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The India ready-to-eat food market size is forecast to increase by USD 1.67 billion, at a CAGR of 25.2% between 2023 and 2028. The Ready To Eat Food Market encompasses a wide range of food products that are convenient for consumers, including Instant Breakfast, Cereals, Instant Soups, Snacks, Ready Meals, Baked Goods, Meat Products, and more. Convenience stores are significant retail channels for these products, catering to busy lifestyles and consumer preferences for quick and easy meals. The market is driven by various factors such as the convenience level, rising health consciousness, and lifestyle disorders. The younger generation, including millennials, are particularly drawn to these foods due to their hectic schedules and the desire for nutritious yet convenient options. Traditional cuisine and ethnicities continue to influence the market, with Instant Rice and Instant Pasta being popular choices. Ingredients play a crucial role in the market, with an increasing focus on natural and organic options. The market is expected to see significant growth in the coming years due to the total demand for these convenient food solutions. Despite the convenience, consumer preferences for homecooked food remain strong. However, the nutritional value and ease of preparation of Ready To Eat Foods make them a viable alternative for many consumers. Overall, the market is expected to continue its growth trajectory, driven by consumer demand and innovation in product offerings.
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The market encompasses a wide range of food products that are convenient for consumers, including Instant Breakfast, Cereals, Instant Soups, Snacks, Ready Meals, Baked Goods, Meat Products, and more. Convenience stores are significant retail channels for these products, catering to busy lifestyles and consumer preferences for quick and easy meals. The market is driven by various factors such as the convenience level, rising health consciousness, and lifestyle disorders. The younger generation, including millennials, are particularly drawn to these foods due to their hectic schedules and the desire for nutritious yet convenient options. Traditional cuisine and ethnicities continue to influence the market, with Instant Rice and Instant Pasta being popular choices. Ingredients play a crucial role in the market, with an increasing focus on natural and organic options. The market is expected to see significant growth in the coming years due to the total demand for these convenient food solutions. Despite the convenience, consumer preferences for homecooked food remain strong. However, the nutritional value and ease of preparation of Ready To Eat Foods make them a viable alternative for many consumers. Overall, the market is expected to continue its growth trajectory, driven by consumer demand and innovation in product offerings.
The demand for ready-to-eat (RTE) products is on the rise due to the increasing need for convenient food options. This trend is expected to continue in India. RTE products are favored for their short cooking time, easy preparation, and long shelf life, making them highly desirable in the market. The growing working population in India has further fueled the demand for convenient foods that can be quickly prepared, such as instant soups.
Moreover, with a higher percentage of the global population being of working age, the popularity of RTE products among this segment is evident. Many Companies are capitalizing on this trend by introducing pre-cooked or ready-to-cook options to meet the growing demand. As a result, the consumption of RTE products is expected to increase, driving market growth during the forecast period.
Growing popularity of private-label frozen food is the primary trend in the India RTE food market. Private-label frozen products are becoming an important area for retailers. Some retailers promote their own brands by offering more shelf space for their products compared to branded products. For instance, in 2019, the sales of private-label frozen foods increased by 3.8% compared to the previous year. Consumers are more inclined toward private brands to save money without any compromise on taste, selection, or quality. Retailers also offer in-store promotions for their own brand frozen products.
Further, online retailers such as Amazon have also been rolling out private-label frozen food products, while consumer value stores (CVS) are expanding their frozen food section by adding private-label frozen food products to grow their grocery businesses. Some private-label brands are also launching their frozen food products in paper-based trays to reduce the use of plastic packaging and attract consumers by projecting their environmental awareness initiatives. Therefore, increased demand for frozen food will positively impact the RTE food market in India during the forecast period.
Growing health concerns about diabetes and obesity are a major challenge to the growth of the India RTE food market. Obesity is on the rise in India. This increase in obesity rates is directly related to the use of certain ingredients in commonly consumed foods. For instance, the excessive consumption of sugar can lead to obesity and diabetes. The majority of consumers refrain from consuming RTE products, such as frozen and packaged foods, to avoid consuming trans fats. Avoid consuming products that are made from cakes that can cause allergic reactions. Replacing them with non-allergenic ingredients is a challenge for manufacturers.
Moreover, the removal of trans fats from RTE products poses a considerable challenge for RTE food manufacturers Alternatives to trans fats affect product attributes, including taste, texture, shelf life, and product stability. Cookies contain a high amount of unhealthy fats. As RTE products are mostly high in fat, their overconsumption may lead to obesity, overweight conditions, and other health issues. Hence, they are not preferred by health-conscious consumers. Such factors may hamper the growth of the market during the forecast period.
The India ready to eat food market market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Ready to Eat Food Market in India Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The ready to eat food industry report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The frozen food segment will account for a major share of the market's growth during the forecast period. Frozen food items encompass a diverse range, including fruits, vegetables, meat, poultry, and ready meals, which undergo rapid freezing and remain frozen until use. These products typically have a long shelf life of up to six months. The busy lifestyles and longer working hours of consumers have created a demand for convenient food options that require minimal preparation.
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The frozen food segment was valued at USD 165.90 million in 2018. Frozen food products fulfill this need, and with the growing female workforce, the market is further propelled. To meet the rising demand, Companies in the market are expanding their distribution capabilities in India. Notable players offering RTE frozen food products in India include Nestle SA, McCain Foods Ltd., and Conagra Brands Inc. The increasing popularity of frozen foods will drive the growth of the RTE food market in India during the forecast period.
The market research report provides comprehensive data (region wise segment analysis), with forecasts and estimates in "USD Million" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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In today's fast-paced world, working individuals with hectic work schedules are increasingly seeking convenient dining options. Regular food consumption has evolved to include ready-to-eat food that caters to their hectic lifestyles. Lunch and dinner solutions now focus on consumer interest in new products that offer both ease and flavor. The young generation and working-class people are particularly drawn to such offerings, alongside teenage children and bachelors looking for quick meals. Brands like Pillsbury cater to these needs with innovative disposable packaging and exciting flavors like chocolate chip, confetti sugar, and peanut butter, all complemented by chocolatey drizzle and drizzled icing. These products are designed to simplify the handling of products, making them ideal for busy lifestyles. The market for ready-to-eat foods continues to thrive, driven by the demand for convenience and flavor.
Industry Scope |
|
Report Coverage |
Details |
Page number |
131 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 25.2% |
Market growth 2024-2028 |
USD 1.67 billion |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
19.78 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bikaner Express, Conagra Brands Inc., Curry Cullture LLP, Dabur India Ltd., General Mills Inc., Gits Food Products Pvt. Ltd., Haldiram Foods International Pvt. Ltd., Heritage Foods Ltd., ITC Ltd., Kohinoor Foods Ltd., Maples, McCain Foods Ltd., Nestle SA, Nomad Foods Ltd., Orkla ASA, Pristine Organics Pvt. Ltd., Savola Group, The Kraft Heinz Co., Tyson Foods Inc., and Vadilal Industries Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, Market growth and Forecasting, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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