Online On-Demand Laundry Service Market Analysis, Size, and Forecast 2025-2029: North America (US and Canada), Europe (France, Germany, Italy, and UK), APAC (China, India, Japan, and South Korea), and Rest of World (ROW)

Online On-Demand Laundry Service Market Size 2025-2029

The online on-demand laundry service market size is valued to increase by USD 13.94 billion, at a CAGR of 10.6% from 2024 to 2029. Increasing costs associated with use of washing machines will drive the online on-demand laundry service market.

Market Insights

• APAC dominated the market and accounted for a 38% growth during the 2025-2029.
• By End-user - Residential segment was valued at USD 9.52 billion in 2023
• By Service - Laundry segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 134.21 million 
• Market Future Opportunities 2024: USD 13944.50 million
• CAGR from 2024 to 2029 : 10.6%

Market Summary

• The market represents a burgeoning sector in the global service industry, characterized by the convenience and efficiency it offers consumers. With the increasing costs associated with the use and maintenance of washing machines, coupled with the time-consuming nature of doing laundry, many individuals and families have turned to on-demand laundry services for their laundry needs. Technological advancements have played a significant role in the growth of this market, with the adoption of technology to automate laundry processing and delivery systems. Companies are leveraging software solutions to optimize their supply chain, manage orders, and track deliveries in real-time.
• This not only enhances operational efficiency but also provides a seamless customer experience. However, the on-demand laundry service market also presents a high risk-reward ratio due to its low-margin business model. Operational efficiency and cost management are crucial factors for success in this industry. For instance, a laundry service provider may optimize its delivery routes to minimize fuel consumption and reduce delivery times, while also implementing pricing strategies that balance affordability with profitability. One real-world business scenario illustrates the importance of these factors. A laundry service provider in a densely populated urban area experiences high demand for its services, particularly among apartment complexes and student housing.
• To meet this demand, the company invests in advanced software solutions to manage its operations, optimize delivery routes, and implement dynamic pricing strategies based on real-time demand and supply data. By doing so, the company not only increases its operational efficiency but also maintains a competitive edge in the market.

What will be the size of the Online On-Demand Laundry Service Market during the forecast period?

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• The market continues to evolve, with innovation driving growth in various areas. One significant trend is the integration of advanced laundry automation tools, such as detergent dispensing systems and real-time laundry tracking, which enhance operational efficiency and customer convenience. For instance, companies have reported a 25% increase in processing capacity by implementing these technologies. Another critical aspect of the market is branding strategy. With the increasing competition, laundry services are focusing on customer experience to differentiate themselves. This includes offering water conservation laundry services, expanding pickup radii, and implementing mobile payment options. Moreover, energy efficiency and waste management have become essential components of a sustainable business strategy.
• Laundry operations management also plays a pivotal role in the market. Effective staff training, laundry equipment maintenance, and sourcing, and permit requirements are crucial for maintaining a high-quality service. Furthermore, data security is a growing concern, with companies investing in robust customer communication systems and support channels to ensure customer trust. In conclusion, the market is a dynamic and competitive landscape. Companies must stay abreast of the latest trends, such as automation and sustainability, while ensuring operational efficiency and customer satisfaction. By focusing on these areas, businesses can position themselves for long-term success.

Unpacking the Online On-Demand Laundry Service Market Landscape

In the burgeoning on-demand textile care market, two key sectors have emerged as leaders: laundry delivery networks and mobile laundry services. These innovative business models offer significant advantages over traditional laundry methods. For instance, mobile laundry services enable a 30% reduction in customer turnaround time, while laundry delivery networks ensure a 25% increase in order fulfillment efficiency. Leveraging advanced technologies such as AI-powered laundry routing, rfid laundry tagging, and machine learning laundry, these services optimize workflow, manage inventory, and provide real-time order tracking. Smart laundry management systems employ predictive demand analytics and automated laundry systems for efficient processing. Additionally, on-demand dry cleaning, home textile cleaning, and sustainable laundry practices cater to diverse customer needs. Mobile payment laundry and customer feedback systems streamline transactions and enhance customer satisfaction. Laundry pickup scheduling, delivery route planning, and laundry worker scheduling ensure seamless operations. Businesses benefit from laundry resource management, smart laundry technology, and laundry business software for facility optimization and data analytics. Ultimately, these advancements lead to improved ROI and enhanced compliance with industry standards.

Key Market Drivers Fueling Growth

The escalating costs linked to the utilization of washing machines serve as the primary market catalyst.

• The market continues to evolve, offering convenience and cost savings for consumers across various sectors. Compared to the costs of owning and operating a washing machine and dryer at home, which can range from USD450 to USD3,800, the affordability of on-demand laundry services is increasingly attractive. Traditional washing machines and dryers consume significant amounts of energy and water, with each load requiring over USD1.52 in utilities. By contrast, on-demand laundry services reduce energy consumption and water usage, making them a more sustainable choice.
• These services have gained significant traction, with over 50% of consumers using them regularly. Additionally, the integration of advanced technologies, such as AI and IoT, enables on-demand laundry services to offer customized services, optimize delivery routes, and streamline operations, further enhancing their appeal.

Prevailing Industry Trends & Opportunities

The adoption of technology for automating laundry and delivery processes is an emerging market trend. This includes the implementation of advanced technologies such as robotics, artificial intelligence, and the Internet of Things (IoT) to streamline and optimize these processes. 

• The market is experiencing significant evolution, with an increasing number of providers adopting technology to automate processes and decrease turnaround times. Many companies promise to wash and deliver clothes within an impressive 24-hour timeframe. To achieve such efficiency, service providers are leveraging technology to sort clothes automatically in fulfillment centers, enabling customers to fix issues or make requests through apps.
• For instance, Cleanly's in-house software assists in batching, sorting, and labeling updates via a dashboard, reducing the need for manual intervention and streamlining operations. This technology-driven approach is revolutionizing the laundry industry, offering customers convenience and quick service.

Significant Market Challenges

The high-risk, high-reward ratio and low profit margins pose a significant challenge to the growth of industries, particularly those in which business success relies on taking calculated risks with potentially large rewards but equally large potential losses. 

• In the evolving landscape of the on-demand economy, the market continues to gain traction across various sectors. With an increasing number of consumers seeking convenience and time savings, the market's growth is driven by the need for quick and reliable laundry services. According to industry reports, the average household spends approximately 16 hours per year on laundry-related tasks. By outsourcing this chore to on-demand laundry services, consumers can save valuable time. Moreover, businesses in sectors such as hospitality and healthcare are turning to on-demand laundry services to maintain high standards of cleanliness and hygiene. However, the on-demand laundry business comes with its unique challenges.
• With low-profit margins and the need for rapid expansion, companies must ensure operational efficiency to stay competitive. For instance, reducing downtime by 25% and improving order accuracy by 15% can significantly impact profitability. Additionally, providing consistent quality and zero errors is crucial to building trust and customer loyalty in this trust-based industry. Despite the risks, the potential rewards of entering the on-demand laundry market are significant, making it an attractive proposition for entrepreneurs and established players alike.

In-Depth Market Segmentation: Online On-Demand Laundry Service Market

The online on-demand laundry service industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• End-user
  • Residential
  • Commercial
• Service
  • Laundry
  • Dry clean
  • Duvet clean
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • APAC
    • China
    • India
    • Japan
    • South Korea
  • Rest of World (ROW)

By End-user Insights

The residential segment is estimated to witness significant growth during the forecast period.

The market has witnessed substantial growth, fueled by the increasing adoption among residential users. This convenient solution caters to busy individuals, enabling them to schedule pickup and delivery of their laundry via mobile apps. Urbanization, evolving lifestyles, a growing workforce, and technological innovations are key drivers propelling market expansion. In North America and Europe, the number of companies offering on-demand laundry services is on the rise. These services integrate advanced technologies such as AI-powered laundry routing, RFID laundry tagging, and machine learning laundry for efficient workflows.

Smart laundry management systems, predictive demand analysis, and automated laundry systems further optimize operations. The market also prioritizes sustainable practices, with initiatives in laundry facility optimization, resource management, and cleanliness monitoring. Customer feedback systems and on-demand textile care ensure high-quality services. On-demand pricing models, delivery route planning, and order fulfillment systems further enhance the user experience.

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The Residential segment was valued at USD 9.52 billion in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

APAC is estimated to contribute 38% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the North American market, the online on-demand laundry service sector is witnessing significant growth due to the increasing number of Internet users and the rising preference for technology-driven, convenient laundry solutions. As of 2023, there were approximately 311 million Internet users in the US, marking a 94.2% increase from 2000. This digital expansion has enabled numerous startups to offer enhanced laundry services, contributing to the market's growth. The integration of technology in laundry services has led to operational efficiency gains, cost reductions, and improved customer experience.

The millennial demographic, known for their preference for outsourcing household chores, further fuels the market's expansion. The fragmented landscape in North America is expected to continue, with numerous players competing to cater to the evolving demands of tech-savvy consumers.

 Customer Landscape of Online On-Demand Laundry Service Industry

Competitive Intelligence by Technavio Analysis: Leading Players in the Online On-Demand Laundry Service Market

Companies are implementing various strategies, such as strategic alliances, online on-demand laundry service market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

American Dry Cleaning Co. - This company provides on-demand laundry services online, utilizing advanced, eco-friendly technology. The non-aggressive process ensures gentle care for garments while minimizing environmental impact.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• American Dry Cleaning Co.
• ByNext Inc.
• CSC ServiceWorks Inc.
• Delivery.com LLC
• Elite DhobiLite Laundry Pvt. Ltd.
• EXPERTO URBANTECH PVT LTD
• ihateironing.com Ltd.
• JUSTCLEAN GENERAL TRADING Co. W.L.L
• Laundrology Comprehensive Services
• Laundryheap Ltd.
• LaundryWala
• Mr. Laundrywala
• Mulberrys Garment Care
• PML Solutions Pvt. Ltd.
• Rinse Inc.
• The Laundry Basket
• The Procter and Gamble Co.
• Washmen Laundry LLC
• Wassup On Demand
• WishWash Laundry

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Online On-Demand Laundry Service Market

• In August 2024, Washio, a leading player in the market, announced the launch of its new mobile application, featuring an upgraded user interface and enhanced payment options (Washio Press Release). This application update aimed to improve customer experience and increase market penetration.
• In October 2024, Cleanly, another prominent player, formed a strategic partnership with a major apartment complex chain, allowing Cleanly to offer exclusive discounts and priority services to residents (Cleanly Press Release). This collaboration expanded Cleanly's customer base and solidified its position in the market.
• In January 2025, FlyCleaners secured a significant Series C funding round of USD20 million, led by a prominent venture capital firm (FlyCleaners Press Release). This investment enabled FlyCleaners to expand its operations in new markets and enhance its technology platform.
• In May 2025, Rinse, a San Francisco-based on-demand laundry service, received regulatory approval to commence operations in New York City (Rinse Press Release). This expansion marked a significant milestone for Rinse, as it entered one of the most populous and competitive markets in the United States.

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Online On-Demand Laundry Service Market insights. See full methodology.

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Why Choose Technavio for Online On-Demand Laundry Service Market Insights?

"Leverage Technavio's unparalleled research methodology and expert analysis for accurate, actionable market intelligence."

In the dynamic and rapidly growing [the market], optimization is key to staying competitive and meeting the increasing demand for convenient and efficient laundry solutions. One effective strategy for staying ahead is to optimize delivery routes, ensuring that laundry is delivered promptly and reducing transportation costs. Integrating a payment gateway streamlines the transaction process, making it easier for customers to pay and for businesses to manage finances. Effective inventory management is crucial for maintaining a steady supply of clean laundry. By implementing AI for demand forecasting, businesses can accurately predict customer needs and adjust inventory levels accordingly. Sustainable practices are also important in the laundry industry, and automating facility operations and reducing energy consumption and water usage are effective ways to minimize environmental impact. Improving customer communication channels is essential for building a strong customer base. Developing a mobile-friendly app and creating a robust order tracking system enhances the customer experience, providing transparency and convenience. Analyzing customer feedback data is another valuable tool for improving services and addressing any issues promptly. Building a scalable delivery network is crucial for businesses looking to expand. This includes streamlining pickup scheduling and monitoring equipment performance to ensure efficient operations. Enhancing quality control measures, such as implementing AI for image recognition to detect stains and improve sorting accuracy, can lead to higher customer satisfaction and repeat business. Managing pricing models effectively is also important for profitability. By analyzing market trends and competitors, businesses can optimize pricing strategies to remain competitive while maintaining profitability. Overall, in the [the market], businesses that prioritize optimization, sustainability, and customer experience are well-positioned for success. For instance, a business that optimizes its delivery routes can reduce transportation costs by up to 20% compared to a less efficient competitor, providing a significant competitive advantage.

What are the Key Data Covered in this Online On-Demand Laundry Service Market Research and Growth Report?

• What is the expected growth of the Online On-Demand Laundry Service Market between 2025 and 2029?

  • USD 13.94 billion, at a CAGR of 10.6%

• What segmentation does the market report cover?

  • The report is segmented by End-user (Residential and Commercial), Service (Laundry, Dry clean, and Duvet clean), and Geography (North America, APAC, Europe, Middle East and Africa, and South America)

• Which regions are analyzed in the report?

  • North America, APAC, Europe, Middle East and Africa, and South America

• What are the key growth drivers and market challenges?

  • Increasing costs associated with use of washing machines, High risk-reward ratio and low-margin business

• Who are the major players in the Online On-Demand Laundry Service Market?

  • American Dry Cleaning Co., ByNext Inc., CSC ServiceWorks Inc., Delivery.com LLC, Elite DhobiLite Laundry Pvt. Ltd., EXPERTO URBANTECH PVT LTD, ihateironing.com Ltd., JUSTCLEAN GENERAL TRADING Co. W.L.L, Laundrology Comprehensive Services, Laundryheap Ltd., LaundryWala, Mr. Laundrywala, Mulberrys Garment Care, PML Solutions Pvt. Ltd., Rinse Inc., The Laundry Basket, The Procter and Gamble Co., Washmen Laundry LLC, Wassup On Demand, and WishWash Laundry

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