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Based on Technavio's market sizing methodology, the hair styling products market size in APAC is predicted to surge to USD 1.61 billion from 2021 to 2026 at a CAGR of 6.04%.
This hair styling products market in APAC research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The hair styling products market report in APAC offers information on several market vendors, including Beiersdorf AG, Kao Corp., LOreal SA, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC among others.
This report further entailshair styling products market segmentations, including:
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The evolving fashion trends in hair styling are notably driving the hair styling products market growth in APAC, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the hair styling products industry in APAC. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Hair Styling Products Market Driver in APAC
One of the key factors driving growth in the APAC hair styling products market is the evolving fashion trends in hair styling. Fashion trends play an important role in influencing customers to purchase hair styling products. The fashion industry has introduced many trends in hair styling, such as hairstyles for daily and party looks, hairstyles for thin and thick hair, vintage hairstyles, celebrity-look-alike hairstyles, and hairstyles for weddings and festivals. This allows manufacturers to develop hair styling products as per the demand from hair salon professionals and consumers. The trend of personal grooming and fashion consciousness among the youth and millennials positively affects sales by manufacturers of personal care products. Celebrity endorsement is a marketing strategy employed by most manufacturers. Also, men are increasingly becoming beauty conscious globally. This evolving consumer behavior has also led to a rise in demand for hair styling products, which will positively influence the growth of the hair styling products market in APAC.
Key Hair Styling Products Market Trend in APAC
One of the key hair styling products market trends in APAC is the growing demand for natural and organic hair styling products. The awareness of hair and skin-related problems due to synthetic hair styling products has raised the demand for natural and organic hair styling products. Organic hairstyling products are made of natural and organic ingredients such as plant extracts, natural oils, and other natural ingredients. Manufacturers of hair styling products are emphasizing more on organic skincare products. Thus, product line extension also helps in differentiating offerings. Organic hairstyling products do not contain harmful ingredients such as petrochemicals, sulfates, and ammonia and adhere to high standards of purity set by various governing bodies of different countries. The growing popularity of natural and organic hair styling products is expected to increase the demand, thereby propelling the growth of the hair styling products market in APAC.
Key Hair Styling Products Market Challenge in APAC
The availability of counterfeit products will be a major challenge for the APAC hair styling products market during the forecast period. Growing market prospects for hair styling products and the surging demand for these products drive the market for counterfeit hair styling products. Counterfeits are made from low-quality raw materials, which can cause hair damage. The growing penetration of e-commerce across geographies is propelling the sales of counterfeit products. Customers find it challenging to distinguish genuine products from counterfeit products, as they look similar. Counterfeit products are in high demand because of their low price. The growing adoption of counterfeit products will adversely affect the sales and pricing strategies of genuine global vendors. To meet such challenges, global players are compelled to price their products at low rates, which pull down their profit margins and the value sales proportion of the hair styling products market in APAC. The low price of counterfeit hair styling products is a huge challenge for vendors of branded hair styling products.
This hair styling products market in APAC analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the hair styling products market in APAC as a part of the global personal products market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the hair styling products market in APAC during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the hair styling products market in APAC encompasses successful business strategies deployed by the key vendors. The hair styling products market in APAC is fragmented and the vendors are deploying growth strategies such as acquiring smaller and regional players to enhance their global reach to compete in the market.
Beiersdorf AG - The company offers Maestros Classic Mark of a Man Blend Hair Gel that delivers a lightweight natural-looking hold
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The hair styling products market in APAC forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the hair styling products market in APAC, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the personal products market includes the following core components:
The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.
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29% of the market's growth will originate from China during the forecast period. China is the key market for hair styling products in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The presence of many spas will facilitate the hair styling products market growth in China over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
China was severely impacted by the COVID-19 pandemic in 2020, which had a negative impact on the regional market. However, the resumption of various business activities, such as the manufacturing of personal products, the lifting of lockdown measures, and a decline in the number of COVID-19 cases from Q3 2021 onward are anticipated to drive the growth of the hair styling products market during the forecast period.
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The hair styling products market share growth in APAC by the HCGP segment will be significant during the forecast period. The market for HCGP is expected to grow during the forecast period. This is majorly due to the growing awareness about the heat protectant product and the increasing demand among the male population for hair styling and grooming products. Moreover, consumers are increasingly becoming aware of several benefits of these hair styling products.
This report provides an accurate prediction of the contribution of all the segments to the growth of the hair styling products market in APAC size and actionable market insights on post COVID-19 impact on each segment.
Europe Hair Styling Products market - The market share is expected to rise to USD 1.43 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 4.87%.
Hair Styling Products market - The market share is expected to increase by USD 4.66 billion from 2020 to 2025, and the market's growth momentum will accelerate at a CAGR of 5.47%.
Hair Styling Products Market Scope in APAC |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.04% |
Market growth 2022-2026 |
$ 1.61 billion |
Market structure |
Fragmented |
YoY growth (%) |
5.34 |
Regional analysis |
APAC |
Performing market contribution |
China at 29% |
Key consumer countries |
China, Japan, India, Australia, and Rest of APAC |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Beiersdorf AG, Kao Corp., LOreal SA, Oriflame Holding AG, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Co. Inc., The Procter and Gamble Co., Unilever Group, and Wella Operations US LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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