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The baby shampoo and conditioner market size is forecast to increase by USD 761.8 million at a CAGR of 5.7% between 2023 and 2028. In the market, consumer awareness regarding infant health and hygiene has significantly matured in developed regions. This trend is driving the demand for gentle, tearless shampoo and specialized formulas for conditions like eczema and cradle cap. Modern retailers, including both online and offline stores, are responding by offering an increasing number of multifunctional bath shampoo and conditioner products. However, the global decline in birth rates presents a challenge to market growth.
Social media trends have played a crucial role in spreading awareness about the harmful chemicals present in conventional hair care products. To cater to diverse consumer needs, retailers are expanding their offerings in drug stores and other modern outlets. This market analysis report delves into these trends and the impact they have on the baby shampoo and conditioner industry.
The market has witnessed significant growth due to various factors. Parents prioritize the hygiene and grooming needs of their infants, leading to an increased demand for these products. According to the National Center for Health Statistics, the birth rate in the US has been relatively stable, with around 3.7 million births in 2019. This consistent birth rate has contributed to a steady demand for baby care products, including shampoos and conditioners. Urbanization and the increasing working women ratio have also resulted in the market's growth. With more women working outside the home, there is a greater need for convenient and effective baby care solutions. These products effectively cleanse and safeguard infants' hair from environmental pollutants, UV rays, and harsh chemicals like benzene, while adding softness and luster.
Additionally, baby shampoos and conditioners offer a quick and easy way to maintain an infant's hygiene, making them a popular choice among working parents. Awareness regarding the importance of proper infant hygiene and sanitation has also driven market growth. Parents are becoming increasingly conscious of the potential risks associated with using adult shampoos and conditioners on their babies. These products may contain harmful chemicals, such as parabens and phthalates, which can be harmful to infants' delicate skin. As a result, there is a growing preference for paraben-free and phthalate-free baby shampoos and conditioners. Social media trends have also played a role in the market's growth.
Parents share their experiences and product recommendations on social media platforms, resulted in others' purchasing decisions. Organic baby shampoos and conditioners have gained popularity due to their natural ingredients and perceived health benefits. Infant mortality rates have remained relatively low in the US, making it a priority for parents to ensure their infants' overall health and wellbeing. Baby shampoos and conditioners are essential components of a baby's grooming routine, providing nourishment and hydration to their hair and scalp. These products help prevent issues such as flakes, scalp infections, tangles, and knots, ensuring a healthy and happy baby. In conclusion, the market in the US continues to grow due to factors such as consistent birth rates, urbanization, working women ratio, awareness, and social media trends.
Parents prioritize their infants' hygiene and wellbeing, leading to a strong demand for effective, safe, and convenient baby care solutions. The preference for paraben-free and phthalate-free products, as well as the growing popularity of organic options, further underscores the market's potential for continued growth.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The non-medicated segment is estimated to witness significant growth during the forecast period. The market is witnessing consistent growth, with the non-medicated segment being a significant contributor. Pharmacies and health and beauty stores remain the primary distribution channels for these products. In the Asia Pacific region, this market is experiencing notable demand due to the increasing birth rate and rising awareness regarding infant hygiene. Non-medicated shampoo gently cleanses and safeguards a baby's hair from impurities and environmental pollutants, leaving it soft and shiny. Natural ingredients are increasingly preferred, as they cater to consumer preferences and needs. Major brands, such as Johnson & Johnson, offer tear-free and natural baby shampoos, like their Sensitive Care Body Wash and Shampoo, to cater to this trend.
E-commerce platforms are also emerging as a popular sales channel for these products, providing convenience and accessibility to consumers. Modern stores, drug stores, pharmacies, health and beauty retailers, convenience stores, e-commerce platforms, and online retailers all stock a wide range of baby shampoo and conditioner options.
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The non-medicated segment accounted for USD 1.36 billion in 2018 and showed a gradual increase during the forecast period.
APAC is estimated to contribute 38% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The market in APAC is poised for substantial expansion during the forecast period. Moreover, parents' growing emphasis on their children's hygiene and the availability of organic baby care products are resulting factors. In India and China, where the populations are vast, the market offers a business environment for companies of baby bath products.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Matured consumer awareness regarding baby health and hygiene in developed markets is the key driver of the market. In developed markets, the trend toward nourishing and hydrating baby shampoos and conditioners is gaining momentum due to heightened awareness regarding infant hair health and grooming. Parents are becoming more informed consumers, prioritizing paraben-free and natural ingredients in their baby care purchases.
Additionally, this shift is driven by concerns over the safety and effectiveness of harsh chemicals, particularly as urbanization advances and disposable income increases. As a result, the demand for premium, organic baby shampoo and conditioner options is on the rise. Parents are investing in these products to ensure the best possible health outcomes for their children. This consumer behavior is expected to continue shaping The market in the coming years.
An increase in offerings of multifunctional bath shampoo and conditioner products is the upcoming trend in the market. The market in the United States is witnessing significant growth due to the increasing demand for specialized baby care products. companies are responding to this trend by introducing innovative and advanced product offerings. For instance, Johnson & Johnson's Sensitive Care line includes a hypoallergenic, tear-free 2-in-1 body wash and shampoo, designed to gently cleanse and condition baby's skin without causing dryness or irritation.
Similarly, Unilever's baby care brand, Zwitsal, offers shampoos and washes with cartoon character designs on their bottles to appeal to children. These product innovations are expected to boost market growth during the forecast period. Modern retail stores, both online and offline, are stocking up on these specialized baby care products to cater to the needs of their customers. Drug stores and supermarkets are popular channels for purchasing baby shampoo and conditioner, as they offer a wide range of options and are easily accessible.
The decline in birth rate globally is a key challenge affecting market growth. The market is experiencing shifts due to demographic trends, with birth rates declining in many regions. This trend is driven by factors such as increased educational opportunities for women, improved access to contraception, and rising costs of child-rearing. In developed nations, lifestyle choices and economic pressures have led to delayed parenthood and smaller family sizes.
By 2100, over 75% of countries are projected to have fertility rates below the replacement level of 2.1 births per woman, particularly in high-income regions with aging populations. This could result in potential workforce shortages and escalating healthcare costs. In response to consumer concerns about harmful chemicals in personal care products, the market is witnessing a shift towards phthalate-free and vitamin-boosted offerings.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Artsana Spa: The company offers baby shampoo and conditioner with zero phenoxyethanol, parabens, and tropolone under its brand Chicco.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market caters to the growing demand for grooming products specifically designed for infants. Parents prioritize the use of gentle and nourishing formulas to maintain their child's delicate scalp and hair. Factors such as urbanization, awareness, and the increasing ratio of working women have led to a growth in demand for these products. Infants are prone to scalp infections, flakes, tangles, and knots. Baby shampoos and conditioners offer solutions to these common issues, ensuring a healthy and hygienic environment for infants. These products are available in various forms, including paraben-free, phthalate-free, and herbal variants, free from harmful chemicals. Social media trends and the online retail industry have made it easier for parents to access a wide range of baby shampoos and conditioners, including vitamin-boosted and tearless options.
Modern stores, drug stores, pharmacies, and health and beauty outlets stock these products, both online and offline. Additionally, there is a growing trend towards organic baby shampoos and conditioners, as parents seek to provide the best for their children. Gift packs and colorful designs add to the appeal of these products, making them popular choices for new parents and as gifts for baby showers. Body wash and conditioner combinations are also available in the market, offering convenience and value to consumers. Packaging plays a crucial role in marketing, with bright colors, playful designs, and easy-to-use features making products appealing to parents.
Moreover, The baby shampoo and conditioner market is experiencing significant growth, driven by increasing expenditure on baby care and rising demand for safer, gentler products. With a focus on addressing concerns like scalp infection and hair fall, brands are offering formulas suitable for all types of hair, including sensitive baby scalps. Products labeled paraben-free, phthalate-free, and toxin-free are gaining popularity, particularly those with a no more tears formula. Parents are increasingly choosing organic and non-organic options, such as herbal shampoo, aloe vera shampoo, and eczema shampoo to soothe their babies' skin. Additionally, cradle cap shampoo is becoming a go-to solution. The market is expanding through e-commerce platforms, with leading shampoo and conditioner brands offering non-medicated baby shampoo options available at drugstores.
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Market Scope |
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Report Coverage |
Details |
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Page number |
164 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.7% |
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Market growth 2024-2028 |
USD 761.8 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.3 |
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Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 38% |
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Key countries |
US, China, UK, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Artsana Spa, Beiersdorf AG, Biocrown Biotechnology Co. Ltd., Burts Bees, California Baby, Dabur India Ltd., Farlin Corp., Galderma SA, Johnson and Johnson Services Inc., Menmoms, Mothercare Plc, My Skincare Manufacturer Pty Ltd., Pigeon Corp., S.C. Johnson and Son Inc., Sovereign Chemicals and Cosmetics, The Himalaya Drug Co., Unilever PLC, Vanesa Cosmetics Pvt. Ltd., Vasa Cosmetics Pvt. Ltd., and Weleda Group |
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Market dynamics |
Parent market analysis, market growth inducers and obstacles, market forecast, fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, market condition analysis for the forecast period |
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Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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