Infants Plant-based Protein Products Market Analysis North America, Europe, APAC, South America, Middle East and Africa - US, Canada, China, Germany, UK - Size and Forecast 2024-2028

Plant-based Protein Products Market for Infants 2024-2028

The plant-based protein products market size for infants is projected to increase by USD 611.18 million, at a CAGR of 7.66% between 2023 and 2028. The workforce sees a growing influx of women, mirroring societal shifts, while parents express heightened health concerns, particularly regarding breastfeeding limitations. This changing landscape prompts a reevaluation of childcare practices and workplace policies. Simultaneously, the retail sector undergoes expansion, adapting to evolving consumer preferences and market dynamics. This growth underscores the need for flexible solutions that cater to the diverse needs of modern families. As working women seek a balance between career aspirations and familial responsibilities, and parents prioritize health and wellness for their children, industries across the board are compelled to innovate and accommodate these changing trends, ensuring inclusivity and accessibility in both the workplace and the marketplace.

Plant-based Protein Products Market for Infants: Overview

The Plant-based Protein Products Market for Infants shows an accelerated CAGR during the forecast period.

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Market Dynamics

In the market, there's a growing recognition of the importance of eco-conscious preferences and the impact of greenhouse gas emissions and ecological footprint. As consumers seek plant-based protein options, manufacturers are exploring innovative plant-based protein products to meet these demands. With a focus on natural resources and sustainability, companies are mindful of sourcing plant-based protein alternatives from sources like legumes while considering restrictions such as saturated fat content and cholesterol levels. These efforts align with promoting a balanced diet rich in essential nutrients, ensuring consumer satisfaction while addressing environmental concerns. As the market continues to evolve, the incorporation of plant-based protein sources into relay products reflects a commitment to both health-conscious choices and sustainable practices, catering to the diverse needs of modern consumers.

Market Driver 

The rise in number of working women is notably driving the market growth. The increase in the number of working women worldwide has accelerated the demand for plant-based protein products for infants. Factors such as the increasing pace of urbanization and expanding middle-class population around the world have encouraged the adoption of convenience-oriented lifestyles, which has significantly contributed to the demand for plant-based protein products for infants among working women. The increase in the number of working women has also led to a subsequent rise in the number of dual-income households, which has effectively contributed to the high average income per household and, in turn, will influence the growth of the plant-based protein products market for infants.

Moreover, concerning convenience, plant-based protein products for babies, like infant formula, can be fed anywhere at any time, making it a convenient alternative for mothers who are not able to pump breast milk for the day. In addition, infant formula in bottles can be fed by both parents and caregivers. Therefore, a rise in the number of working women will drive the growth of the global plant-based protein products market for infants during the forecast period.

Market Trends

The growing popularity of organic baby food products is an emerging trend shaping the market growth. Growing awareness of the detrimental effects of harmful chemicals and preservatives has resulted in more parents opting for organic baby foods. With increasingly polluted environments and habitats, there is growing anxiety among parents about the safety of the products their infants consume. A preference for organic baby products among parents stems from a concern for the health and general well-being of the infants. Organic products have garnered much attention in recent years as they are free from chemicals, pesticides, preservatives, hormones, and antibiotics.

Moreover, many stipulations govern the manufacturing, packaging, and labelling of organic baby foods. All cereals used in organic baby food products are grown without using chemical fertilizers or pesticides. The dairy and poultry products are derived from livestock that is fed on organic feed and not administered growth hormones. Therefore, the growing popularity of organic baby food products will drive the growth of the global plant-based protein products market for infants during the forecast period.

Market Challenge 

The declining birth rate is a significant challenge hindering market growth. Despite the reduction in infant mortality rates worldwide, the global birth rate has been steadily declining over the years. Most developed nations, such as the US and Canada, have a low birth rate, which is expected to decline further during the forecast period. The birth rates in countries such as Germany, Italy, Spain, Belgium, and Sweden are declining. Such falling birth rates have significantly hindered the growth of the global plant-based protein products market for infants.

Further, one of the major reasons for a growing number of women delaying or completely opting not to have children is the high costs associated with raising a child. Hence, given the present scenario, declining birth rates worldwide are expected to have a considerable impact on the growth of the overall market. Therefore, the declining birth rate will hinder the growth of the global plant-based protein products market for infants during the forecast period.

Market Segmentation by Product

Soybean is a type of legume that is rich in protein, vitamin C, and folate. It is a good source of iron, fiber, calcium, magnesium, potassium, phosphorus, and omega-3 fatty acids. Soybean is used for preparing numerous products, including soymilk, soy flour, tofu, tamari, tempeh, edamame, miso, natto, and teriyaki. One of the major applications of soy-based protein ingredients is in infant formulas. Further, soy protein isolate (SPI) is one of the purest forms of soy protein that has been isolated from soybeans and contains a protein content of around 90%-95%, which is nearly fat-free. The high demand for SPI is mainly due to its varied functional and nutritional benefits. Therefore, the high demand for soy-based protein products will drive the growth of the soy-based protein products segment of the global plant-based protein products market for infants is expected to witness a steady growth rate during the forecast period.

Market Segmentation by Distribution Channel

The market share growth by the offline segment will be significant during the forecast period. The various types of offline channels are hypermarkets, supermarkets, and grocery and convenience stores. Organized retailing, which includes hypermarkets and supermarkets as two of the major offline distribution channels of plant-based protein products for infants, eases the purchasing process for consumers. It enables them to choose from a diverse range of plant-based protein products for infants.

The offline segment was the largest and was valued at USD 732.72 million in 2018 

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Additionally, the major factors expected to drive the growth of the offline segment is the expansion of hypermarkets and supermarkets worldwide. As these retailers have a global presence, they help improve the visibility of vendor products and increase the demand for such products. Grocery and convenience stores are mainly region-centric. Some of the popular convenience store chains offering plant-based protein products for infants are 7-Eleven Inc. (7-Eleven) in the US and FamilyMart Co. Ltd. (FamilyMart) in Japan. Owing to proximity, some consumers have a higher propensity to purchase from convenience stores as compared with hypermarkets, supermarkets, or other e-commerce platforms. The ease of availability of products across platforms and the easy accessibility to outlets with a broad merchandise mix is estimated to drive this offline segment of the global plant-based protein products market for infants during the forecast period.

Key Regions 

North America is estimated to contribute 35% to the growth of the global market during the forecast period

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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The major markets in North America include the US, Mexico, and Canada. Despite Canada's declining birth rate, other demographic changes and shifts in consumer behaviour have supported the demand for baby food in the country. Factors such as the constantly growing demand for organic food, an increase in the number of new migrants, and a reported increase in the child population affected by food allergies will impact the market growth and trends of the market in the country in the future. In the US, the vendors are focusing on product innovations. Besides product innovation, they are also continually introducing novel concepts in packaging, like high-pressure processing (HPP) and custom glass jars, to enhance product safety and gain consumer interest.

However, increased emphasis on the merits of breastfeeding and the significance of healthier homemade foods instead of packaged baby foods has compelled consumers to shift towards homemade baby foods, resulting in a lower market research and growth rate in the plant-based protein products market for infants in North America during the forecast period.

Company Overview

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and market growth analysis.

• Key Offering- Archer Daniels Midland Co: The company offers plant-based protein products for infants such as pea protein under its brand PurelyNature.
• Key Offering-  Cargill Inc.: The company offers plant-based protein products for infants such as Prolia soy flour, PURIS pea protein and corn protein.

The Plant-based Protein Products Market for Infants market growth and forecasting market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including Abbott Laboratories, Archer Daniels Midland Co., Batory Foods, Cargill Inc., COSUCRA, DuPont de Nemours Inc., Emsland Starke GmbH, Glanbia plc, Ingredion Inc., Kerry Group Plc, Koninklijke DSM NV, Nestle SA, Plantible Foods Inc., Puris, Roquette Freres SA, Royal Avebe, Sofina SA, The Hain Celestial Group Inc., The Scoular Co., and Wilmar International Ltd.

Plant-based Protein Products Market for Infants Market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Segment Overview

The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.

• Distribution Channel Outlook
  • Offline
  • Online

• Product Outlook
  • Soy-based protein products
  • Other plant-based protein products

• Region Outlook
  • North America
    • The U.S.
    • Canada
  • South America
    • Chile
    • Brazil
    • Argentina 
  • Europe
    • The U.K.
    • Germany
    • France
    • Rest of Europe
  • APAC
    • China
    • India
  • Middle East & Africa
    • Saudi Arabia
    • South Africa
    • Rest of the Middle East & Africa

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Market Analyst Overview

The market mirrors the multifaceted phenomenon of shifting dietary preferences and growing environmental concerns, including the rise of plant-based protein consumption. With consumer attitudes leaning towards sustainability and ethical considerations, there's a notable surge in demand for plant-based protein alternatives. This trend aligns with the broader movement towards eco-conscious preferences and animal welfare concerns, challenging traditional meat sourcing practices and the ecological impact of animal agriculture. As culinary innovation and food technology continue to evolve, manufacturers explore plant-based protein products ranging from burgers to sausages, meeting the diverse taste and texture expectations of a multicultural population. Leveraging protein-rich ingredients like chickpeas, lentils, and beans, companies like Beyond Meat and Hinoman pioneer advanced methods in plant-based protein production, catering to the growing flexitarian diets and veganism trends while addressing health consciousness and personalized nutrition needs.

Moreover, the market intersects with the growing demand for plant-based protein, driven by environmental sustainability concerns and ethical treatment of animals. Consumers seeking plant-based protein alternatives are drawn to products like plant-based burgers, meatless chicken, and fish alternatives, expanding the market's reach to a broader consumer base. Leveraging protein-rich ingredients such as peas, wheat protein, and faba bean protein isolate, manufacturers like Parabel and LENTENIN pioneer innovative solutions. With advancements in aquaculture methods, including the use of aquatic plants like duckweeds, the industry taps into untapped potential while addressing ecological concerns. By incorporating pea processing units and wheat production into their supply chains, companies cater to consumers' physiological and metabolic needs, offering products that align with balanced diets and eco-conscious preferences.

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What are the Key Market Forecast Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting of the market between 2024 and 2028
• Precise estimation of the market size and its contribution to the parent market
• Accurate predictions about upcoming market trends and analysis and changes in consumer behavior
• Growth of the market across Europe, North America, APAC, South America, and Middle East and Africa
• Thorough market growth analysis of the market’s competitive landscape and detailed information about companies
• Comprehensive market analysis and report on the factors that will challenge the market research and growth of market companies

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