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The Hydration Products Market size is estimated to grow at a CAGR of 8.94% between 2022 and 2027. The size of the market is forecast to increase by USD 486.36 million. The growth of the market depends on several factors, including the increase in military expenditure, the growing popularity of adventure sports, and burgeoning international tourism. Hydration products have a significant presence in the market for outdoor activities like trekking, running, biking, and other adventure sports. The demand for these products is on the rise due to the increasing popularity of outdoor activities in recent years. The global growth of international tourism has been a key driver for the surge in outdoor sports. In 2022, the number of international tourists increased by 60% worldwide as compared to the pre-pandemic level, according to the United Nations World Tourism Organization (UNWTO). The organization also reported a rise in the number of tourists interested in adventure tourism in 2022, which can be attributed to a younger generation willing to explore new destinations and seek out thrilling experiences beyond their comfort zones. This trend is expected to continue, leading to increased revenue in the forecast period.
This report extensively covers market segmentation by end-user (sports, military, and others), product (hydration backpacks, water bottles, purification and filtration, accessories, and others), distribution channel (offline and online), and geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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The increase in military expenditure is notably driving the market growth, although factors such as the high cost of hydration products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Hydration Products Market Driver
The growth of the global hydration products market is being propelled by the increase in military expenditure. India has risen to the third spot in the world's military and defense expenditure, as per the budget for 2020, due to budget cuts in countries like Russia and Saudi Arabia. In Europe, the rise in terrorism has prompted the UK government to equip the armed forces with necessary equipment to combat terrorism effectively. Russia's fall from the top countries in terms of military spending can be attributed to the decline in oil prices and the weakening of the Russian currency against the US dollar. The surge in spending on military expenses, including operating costs and protective gear, is expected to drive the market for hydration packs in the form of reservoirs for military personnel during the forecast period. These hydration packs are used to keep soldiers hydrated during combat.
Key Hydration Products Market Trend
The global hydration products market is witnessing a significant trend towards the adoption of smart and interactive products. Technological advancements have led to innovation across all product categories. Gatorade, a sports drink company, has introduced a smart cap with LED lighting that serves as a reminder to stay hydrated and provides information about the user's water intake. These personalized caps can be customized with the user's name and preferred reminder patterns.
Marine Corps Base, Quantico, Virginia, is set to launch IWPS II, a next-generation water purification product that will provide safe drinking water to marine personnel directly from the source. The product includes a purification tablet with a cartridge that eliminates viruses and protects against waterborne diseases caused by bacteria. The purification process takes approximately 15 minutes before the water becomes drinkable. These factors are expected to drive the market during the forecast period.
Key Hydration Products Market Challenge
One of the significant challenges faced by the global hydration products market is the high cost of these products. Hydration products are primarily used by sports enthusiasts, military personnel, and individual consumers to maintain their hydration levels during physical activities. The market offers various hydration products such as water bottles, reservoirs, purification and filtration systems, and accessories. The market is dominated by a few key vendors, each catering to different customer segments with a wide range of products. The pricing of these products is a key factor that differentiates the vendors.
Despite the benefits of hydration products, their high cost remains a significant barrier to adoption, especially in developing countries where regular water bottles are used as a substitute. Additionally, the adoption of hydration products is relatively lower among sports enthusiasts and military personnel in developing countries as compared to developed nations like North America and Europe. As a result, the revenue generated in the Americas is the highest, followed by Europe and APAC.
Furthermore, the trend is expected to continue during the forecast period, primarily due to low per-capita income and the rising consumption of bottled water in developing countries. Consumers in these countries are highly cost-sensitive and prefer low-priced products like regular water bottles over specialized hydration products. Therefore, the cost remains a significant deterrent to the adoption of hydration products during the forecast period.
Key Hydration Products Market Customer Landscape
The report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Hydration Products Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Aquamira - The company offers hydration products such as Shift Filter bottles and Aquamira water treatment. Also, through this segment, the company offers a wide range of products, such as filter bottles, pressurized reservoirs, filtration products, and water treatment products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the sports segment will be significant during the forecast period. Hydration products in the form of reservoirs and bottles are used by sports enthusiasts to keep themselves hydrated during activities. These products provide convenience to users. The increase in sports activities and adventure sports globally is a driver of this segment.
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The sports segment was valued at USD 525.58 million in 2017 and continue to grow by 2021. However, the climatic changes owing to global warming have an impact on sports, such as skiing and snowboarding. The increased participation in different sports across the world will spur the demand for hydration products during the forecast period. Adventure tourism is a key driver of the market. Adventure tourism is growing at a rapid pace, contributing to economic development in terms of revenue and employment. The adventure sports market is likely to grow at a rapid pace during the forecast period.
The global military budget has surpassed USD 2 trillion in 2021, with the US accounting for the largest share of 37%-38%, followed by China at 13%-14% and India at 4%-5%. The rise in military spending is evident globally, with India ranking among the top five countries in defense budget for 2020-2021. In Europe, the defense budget contributes over 2% to the GDP to comply with NATO regulations, resulting in an annual budget increase. The budget allocation is influenced by a country's political and economic performance, with the threat of terrorism being another factor driving the increase in military expenditure. As a result, countries worldwide are investing in workforce, ammunition, and accessories, including hydration packs for military personnel to remain hydrated during combat, training, and other operations.
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North America is projected to contribute 37% by 2027. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for hydration products in the region is spurred by the growth in various adventure sports destinations in the US and the increase in military expenditure as per NATO regulations. Revenue from adventure sports contributes largely to the US GDP. States such as Colorado, Utah, and Virginia are favorite destinations for adventure sports in the country. Running has secured the top position among other outdoor activities, such as camping, swimming, and biking. Therefore, the growth in adventure sports and increasing military budget are expected to propel the growth of the market in focus in the region during the forecast period.
This report forecasts the contribution of all the segments to the growth of the market. In addition, we have included the COVID-19 impact and the recovery strategies for each segment. COVID-19 led to an upsurge in the demand for North America. However, with the large- scale vaccination drives led to lifting of lockdowns in Q3 2020, the tourism industry witnessed a surge in the number of tourists in every country of the region. The gradual revival of the tourism industry is expected to drive the growth of the hydration products market in the region. Furthermore, owing to the lifting of lockdown restrictions, fitness clubs and wellness centers reopened during H2 2021. Apart from that, there are scheduled sports events during the forecast period.. All such factors are expected to drive the growth of the regional hydration products market further during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Hydration Products Market Scope |
|
Report Coverage |
Details |
Page number |
184 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.94% |
Market growth 2023-2027 |
USD 486.36 million |
Market structure |
Fragmented |
YoY growth (%) |
8.16 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 37% |
Key countries |
US, Canada, Australia, UK, and Germany |
Competitive landscape |
Leading vendors, Market positioning of vendors, Competitive strategies, and industry risks |
Key companies profiled |
A. O. Smith Corp., ANTA Sports Products Ltd., Aquamira Technologies Inc., BRITA SE, Cascade Designs Inc., Dometic Group AB, Helen of Troy Ltd., HydraPak LLC, Klean Kanteen, Leatt Corp., Lifetime Brands Inc., Nestle SA, Newell Brands Inc., Safariland LLC, Samsonite International SA, TECHNICHE LLC, Tenacious Holdings Inc., Thermos LLC, Vista Outdoor Inc., and ZHE JIANG HAERS VACUUM CONTAINERS CO. LTD. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Product
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Geographic Landscape
11 Drivers, Challenges, and Trends
12 Vendor Landscape
13 Vendor Analysis
14 Appendix
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