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The pet milk market size is forecast to increase by USD 57.1 million and is estimated to grow at a CAGR of 7.09% between 2023 and 2028. The pet care industry is experiencing significant growth due to rising awareness regarding the importance of proper pet nutrition and the expansion of the organized retail sector. With an increasing number of pet owners globally, there is a growing demand for high-quality pet food and related products. This trend is driving innovation and competition in the industry, with companies focusing on producing nutritious, safe, and convenient options for pet parents. The organized retail sector, with its extensive reach and wide product offerings, is playing a crucial role in making these products accessible to a larger consumer base. Overall, the pet care industry is poised for continued growth, driven by consumer education, convenience, and the deepening bond between pets and their families.
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Pet milk is a specialized type of milk formulation designed for the nutritional needs of dogs and cats. With the increasing trend of pet humanization and rising pet ownership, the demand for pet milk products has been on the rise. Pet milk is particularly important for neonatal pups and kittens, as it provides essential nutrients, proteins, and colostrum that help in their growth and development. Pet milk is beneficial for pets with lactose intolerance, as it is often lactose-free or contains reduced lactose levels. Pet health and nutrition have become major concerns for pet owners, leading to an increase in demand for pet milk products. Social media and celebrity pet owners have also played a significant role in promoting pet milk, with many sharing their experiences and recommendations online. The market can be segmented into powder and liquid forms, with both having their unique advantages. Powdered pet milk is convenient for long-term storage and easy to transport, while liquid pet milk provides a more natural feeding experience for pets. The market for pet milk products is expected to grow in the coming years, with specialty stores and mass retail stores catering to the increasing demand. Pet adoption rates have also contributed to the growth of the market, as new pet owners seek to provide the best possible care for their furry companions. Pet-friendly policies in workplaces and public spaces have further increased the number of pets in urban areas, leading to a larger market for pet milk products. However, pet allergies and sensitivities can pose challenges for the industry, requiring continued research and innovation to meet the diverse needs of the pet population. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Rising awareness of pet nutrition is notably driving market growth. Pet care services and nutrition experts emphasize the importance of meeting the specialized nutrition needs of companion animals. With the rise of pet-oriented community events and increasing awareness of pet health, there is a growing demand for pet food that caters to the unique requirements of various pets. Lactose-intolerant pets, for instance, may benefit from lactose-free pet milk replacers or specialized formulations.
Moreover, novel ingredients, such as functional ingredients like probiotics, vitamins, and minerals, are increasingly being used to enhance pet nutrition. Veterinary practices, breeding facilities, and animal shelters often recommend nutritionally balanced pet milk for newborn pets, such as motherless kittens and puppies, as colostrum provides essential nutrients and proteins for their growth. Thus, such factors are driving the growth of the market during the forecast period.
Growing number of milk product launches for puppies and kittens is the key trend in the market. The market has experienced notable progress in innovative product offerings, catering to the diverse nutritional and dietary needs of pets. Companies like Meyenberg Goat Milk and PBI Gordon Co. Inc. are expanding their product portfolios to strengthen their presence in the global market. One of the recent developments includes Meyenberg Goat Milk's introduction of a new line of milk products specifically designed for puppies and kittens, marketed under the brand name Tailspring, in February 2021.
These products cater to the specialized nutrition requirements of young pets, emphasizing the importance of proper nutrition in their growth and development. Additionally, the focus on novel ingredients, such as lactose-free options and functional ingredients like probiotics, vitamins, and minerals, reflects the growing trend towards high-quality, nutrient-dense pet food. Thus, such trends will shape the growth of the market during the forecast period.
Stringent regulations in US pet food industry restricting the entry of new vendors is the major challenge that affects the growth of the market. The pet care industry in the US prioritizes the well-being of companion animals through rigorous adherence to regulatory standards. Pet nutrition experts oversee the development of pet food products, ensuring that only FDA-approved and AAFCO-accepted ingredients are utilized.
Compliance with the Food Safety Modernization Act (FSMA) is mandatory for all pet food manufacturers, ensuring the safety and quality of finished products. Pet-oriented community events and breeding facilities often emphasize the importance of specialized nutrition needs and dietary requirements for various species. Hence, the above factors will impede the growth of the market during the forecast period
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Beaphar Beheer BV: The company offers pet milk such as Lactol Kitten Milk.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
By Product
The powder segment is estimated to witness significant growth during the forecast period. Pet milk, a vital pet care product, caters to the nutritional needs of various pets including dogs, cats, birds, and small animals. With the increasing trend of pet humanization and the rise in pet ownership, particularly in nuclear families, the demand for pet milk has witnessed significant growth.
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The powder segment was the largest segment and valued at USD 88.70 million in 2018. This market comprises pet milk powders and liquids, each offering unique benefits. Pet milk powders, which account for the largest market share, provide ease of transportation and longer shelf life compared to liquid milk and wet pet foods. Rich in sources of skimmed milk, vegetable oil, soy protein isolate, and casein, pet milk powders like PetLac Powder ensure pets, especially neonatal pups and kittens, receive essential nutrients. Hence, such factors are fuelling the growth of this segment during the forecast period.
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North America is estimated to contribute 36% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Pet milk is a specialized type of milk formulation designed for the nutritional needs of dogs, cats, and other pets. With the increasing trend of pet humanization, nuclear families are treating their pets as family members, leading to a rise in pet adoption. Neonatal pups and kittens, as well as lactose intolerant pets, can benefit significantly from pet milk. These formulations cater to the unique nutritional requirements of various breeds and help maintain optimal health by managing blood pressure and cholesterol levels. Pet milk comes in both powder and liquid forms, with some being medicinal and others non-medicated. Hence, such factors are driving the market in North America during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments
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Pet milk is a specialized type of milk formulation designed for the nutritional needs of dogs, cats, and other pets. With the increasing trend of pet humanization, the demand for pet milk has been on the rise. Pet ownership, particularly among nuclear families, has seen a significant growth, leading to an increased focus on pet health and nutrition. Dogs and cats, being the most common pets, dominate the market. However, birds and small pets also have a growing demand for this product. Neonatal pups and kittens, in particular, benefit greatly from pet milk due to their specific nutritional requirements.
Lactose intolerant pets pose a challenge in the market, leading to the production of lactose-free options. Pet milk comes in both powder and liquid forms, with medicinal and non-medicated varieties available. The distribution channels for pet milk include specialty stores, mass retail stores, direct-to-consumer, e-commerce, and pet cafes. Animal cafes, a popular trend in some regions, offer pet milk as part of their pet care offerings. The market landscape depends on the Pet milk replacer, Mother dog, Mother cat, Powder segment, Liquid segment, Specialty store, Mass retail store. Pet health and nutrition are key concerns for pet owners, leading to a focus on additives and nutritional requirements in pet milk products. Social media and celebrity pet owners have also influenced the market, with pet-friendly policies and pet allergies being important considerations. Blood pressure and cholesterol levels are health concerns for some pets, making medicated pet milk a niche but growing segment of the market. Pet industry trends and breed-specific nutritional needs continue to shape the demand for pet milk.
Market Scope |
|
Report Coverage |
Details |
Page number |
127 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 7.09% |
Market growth 2024-2028 |
USD 57.1 million |
Market structure |
Concentrated |
YoY growth 2023-2024(%) |
6.51 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 36% |
Key countries |
China, US, Germany, India, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Beaphar Beheer BV, Grober Nutrition, Manna Pro Products LLC, Mars Inc., Milk Specialties Global, Nukamel BV, PBI Gordon Co. Inc., and Petlife International Ltd. |
Market dynamics |
Parent market analysis, market report , market forecast , Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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