Enjoy complimentary customisation on priority with our Enterprise License!
The Global Pea Starch Market size is estimated to grow by USD 109.7 million at a CAGR of 6.79% between 2023 and 2028. Market expansion relies on various factors, including the escalating popularity of private-label brands, the burgeoning gluten-free baking sector, and rising demand from the food and beverage industry. These elements drive the need for innovative solutions and high-quality products to cater to evolving consumer preferences. The surge in private-label brands underscores a shift in consumer behavior towards more affordable yet quality products. Simultaneously, the gluten-free baking industry's growth reflects changing dietary preferences and health consciousness among consumers. Moreover, increased demand from the food and beverage sector indicates a growing need for diverse and innovative ingredients. Overall, these factors highlight the dynamic nature of the market and the need for adaptable strategies to meet changing consumer demands.
To learn more about this report, Download Report Sample
The market share growth of the conventional segment will be significant during the forecast period. In this segment, the widespread availability of pea crops grown using conventional harvesting techniques, the ease of access to affordable conventional peas, the longer shelf life of conventional pea starch, and the availability of numerous crop varieties are important factors influencing this segment's large market share.
Get a glance at the market contribution of various segments Request a PDF Sample
The conventional segment was valued at USD 184.30 million in 2018. Conventional pea starch is a less expensive source of starch than rice, wheat, and cassava and contains fewer carbohydrates than well-known starches like maize and potato. Therefore, with the rise in the demand for gluten-free products, it is more frequently used as an ingredient by manufacturers. These factors are expected to augment the demand, hence driving the growth of the market in focus during the forecast period.
For more insights on the market share of various regions Request PDF Sample now!
APAC is estimated to contribute 45% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market is likely to expand rapidly during the forecast period due to the high demand from two major emerging economies in the region, namely India and China. Being an agriculture-based economy, India is a promising market for the industry. In addition, the Indian food processing industry offers considerable opportunities for the use of pea starch owing to increasing government-supported projects in the country. The market is also strengthened by the rapid growth in the pharmaceutical, cosmetics, and textile industries in the region. Some of the major countries contributing to the growth of the market are China, Thailand, Australia, Japan, and Singapore. The growth in the cosmetics industry translates into lucrative opportunities for the regional market as modified starch finds applications in a broad variety of cosmetic products.
Pea starch is gaining popularity in various industries due to its versatile applications. In the food industry, it is used in the bakery industry for producing Vegan-friendly products and non-GMO products. Food and beverage manufacturers utilize them in a range of products, including animal feed, frozen potato products, and canned foods. It is also used in appetizers and clean-label packaged foods, reflecting the demand for organic and sustainable ingredients. In the pet food industry, they contribute to the trend of premiumization and humanization of pet food, aligning with the values of organizations like American Pet Products. Overall, this is a versatile ingredient with applications across various segments, driven by consumer preferences for natural and sustainable products. Also, it is gaining popularity as a key ingredient in vegan-friendly and organic foods, including convenience and vegetable products. Produced sustainably, it meets the demand for clean-label, non-GMO products.
In addition, Lamb Weston is a notable player in the market, catering to the growing preference for sweet potato products. Amylose, a component of paper, can be sourced sustainably through farming practices, benefiting both the environment and dog owners who use paper for various purposes. Also, it is gaining prominence in various sectors, including animal feed industries and food and beverages industries, due to its organic ingredients sourced from pea production. It is favored in the weight loss sector for its low-calorie profile. Pea starch competes with potato and tapioca starch as versatile bakery ingredients and in candy production. Derived from legumes, it supports sustainable agriculture alongside oilseeds, offering a clean-label alternative in dietary supplements and food products.
The increasing prominence of private-label brands is notably driving the market. Private-label pea starch products are increasingly being prioritized by retailers globally. To boost their profits, different merchants sell various kinds of pea starch under their private-label brands which are contributing to the growth of the global market. Retailers, worldwide are capitalizing on the growing demand for pea starch among consumers by introducing their pea starch brands and pea starch-based snacks under their private-label brands.
In the last decade, the private-label product segment in the food and beverage industry has grown in terms of scope and size as they are priced lower than branded products. Hence, price-sensitive consumers are likely to purchase such products. Supermarket chains have started allocating more shelf space to their private-label offerings and various in-house marketing and promotional activities. This will drive the growth of the market during the forecast period.
Increasing awareness about gluten-free products is the primary market trend. The demand has significantly increased because it is gluten-free. As more people are becoming aware of celiac disease, which is brought on by eating grains like wheat, rye, and barley, all of which include gluten, there is a greater demand for non-gluten or gluten-free products.
Gluten is a group of proteins that forms a glue-like, consistent, sticky network on flour made from the grains, making the flour elastic and chewier. Some people's digestive systems cannot tolerate gluten. If left undiagnosed, it can lead to celiac disease, which is a severe form of gluten intolerance. Gluten sensitivity is found to aggravate digestive issues, cause inflammation of the small intestine, lead to attention deficit hyperactivity disorder (ADHD), and mitigate healthy brain function. No cure has been found for this disease so far, and the only way to avoid it is to switch to a gluten-free diet.
As a result, consumers have begun to avoid gluten-containing meals, and the market for gluten-free goods is expanding quickly as people become more aware of the benefits of eating well. This trend will be favorable for the growth of the market during the forecast period.
Fluctuating prices of raw materials hampering the scale of modified starch production are the major challenges impeding market growth. The prices of raw materials are influenced by the vagaries of nature and not just by their availability. The primary raw material utilized to make pea starch is native starch. The costs of native starch and its availability are taken into account by the producers of pea starch. The variations in the prices of raw materials will not only cause the market companies to be indecisive about setting the prices of pea starch offered by them, but it could also lead them to increase the prices of pea starch to earn a sizeable profit margin.
Further, the fluctuations in the prices of raw materials tend to exacerbate the situation for companies in the market owing to the erratic availability of raw materials, as pea starch is basically an agro-product whose availability depends on natural and climatic conditions. This can be a potential challenge for the market in focus, thereby hindering its growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Makendi Industrial Products Co. Ltd. - The company offers pea starch products for Meat Products, Canned Products, and Bakery Products as its key offerings. They offer a wide range of food-agri products.
The report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
You may also interested in below market reports:
Pea starch is a valuable ingredient in various industries, especially in the food and beverages sector. It is used as a gelling agent in water-based products like confectionery items such as jellybeans, candies, and chewing gums. It is also used in noodles and gummy confectioneries for its firm gels and performance benefits. Pea starch is preferred for its easy processing and contributes to the texture and taste of the final product. With a focus on clean labels and recognizable ingredients, pea starch meets the demands of health-conscious consumers seeking free-from options. The market for pea starch continues to evolve with continuous developments and innovations to meet consumer preferences. Furthermore, this is an increasingly popular ingredient in vegan-friendly and convenience food products, prized for its sustainable sourcing and organic nature. In light of recent supply chain disruptions and export restrictions on other agricultural commodities, pea starch offers a stable alternative. It is rich in protein and fiber, appealing to health-conscious consumers.
Despite its high price point, the market for pea-based options is expected to grow, driven by consumer preference for clean-label and free-from foods. This trend is particularly evident in the food & beverages industries, where modified starches are being replaced by natural alternatives like pea starch. The market is thriving with applications across various industries, including food and beverages, animal feed, and industrial sectors. Pea starch, derived from pulses like dry peas, meets the demand for organic and non-GMO ingredients in organic pea starch and clean-label packaged foods. It enhances food consistency in bakery products, confectionery, and preserved foods, appealing to health-conscious consumers, fitness enthusiasts, and those following weight loss diets. Pea starch supports sustainable farming practices and preventive healthcare trends, catering to the rising popularity of plant-based diets like veganism and flexitarianism. With its allergen-free properties and versatility in ultrasonic extraction, pea starch continues to innovate within the food and starch industries, driving market growth globally.
Market Scope |
|
Report Coverage |
Details |
Page number |
154 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.79% |
Market growth 2024-2028 |
USD 109.7 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
6.23 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 45% |
Key countries |
US, China, Germany, India, and France |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
A and B Ingredients Inc., AGT Food and Ingredients Inc., AM Nutrition, Archer Daniels Midland Co., Axiom Foods Inc., Benson Hill Inc., COSUCRA, Emsland Starke GmbH, Herba Ingredients BV, Ingredion Inc., Makendi Industrial Products Co. Ltd., Meelunie BV, NutriPea LP, Parrish and Heimbecker Ltd., Puris, Roquette Freres SA, Shandong Jianyuan group, The Scoular Co., Vestkorn Milling AS, and Yantai Shuangta Food Co. Ltd. |
Market dynamics |
Parent market growth analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the market forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.