Enjoy complimentary customisation on priority with our Enterprise License!
The protein supplements market size is valued to increase USD 12.9 billion, at a CAGR of 8.89% from 2023 to 2028. Growing interest in sports and fitness activities will drive the protein supplements market.
Get Key Insights on Market Forecast (PDF) Request Free Sample
The protein supplements industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2024-2028, as well as historical data from 2018-2022 for the following segments.
The animal-based segment is estimated to witness significant growth during the forecast period.
Protein supplements derive from various sources, including peptide bonds and plant-based alternatives such as soy protein isolate and brown rice protein. These supplements cater to diverse applications, including muscle recovery, muscle hypertrophy, endurance performance, and muscle protein synthesis. Essential amino acids, key components of protein, are crucial for optimal protein absorption and nitrogen balance. Soy protein isolate and whey protein hydrolysate are popular choices due to their fast-digesting properties, aiding muscle recovery and strength training. Casein protein micelles and calcium caseinate, on the other hand, offer slow-digesting benefits, ensuring a sustained release of amino acids for extended muscle recovery.
The protein market is continuously evolving, with ongoing research focusing on amino acid metabolism and amino acid profiles to enhance protein blends. Branched-chain amino acids, creatine monohydrate, and leucine supplementation are among the essential nutrients gaining attention for their role in muscle growth and performance. The market for protein supplements is currently experiencing significant growth, with a reported 20% increase in sales in the past year. Furthermore, industry experts anticipate a further 18% expansion in the coming years. These trends reflect the increasing awareness of the importance of protein for overall health and fitness. Despite these positive developments, challenges persist.
The presence of plant-based protein supplements poses a competitive threat due to their cost advantages and environmental sustainability. Additionally, concerns over animal welfare and disease outbreaks, such as bovine spongiform encephalopathy (BSE), continue to impact the market. In conclusion, the protein supplement market is a dynamic and evolving industry, driven by consumer demand for high-quality, performance-enhancing, and cost-effective protein sources. The ongoing research and innovation in protein technology are expected to further expand the market's potential applications and offerings.
The Animal-based segment was valued at USD 10.90 billion in 2018 and showed a gradual increase during the forecast period.
North America is estimated to contribute 45% to the growth of the global market during the forecast period.Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
See How Protein Supplements Market Demand is Rising in North America Request Free Sample
The market in the Americas is primarily driven by the United States, with Canada and Brazil following closely. This region's dominance is due to the high adoption and penetration of dietary supplements, including protein supplements, among its population. Increasing consumer health consciousness is fueling demand for protein supplements as an alternative energy source. The US market is home to several prominent protein supplement companies, such as Abbott Laboratories, GNC Holdings LLC, and Amway Corp.
The region's preference for natural protein sources is evident, with plant-based protein supplements gaining traction. The market in the Americas is expected to witness steady growth, fueled by these trends.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The market encompasses a diverse range of products designed to enhance muscle growth and support athletic performance. Key product offerings include whey protein isolate, which stimulates muscle protein synthesis through its effects on muscle fiber and the impact of leucine on protein synthesis pathways. Casein protein micelles, with their slow digestion properties, offer sustained amino acid release, making them a popular choice for athletes seeking to maintain muscle mass during rest periods. Amino acid profile analysis of protein blends is crucial for assessing the nutritional value of these supplements. Branched-chain amino acids (BCAAs) play a significant role in muscle metabolism, and their metabolic pathways are essential for muscle protein synthesis regulation mechanisms.
Dietary protein intake recommendations for athletes emphasize the importance of meeting daily requirements for optimal muscle growth and recovery. Protein digestibility corrected amino acid score (PDCAAS) calculation is a crucial evaluation metric for determining the nutritional value of protein sources. Soy protein isolate, pea protein isolate, and brown rice protein are among the popular plant-based protein sources, each offering unique benefits. Soy protein isolate boasts a complete amino acid profile, while pea protein isolate is comparable to whey in terms of essential amino acid content. Brown rice protein, however, may pose allergenic risks for some consumers. Calcium caseinate, a milk protein derivative, is gaining popularity due to its fast digesting properties, providing a quick amino acid release for muscle recovery post-exercise.
Slow digesting proteins, on the other hand, offer a sustained release of amino acids, making them an effective choice for muscle recovery strategies throughout the day. Protein blend optimal formulation is a critical consideration for athletes, with many seeking a balance of fast and slow digesting proteins to optimize muscle growth and recovery. In the realm of muscle recovery, creatine monohydrate supplementation and beta-hydroxy-beta-methylbutyrate (HMB) supplementation have garnered significant attention. Creatine monohydrate enhances muscle performance and recovery, while HMB supports muscle recovery and reduces muscle damage. The market for protein supplements is highly competitive, with a minority of players dominating the high-end market, accounting for over 40% of the total revenue.
This dynamic market continues to evolve, with new product developments and innovations driving growth.
The protein supplements market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the protein supplements market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape of Protein Supplements Industry
Companies are implementing various strategies, such as strategic alliances, protein supplements market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.
Abbott Laboratories - This company specializes in protein supplements, including high-protein shakes and bars, catering to various dietary needs and fitness goals. Their product line ensures consumers access essential nutrients for muscle growth and recovery.
The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
Dive into Technavio's robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Protein Supplements Market insights. See full methodology.
|
Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
175 |
|
Base year |
2023 |
|
Historic period |
2018-2022 |
|
Forecast period |
2024-2028 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 8.89% |
|
Market growth 2024-2028 |
USD 12.9 billion |
|
Market structure |
Fragmented |
|
YoY growth 2023-2024(%) |
8.23 |
|
Key countries |
US, Canada, Germany, UK, Italy, France, China, India, Japan, Brazil, Egypt, UAE, Oman, Argentina, KSA, UAE, Brazil, and Rest of World (ROW) |
|
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
What is the expected growth of the Protein Supplements Market between 2024 and 2028?
USD 12.9 billion, at a CAGR of 8.89%
What segmentation does the market report cover?
The report is segmented by Source (Animal-based and Plant-based), Distribution Channel (Retail outlets and Online stores), Geography (North America, Europe, APAC, South America, and Middle East and Africa), Product Type (Whey Protein, Casein Protein, Plant-Based Protein, and Egg Protein), Form (Powders, Bars, Ready-to-Drink Shakes, and Capsules), and Target Consumer (Athletes, Fitness Enthusiasts, Weight Management, and General Wellness)
Which regions are analyzed in the report?
North America, Europe, APAC, South America, and Middle East and Africa
What are the key growth drivers and market challenges?
Growing interest in sports and fitness activities, Presence of counterfeit protein products
Who are the major players in the Protein Supplements Market?
Abbott Laboratories, Amway Corp., BioTech USA Korlatolt Felelossegu Tarsasag, Darling Ingredients Inc., Gelita AG, Glanbia plc, GlaxoSmithKline Plc, Herbalife International of America Inc., Iovate Health Sciences International Inc., Makers Nutrition LLC, Meiji Holdings Co. Ltd., Nestle SA, NOW Health Group Inc., PepsiCo Inc., Post Holdings Inc., Purus Labs, THG Plc, Transparent Labs, Vitaco Ltd., and Weider Global Nutrition LLC
We can help! Our analysts can customize this protein supplements market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Source
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Product Type
9 Market Segmentation by Form
10 Market Segmentation by Target Consumer
11 Customer Landscape
12 Geographic Landscape
13 Drivers, Challenges, and Opportunity/Restraints
14 Competitive Landscape
15 Competitive Analysis
16 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
Get the report (PDF) sent to your email within minutes.
Complimentary full Excel data with your report purchase.
Get lifetime access to our
Technavio Insights
Quick Report Overview:
Quick Report Overview:
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.
