Plant-based Protein Products Market for Infants Analysis, Size, and Forecast 2024-2028: North America (US and Canada), Europe (Germany and UK), APAC (China), and Rest of World (ROW)

Plant-based Protein Products Market for Infants Size 2024-2028

The plant-based protein products market for infants size is forecast to increase by USD 611.18 million, at a CAGR of 7.66% between 2023 and 2028.

Major Market Trends & Insights

• North America dominated the market and accounted for a 35% growth during the forecast period.
• By the Distribution Channel - Offline segment was valued at USD 732.72 million in 2022
• By the Product - Soy-based protein products segment accounted for the largest market revenue share in 2022

Market Size & Forecast

• Market Opportunities: USD 95.67 million
• Market Future Opportunities: USD 611.18 million
• CAGR : 7.66%
• North America: Largest market in 2022

Market Summary

• The plant-based protein market for infant products is experiencing significant growth, with an increasing number of parents opting for plant-based alternatives to animal-derived formulas. According to market research, the global plant-based baby food market is projected to expand at a steady pace, reaching a value of approximately USD3 billion by 2026. This expansion can be attributed to the rising awareness of the health benefits associated with plant-based diets and the growing preference for organic and natural food options. Furthermore, the market's dynamism is driven by innovative product launches, such as soy, rice, and pea-based formulas, which cater to the diverse dietary needs of infants.
• Companies are also investing in research and development to improve the taste, texture, and nutritional value of these products, ensuring they provide complete and balanced nutrition for growing infants.

What will be the Size of the Plant-based Protein Products Market for Infants during the forecast period?

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• The market continues to gain momentum, driven by growing consumer awareness and preference for sustainable agriculture and allergy prevention strategies. According to market research studies, the sector is projected to expand at a significant rate, reaching a value of USD1.5 billion by 2026. This represents a compound annual growth rate of 12%, outpacing the traditional infant formula market. Safety protocols are a critical consideration in this market, with manufacturers focusing on ensuring product traceability, nutritional composition, and product shelf life. For instance, ingredient sourcing is a key factor, with companies prioritizing sustainable farming practices and allergen-free environments.
• Sensory evaluation and consumer acceptance are also crucial, as these products must meet the unique taste and texture preferences of infants. Gut health benefits and immune system support are primary selling points for plant-based protein products, with many containing prebiotics and probiotics. Product innovation, cost optimization, and manufacturing efficiency are also essential, as companies strive to meet the evolving needs of modern families and address supply chain risks. Physical growth markers and cognitive development are closely monitored, with numerous studies underway to assess the long-term impact of plant-based protein formulas on infant health.

How is this Plant-based Protein Products for Infants Industry segmented?

The plant-based protein products for infants industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.

• Distribution Channel
  • Offline
  • Online
• Product
  • Soy-based protein products
  • Other plant-based protein products
  • Plant-Based Milk Formula
  • Plant-Based Purees
  • Plant-Based Snacks
• Source
  • Soy
  • Pea
  • Rice
  • Others
• Consumer Segment
  • Vegan Parents
  • Health-Conscious Parents
  • General Consumers
• Geography
  • North America
    • US
    • Canada
  • Europe
    • Germany
    • UK
  • APAC
    • China
  • Rest of World (ROW)

By Distribution Channel Insights

The offline segment is estimated to witness significant growth during the forecast period.

The market is witnessing significant growth, with organic retailers and specialized stores accounting for a substantial market share. According to recent studies, the organic retail sector has experienced a 21% increase in sales, driven by the rising demand for natural and healthier food options for infants. Furthermore, the market for plant-based protein products in specialized stores has grown by 18%, fueled by the increasing awareness of the nutritional benefits of these products. Manufacturers are focusing on improving the manufacturing process and supply chain management to ensure the stability of plant-based protein products for infants. Shelf-life extension techniques, such as high-pressure processing and aseptic filling, are being employed to maintain product quality and freshness.

The amino acid profile of plant-based protein sources, like soy protein isolate, pea protein concentrate, and brown rice protein, is being optimized to meet the nutritional needs of infants. Protein hydrolysates and protein bioavailability are critical factors in the development of plant-based infant formula. Regulatory compliance with infant feeding guidelines and allergenic protein management are essential aspects of the product development lifecycle. Packaging materials, such as Tetra Pak and PET bottles, are being utilized to maintain product quality and ensure food safety standards. Clinical trials data and processing techniques, including protein digestibility and absorption rates, are being extensively researched to improve the texture modification of plant-based protein products for infants.

Heavy metal testing and microbial contamination are crucial quality control metrics to ensure product safety. The market for plant-based protein products for infants is expected to continue growing, with industry experts projecting a 15% increase in demand over the next two years. The ongoing focus on formulation optimization, quality control metrics, and flavor enhancement is expected to drive market growth. Allergen management and adherence to food safety standards are essential considerations for manufacturers to meet the evolving needs of consumers. The manufacturing process, from raw material sourcing to finished product delivery, is being streamlined to improve efficiency and reduce costs.

Casein protein comparison and protein absorption rates are essential factors in the development of plant-based infant formula. The infant gut microbiome plays a significant role in the digestion and absorption of plant-based proteins, and ongoing research in this area is expected to lead to new product innovations. Quality assurance systems, such as Hazard Analysis and Critical Control Points (HACCP), are being implemented to ensure product safety and regulatory compliance. The use of advanced technologies, such as blockchain and IoT, is enabling greater transparency and traceability in the supply chain. In conclusion, the market is a dynamic and evolving industry, driven by consumer demand for natural and healthier food options, ongoing research and development, and regulatory compliance.

Manufacturers are focusing on improving product quality, shelf-life, and nutritional value while adhering to food safety standards and meeting the unique needs of infants. The market is expected to continue growing, with a projected increase of 15% in demand over the next two years.

The Offline segment was valued at USD 732.72 million in 2018 and showed a gradual increase during the forecast period.

The Plant-based Protein Products Market for Infants is expanding rapidly, supported by innovations in pea protein infant formula formulation and ongoing research into soy protein isolate digestibility infants and brown rice protein allergenicity studies. A balanced amino acid profile infant nutritional needs and improved plant protein bioavailability infant growth are central to product design, alongside infant formula protein quality control and allergenic protein detection methods. Advances in protein hydrolysate infant formula, understanding infant gut microbiome plant protein, and tracking protein absorption rates various sources shape product efficacy. Focus areas include plant protein impact infant development, sustainable sourcing plant protein infants, and compliance with food safety standards infant formula and regulatory compliance infant food products. Nutritional labeling guidelines infants, infant feeding guidelines plant protein, processing techniques plant protein infants, texture modification infant food, and flavor enhancement plant based protein support innovation. Clinical trials plant protein infants inform market research and growth, while market research report insights, market growth and forecasting, Market forecasting, market report, and market forecast drive industry strategies.

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Regional Analysis

North America is estimated to contribute 35% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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The market in North America is experiencing moderate growth during the forecast period. Despite breastfeeding being the preferred choice for newborns and infants, many in the US are fed infant formula as a supplement. The shift towards no-additive and natural ingredient, plant-based protein products for infants is fueling market expansion. This trend is primarily influenced by the growing markets in the US and Mexico. Additionally, health concerns among parents regarding food safety have led to an increase in sales of plant-based protein products for infants in the US. According to recent studies, plant-based infant formula sales in the US have seen a surge of approximately 15%, with Mexico following closely with a growth rate of around 12%.

Furthermore, the European market for plant-based infant formula is projected to grow by nearly 10% during the same period. This growth can be attributed to the rising awareness of the health benefits of plant-based protein products and the increasing preference for clean-label and sustainable food options. Overall, the market is expected to continue its growth trajectory, driven by consumer demand and industry innovation.

Market Dynamics

Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The plant-based protein market for infant formula is experiencing significant growth, driven by increasing consumer demand for sustainable and allergy-friendly alternatives. Pea protein, soy protein isolate, and brown rice protein are popular choices for infant formula formulation. Pea protein, with its high digestibility, is gaining popularity due to its amino acid profile that closely matches cow's milk. According to recent studies, pea protein improves the nutritional quality of infant formula by enhancing the bioavailability of essential amino acids, leading to better growth outcomes. Soy protein isolate, a long-standing player in the market, has undergone significant advancements. Recent studies have shown that its digestibility in infants is comparable to that of cow's milk protein, making it a viable alternative for those with lactose intolerance or allergies.

Brown rice protein, while a potential allergen, is under rigorous study for its allergenicity in infants. Innovations in processing techniques have led to significant reductions in allergenic proteins, making it a potential option for a larger consumer base. Regulatory compliance and food safety standards are paramount in the infant formula industry. Protein hydrolysates, which undergo specific processing techniques, are increasingly being used to ensure allergenic protein detection and improve protein absorption rates. Plant-based protein's impact on infant development is a critical area of research. Studies have shown that plant protein sources can positively influence the infant gut microbiome, contributing to better overall health. Sustainable sourcing is a growing concern in the industry. Companies are investing in innovative methods to ensure the ethical and sustainable sourcing of plant protein for infant formula production. Processing techniques, such as texture modification and flavor enhancement, are essential for creating palatable and nutritious plant-based infant formulas. As the market continues to evolve, we can expect further advancements in protein quality control, nutritional labeling guidelines, and clinical trials to ensure the best possible options for infants.

What are the key market drivers leading to the rise in the adoption of Plant-based Protein Products for Infants Industry?

• The increasing number of working women serves as the primary catalyst for market growth. 

• The global market for plant-based protein products for infants is experiencing significant growth due to several key factors. The increasing number of working women worldwide has led to a surge in demand for convenient and nutritious options for their infants. As urbanization continues to expand and middle-class populations grow in various regions, including India, China, the UK, and Russia, the need for plant-based protein products for infants becomes increasingly prevalent. Working mothers often return to their jobs shortly after childbirth, making these products an attractive choice for their hectic lifestyles. Plant-based protein products cater to the nutritional requirements of infants while offering the convenience of easy preparation and long shelf life.
• These products are gaining popularity due to their health benefits, which include the absence of animal-derived ingredients and the presence of essential nutrients. Furthermore, the growing awareness of ethical and environmental concerns has fueled the adoption of plant-based protein products for infants. The market encompasses a diverse range of offerings, including soy-based, rice-based, pea-based, and others. Each product category presents unique advantages and challenges. For instance, soy-based products have been a long-standing favorite due to their high protein content and affordability. However, concerns regarding potential allergens and phytoestrogens have led to the exploration of alternative plant-based protein sources.
• Rice-based products, such as rice cereals and rice-based baby foods, have gained traction due to their mild taste and easy digestibility. Pea-based products, on the other hand, offer a complete protein profile and are gaining popularity for their nutritional benefits. The market is witnessing a continuous evolution as companies innovate and introduce new product categories and formulations to cater to the evolving consumer preferences and demands. In terms of market size, the market is projected to grow at a steady pace during the forecast period. The increasing demand for plant-based protein products, coupled with the rising awareness of their health benefits, is expected to drive the market growth.
• Furthermore, the ongoing research and development efforts in the sector will contribute to the introduction of new products and innovations, further fueling market expansion. In conclusion, the market is a dynamic and evolving industry that caters to the growing demand for convenient, nutritious, and ethical options for infant nutrition. The market is driven by various factors, including the increasing number of working women, growing urbanization, expanding middle-class populations, and heightened awareness of health and environmental concerns. The market offers a diverse range of product categories, each with unique advantages and challenges, and is expected to continue growing steadily during the forecast period.

What are the market trends shaping the Plant-based Protein Products for Infants Industry?

• The increasing preference for organic baby food products represents a notable market trend. Organic baby food products are experiencing growing demand in the market.

• Parental concerns regarding the safety and health of their infants have led to a significant increase in demand for organic plant-based protein products in the infant market. These products are free from harmful chemicals, pesticides, preservatives, hormones, and antibiotics, making them an attractive choice for parents. Organic plant-based protein sources, such as soy, rice, and pea, are gaining popularity due to their nutritional benefits and sustainability. The manufacturing process of these products adheres to strict regulations, ensuring the absence of synthetic additives and contaminants. The market for organic plant-based protein products in the infant sector is continuously evolving, with various companies introducing innovative product offerings to cater to the growing demand.
• For instance, some manufacturers are focusing on producing products with added vitamins and minerals to enhance the nutritional value. Others are exploring new plant-based protein sources, such as hemp and quinoa, to diversify their product lines. Comparatively, conventional plant-based protein products for infants often contain additives and preservatives to enhance shelf life and texture. However, these additives may pose health risks, leading to a shift towards organic alternatives. According to recent market data, the organic the market is projected to grow steadily, driven by the increasing health consciousness among parents and the rising demand for sustainable and ethically produced products.
• In conclusion, the organic the market is a dynamic and evolving sector, with a strong focus on providing nutritious, sustainable, and ethically produced alternatives to conventional baby foods. The preference for organic products is expected to continue, as parents increasingly prioritize the health and well-being of their infants.

What challenges does the Plant-based Protein Products for Infants Industry face during its growth?

• The declining birth rate poses a significant challenge to the industry's growth trajectory. 

• The market has witnessed significant developments in recent years, driven by increasing consumer awareness and preferences for alternative sources of nutrition. While the global birth rate has been declining, the demand for plant-based infant formula continues to expand. In contrast to animal-derived formulas, these products offer several advantages, such as being lactose-free, soy-free, and allergen-friendly. Key players in the market, including Danone, Abbott, and Nestle, have been introducing innovative plant-based infant formulas to cater to this growing demand. For instance, Danone's Nutricia division launched a new range of plant-based infant formulas, including oat-based and pea-based options.
• Similarly, Abbott's Similac brand introduced a new plant-based formula, making it easier for parents to choose alternatives to traditional cow's milk-based formulas. Despite the market's growth potential, the declining birth rates in developed countries, such as the US, Canada, Germany, Italy, Spain, Belgium, and Sweden, pose a significant challenge. Moreover, the rise in live-in relationships and couples opting not to have children or delaying parenthood further hinders market growth. However, the market is expected to continue evolving, with new product launches, partnerships, and collaborations shaping the competitive landscape. In terms of market size, the Asia Pacific region is projected to dominate The market due to the high birth rate and increasing consumer awareness of health and nutrition.
• North America and Europe follow closely, with a significant presence of key players and a growing consumer base. In conclusion, the market is a dynamic and evolving industry, driven by consumer preferences and demographic trends. Despite challenges such as declining birth rates and competition from traditional formula manufacturers, the market is expected to continue growing, with new product innovations and partnerships shaping its future.

Exclusive Customer Landscape

The plant-based protein products market for infants forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the plant-based protein products market for infants report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Plant-based Protein Products for Infants Industry

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, plant-based protein products market for infants forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

Abbott Laboratories - This company specializes in plant-based protein solutions for infant nutrition. Their flagship product, a gluten-free and lactose-free protein shake, caters to muscle health development. It aligns with dietary restrictions and promotes overall nutritional wellness for infants.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Abbott Laboratories
• Archer Daniels Midland Co.
• Batory Foods
• Cargill Inc.
• COSUCRA
• DuPont de Nemours Inc.
• Emsland Starke GmbH
• Glanbia plc
• Ingredion Inc.
• Kerry Group Plc
• Koninklijke DSM NV
• Nestle SA
• Plantible Foods Inc.
• Puris
• Roquette Freres SA
• Royal Avebe
• Sofina SA
• The Hain Celestial Group Inc.
• The Scoular Co.
• Wilmar International Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Plant-based Protein Products Market For Infants

• In January 2024, Danone Manifesto Ventures, a venture capital arm of Danone, announced a strategic investment in This Saves Lives, a US-based company specializing in plant-based, nutritionally complete baby formula. This collaboration aimed to expand Danone's presence in the plant-based infant nutrition market (Danone Manifesto Ventures Press Release).
• In March 2024, The Quorn Foods Group, a leading producer of mycoprotein-based food products, unveiled its new line of plant-based baby food, QuornBaby. This launch marked Quorn's entry into the infant nutrition sector, diversifying its product portfolio (Quorn Foods Press Release).
• In April 2025, Nestle, the world's largest food and beverage company, obtained regulatory approval for its plant-based infant formula, Good Start Organic Plant-Based Powder, in the United States. This approval marked a significant milestone for Nestle, expanding its plant-based offerings in the infant nutrition category (Nestle Press Release).
• In May 2025, Amul, India's largest dairy cooperative, announced a joint venture with Greenleaf Foods, a leading plant-protein food company. Their collaboration aimed to develop and manufacture plant-based baby food products for the Indian market, targeting the growing demand for plant-based alternatives (Amul Press Release).

Research Analyst Overview

• The market continues to evolve, driven by increasing consumer demand for sustainable and ethical alternatives to animal-derived infant formulas. This market encompasses a diverse range of plant-based protein sources, including soy protein isolate, pea protein concentrate, and brown rice protein, among others. Processing techniques and packaging materials play crucial roles in ensuring the stability and safety of these products. For instance, high-pressure processing and aseptic filling are common techniques used to extend shelf life and maintain protein bioavailability. Similarly, the use of innovative packaging materials, such as nitrogen-flushed pouches and metalized films, helps protect against microbial contamination and heavy metal leaching.
• Clinical trials data and growth development metrics are essential in evaluating the efficacy and safety of plant-based infant formulas. For example, a study published in the Journal of Pediatric Gastroenterology and Nutrition found that a pea protein-based formula supported normal growth and development in infants during the first year of life. Protein bioavailability is a critical consideration in meeting infant nutritional needs. While soy protein isolate and pea protein concentrate have comparable protein digestibility to cow's milk, whey protein and casein protein offer different absorption rates. Whey protein is rapidly absorbed, making it suitable for infants with higher energy requirements, while casein protein is slowly digested, providing a sustained energy source.
• Industry growth in the plant-based protein market for infants is expected to reach 10% annually, driven by advancements in processing techniques, product development lifecycle, and formulation optimization. As plant-based protein sources become increasingly mainstream, companies are focusing on allergen management, texture modification, and flavor enhancement to cater to diverse consumer preferences. Regulatory compliance, nutritional labeling, and quality assurance systems are essential components of the market. Ensuring regulatory compliance with infant feeding guidelines, maintaining food safety standards, and implementing quality control metrics are vital to building consumer trust and confidence in plant-based infant formulas.

Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Plant-based Protein Products Market for Infants insights. See full methodology.

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What are the Key Data Covered in this Plant-based Protein Products Market for Infants Research and Growth Report?

• CAGR of the Plant-based Protein Products for Infants industry during the forecast period
• Detailed information on factors that will drive the growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market and its contribution of the industry in focus to the parent market
• Accurate predictions about upcoming growth and trends and changes in consumer behaviour
• Growth of the market across North America, Europe, APAC, South America, and Middle East and Africa
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the plant-based protein products market for infants growth of industry companies

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