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The Global Natural Skin Care Products Market size is estimated to grow by USD 4.78 billion, exhibiting a CAGR of 10.59% between 2023 and 2028.
One of the major factors driving the market growth includes the growing prominence of social media influencers. The availability of counterfeit skincare products is a major challenge hindering the growth of the market. Although natural skin care products market trends such as increased online presence of brands will positively impact the growth of the market.
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The growing prominence of social media influencers is the key factor driving the growth of the market. Manufacturers of organic skincare products invest in social media campaigns for product promotions and to achieve a wider marketing outreach. The popularity of social media influencers in these markets has led major brands, such as L'Oreal, to develop strategic partnerships with influencers, particularly for their beauty and makeup brands. In addition, e-commerce is an extremely useful platform, mainly for players of cosmetics that operate on a small or moderate scale, as it aids them in promoting their products. Hence, the popularity of social media influencers is anticipated to help the global natural skin care products market grow significantly during the forecast period.
Organic skin care products gaining traction is the primary trend shaping market growth. Organic skincare products often contain natural antioxidants, vitamins, and botanical extracts that are believed to have long-term benefits for skin health. Organic skincare products often receive positive reviews and endorsements from users who have experienced improvements in skin quality. The increasing awareness of the value of skincare among individuals all over the world is driving the growth of the market.
Furthermore, in order to extend their consumer base, organic skincare producers are constantly working on product improvements and new launches. In recent years, for instance, the market has seen the launch of vegan skincare cosmetics. Therefore, growing consumer demand for organic skincare products will drive the growth of the global natural skin care products market during the forecast period.
The availability of counterfeit skincare products is a challenge that affects the growth of the market. Counterfeit beauty and personal-care items are believed to be harmful to the user's health. However, with the introduction of e-commerce, there has been an upsurge in the global sale of counterfeit products. The pricing of counterfeit goods is another appealing element. They are available at significantly lower prices.
Moreover, low production cost is an advantage in the counterfeit skincare products market. Counterfeits are often contaminated with petrochemicals, bacteria, and other harmful chemicals. Thus, the availability of counterfeit skincare products is expected to hinder the growth of the global natural skincare products market during the forecast period.
The facial care segment is estimated to witness significant growth during the forecast period. The facial care category includes products such as face creams, lotions, toners, exfoliators, and serums. They are mainly used as anti-aging, skin-whitening, and sun-protection skincare products. In addition to this, skincare products are used to moisturize, hydrate, and provide the skin with a smooth, blemish-free appearance. These products are popular because they protect, moisturize, tighten, and nourish facial skin while also fighting wrinkles to keep skin appearing youthful and healthy.
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The facial care segment was the largest segment and was valued at USD 3.47 billion in 2018. Additionally, natural skincare products are free of parabens, fragrances, and other chemicals, which further adds to the luxurious feel of the product. Thus, product premiumization is anticipated to increase the demand for these natural skin care products among fashion-conscious consumers and famous makeup artists. Thus, the growing demand for facial care products as an important part of an individual skincare routine will drive the growth of the segment in the global natural skin care products market during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The region has shown a significant and growing demand for skincare products formulated with natural and organic ingredients. North American consumers are known for their high awareness of the ingredients in personal care products. They prioritize products with natural and organic ingredients and are generally willing to pay a premium for such products. In addition, brands that highlight transparency in ingredient sourcing and environmentally responsible practices tend to perform well in this market. Given the ongoing focus on health, wellness, and sustainability, North America is likely to remain a key market for natural skin care products market during the forecast period.
The outbreak of COVID-19 in 2020, negatively affected the regional natural skincare products market. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and travel restrictions, which led to the resumption of supply chain activities. The growing demand for e-commerce channels is moving consumer inclination toward the online purchase of personal care products. E-commerce channels allow price-sensitive consumers to compare prices online and find the ideal deal. Therefore, the regional natural skin care products market is anticipated to witness significant growth during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The natural skin care products market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
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Natural Skin Care Products Market Scope |
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Report Coverage |
Details |
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Page number |
154 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 10.59% |
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Market growth 2024-2028 |
4,776.43 Billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
10.39 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 35% |
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Key countries |
US, China, South Korea, Germany, and France |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AbbVie Inc., Amway Corp., Bare Necessities Zero Waste Solutions Pvt. Ltd, Bloomtown Ltd., Botanic Beauty LLC, FOM Cosmetics UK Ltd., Honasa Consumer Pvt. Ltd., IQVIA Holdings Inc., Johnson and Johnson, LOreal SA, Natura and Co Holding SA, Oriflame Cosmetics S.A., The Clorox Co., The Estee Lauder Companies Inc., The Hain Celestial Group Inc., The Honest Co. Inc., The Procter and Gamble Co., Unilever PLC, Weleda Group, and Yves Rocher Amerique du Nord Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by End-user
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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