Enjoy complimentary customisation on priority with our Enterprise License!
The natural cosmetics market is estimated to decline at a CAGR of 14.61% between 2022 and 2027. The size of the market is forecast to increase by USD 14,986.66 million. The growth of the market depends on several factors, including consumer demand for chemical-free and environment-friendly natural cosmetics products, demand for premium natural cosmetics products, and the rise in sales of natural cosmetics through e-commerce.
This report extensively covers market segmentation by type (personal care, skin care, and others), distribution channel (offline and online), and geography (APAC, Europe, North America, Middle East and Africa, and South America). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
To learn more about this report, Download Report Sample
Technavio categorizes the global natural cosmetics market as a part of the global personal products market within the global household and personal products market. The parent global personal products market covers products and companies engaged in research and development (R&D) and the production of personal and beauty care products, including cosmetics and perfumes. Our research report has extensively covered external factors influencing the parent market growth during the forecast period.
The consumer demand for chemical-free and environment-friendly natural cosmetics products is notably driving the market growth, although factors such as low product awareness deterring widespread adoption may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Key Natural Cosmetics Market Driver
The consumer demand for chemical-free and environment-friendly natural cosmetics products is notably driving market growth. The awareness among consumers of environmental issues has led to sub-zero waste as a prominent trend in the natural cosmetics market. Leading brands in the global natural cosmetics market are focused on shifting to a new paradigm to achieve zero-waste and sustainability, especially in the packaging of products. Consumers are demanding reusable, recyclable, and compact packaging for their personal care products to enhance sustainability.
Furthermore, the personal care industry is undergoing a transformation due to the changing consumer perception of various personal care products, such as natural cosmetics. Consumers are becoming more aware of the products that they use, their ingredients, their side effects, and their benefits. Consumers view natural ingredients as safer for human health and the environment. A growing number of cosmetics manufacturing companies are therefore replacing synthetic chemicals with natural ingredients. Therefore, factors like these will drive the global market during the forecast period.
Significant Natural Cosmetics Market Trend
The rise in demand for natural and organic beauty products is a major trend in the market. The demand for natural and organic beauty products is rising due to the increased health consciousness among customers worldwide. Issues such as skin irritations, skin allergies, hair loss, acne, dark marks, and other beauty-related problems have propelled the demand for natural and organic beauty products that are free of harmful synthetic ingredients.
Organic skincare products are made from plant extracts, natural oils, and other natural ingredients. Natural ingredients such as sunflower oil, jojoba oil, argan oil, Aloe Vera, turmeric, and olive oil are used in several beauty products. For instance, the rising skin problems globally prompt have increased concerns among customers. Therefore, customers are looking for effective and natural ways to heal such skin problems. Hence, the manufacturers emphasize more on offering organic and natural skincare products. Thus, such factors will influence the global market growth during the forecast period.
Major Natural Cosmetics Market Challenge
Low product awareness deterring widespread adoption is a major challenge impeding market growth. The low awareness about natural cosmetic products and their availability impacts the adoption of these products. The adoption is higher in developed countries compared with emerging countries.
Many consumers are still unaware of advanced natural products. This is a major challenge that needs to be addressed by the vendors. Hence, several vendors are investing heavily in marketing and advertising to increase awareness among consumers. Although certain sections of consumers are aware of the products, they show little interest owing to the presence of other alternative products. Furthermore, vendors and developers are also unsure about the customer needs, and hence, the market lacks an appropriate definition. Therefore, such factors are likely to diminish the global market growth during the forecast period.
Key Natural Cosmetics Market Customer Landscape
The report includes the market's adoption lifecycle, covering the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Natural Cosmetics Market Customer Landscape
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Arbonne International LLC - The company operates under one segment. The company under this segment focuses on personal care and wellness products. The key offerings of the company include natural cosmetics.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
The market share growth by the personal care segment will be significant during the forecast period. The products under this category include skin moisturizers, perfumes, lipsticks, fingernail paints or polishes, eye and facial make-up preparations, shampoos, and others.
Get a glance at the market contribution of various segments Request a PDF Sample
The personal care segment was valued at USD 2,568.89 million in 2017 and continued to grow until 2021. There is rising awareness among consumers about the side effects of chemical content in personal care products, which is leading to the production of natural products by manufacturers. Additionally, factors such as rising consumer demand for transparency of product content and the ban on the use of potentially harmful chemical ingredients in personal care products by government agencies have forced manufacturers of cosmetics to provide organic and clean personal products to consumers. To meet the demand for these organic and natural personal care products, manufacturers have started using natural ingredients, including natural antioxidants, aloe vera gel, floral extracts, and others. Therefore, with the rising number of products offered, the global market is expected to witness high growth during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
APAC is estimated to contribute 64% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
APAC has emerged as a growing industry for natural cosmetics products. This can be primarily attributed to the increasing awareness among consumers about the side effects of harmful substances used in cosmetics products, such as synthetic chemicals. Owing to this, consumers in regional countries like China especially those belonging to the millennial working population, prefer alternatives such as natural and organic cosmetics products. Additionally, consumers living in these countries have a high disposable income and are willing to spend money on good-quality natural and organic cosmetics products. Furthermore, as the market in APAC is very competitive in nature key vendors in the market focus on innovation and launching new products to keep up with the latest beauty and skincare trends. Hence, all these factors will fuel the regional market growth during the forecast period.
In addition to the abovementioned factors, the increasing awareness among global consumers about the benefits of South Korean cosmetics products is another major market driver. The primary factor influencing the growth of the market in South Korea is the increasing consumption of natural and organic cosmetics products by millennials, who are heavily influenced by social media trends. Moreover, the marketing campaigns by South Korean cosmetics products brands, video tutorials, and advertisements through social media platforms have also led to an increased demand for these products in the country. Therefore, such factors will also drive the APAC market during the forecast period.
The COVID-19 pandemic had a negative impact on the market in APAC in 2020. However, in 2021, due to the availability of COVID-19 vaccines and the vaccination drives carried out by the governments of different countries in APAC, activities in offline retail channels that provide personal care products, gradually returned to normal. The demand for natural products, therefore, is expected to continue to increase in the region during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027. The market has been segmented by Type (Personal care, Skin care, and Others), Distribution Channel (Offline and Online), and Geography (APAC, Europe, North America, Middle East and Africa, and South America).
|
Natural Cosmetics Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
162 |
|
Base year |
2022 |
|
Historic period |
2017-2021 |
|
Forecast period |
2023-2027 |
|
Growth momentum & CAGR |
Decelerate at a CAGR of 14.61% |
|
Market growth 2023-2027 |
USD 14,986.66 million |
|
Market structure |
Fragmented |
|
YoY growth 2022-2023(%) |
19.55 |
|
Regional analysis |
APAC, Europe, North America, Middle East and Africa, and South America |
|
Performing market contribution |
APAC at 64% |
|
Key countries |
US, Japan, China, South Korea, and UK |
|
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
|
Key companies profiled |
Arbonne International LLC, Beiersdorf AG, Bloomtown Ltd., Highlander Partners, Honasa Consumer Pvt. Ltd., Johnson and Johnson, Kjaer Weis, Korres, Loccitane International SA, LOreal SA, Natura and Co Holding SA, Nutramarks Inc., Nuxe, Pola Orbis Holdings Inc., Tata Natural Alchemy LLC, The Clorox Co., The Estee Lauder Co. Inc., The Honest Co. Inc., Unilever PLC, and Weleda Group |
|
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Certified ISO 9001 : 2015
We are ISO 9001:2015 recognized that ensures quality services and product delivery to our clients.
We are GDPR and CCPA compliant! Your transaction & personal information is protected from unauthorized use.
Get lifetime access to our
Technavio Insights
Customized Report as per your Business Needs
Let us help you make report more suited to your requirements.
Get the report (PDF) sent to your email within minutes.
