023-2028 ($ million)
- Data Table on Europe - Market size and forecast 2023-2028 ($ million)
- Chart on Europe - Year-over-year growth 2023-2028 (%)
- Data Table on Europe - Year-over-year growth 2023-2028 (%)
- 13.5 APAC - Market size and forecast 2023-2028
- Chart on APAC - Market size and forecast 2023-2028 ($ million)
- Data Table on APAC - Market size and forecast 2023-2028 ($ million)
- Chart on APAC - Year-over-year growth 2023-2028 (%)
- Data Table on APAC - Year-over-year growth 2023-2028 (%)
- 13.6 South America - Market size and forecast 2023-2028
- Chart on South America - Market size and forecast 2023-2028 ($ million)
- Data Table on South America - Market size and forecast 2023-2028 ($ million)
- Chart on South America - Year-over-year growth 2023-2028 (%)
- Data Table on South America - Year-over-year growth 2023-2028 (%)
- 13.7 Middle East and Africa - Market size and forecast 2023-2028
- Chart on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on Middle East and Africa - Market size and forecast 2023-2028 ($ million)
- Chart on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2023-2028 (%)
- 13.8 US - Market size and forecast 2023-2028
- Chart on US - Market size and forecast 2023-2028 ($ million)
- Data Table on US - Market size and forecast 2023-2028 ($ million)
- Chart on US - Year-over-year growth 2023-2028 (%)
- Data Table on US - Year-over-year growth 2023-2028 (%)
- 13.9 Canada - Market size and forecast 2023-2028
- Chart on Canada - Market size and forecast 2023-2028 ($ million)
- Data Table on Canada - Market size and forecast 2023-2028 ($ million)
- Chart on Canada - Year-over-year growth 2023-2028 (%)
- Data Table on Canada - Year-over-year growth 2023-2028 (%)
- 13.10 UK - Market size and forecast 2023-2028
- Chart on UK - Market size and forecast 2023-2028 ($ million)
- Data Table on UK - Market size and forecast 2023-2028 ($ million)
- Chart on UK - Year-over-year growth 2023-2028 (%)
- Data Table on UK - Year-over-year growth 2023-2028 (%)
- 13.11 Germany - Market size and forecast 2023-2028
- Chart on Germany - Market size and forecast 2023-2028 ($ million)
- Data Table on Germany - Market size and forecast 2023-2028 ($ million)
- Chart on Germany - Year-over-year growth 2023-2028 (%)
- Data Table on Germany - Year-over-year growth 2023-2028 (%)
- 13.12 Japan - Market size and forecast 2023-2028
- Chart on Japan - Market size and forecast 2023-2028 ($ million)
- Data Table on Japan - Market size and forecast 2023-2028 ($ million)
- Chart on Japan - Year-over-year growth 2023-2028 (%)
- Data Table on Japan - Year-over-year growth 2023-2028 (%)
- 13.13 Australia - Market size and forecast 2023-2028
- Chart on Australia - Market size and forecast 2023-2028 ($ million)
- Data Table on Australia - Market size and forecast 2023-2028 ($ million)
- Chart on Australia - Year-over-year growth 2023-2028 (%)
- Data Table on Australia - Year-over-year growth 2023-2028 (%)
- 13.14 France - Market size and forecast 2023-2028
- Chart on France - Market size and forecast 2023-2028 ($ million)
- Data Table on France - Market size and forecast 2023-2028 ($ million)
- Chart on France - Year-over-year growth 2023-2028 (%)
- Data Table on France - Year-over-year growth 2023-2028 (%)
- 13.15 India - Market size and forecast 2023-2028
- Chart on India - Market size and forecast 2023-2028 ($ million)
- Data Table on India - Market size and forecast 2023-2028 ($ million)
- Chart on India - Year-over-year growth 2023-2028 (%)
- Data Table on India - Year-over-year growth 2023-2028 (%)
- 13.16 Brazil - Market size and forecast 2023-2028
- Chart on Brazil - Market size and forecast 2023-2028 ($ million)
- Data Table on Brazil - Market size and forecast 2023-2028 ($ million)
- Chart on Brazil - Year-over-year growth 2023-2028 (%)
- Data Table on Brazil - Year-over-year growth 2023-2028 (%)
- 13.17 South Africa - Market size and forecast 2023-2028
- Chart on South Africa - Market size and forecast 2023-2028 ($ million)
- Data Table on South Africa - Market size and forecast 2023-2028 ($ million)
- Chart on South Africa - Year-over-year growth 2023-2028 (%)
- Data Table on South Africa - Year-over-year growth 2023-2028 (%)
- 13.18 Market opportunity by geography
- Market opportunity by geography ($ million)
- Data Tables on Market opportunity by geography ($ million)
- 13.19 US - Market size and forecast (2023-2028)
- Chart on US - Market size and forecast (2023-2028) ($ million)
- Data Table on US - Market size and forecast (2023-2028) ($ million)
- Chart on US - Year-over-year growth (2023-2028) (%)
- Data Table on US - Year-over-year growth (2023-2028) (%)
- 13.20 China - Market size and forecast (2023-2028)
- Chart on China - Market size and forecast (2023-2028) ($ million)
- Data Table on China - Market size and forecast (2023-2028) ($ million)
- Chart on China - Year-over-year growth (2023-2028) (%)
- Data Table on China - Year-over-year growth (2023-2028) (%)
- 13.21 UAE - Market size and forecast (2023-2028)
- Chart on UAE - Market size and forecast (2023-2028) ($ million)
- Data Table on UAE - Market size and forecast (2023-2028) ($ million)
- Chart on UAE - Year-over-year growth (2023-2028) (%)
- Data Table on UAE - Year-over-year growth (2023-2028) (%)
- 13.22 Rest of World (ROW) - Market size and forecast (2023-2028)
- Chart on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Data Table on Rest of World (ROW) - Market size and forecast (2023-2028) ($ million)
- Chart on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
- Data Table on Rest of World (ROW) - Year-over-year growth (2023-2028) (%)
- 13.23 Saudi Arabia - Market size and forecast (2023-2028)
- Chart on Saudi Arabia - Market size and forecast (2023-2028) ($ million)
- Data Table on Saudi Arabia - Market size and forecast (2023-2028) ($ million)
- Chart on Saudi Arabia - Year-over-year growth (2023-2028) (%)
- Data Table on Saudi Arabia - Year-over-year growth (2023-2028) (%)
- 13.24 South Korea - Market size and forecast (2023-2028)
- Chart on South Korea - Market size and forecast (2023-2028) ($ million)
- Data Table on South Korea - Market size and forecast (2023-2028) ($ million)
- Chart on South Korea - Year-over-year growth (2023-2028) (%)
- Data Table on South Korea - Year-over-year growth (2023-2028) (%)
- 13.25 Mexico - Market size and forecast (2023-2028)
- Chart on Mexico - Market size and forecast (2023-2028) ($ million)
- Data Table on Mexico - Market size and forecast (2023-2028) ($ million)
- Chart on Mexico - Year-over-year growth (2023-2028) (%)
- Data Table on Mexico - Year-over-year growth (2023-2028) (%)
- 13.26 Italy - Market size and forecast (2023-2028)
- Chart on Italy - Market size and forecast (2023-2028) ($ million)
- Data Table on Italy - Market size and forecast (2023-2028) ($ million)
- Chart on Italy - Year-over-year growth (2023-2028) (%)
- Data Table on Italy - Year-over-year growth (2023-2028) (%)
- 13.27 Norway - Market size and forecast (2023-2028)
- Chart on Norway - Market size and forecast (2023-2028) ($ million)
- Data Table on Norway - Market size and forecast (2023-2028) ($ million)
- Chart on Norway - Year-over-year growth (2023-2028) (%)
- Data Table on Norway - Year-over-year growth (2023-2028) (%)
14 Drivers, Challenges, and Opportunity/Restraints
- 14.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2023 and 2028
- 14.4 Market opportunities/restraints
15 Competitive Landscape
- 15.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
- 15.3 Landscape disruption
- Overview on factors of disruption
- 15.4 Industry risks
- Impact of key risks on business
16 Competitive Analysis
- 16.2 Market positioning of companies
- Matrix on companies position and classification
- 16.3 A.G. Barr
- A.G. Barr - Overview
- A.G. Barr - Product / Service
- A.G. Barr - Key offerings
- 16.4 Blenheim Bottling Company
- Blenheim Bottling Company - Overview
- Blenheim Bottling Company - Product / Service
- Blenheim Bottling Company - Key offerings
- 16.5 Boylan Bottling Co.
- Boylan Bottling Co. - Overview
- Boylan Bottling Co. - Product / Service
- Boylan Bottling Co. - Key offerings
- 16.6 Britvic PLC
- Britvic PLC - Overview
- Britvic PLC - Product / Service
- Britvic PLC - Key offerings
- 16.7 Bruce Cost Ginger Ale
- Bruce Cost Ginger Ale - Overview
- Bruce Cost Ginger Ale - Product / Service
- Bruce Cost Ginger Ale - Key offerings
- 16.8 Buffalo Rock Company
- Buffalo Rock Company - Overview
- Buffalo Rock Company - Product / Service
- Buffalo Rock Company - Key offerings
- 16.9 Bundaberg Brewed Drinks
- Bundaberg Brewed Drinks - Overview
- Bundaberg Brewed Drinks - Product / Service
- Bundaberg Brewed Drinks - Key offerings
- 16.10 Canada Dry
- Canada Dry - Overview
- Canada Dry - Product / Service
- Canada Dry - Key offerings
- 16.11 Coca-Cola Company
- Coca-Cola Company - Overview
- Coca-Cola Company - Product / Service
- Coca-Cola Company - Key offerings
- 16.12 Dr Pepper Snapple Group
- Dr Pepper Snapple Group - Overview
- Dr Pepper Snapple Group - Product / Service
- Dr Pepper Snapple Group - Key offerings
- 16.13 Fever-Tree
- Fever-Tree - Overview
- Fever-Tree - Product / Service
- Fever-Tree - Key offerings
- 16.14 Hansen Beverage Company
- Hansen Beverage Company - Overview
- Hansen Beverage Company - Product / Service
- Hansen Beverage Company - Key offerings
- 16.15 Jones Soda Co.
- Jones Soda Co. - Overview
- Jones Soda Co. - Product / Service
- Jones Soda Co. - Key offerings
- 16.16 Monster Beverage Corporation
- Monster Beverage Corporation - Overview
- Monster Beverage Corporation - Product / Service
- Monster Beverage Corporation - Key offerings
- 16.17 National Beverage Corp.
- National Beverage Corp. - Overview
- National Beverage Corp. - Product / Service
- National Beverage Corp. - Key offerings
- 16.18 PepsiCo Inc.
- PepsiCo Inc. - Overview
- PepsiCo Inc. - Product / Service
- PepsiCo Inc. - Key offerings
- 16.19 Reed’s Inc.
- Reed’s Inc. - Overview
- Reed’s Inc. - Product / Service
- Reed’s Inc. - Key offerings
- 16.20 Schweppes
- Schweppes - Overview
- Schweppes - Product / Service
- Schweppes - Key offerings
- 16.21 The Boston Beer Company
- The Boston Beer Company - Overview
- The Boston Beer Company - Product / Service
- The Boston Beer Company - Key offerings
- 16.22 Vernors
- Vernors - Overview
- Vernors - Product / Service
- Vernors - Key offerings
- 16.23 Bickford and Sons
- Bickford and Sons - Overview
- Bickford and Sons - Product / Service
- Bickford and Sons - Key offerings
- 16.24 Blenheim Ginger Ale
- Blenheim Ginger Ale - Overview
- Blenheim Ginger Ale - Product / Service
- Blenheim Ginger Ale - Key offerings
- 16.25 Boylan Bottling Co.
- Boylan Bottling Co. - Overview
- Boylan Bottling Co. - Product / Service
- Boylan Bottling Co. - Key offerings
- 16.26 Britvic Plc
- Britvic Plc - Overview
- Britvic Plc - Product / Service
- Britvic Plc - Key offerings
- 16.27 Bruce Cost Ginger Beer
- Bruce Cost Ginger Beer - Overview
- Bruce Cost Ginger Beer - Product / Service
- Bruce Cost Ginger Beer - Key offerings
- 16.28 Buffalo Rock Company
- Buffalo Rock Company - Overview
- Buffalo Rock Company - Product / Service
- Buffalo Rock Company - Key offerings
- 16.29 Canada Dry
- Canada Dry - Overview
- Canada Dry - Product / Service
- Canada Dry - Key offerings
- 16.30 Dhampur Green
- Dhampur Green - Overview
- Dhampur Green - Product / Service
- Dhampur Green - Key offerings
- 16.31 Fentimans Ltd.
- Fentimans Ltd. - Overview
- Fentimans Ltd. - Product / Service
- Fentimans Ltd. - Key offerings
- 16.32 Fevertree Drinks Plc
- Fevertree Drinks Plc - Overview
- Fevertree Drinks Plc - Product / Service
- Fevertree Drinks Plc - Key offerings
- 16.33 Keurig Dr Pepper
- Keurig Dr Pepper - Overview
- Keurig Dr Pepper - Product / Service
- Keurig Dr Pepper - Key offerings
- 16.34 Malaki
- Malaki - Overview
- Malaki - Product / Service
- Malaki - Key offerings
- 16.35 PepsiCo Inc.
- PepsiCo Inc. - Overview
- PepsiCo Inc. - Product / Service
- PepsiCo Inc. - Key offerings
- 16.36 Pureearth Beverages Pvt. Ltd.
- Pureearth Beverages Pvt. Ltd. - Overview
- Pureearth Beverages Pvt. Ltd. - Product / Service
- Pureearth Beverages Pvt. Ltd. - Key offerings
- 16.37 Q Tonic LLC
- Q Tonic LLC - Overview
- Q Tonic LLC - Product / Service
- Q Tonic LLC - Key offerings
- 16.38 Reeds
- Reeds - Overview
- Reeds - Product / Service
- Reeds - Key offerings
- 16.39 Sepoy and Co.
- Sepoy and Co. - Overview
- Sepoy and Co. - Product / Service
- Sepoy and Co. - Key offerings
- 16.40 The Coca Cola Co.
- The Coca Cola Co. - Overview
- The Coca Cola Co. - Product / Service
- The Coca Cola Co. - Key offerings
- 16.41 Thomas Henry GmbH
- Thomas Henry GmbH - Overview
- Thomas Henry GmbH - Product / Service
- Thomas Henry GmbH - Key offerings
- 16.42 Zevia LLC
- Zevia LLC - Overview
- Zevia LLC - Product / Service
- Zevia LLC - Key offerings
17 Appendix
- 17.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
- 17.3 Currency conversion rates for US$
- Currency conversion rates for US$
- 17.4 Research methodology
- 17.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
- 17.9 360 degree market analysis
- 360 degree market analysis
- 17.10 List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases

DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts

REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape