In-store Analytics Market by Application and Geography - Global Forecast and Analysis 2019-2023

The global in-store analytics market size will grow by USD 1.76 billion during 2019-2023. This market report provides a detailed analysis of the market by application (customer management, merchandising analysis, in-store operations, supply chain management, and strategy and planning) and geography (APAC, Europe, MEA, North America, and South America). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including Inpixon, Mindtree Ltd., Oracle Corp., SAP SE, and TDK Corp.

Some of the key findings from our in-store analytics market forecast report are summarized below

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Global In-store Analytics Industry Overview

The emergence of big data in the retail sector will be one of the critical in-store analytics market trends driving the growth of the market. Rising digitalization has increased the volume and variety of data generated by industries. Hence, retailers are increasingly adopting big data analytics solutions to process and analyze large data sets to gain actionable and strategic insights that can be utilized for effective customer engagement and tackling the rising competition in e-retail. The use of big data analytics will also allow retailers to plan marketing campaigns and store designs and offer sales and promotions to customers. As a result, market vendors are offering big data-enabled in-store analytics that can analyze customer behavior and preference across social media platforms. The integration of big data solutions with in-store analytics will also help retailers to store and analyze data content, such as videos and footfall counting statistics extracted from CCTV, PoS, and customer interaction with sales associates. The emergence of big data in the retail sector will be a major factor driving the growth of the market throughout the next five years.

The growing demand for customer behavior insights will also contribute to the growth of the in-store analytics market. The need for analyzing customer behavior is increasing among retailers for making data-driven decisions that will enable them to offer personalized customer experiences and increase customer loyalty. The customers’ need and requirements are evolving with increasing personal and family income and growing consumer credit, especially in emerging economies. Hence, retailers are adopting in-store analytics solutions to analyze changing consumer demographics and behavior. This will help retailers to make appropriate strategic marketing decisions, achieve efficient customer retention, and develop brand equity. These factors are expected to fuel the growth of the in-store analytics market at a CAGR of over 22% during the forecast period.

Top In-store Analytics Companies Covered in this Market Research Report

The global in-store analytics market is fragmented. To help clients improve their market position, this report provides an analysis of the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this in-store analytics market analysis report also includes information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make most of future growth opportunities.

The report offers a detailed analysis of several leading in-store analytics companies, including:

• Inpixon
• Mindtree Ltd.
• Oracle Corp.
• SAP SE
• TDK Corp.

In-store Analytics Market Segmentation Based on Application

• Customer management
• Merchandising analysis
• In-store operations
• Supply chain management
• Strategy and planning

The customer management segment will account for the highest in-store analytics market share. The increasing demand for effective customer management with the help of in-store analytics solutions will drive the growth of the market in this segment. This market research report provides an accurate prediction of the contribution of all the segments to the growth of the in-store analytics market size.

In-store Analytics Market Segmentation Based on Geographic Region

• APAC
• Europe
• MEA
• North America
• South America

With a complete study of the growth opportunities for companies, it has been identified that North America will account for the highest share of the in-store analytics market throughout the forecast period. Factors such as the presence of advanced economies, high focus on R&D and technology development, and strong presence and penetration of major vendors will contribute to in-store analytics market growth in this region.

Key Highlights of the Global In-store Analytics Market for the Forecast Period 2019-2023

• CAGR of the market during the forecast period 2019-2023
• Detailed information on factors that will accelerate the growth of the in-store analytics market during the next five years
• Precise estimation of the global in-store analytics market worth and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the in-store analytics industry across APAC, Europe, MEA, North America, and South America
• A thorough analysis of the market’s competitive landscape and detailed information on several vendors
• Comprehensive details of factors that will challenge the growth of in-store analytics companies

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