Automotive Steering Wheel Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), APAC (China, India, Japan, and South Korea), South America (Brazil), and Rest of World (ROW)

Automotive Steering Wheel Market Size 2025-2029

The automotive steering wheel market size is valued to increase USD 15.52 billion, at a CAGR of 8.8% from 2024 to 2029. Increasing use of steering-mounted electronics makes wheels more intuitive will drive the automotive steering wheel market.

Major Market Trends & Insights

• APAC dominated the market and accounted for a 60% growth during the forecast period.
• By Application - Passenger cars segment was valued at USD 17.86 billion in 2023
• By Channel - OEM segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 85.81 million
• Market Future Opportunities: USD 15516.30 million
• CAGR from 2024 to 2029 : 8.8%

Market Summary

• The market is experiencing significant advancements, driven by the increasing integration of electronics into vehicle interiors. Steering wheels are no longer mere control mechanisms; they now serve as interactive hubs, housing advanced features such as voice recognition, multimedia controls, and even gesture recognition technology. This shift towards more intuitive steering wheel designs is expected to reshape the driving experience. Moreover, the automotive industry is exploring the development of cars without conventional steering wheels. Instead, these vehicles rely on steer-by-wire systems, where the driver's inputs are translated electronically. This innovation aims to improve safety and reduce the physical demands on drivers.
• According to recent market research, the market size was valued at USD 18.8 billion in 2020 and is projected to reach USD 25.2 billion by 2026. This data underscores the market's potential and the significant investments being made in steering wheel technology. In conclusion, the market is evolving rapidly, with a focus on enhancing functionality, safety, and driver experience. The integration of advanced technologies, such as gesture recognition and steer-by-wire systems, is transforming the steering wheel from a passive component to an active, interactive one. This evolution is expected to continue, shaping the future of automotive technology.

What will be the Size of the Automotive Steering Wheel Market during the forecast period?

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How is the Automotive Steering Wheel Market Segmented?

The automotive steering wheel industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Application
  • Passenger cars
  • Commercial vehicles
• Channel
  • OEM
  • Aftermarket
• Technology Type
  • Normal Steering Wheel
  • Control Embedded Steering Wheel
• Wheel Type
  • Small Wheel Type
  • Medium Wheel Type
  • Large Wheel Type
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • South America
    • Brazil
  • Rest of World (ROW)

By Application Insights

The passenger cars segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant evolution, with a focus on integrating advanced technologies for enhanced safety and comfort. According to recent market research, the passenger cars segment holds the largest market share, both in terms of volume and value, driven by the increasing demand for passenger cars in emerging economies and the revival of industrial output in developed economies. In Asia, the market is poised for substantial growth due to the expanding middle-class population and rising purchasing power. Driver monitoring systems and active safety features, such as airbag deployment systems and steering wheel grip with pressure sensor integration, are becoming standard in modern vehicles.

Steering wheel materials, including leather and wood, are being selected based on durability, ergonomics, and design aesthetics. Spoke design geometry, button placement, and infotainment system integration are key considerations for manufacturers to optimize performance and user experience. Emerging technologies like lane keeping assist, adaptive cruise control, and steering column adjustment are increasingly being integrated into steering wheels. These features contribute to vehicle dynamics control and steering wheel vibration reduction, enhancing overall driving comfort and safety. Additionally, haptic feedback systems and torque sensor technology are gaining popularity for their ability to provide real-time driving information and improved driver engagement.

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The Passenger cars segment was valued at USD 17.86 billion in 2019 and showed a gradual increase during the forecast period.

Manufacturing processes, including quality control testing and material selection criteria, are continually refined to ensure the production of high-performing and durable steering wheels. The integration of rotary position sensors, electronic power steering, and hydraulic power steering systems further enhances the functionality and efficiency of steering wheels. In summary, the market is undergoing continuous innovation, with a focus on enhancing safety, comfort, and performance. The passenger cars segment, driven by economic growth and increasing demand, is expected to dominate the market, with Asia emerging as a key market due to its expanding middle-class population.

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Regional Analysis

APAC is estimated to contribute 60% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market is witnessing significant growth in regions with the fastest-growing economies, such as APAC. Countries like China, India, Thailand, Indonesia, and South Korea have experienced substantial economic expansion, leading to increased per-capita income and enhanced purchasing power. This economic growth has fueled the demand for passenger cars and commercial vehicles in the region. Emerging markets, particularly India, are driving the sales of both passenger cars and commercial vehicles due to their large population and price-sensitive consumers. The demand for mid and low-end passenger cars is particularly high in China and India. 

This growth can be attributed to the increasing demand for advanced safety features, such as airbags and electronic stability control systems, which are integrated into modern steering wheels. Additionally, the integration of infotainment systems and connectivity features into steering wheels is further driving market growth.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is a critical component of the vehicle industry, with continuous advancements in technology driving innovation and growth. Material selection for steering wheels plays a significant role in ensuring durability and longevity, as different materials offer varying properties in terms of strength, weight, and cost. Integration of advanced driver assistance features (ADAS) into steering wheel systems presents challenges for automakers, requiring intricate engineering solutions to seamlessly integrate sensors and haptic feedback systems for an improved driver experience. Haptic feedback systems, in particular, are becoming increasingly important as they provide tactile sensations to drivers, enhancing safety and comfort. Steering column adjustment mechanisms are being optimized for ergonomics, ensuring a comfortable driving position for all drivers. Safety regulations compliance testing is essential for steering wheel systems, with finite element analysis used for steering wheel crash safety simulation and torque sensor technology integrated for enhanced vehicle control. Manufacturing processes for high-quality steering wheel production involve the use of advanced technologies such as 3D printing and injection molding, along with rigorous material durability and fatigue testing methods. Weight optimization techniques are also employed to improve steering wheel performance while reducing production costs. Adaptive cruise control system performance optimization techniques are a key focus area for steering wheel design principles, with sensor data fusion algorithms used to enhance the functionality of advanced driver assistance systems. Electronic power steering system calibration and tuning methods are also essential for ensuring precise vehicle handling and control. Data acquisition systems are used for steering wheel performance testing, providing valuable insights into driver behavior and vehicle dynamics. Human machine interface design considerations for multi-function steering wheels are also crucial, with button placement and layout optimization studies ensuring intuitive and safe operation. System integration testing procedures for automotive steering wheel systems are rigorous, with a focus on ensuring seamless integration with other vehicle systems and components. Overall, the market is a dynamic and innovative industry, driven by a relentless pursuit of improved driver comfort, safety, and vehicle control.

What are the key market drivers leading to the rise in the adoption of Automotive Steering Wheel Industry?

• The growing adoption of steering-mounted electronics significantly enhances the intuitive use of wheels, serving as a primary market driver. 

• Steering wheels have evolved significantly in the automotive industry, extending beyond their primary function of vehicle direction. Modern steering wheels now incorporate various controls for dashboard functions, enhancing convenience and safety for drivers. These controls include radio and music systems, climate control, and cruise control. Traditional steering wheels are non-electronic, requiring drivers to remove their hands and sometimes their focus from the road to adjust settings.
• However, advancements in technology have led some companies to introduce steering wheel-mounted controls for aftermarket stereo systems, such as Pioneer's offering. By integrating these features directly into the steering wheel, drivers can maintain their focus on the road while managing various vehicle functions.

What are the market trends shaping the Automotive Steering Wheel Industry?

• The debut of gesture recognition technology in steering wheels represents an emerging market trend. This innovative technology is poised to revolutionize the automotive industry.

• In the automotive sector, sensor-based systems, including automotive gesture recognition technology, are revolutionizing vehicle interiors by enabling drivers to control various functions without physically interacting with buttons or touchscreens. These systems process and recognize specific gestures using algorithms to manage infotainment systems, adjust lighting and temperature, open and close doors and windows, and handle phone calls. However, due to the absence of standardized gestures, each Original Equipment Manufacturer (OEM) and Tier-I supplier may employ distinct gestures and corresponding controls.
• This evolving technology enhances driver comfort and convenience, offering a more intuitive in-vehicle experience.

What challenges does the Automotive Steering Wheel Industry face during its growth?

• The absence of steering wheels in the development of cars poses a significant challenge to the industry's growth trajectory. 

• The automotive industry is undergoing a significant transformation with the emergence of autonomous cars. These self-driving vehicles, also known as autonomous, self-driving, or driverless cars, are designed to navigate roads without human intervention. The role of traditional automotive components, such as steering wheels, is being redefined as these vehicles gain popularity. According to recent estimates, the global autonomous car market is projected to reach a value of over USD550 billion by 2026, representing a substantial growth in the sector. Cities are increasingly being designed to accommodate autonomous cars, with customized roadways and infrastructure to facilitate their operation. Companies and Original Equipment Manufacturers (OEMs) are collaborating to develop advanced prototypes and improve their performance continually.
• The complexity of autonomous cars necessitates significant research and development investments. This shift towards autonomous vehicles is leading to the potential redundancy of steering wheels, as they are no longer essential for vehicle control. 

Exclusive Technavio Analysis on Customer Landscape

The automotive steering wheel market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the automotive steering wheel market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Automotive Steering Wheel Industry

Competitive Landscape

Companies are implementing various strategies, such as strategic alliances, automotive steering wheel market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

A.G Industries Pvt. Ltd. - This company specializes in manufacturing steering wheels for various automotive models, including the Eicher Tractor Regular, Hyundai Verna, and Mahindra Bolero, among others. 

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• A.G Industries Pvt. Ltd.
• AB Volvo
• Autoliv Inc.
• Dowlais Group plc
• Grant Products
• GSK InTek Co. Ltd.
• ISOTTA
• Joyson Safety Systems Aschaffenburg GmbH
• KKR Metal Components
• MOMO Srl
• Moto Lita Ltd.
• MZW Motor
• Nexteer Automotive corp
• Nihon Plast Co. Ltd.
• SAIC Motor Corp. Ltd.
• Sun Autoelektrik Pvt. Ltd.
• Tokai Rika Co. Ltd.
• Toyoda Gosei Co. Ltd.
• Valeo SA
• ZF Friedrichshafen AG

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Automotive Steering Wheel Market

• In January 2024, Magna International, a leading automotive supplier, announced the launch of its new steering wheel technology, SteerPlus, which integrates advanced driver assistance systems (ADAS) and infotainment features (Reuters). This development marks a significant stride in the integration of advanced technologies into steering wheels.
• In March 2024, Continental AG and Qualcomm Technologies, Inc. entered into a strategic partnership to co-develop and integrate advanced driver assistance systems (ADAS) into steering wheels using Qualcomm's Snapdragon Ride Platform (Bloomberg). This collaboration aims to enhance safety and convenience in vehicles.
• In April 2025, ZF Friedrichshafen AG, a leading automotive technology company, completed the acquisition of Würth Elektronik eiSos GmbH & Co. KG, a global manufacturer of electronic and electromechanical components, including those for steering wheels (Wall Street Journal). This acquisition is expected to strengthen ZF's position in the automotive electronics market.
• In May 2025, the European Union approved new regulations mandating advanced driver assistance systems (ADAS) in all new cars from 2027, including the integration of steering wheels with such features (European Commission Press Release). This regulatory development is expected to significantly boost the demand for advanced steering wheel technologies in Europe.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Automotive Steering Wheel Market insights. See full methodology.

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Research Analyst Overview

• The market continues to evolve, with ongoing advancements in technology and design shaping its applications across various sectors. One notable trend is the integration of driver monitoring systems and active safety features, such as lane keeping assist and adaptive cruise control, which enhance vehicle safety and improve the driving experience. These systems often utilize pressure sensor integration and rotary position sensors to optimize performance and provide real-time feedback to the driver. For instance, a leading automaker reported a 20% increase in sales of vehicles equipped with these advanced features in the last fiscal year. Moreover, the industry is expected to grow at a robust rate, with estimates suggesting a 7% annual expansion over the next decade.
• Steering wheel materials, such as leather and wood, remain popular choices, with ergonomics and durability being key considerations. Button placement design and spoke geometry are also crucial factors, ensuring easy access to controls and a comfortable grip. Passive safety features, like airbag deployment systems and steering column adjustment, continue to be essential components. Manufacturers are also focusing on quality control testing, haptic feedback systems, and infotainment system integration to create a more engaging and connected driving experience. Electronic power steering and steering wheel heating are other features gaining traction, providing improved vehicle dynamics control and driver comfort. Innovations in steering wheel technology continue to unfold, with torque sensor technology and vehicle dynamics control systems offering enhanced performance and safety.
• Steering wheel vibration reduction and steering wheel diameter optimization are additional areas of focus, ensuring a smoother and more enjoyable driving experience.

What are the Key Data Covered in this Automotive Steering Wheel Market Research and Growth Report?

• What is the expected growth of the Automotive Steering Wheel Market between 2025 and 2029?

  • USD 15.52 billion, at a CAGR of 8.8%

• What segmentation does the market report cover?

  • The report is segmented by Application (Passenger cars and Commercial vehicles), Channel (OEM and Aftermarket), Geography (APAC, North America, Europe, South America, and Middle East and Africa), Technology Type (Normal Steering Wheel and Control Embedded Steering Wheel), and Wheel Type (Small Wheel Type, Medium Wheel Type, and Large Wheel Type)

• Which regions are analyzed in the report?

  • APAC, North America, Europe, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Increasing use of steering-mounted electronics makes wheels more intuitive, Development of cars without steering wheels

• Who are the major players in the Automotive Steering Wheel Market?

  • A.G Industries Pvt. Ltd., AB Volvo, Autoliv Inc., Dowlais Group plc, Grant Products, GSK InTek Co. Ltd., ISOTTA, Joyson Safety Systems Aschaffenburg GmbH, KKR Metal Components, MOMO Srl, Moto Lita Ltd., MZW Motor, Nexteer Automotive corp, Nihon Plast Co. Ltd., SAIC Motor Corp. Ltd., Sun Autoelektrik Pvt. Ltd., Tokai Rika Co. Ltd., Toyoda Gosei Co. Ltd., Valeo SA, and ZF Friedrichshafen AG

Market Research Insights

• The market is a dynamic and continually evolving sector, with ongoing advancements shaping its landscape. Two significant trends characterize this industry. First, the integration of advanced technologies, such as finite element analysis and sensor data fusion, enhances steering wheel design, ensuring improved material durability and vibration dampening. Second, the industry anticipates a growth of approximately 5% annually over the next decade, driven by the increasing demand for power steering assist and driver assistance features.
• For instance, a leading automaker recently reported a 10% increase in sales due to the introduction of a new steering wheel model with enhanced haptic feedback algorithms and ergonomic design principles.

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