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Mechanical Keyboard Market by Sales Channel and Geography - Forecast and Analysis 2022-2026

  • Published: Jan 2022
  • Pages: 120
  • SKU: IRTNTR72086
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The mechanical keyboard market share is expected to increase by USD 138.96 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 6.47%.

This mechanical keyboard market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers mechanical keyboard market segmentation by sales channel (offline and online) and geography (APAC, North America, Europe, MEA, and South America). The mechanical keyboard market report also offers information on several market vendors, including Corsair Gaming Inc., Dell Technologies Inc., HP Inc., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Rapoo Europe BV, Razer Inc., SteelSeries ApS, and Xiaomi Corp. among others.

What will the Mechanical Keyboard Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Mechanical Keyboard Market Size for the Forecast Period and Other Important Statistics

 

Mechanical Keyboard Market: Key Drivers, Trends, and Challenges

The growth in the e-commerce industry is notably driving the mechanical keyboard market growth, although factors such as the availability of counterfeit products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mechanical keyboard industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Mechanical Keyboard Market Driver

One of the key factors driving the global mechanical keyboard market growth is the growth in the e-commerce industry. Factors such as easy availability and low-cost products are making online shopping more convenient, which is increasing the adoption of mechanical keyboards. Some of the popular e-commerce platforms are Amazon.com, ALIBABA GROUP, and eBay, which offer discounts and provide detailed descriptions of product features on their online portals to gain customers' trust. The rising penetration of the Internet and smartphones, the increasing customers' trust in online retailing, and the availability of easy payment and refund options have played a significant role in spurring the growth of the global e-commerce market. Such factors are expected to positively impact the growth of the market in focus during the forecast period.

Key Mechanical Keyboard Market Trend

Product innovation is another key factor driving the global mechanical keyboard market growth. The global mechanical keyboard market has witnessed several technological developments and product innovations over time. Previously, mechanical keyboards were used only with personal computers. However, the gaming market has undergone technological advances over time. Gamers prefer high-quality peripherals, such as mechanical keyboards, to enrich their gaming experience. Thus, graphically advanced and more realistic in appearance, providing gamers the ultimate gaming experience through gaming-specific hardware such as laptops, headsets, and keyboards. In addition, innovations in mechanical keyboards provide consumers with a more enriched gaming experience and are likely to support the growth of the global mechanical keyboard market during the forecast period.

Key Mechanical Keyboard Market Challenge

The availability of counterfeit products is one of the major challenges to the global mechanical keyboard market growth. Price-sensitive end-users in countries such as India are attracted to these products, which will make market penetration difficult for the key vendors. Moreover, counterfeits are copies of genuine products, hence potential buyers are unable to differentiate between them. The growing popularity and easy availability of counterfeit mechanical keyboards are likely to start price wars in the market. Market vendors like HP are increasingly using security labels to reduce the risk of counterfeit products. However, the easy availability of these products through all distribution channels across many countries, makes it difficult to control the sales of counterfeit products, which is expected to limit the market growth during the forecast period.

This mechanical keyboard market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global mechanical keyboard market as a part of the global IT spending market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the mechanical keyboard market during the forecast period.

Who are the Major Mechanical Keyboard Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Corsair Gaming Inc.
  • Dell Technologies Inc.
  • HP Inc.
  • Lenovo Group Ltd.
  • Logitech International SA
  • Metadot Corp.
  • Rapoo Europe BV
  • Razer Inc.
  • SteelSeries ApS
  • Xiaomi Corp.

 

This statistical study of the mechanical keyboard market encompasses successful business strategies deployed by the key vendors. The mechanical keyboard market is fragmented and the vendors are deploying various organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Corsair Gaming Inc. - The company offers mechanical gaming keyboards such as K60 RGB PRO, K60 RGB PRO SE, and others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The mechanical keyboard market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Mechanical Keyboard Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the mechanical keyboard market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the global IT spending market includes the following core components:

  • Research and development
  • Developers or manufacturers
  • Sales and distribution
  • End-users

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

 

Which are the Key Regions for Mechanical Keyboard Market?

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47% of the market’s growth will originate from APAC during the forecast period. China and Japan are the key markets for mechanical keyboards in APAC. Market growth in this region will be faster than the growth of the market in  North America, Europe, MEA, and South America.

The presence of a number of hardware manufacturers and the availability of low-cost products will facilitate the mechanical keyboard market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

Various countries, such as China, Japan, South Korea, and India, registered high numbers of COVID-19 cases. Hence, the governments of various countries in this region took measures, such as the imposition of stringent nationwide lockdowns, to stop the further spread of the disease. For instance, the government of India imposed a nationwide lockdown in March 2020 in an attempt to slow down the spread of COVID-19 and later extended it for a few more months. Such measures negatively affected operations of manufacturing units, as their production units were either shut down or halted their operations. However, in the first quarter of 2021, major countries in the region, including China, India, Japan, South Korea, and others, reopened their borders for trade. The initiation of mass COVID-19 vaccination drives and stringent norms imposed by the government to maintain social distancing are anticipated to propel the growth of the market in the region during the forecast period. 

What are the Revenue-generating Sales Channel Segments in the Mechanical Keyboard Market?

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The mechanical keyboard market share growth by the offline segment will be significant during the forecast period. This report provides an accurate prediction of the contribution of all the segments to the growth of the mechanical keyboard market size and actionable market insights on post COVID-19 impact on each segment.

 

Mechanical Keyboard Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 6.47%

Market growth 2022-2026

$ 138.96 million

Market structure

Fragmented

YoY growth (%)

2.34

Regional analysis

APAC, North America, Europe, MEA, and South America

Performing market contribution

APAC at 47%

Key consumer countries

US, China, Japan, Germany, and UK

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Corsair Gaming Inc., Dell Technologies Inc., HP Inc., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Rapoo Europe BV, Razer Inc., SteelSeries ApS, and Xiaomi Corp.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Mechanical Keyboard Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive mechanical keyboard market growth during the next five years
  • Precise estimation of the mechanical keyboard market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the mechanical keyboard industry across APAC, North America, Europe, MEA, and South America
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of mechanical keyboard market vendors

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1. Executive Summary                        

              1.1 Market Overview

                             Exhibit 01:  Key Finding 1

                             Exhibit 02:  Key Finding 2

                             Exhibit 03:  Key Finding 3

                             Exhibit 04:  Key Finding 5

                             Exhibit 05:  Key Finding 6

                             Exhibit 06:  Key Finding 7

                             Exhibit 07:  Key Finding 8

2. Market Landscape                          

              2.1 Market ecosystem            

                             Exhibit 08:  Parent market

                             Exhibit 09:  Market characteristics

              2.2 Value chain analysis         

3. Market Sizing                     

              3.1 Market definition

                             Exhibit 10:  Offerings of vendors included in the market definition

              3.2 Market segment analysis 

                             Exhibit 11:  Market segments

              3.3 Market size 2021 

              3.4 Market outlook: Forecast for 2021 - 2026 

                             Exhibit 12:  Global - Market size and forecast 2021 - 2026 ($ million)

                             Exhibit 13:  Global market: Year-over-year growth 2021 - 2026 (%)

4. Five Forces Analysis                        

              4.1 Five Forces Summary       

                             Exhibit 14:  Five forces analysis 2021 & 2026

              4.2 Bargaining power of buyers          

                             Exhibit 15:  Bargaining power of buyers

              4.3 Bargaining power of suppliers      

                             Exhibit 16: Bargaining power of suppliers

              4.4 Threat of new entrants    

                             Exhibit 17:  Threat of new entrants

              4.5 Threat of substitutes        

                             Exhibit 18: Threat of substitutes

              4.6 Threat of rivalry  

                             Exhibit 19: Threat of rivalry

              4.7 Market condition

                             Exhibit 20:  Market condition - Five forces 2021

5. Market Segmentation by Sales channel                  

              5.1 Market segments

                             The segments covered in this chapter are:

  • Offline
  • Online

                             Exhibit 21:  Sales channel - Market share 2021-2026 (%)

              5.2 Comparison by Sales channel        

                             Exhibit 22:  Comparison by Sales channel

              5.3 Offline - Market size and forecast 2021-2026         

                             Exhibit 23:  Offline - Market size and forecast 2021-2026 ($ million)

                             Exhibit 24:  Offline - Year-over-year growth 2021-2026 (%)

              5.4 Online - Market size and forecast 2021-2026          

                             Exhibit 25:  Online - Market size and forecast 2021-2026 ($ million)

                             Exhibit 26:  Online - Year-over-year growth 2021-2026 (%)

              5.5 Market opportunity by Sales channel        

                             Exhibit 27:  Market opportunity by Sales channel

6. Customer landscape                       

                             Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria

              6.1 Overview

                             Exhibit 28:  Customer landscape

7. Geographic Landscape                   

              7.1 Geographic segmentation

                             The regions covered in the report are:

  • APAC
  • North America
  • Europe
  • MEA
  • South America

                             Exhibit 29:  Market share by geography 2021-2026 (%)

              7.2 Geographic comparison  

                             Exhibit 30:  Geographic comparison

              7.3 APAC - Market size and forecast 2021-2026            

                             Exhibit 31:  APAC - Market size and forecast 2021-2026 ($ million)

                             Exhibit 32:  APAC - Year-over-year growth 2021-2026 (%)

              7.4 North America - Market size and forecast 2021-2026          

                             Exhibit 33:  North America - Market size and forecast 2021-2026 ($ million)

                             Exhibit 34:  North America - Year-over-year growth 2021-2026 (%)

              7.5 Europe - Market size and forecast 2021-2026         

                             Exhibit 35:  Europe - Market size and forecast 2021-2026 ($ million)

                             Exhibit 36:  Europe - Year-over-year growth 2021-2026 (%)

              7.6 MEA - Market size and forecast 2021-2026             

                             Exhibit 37:  MEA - Market size and forecast 2021-2026 ($ million)

                             Exhibit 38:  MEA - Year-over-year growth 2021-2026 (%)

              7.7 South America - Market size and forecast 2021-2026          

                             Exhibit 39:  South America - Market size and forecast 2021-2026 ($ million)

                             Exhibit 40:  South America - Year-over-year growth 2021-2026 (%)

              7.8 Key leading countries       

                             Exhibit 41:  Key leading countries

              7.9 Market opportunity by geography

                             Exhibit 42:  Market opportunity by geography ($ million)

8. Drivers, Challenges, and Trends                 

              8.1 Market drivers     

                             8.1.1 Growth in the e-commerce industry

                             8.1.2 Rising popularity of e-sports

                             8.1.3 Better performance of mechanical keyboards

 

              8.2 Market challenges             

                             8.2.1 Availability of counterfeit products

                             8.2.2 Increasing penetration of portable computing devices

                             8.2.3 Availability of substitutes in the market

 

                             Exhibit 43:  Impact of drivers and challenges

              8.3 Market trends     

                             8.3.1 Product innovations

                             8.3.2 Strategic alliances in the market

                             8.3.3 Growing adoption of gaming consoles

 

9. Vendor Landscape                          

              9.1 Overview

                             Exhibit 44:  Vendor landscape

              9.2 Landscape disruption       

                             Exhibit 45:  Landscape disruption

                             Exhibit 46:  Industry risks

10. Vendor Analysis              

              10.1 Vendors covered             

                             Exhibit 47:  Vendors covered

              10.2 Market positioning of vendors   

                             Exhibit 48: Market positioning of vendors

              10.3 Corsair Gaming Inc.        

                             Exhibit 49:  Corsair Gaming Inc. - Overview

                             Exhibit 50:  Corsair Gaming Inc. - Business segments

                             Exhibit 51:  Corsair Gaming Inc.- Key news

                             Exhibit 52:  Corsair Gaming Inc. - Key offerings

                             Exhibit 53:  Corsair Gaming Inc. - Segment focus

              10.4 Dell Technologies Inc.    

                             Exhibit 54:  Dell Technologies Inc. - Overview

                             Exhibit 55:  Dell Technologies Inc. - Business segments

                             Exhibit 56:  Dell Technologies Inc. - Key offerings

                             Exhibit 57:  Dell Technologies Inc. - Segment focus

              10.5 HP Inc.  

                             Exhibit 58:  HP Inc. - Overview

                             Exhibit 59:  HP Inc. - Business segments

                             Exhibit 60:  HP Inc. - Key offerings

                             Exhibit 61:  HP Inc. - Segment focus

              10.6 Lenovo Group Ltd.          

                             Exhibit 62:  Lenovo Group Ltd. - Overview

                             Exhibit 63:  Lenovo Group Ltd. - Business segments

                             Exhibit 64:  Lenovo Group Ltd. - Key offerings

                             Exhibit 65:  Lenovo Group Ltd. - Segment focus

              10.7 Logitech International SA             

                             Exhibit 66:  Logitech International SA - Overview

                             Exhibit 67:  Logitech International SA - Business segments

                             Exhibit 68:  Logitech International SA - Key offerings

                             Exhibit 69:  Logitech International SA - Segment focus

              10.8 Metadot Corp.  

                             Exhibit 70:  Metadot Corp. - Overview

                             Exhibit 71:  Metadot Corp. - Product and service

              10.9 Rapoo Europe BV            

                             Exhibit 73:  Rapoo Europe BV - Overview

                             Exhibit 74:  Rapoo Europe BV - Product and service

                             Exhibit 75:  Rapoo Europe BV - Key offerings

              10.10 Razer Inc.         

                             Exhibit 76:  Razer Inc. - Overview

                             Exhibit 77:  Razer Inc. - Business segments

                             Exhibit 78:  Razer Inc. - Key offerings

                             Exhibit 79:  Razer Inc. - Segment focus

              10.11 SteelSeries ApS

                             Exhibit 80:  SteelSeries ApS - Overview

                             Exhibit 81:  SteelSeries ApS - Product and service

                             Exhibit 82:  SteelSeries ApS - Key offerings

              10.12 Xiaomi Corp.   

                             Exhibit 83:  Xiaomi Corp. - Overview

                             Exhibit 84:  Xiaomi Corp. - Business segments

                             Exhibit 85:  Xiaomi Corp. - Key offerings

                             Exhibit 86:  Xiaomi Corp. - Segment focus

11. Appendix                          

              11.1 Scope of the report        

                             11.1.1 Market definition

                             11.1.2 Objectives

                             11.1.3 Notes and caveats

              11.2 Currency conversion rates for US$           

                             Exhibit 87:  Currency conversion rates for US$

              11.3 Research Methodology  

                             Exhibit 88:  Research Methodology

                             Exhibit 89:  Validation techniques employed for market sizing

                             Exhibit 90:  Information sources

              11.4 List of abbreviations       

                             Exhibit 91:  List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
Technavio

TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
Technavio

TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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The mechanical keyboard market growth will increase by $138.96 million during 2021-2026.
The mechanical keyboard market is expected to grow at a CAGR of 6.47% during 2021-2026.
Technavio has segmented the mechanical keyboard market by other1 (Offline and Online) and geographic (APAC, North America, Europe, MEA, and South America).
Corsair Gaming Inc., Dell Technologies Inc., HP Inc., Lenovo Group Ltd., Logitech International SA, Metadot Corp., Rapoo Europe BV, Razer Inc., SteelSeries ApS, Xiaomi Corp. are a few of the key vendors in the mechanical keyboard market.
APAC will register the highest growth rate of 46.96% among the other regions. Therefore, the mechanical keyboard market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
The key factors driving the mechanical keyboard market growth are:
  • Growth in the e-commerce industry
The mechanical keyboard market vendors should focus on grabbing business opportunities from the offline segment as it accounted for the largest market share in the base year.
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