Overview of the global baby hair care products market
With the advent and transformation of organized retail sector in developing countries such as China, India, and Brazil, baby care products are primarily sold through organized retail. Technavio's market study identifies emergence of organized retail to be one of the primary growth factors for the baby hair care products market. Organized retail stores provide convenience to the consumers by offering several product brands under the same roof and provide them variety among numerous brands. The increasing brand consciousness among the consumers is further influencing the importance of organized retailers carrying branded baby personal care products. Department stores such as Walmart in the US and Tesco in the UK sell baby hair care products and are focused on expanding their foothold to increase sales. Our market research analysts estimate that this market will grow progressively at a CAGR of more than 6% by 2021.
The growth potential of the baby hair care products market is very high in the developing countries in APAC and Africa. This is primarily due to the increasing number of working women in these countries. Several factors such as high disposable income, new product launches, and rapid urbanization are influencing the sales volume during the forecast period. The rise in organized retail that helps in ensuring the availability of advanced products and international brands with specialized features, also aids the growth of this market.
Competitive landscape and key vendors
The baby hair care products market is highly competitive and has the presence of many international and regional players. International players are increasing their footprint and having core competence in terms of superior quality, technology, and price. Competition among the vendors will intensify in the coming years due to product portfolio extensions, innovations in technology, and M&A activities. Moreover, the international players in the baby hair growth products market will grow inorganically by acquiring regional players.
The leading vendors in the market are-
Johnson & Johnson
Other prominent vendors in the market are Burt's Bees, California Baby, Earth Mama Baby Angel, Himalaya Wellness, PZ Cussons, Unilever, and Weleda.
Segmentation by product type and analysis of the baby hair care products market
Baby hair shampoo and conditioner
Baby hair oil and detanglers
With the increasing disposable income due to the growing number of working women, the baby hair growth products market is experiencing a considerable growth in the shampoo and conditioner market segment. The parents prefer soft and gentle conditioners for their babies as the scalp of the infants is fragile and hair follicles are in the nascent stage, consequently, increasing the demand for natural and organic baby shampoos and conditioners. Moreover, the purchasing decision of the parents depends on the availability, cost, and varieties of the products in the market.
Segmentation by geography and analysis of the baby hair care products market
During 2016, APAC accounted for the highest share of the baby hair care products market, due to the high birth rate. With the growing awareness of health and hygiene, the rise in urbanization, rise in living standards, and the increase in high disposable income, the demand for the baby hair care products will increase in this region during the coming years.
Key questions answered in the report include
What will the market size and the growth rate be in 2021?
What are the key factors driving the global baby hair care products market?
What are the key market trends impacting the growth of the global baby hair care products market?
What are the challenges to global baby hair care products market growth?
Who are the key vendors in the market?
What are the market opportunities and threats faced by the vendors in the global baby hair care products market?
Trending factors influencing the market shares of the Americas, APAC, and EMEA.
What are the key outcomes of the five forces analysis of the global baby hair care products market?
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The retail and consumer goods industry covers many subindustries including apparel, consumer services, cosmetics and toiletry, general retail goods and services, house and office goods, and personal care. Technavio's market intelligence research reports on retail and consumer goods identifies the significant growth drivers and trends that this sector is currently experiencing, along with insights into the changing landscape to give you a realistic picture of the future direction of this industry. This upcoming market research report on the global baby hair care products market is an integral part of our consumer and retail portfolio, under the burgeoning toy and baby productssector.
This report on the baby hair care products market offers an extensive analysis of the factors influencing the growth of the global baby hair care products market. As per the research analysts, with the growth in online retailing and better promotional strategies, the market for baby hair care products is expected to witness rapid growth over the coming years. This report also covers some of the vendors operating in this market space such as Baby Dove, Johnson's, Umendra Exports, Avalon Cosmetics, and BFF Cosmetics Company, among others.
To predict the growth prospects of the baby hair care products market, the analysts follow the growth prospects of similar markets such as the global baby hygiene products market, which is expected to grow a CAGR of 6% until the end of 2021. The implementations of stringent regulations regarding the usage of chemicals for manufacturing baby care products is considered to be one of the major challenges restricting this market's growth over the next four years.
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