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The India edible meat market size is forecast to increase by USD 13.83 billion at a CAGR of 8.09% between 2023 and 2028.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
Poultry meat is the preferred choice for many consumers due to its affordability, accessibility, and ease of production compared to other edible meats such as beef, mutton, pork, lamb, and seafood. The increasing purchasing power in emerging markets, driven by economic growth, has resulted in a significant rise in meat consumption. Poultry, being relatively affordable, caters to a larger consumer base seeking protein sources. The health-conscious population is increasingly aware of the nutritional benefits of poultry meat, which is perceived as a lean and low-fat protein option. Sustainability is a growing concern, and poultry production is generally considered more environmentally friendly compared to beef or pork production.
Chicken is a versatile meat used in various cuisines including Mediterranean and Middle Eastern, and is available in fresh, processed, canned, frozen, and organic forms. Essential nutrients like proteins, amino acids, and omega-3 fatty acids are found in meat products, making them an important part of a balanced diet. Animal welfare and sustainable practices are crucial considerations in modern meat production. Alternative meat products are also gaining popularity among consumers with dietary preferences. Packaged and frozen meat products offer convenience and longer shelf life. Meat production involves various processing methods and strict regulations to ensure food safety and quality. Animal sources such as cattle, pigs, chickens, sheep, and fish provide a range of meat options, each with unique taste profiles and nutritional benefits.
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The Poultry segment was valued at USD 10.32 billion in 2018 and showed a gradual increase during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Increased online penetration is the key driver of the market.
Robust demand for organic meat is the upcoming trend In the market.
Increasing vegan food consumption is a key challenge affecting the market growth.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, market forecast partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.
The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market: An In-depth Analysis the market is a significant sector withIn the country's agricultural and food processing industries. This market encompasses various types of meat, including beef, mutton, pork, poultry, and others, such as lamb, game meat, and edible meat by-products. The market caters to diverse consumer preferences and culinary traditions, with meat being an essential component of many diets. Meat consumption in India has been growing steadily due to increasing urbanization, changing consumer lifestyles, and rising disposable incomes. The market is segmented into off-trade and on-trade channels. Off-trade channels include supermarkets, hypermarkets, and convenience stores, while on-trade channels consist of restaurants, hotels, and institutional buyers.
Meat products in India come in various forms, such as fresh meat, processed meat, canned meat, frozen meat, and packaged meat products. These products cater to different consumer needs and preferences, with fresh meat being popular for its authentic taste and nutritional value. Processed meat, on the other hand, offers convenience and longer shelf life, making it a preferred choice for many consumers. The Indian meat market is influenced by several factors, including dietary preferences, cultural traditions, and stringent regulations. Consumers in India have diverse dietary needs and preferences, with some preferring processed red meat, such as beef and mutton, while others opt for poultry or fish.
Cultural traditions also play a role in meat consumption, with certain communities favoring specific types of meat or meat preparations. Stringent regulations govern the production and processing of meat in India, ensuring animal welfare and food safety. These regulations cover aspects such as animal feedstock, energy usage, processing methods, and the use of preservatives, such as nitrates and nitrites. Compliance with these regulations is essential to maintain consumer trust and confidence In the meat industry. The Indian meat market is also influenced by global trends, such as the demand for sustainable practices and alternative meat products. Consumers are increasingly conscious of the environmental impact of animal agriculture and are seeking out more sustainable options.
Alternative meat products, such as plant-based meat substitutes, are gaining popularity in India, offering consumers a more ethical and environmentally-friendly alternative to traditional meat sources. Market dynamics In the Indian meat industry are shaped by various factors, including consumer preferences, production capacity, and supply chain efficiency. The market is characterized by intense competition, with various players vying for market share. Processing and logistics efficiency, product innovation, and sustainability are key differentiators In the market. The Indian meat industry faces several challenges, including the impact of diseases, such as African swine fever, on livestock production and the availability of raw materials.
The industry also faces regulatory challenges, with stringent regulations governing animal welfare, food safety, and environmental sustainability. In conclusion, the market is a dynamic and complex sector, influenced by various factors, including consumer preferences, cultural traditions, regulations, and global trends. The market offers significant opportunities for growth, driven by increasing urbanization, changing consumer lifestyles, and rising disposable incomes. However, the industry also faces challenges, including the impact of diseases, regulatory compliance, and competition from alternative meat products. To succeed in this market, players must focus on innovation, sustainability, and efficiency, while adhering to stringent regulations and meeting the evolving needs and preferences of consumers.
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Market Scope |
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Report Coverage |
Details |
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Page number |
119 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 8.09% |
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Market growth 2024-2028 |
USD 13.83 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
7.32 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Form
9 Customer Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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