Enjoy complimentary customisation on priority with our Enterprise License!
The organic skincare products market size is forecast to increase by USD 2.98 billion, at a CAGR of 8.89% between 2023 and 2028. The growth of the market depends on several factors, including the benefits of organic skin care products, innovation and portfolio expansion leading to product premiumization, and rising product awareness, especially among millennials. Market growth hinges on various factors, notably the advantages offered, which resonate with consumers seeking natural and sustainable alternatives. Additionally, innovation and portfolio expansion strategies drive product premiumization, enhancing market competitiveness. Heightened product awareness, particularly among millennials, further propels market expansion, reflecting a shift towards conscious consumerism. These factors underscore the importance of catering to evolving consumer preferences and sustainability concerns in the skincare industry. As demand continues to surge for organic, premium men's skincare products, businesses must prioritize innovation and awareness-building efforts to capitalize on market growth opportunities. It also includes an in-depth analysis of market trends and analysis, market growth analysis and challenges. Furthermore, the report includes historic market data from 2018 - 2022.
To learn more about this report, View Report Sample
The market has witnessed a surge in demand due to growing concerns about skin sensitivity caused by chemicals and synthetic products. Consumers are opting for paraben-free products to avoid rashes and skin irritation triggered by parabens and other harmful ingredients. With a focus on chemical-free beauty products, this market caters to both men and women, offering protection against environmental factors like pollution and UV rays while addressing common skincare issues such as acne. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The health benefits are notably driving the market growth. The rising use of harmful chemicals to produce synthetic cosmetics has increased consumers' exposure to harmful substances such as petroleum, parabens, and others. Prolonged exposure to these chemicals causes health issues such as skin irritation, hormonal imbalance, and organ toxicity. Therefore, consumers have shifted to organic skincare, which are made of natural such as plant extracts and natural oils.
Moreover, manufacturers are focusing on essential oil-infused to attract consumers. These include essential oils such as sandalwood, melaleuca, lavender, chamomile, helichrysum, and frankincense. They work effectively work on wrinkles, scars, stretch marks, and other skin issues. Companies are introducing new lines of products. For instance, Herbivore Botanicals offers Exfoliating Glow Facial, which is infused with lapis facial oil, rose hydrosol, aloe vera, and others. These are manufactured from ethically sourced ingredients. Their benefits will fuel market growth during the forecast period.
The growing prominence of social media influencers is a key trend shaping the market. The rise in the penetration of smartphones has led to the prominence of digital media as a marketing channel. Manufacturers invest in social media campaigns to promote their products and achieve wider marketing outreach. The popularity of social media influencers encouraged major brands to develop strategic partnerships with them.
Further, during the forecast period, the online market is expected to grow, with the rise in preference for online shopping, technological advances, and the growth in awareness about such products. Companies are collaborating with major online retailers to increase their market shares. For instance, LOreal SA and The Estee Lauder Companies Inc. invest in micro-influencers instead of expensive celebrity endorsements. Thus, the popularity of social media influencers is expected to support market growth during the forecast period.
The availability of counterfeit products may impede market growth. Counterfeit products are made from low-quality ingredients and, therefore, have a negative impact on consumers' health. The growing penetration of e-commerce has propelled the sales of counterfeit products, especially in developing countries. Customers find it hard to distinguish between genuine and counterfeit products. Moreover, the low price of counterfeit products fuels their demand further. Therefore, the rising number of counterfeit products will have an adverse impact on the sales and pricing strategies of genuine companies.
Furthermore, market players such as LOreal SA (LOreal) and The Estee Lauder Companies Inc. (Estee Lauder) are actively involved in monitoring the stock and sales of counterfeit cosmetics through leading third-party online retail platforms. LOreal SA works with eBay to monitor trademark infringements and counterfeit cosmetics in Europe. Such initiatives will play a major role in reducing the sales of counterfeits through online channels. However, the low price of counterfeits poses a challenge for companies of branded products. Thus, the availability of counterfeits is expected to hinder the growth of the market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth and forecasting strategies.
Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is experiencing a significant surge in demand as consumers prioritize self-care and well-being. With concerns over the side effects of conventional skincare products, there's a growing preference for products made with organic ingredients. From creams and serums to moisturizers, these offerings cater to the rising prevalence of skin issues while aligning with the increasing demand for organic skincare products in the beauty industry. Further, this market report extensively covers market segmentation by distribution channel (offline and online), product (facial care, body care, and others), and geography (North America, Europe, APAC, South America, and Middle East and Africa).
The market share growth by the offline segment will be significant during the forecast period. Organic skin care products are mainly sold through the offline distribution channel. The offline segment includes different retail formats, such as specialty stores, hypermarkets and warehouse clubs, and department stores.
Get a glance at the market contribution of various segments View the PDF Sample
The offline segment was valued at USD 2.61 billion in 2018. Specialty stores sell a wide range of organic skin care from different brands. Customers prefer these stores, as they have professional experts who provide personal assistance. Department stores feature individual departments, and the merchandise is segregated by brands. They differentiate themselves in terms of quality and output, merchandise, and customer service. Hypermarkets and warehouse clubs are popular owing to factors such as business expansion and the rising number of hypermarkets and convenience stores. They offer attractive discounts and schemes to consumers. Thus, the offline segment is expected to grow significantly during the forecast period.
For more insights on the market share of various regions Download PDF Sample now!
APAC is estimated to contribute 32% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to companies is North America. The rise in awareness and adoption is driving market growth in North America. The US is a key contributor to market growth in North America. Factors such as the launch of innovative developments and the increase in the use of online platforms are driving the growth of the market in the country. Manufacturers are adopting different marketing campaigns and strategies, such as celebrity endorsement, to expand their consumer base. Canada is also a potential market for the sales of organic skincare creations. Consumers in the country are purchasing due to the rise in concern related to skin issues and side effects from using unhealthy synthetic skincare products.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
The market is witnessing a surge in demand driven by concerns over toxic chemicals and allergic reactions associated with synthetic ingredients. Consumers, including working women and the aging population, are increasingly opting for natural skincare products like those from brands such as Skincraft and Natures Tattva. With a focus on Hyaluronic acid and other organic ingredient-based items, these products promise a youthful appearance and glowing skin. The rise of online shopping behavior and the dissemination of knowledge about natural skincare regimes have further propelled the growth of this segment. Leading brands like Lady Green, Grown Alchemist, and Bulldog Skincare offer a diverse range of organic beauty products, including hydrating day creams and tone correcting serums.
Additionally, the market is witnessing a significant surge, driven by increasing awareness of harmful effects associated with synthetic ingredients like those found in conventional makeup and cosmetic products. With rising concerns about allergies and hormones disruptions, consumers, including young consumers and celebrities, are gravitating toward chemical-free products. This trend is fueled by growing internet penetration, providing consumers with access to information about natural skincare products. Brands like the French organic beauty brand offer a wide range of face care and makeup products infused with Aloe vera and neem, promising a hydrating and organic brightening moisturizing cream effect. Demand for organic skincare products, such as hydrating day creams, serums, and moisturizers, and serums is on the rise, reflecting a shift towards a healthier skincare regime.
Market Scope |
|
Report Coverage |
Details |
Page number |
168 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.89% |
Market growth 2024-2028 |
USD 2.98 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
7.97 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
APAC at 32% |
Key countries |
US, China, Germany, Canada, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Burts Bees, Dr. Hauschka Skin Care Inc., IDAM Natural Wellness Pvt. Ltd., ILIA Beauty, Juice Beauty, LOreal SA, Miranda Kerr Pty Ltd., Natura and Co Holding SA, Nutraceutical Corp., One Love Organics Inc., OSEA International LLC, Pai Skincare Ltd., Purity Cosmetics, ROCK GROUP, Shiseido Co. Ltd., Tata Natural Alchemy LLC, The Estee Lauder Companies Inc., The Good Glamm Group, True Botanicals Inc., and Weleda Group |
Market dynamics |
Parent market analysis, Market forecast, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get the report (PDF) sent to your email within minutes.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.