Menswear Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2021-2025

The menswear market share is expected to increase by USD 182.66 billion from 2020 to 2025, and the market’s growth momentum will accelerate at a CAGR of 5.72%.

This menswear market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers menswear market segmentation by product (top wear, bottom wear, CJS, accessories and others, and intimate and sleep wear), distribution channel (offline and online), and geography (APAC, Europe, North America, South America, and MEA). The menswear market report also offers information on several market vendors, including H and M Hennes and Mauritz AB, Industria de Diseno Textil SA, Kering SA, Levi Strauss and Co., LVMH Moet Hennessy Louis Vuitton SE, Nike Inc., PVH Corp., Ralph Lauren Corp., The Gap Inc., and VF Corp. among others.

What will the Menswear Market Size be During the Forecast Period?

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Menswear Market: Key Drivers, Trends, and Challenges

Based on our research output, there has been a negative impact on the market growth during and post COVID-19 era. The growing number of promotional activities is notably driving the menswear market growth, although factors such as trade policy reforms may impede market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the menswear industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Menswear Market Driver

Vendors are strategically engaging customers through campaigns on social media platforms such as Facebook and Instagram. In-store marketing also plays a key role in the growth of the market as promotions are executed in the forms of signages and audio-visuals, among others. Some vendors also use mobile applications, websites, e-mails, print, and television media as a part of their marketing, advertising, and promotional activities. The increased penetration of the Internet, the growing adoption of smartphones and tablets, and the rise in the popularity of social media platforms provide easy access to mens wear information on the go. These factors and campaigns imply that vendors are proactively investing in advertisements to encourage customers to adopt their products, including mens wear products. Therefore, the growing number of marketing campaigns will increase the sales of mens wear during the forecast period.

Key Menswear Market Trend

In the global apparel market, the demand for ecological clothing is growing. This has led to the adoption of organic clothing, including organic mens wear. The increase in preference for organic mens wear has influenced vendors in the global market to manufacture organic cloths. Vendors in the global mens wear market are also narrowing their product offerings to organic clothing. The price of organic mens wear is higher compared with the chemical-based fabric for mens wear. However, customers still prefer to buy organic mens wear. This indicates that customers are more focused on the quality of mens wear. Thus, the introduction of organic mens wear, coupled with their growing demand, is expected to fuel the global mens wear market during the forecast period.

Key Menswear Market Challenge

Changes in political and ruling parties in prominent markets lead to changes in trade policies and tariffs. These changes adversely affect business potentials in the global apparel market, including the global mens wear market. Vendors’ operational results and financial conditions are negatively influenced by changes in trade policies. Most of the international vendors have established their production plants in developing countries such as China. Therefore, any changes in import tariffs in the US may lead to alterations in business operations, such as a shift of production units from developing to developed countries. Such factors may lead to heavy expenses for vendors, thus causing supply-demand imbalance and an increase in production cost. Therefore, changes in trade policies and trade tariffs may hinder the growth of the market in focus during the forecast period. 

This menswear market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2021-2025.

Parent Market Analysis

The growth in the apparels, accessories, and luxury goods market will be driven by factors such as the rising working men population, demand for eco-friendly products, and product innovation and portfolio extension leading to product premiumization. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the menswear market during the forecast period.

Who are the Major Menswear Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

• H and M Hennes and Mauritz AB
• Industria de Diseno Textil SA
• Kering SA
• Levi Strauss and Co.
• LVMH Moet Hennessy Louis Vuitton SE
• Nike Inc.
• PVH Corp.
• Ralph Lauren Corp.
• The Gap Inc.
• VF Corp.

This statistical study of the menswear market encompasses successful business strategies deployed by the key vendors. The menswear market is fragmented and the vendors are expanding their presence worldwide to compete in the market.

Product Insights and News

• Nike Inc - The company offers a wide range of men's wear products such as running shorts, training tops, bombers, hoodies among others.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The menswear market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Menswear Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the menswear market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the apparels, accessories, and luxury goods market includes the following core components:

• Inputs
• Inbound logistics
• Operations
• Outbound logistics
• Marketing and sales
• Service
• Support activities
• Innovation

The report has further elucidated on other innovative approaches being followed by manufacturers to ensure a sustainable market presence.

Which are the Key Regions for Menswear Market?

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39% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for menswear in APAC. Market growth in this region will be faster than the growth of the market in Europe and North America.

Growing urbanization and increasing disposable income will facilitate the menswear market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 in 2020 hindered the growth of the regional mens wear market. Owing to the lockdowns and stringent social distancing norms, production in the manufacturing industries in APAC was halted. As manufacturing units for mens wear production were temporarily closed to curb the spread of COVID-19, the regional mens wear market growth was affected in 2020. In 2021, the region's lockdown limitations were relaxed, which restored the supply chain. This is expected to boost the growth of the regional mens wear market during the forecast period.

What are the Revenue-generating Product Segments in the Menswear Market?

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The menswear market share growth by the top wear segment will be significant during the forecast period. This segment includes shirts, t-shirts, sports shirts, tank tops, sweaters, vests, sweatshirts, and work shirts. Smaller replacement cycles of top wears, compared to those of bottom wears, due to the use of heavier fabrics drive extensive sales of men’s top wear, especially t-shirts, shirts, and vests. Furthermore, to update the wardrobe with the latest fashion apparel and to meet work and leisure requirements in clothing, men purchase tops in massive quantities. Millennials primarily prefer the personalization of men’s top wears. In the coming years, vendors in the global market are expected to provide customized men’s top wear, which will aid the growth of the global mens wear market.

This report provides an accurate prediction of the contribution of all the segments to the growth of the menswear market size and actionable market insights on post COVID-19 impact on each segment.

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What are the Key Data Covered in this Menswear Market Report?

• CAGR of the market during the forecast period 2021-2025
• Detailed information on factors that will drive menswear market growth during the next five years
• Precise estimation of the menswear market size and its contribution to the parent market
• Accurate predictions on upcoming trends and changes in consumer behavior
• The growth of the menswear industry across APAC, Europe, North America, South America, and MEA
• A thorough analysis of the market’s competitive landscape and detailed information on vendors
• Comprehensive details of factors that will challenge the growth of menswear market vendors

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