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The protein supplements market size is projected to reach a value of USD 10.9 billion with a CAGR of 8.18% between 2022 and 2027. The growth of the depends on several factors, including growing interest in sports and fitness activities, an increase in awareness about physical appearance, reduced chances of diseases, and improved quality of life. This market research and growth report includes key market drivers, trends and challenges in the forecasted period.
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The growing interest in sports and fitness activities is notably driving the market growth, although the presence of counterfeit products may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The growing interest in sports and fitness activities is notably driving the market growth. The growing global awareness of fitness and a healthier lifestyle has led to an increase in the number of fitness facilities around the world.
The burgeoning interest in sports and fitness pursuits significantly propels the growth of the sports nutrition and protein market, especially the demand. Globally, there's a rising consciousness toward fitness, fostering a surge in fitness centers and activities. The sports nutrition and protein market is experiencing robust growth due to several factors contributing to heightened consumer interest and demand
The burgeoning interest in various sports and athletic events has contributed significantly to the rising demand for sports nutrition and protein products. Additionally, continuous innovation in sports nutrition and protein products has attracted consumers seeking diverse options.
Endorsements by celebrities and sportspersons are a key trend influencing the market growth. To promote fitness among the masses, sports brands launched various creative advertising campaigns by seeking endorsements from famous athletes such as Michael Jordan and Zlatan Ibrahimovic. Social media has also proven to be an ideal platform for launching fitness campaigns. Various sports and fitness brands are working with famous athletes, celebrities, and other influencers to spread awareness about the benefits of staying fit. Therefore, the endorsements of celebrities and athletes will boost the market growth during the forecast period.
Upcoming Market Trends
The presence of counterfeit products is challenging the market growth. The market is seeing an increase in counterfeit products that use inferior or counterfeit ingredients and pose potential health risks to consumers. To attract consumers, these products are cheaper than the original branded products. For example, tests conducted in the United States and South Korea showed that Craze, one of the popular sports supplements widely available in the United States and other countries, was contaminated with chemicals such as methamphetamine, believed to be illegal recreational drugs. As such, the fact that the company markets products using only natural ingredients raises significant health and regulatory concerns. Recognized brands in high demand use similar packaging and labeling. Counterfeit protein powders are often sold through underground distribution channels.
Protein bars and shakes have significantly impacted the market landscape, particularly in the nutritional supplement and health industry. Protein bars and shakes have gained immense popularity among consumers looking for convenient and efficient ways to increase their protein intake. The influence of protein bars and shakes in the market is substantial, primarily driven by changing consumer preferences, convenience, and a growing awareness of the importance of protein in a balanced diet (nutrition) and active lifestyle.This is a big challenge for the market. Therefore, the presence of counterfeit products is one of the major challenges hindering the market growth during the forecast period.
They dietary fiber products designed to increase protein intake in the form of powders, shakes, bars, capsules, or liquids.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Abbott Laboratories: Abbott, a renowned company operating through abbott.com, specializes in providing a diverse range of nutritional products catering to various dietary needs.
This market analysis and report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
The market share growth by the animal-based segment will be significant during the forecast period. Animal-based are derived from animal foods such as eggs and milk. It is used in a variety of food applications including desserts, sports nutrition products, dietary supplements, and baked goods. The increasing incidence of diseases such as bovine spongiform encephalopathy (BSE) is challenging this market. However, with the increase in animal disease outbreaks expected to make raw products partly harmful to consumption, there will be even more room for innovation in animal supplements in the near future. It will drive the growth of the market during the forecast period. The animal-based segment was valued at USD 10.28 million in 2017 and continued to grow until 2021. Therefore, the animal-based segment is anticipated to drive the growth of the market during the forecast period.
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Plant-Based Protein Supplements are sourced from a variety of plants, fruits, grains, and vegetables, finding application in ready meals, meat alternatives, sports nutrition, and infant formulas. The rising trend of vegetarianism worldwide is prompting manufacturers to favor plant-based protein supplements in their products. Notably, these alternatives are considered more eco-friendly, requiring fewer resources such as energy, water, and land, contributing to their increased adoption.
Retail outlets encompass a variety of stores, including supermarket, hypermarkets, and pharmacies, serving as hubs for displaying protein supplements and offering personalized assistance through sales representatives. Despite higher operational costs, these outlets boast higher profit potential owing to enhanced customer interaction. Renowned brands primarily distribute their products via these outlets, ensuring product authenticity, unlike the uncertainties faced with e-commerce, vulnerable to counterfeit products.
Online shopping are swiftly outpacing retail outlets due to their convenience, seamless delivery, and varied payment modes. With lower operational overheads, online platforms offer vast product assortments and competitive pricing, enticing buyers with the convenience of shopping from home. The burgeoning protein supplement market on online platforms closely aligns with the global surge in Internet users, especially in APAC regions like India, China, and Japan. The expansion of online searches for these supplements has created an advantageous landscape for Companies, prompting substantial growth in this distribution channel.
Amidst this trend, Companies leverage social media advertising to target their audiences effectively. Notable online hubs like Walmart, Amazon, and eBay serve as popular avenues for renowned Companies such as Glanbia, GlaxoSmithKline, and Amway to showcase their diverse product range, extending beyond their proprietary websites.
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North America is estimated to contribute 40% to the growth of the global market during the forecast period. The United States in the North American region leads the protein supplement market, followed by Canada, Brazil, and other American countries due to the high acceptance and prevalence of dietary supplements containing protein supplements in these countries. Demand for plant-based protein supplements is increasing as people in the United States become more health-conscious and are encouraged to choose naturally-derived products.
Natural protein supplements typically refer to protein supplements derived from plants, fruits, cheese, vegetables, wheat, nuts, seeds, and other naturally occurring ingredients. They offer an alternative to traditional Whey protein or Animal-based protein supplements for individuals who prefer plant-based or vegan options, have dietary restrictions, or seek products with minimal processing and additives. Examples of natural protein supplement sources commonly used in these supplements include pea protein, brown rice protein, hemp protein, pumpkin seed protein, chia seed protein, and others.
The Protein Supplements Market is witnessing exponential growth, fueled by factors such as economic growth and increasing awareness about muscle hypertrophy and muscle recovery among consumers. With a rising interest in orthomolecular medicine, consumers are exploring novel plant-protein sources and plant-based meat alternatives, leading to a surge in demand for cereal and oilseed-based proteins. Companies like Merit Functional Foods and Tata Consumer Products (TCP) are pioneering the market with innovations in microencapsulation technologies and lactose-free offerings such as Pronativ Native Micellar Casein. The sports nutritional supplements segment, including whey proteins and soy protein supplements, is witnessing significant growth, driven by consumer behaviour and the consumer confidence index in products promoting muscle recovery and bone health.
The market forecast market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Protein Supplements Market Scope |
|
Report Coverage |
Details |
Page number |
163 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 8.18% |
Market growth 2023-2027 |
USD 10.9 billion |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
7.6 |
Regional analysis |
North America, Europe, Asia, and Rest of World (ROW) |
Performing market contribution |
North America at 40% |
Key countries |
US, France, Germany, Russia, and China |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Abbott Laboratories, Amway Corp., BioTech USA Korlatolt Felelossegu Tarsasag, Darling Ingredients Inc., Gelita AG, Glanbia plc, GlaxoSmithKline Plc, Herbalife International of America Inc., Iovate Health Sciences International Inc., Makers Nutrition, Meiji Holdings Co. Ltd., Nestle SA, NOW Health Group Inc., PepsiCo Inc., Post Holdings Inc., Purus Labs, TheHutGroup.com Ltd., Transparent Labs, Vitaco Ltd., and Weider Global Nutrition LLC |
Market dynamics |
Parent market analysis, Market forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market research report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Source
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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