India Ready To Eat Food Market Analysis - Size and Forecast 2025-2029

India Ready To Eat Food Market Size 2025-2029

The India ready to eat food market size is forecast to increase by USD 2.37 billion at a CAGR of 28.2% between 2024 and 2029.

• The ready-to-eat food market is experiencing significant growth due to several key factors. The increasing preference for convenience food among the working population is a major driving force. Additionally, the popularity of private-label frozen food is on the rise, providing consumers with affordable and high-quality options. Furthermore, growing health concerns related to diabetes and obesity are leading consumers to seek out healthier ready-to-eat food alternatives. These trends are expected to continue shaping the market In the coming years. Consumer preferences for convenience have led to an expansion of offerings in convenience stores and online platforms. The ready-to-eat food industry is witnessing substantial growth due to the increasing demand for convenient and time-saving meal solutions among the working population. Private-label frozen food is gaining popularity as consumers seek affordable and high-quality options. Moreover, health concerns related to diabetes and obesity are driving the market towards healthier ready-to-eat food alternatives. These trends are set to shape the future of the ready-to-eat food market.

What will be the Size of the market During the Forecast Period?

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• The ready-to-eat food market has experienced significant growth in recent years, driven by the increasing demand for convenience and time-saving solutions among consumers. This market encompasses various categories, including instant breakfast cereals, soups, snacks, ready meals, baked goods, meat products, and instant pasta or rice. Traditional homecooked food and ethnic cuisines continue to influence the market, with an increasing focus on nutritional value and rising health consciousness.
• Moreover, the younger generation, particularly millennials, are increasingly seeking convenient and nutritious food options due to their busy lifestyles and lifestyle disorders. The total demand for ready-to-eat food is expected to continue rising, as more consumers prioritize convenience and health In their food choices. Ingredient transparency and sustainable production methods are also becoming important factors In the market. Overall, the ready-to-eat food market is a dynamic and evolving sector, reflecting changing consumer preferences and lifestyles.

How is this market segmented and which is the largest segment?

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD billion" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Product
  • Frozen food
  • Ready-to-heat
  • Ready-to-cook
• Distribution Channel
  • Offline
  • Online
• Geography
  • India

By Product Insights

The frozen food segment is estimated to witness significant growth during the forecast period.

• The ready-to-eat (RTE) food market in India is experiencing growth due to several factors. With the rise of hectic work schedules and busy lifestyles, consumers are increasingly seeking convenient food solutions. Frozen food products, including fruits, vegetables, meat, and ready meals, offer a long shelf life and minimal preparation time, making them an attractive option for working individuals. Furthermore, the growing number of women In the workforce adds to the demand for such products. The convenience offered by RTE food products aligns with consumer behavior trends, as people seek regular, quick meals to fit their busy lives. The extended shelf life of frozen food products also ensures consistency in meal options, further appealing to consumers. Overall, the RTE food market in India is poised for growth due to these consumer preferences and the convenience that frozen food products provide.

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Market Dynamics

Our India ready to eat food market researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the key market drivers leading to the rise in adoption of India Ready To Eat Food Market?

Growing preference for convenience food products in working population is the key driver of the market.

• The market is witnessing significant growth due to the increasing consumer preferences for convenience foods. Working individuals and busy lifestyles are driving the demand for RTE products such as Instant Breakfast cereals, Instant Soups, Snacks, Ready Meals, Baked Goods, and Meat Products. The convenience level offered by these products, including short cooking time, easy preparation, and long shelf life, is resonating with consumers. Consumer behavior is shifting towards RTE foods as more people seek to save time and energy In their hectic schedules. The millennial and young generation are particularly interested in RTE products, which cater to their on-the-go lifestyles.
• Furthermore, the market for RTE foods is diverse, with offerings that cater to various consumer interests, including traditional cuisine and ethnicities. The rising health consciousness and lifestyle disorders have led to an increased focus on the nutritional value of RTE products. companies are responding to this trend by introducing new products with healthier ingredients, such as Instant Pasta, Rice, and Instant, as well as meat products with reduced sodium and saturated fat content. The total demand for RTE foods is expected to continue rising due to the increasing number of workingclass people, teenage children, and bachelors who value the convenience offered by these products.

What are the market trends shaping the India Ready To Eat Food Market?

Growing popularity of private-label frozen food is the upcoming trend In the market.

• The market encompasses various product categories, including Instant Breakfast items such as Cereals, Instant Soups, Snacks, and Ready Meals. These offerings cater to the busy lifestyles and hectic work schedules of Working individuals and Teenage children, as well as Bachelors and Millennials. Consumer preferences for convenience level and nutritional value have led to an increase in demand for these products. Baked Goods, Meat Products, and Instant Pasta, Rice, and other Instant items are also part of this market. Brands like General Mills and Pillsbury offer a wide range of flavors, such as chocolate chip, confetti sugar, drizzled icing, peanut butter, and chocolatey drizzle, to cater to diverse consumer interests.
• In addition, private-label frozen food products have gained significant traction In the market. Retailers, including Convenience Stores, promote their brands by providing more shelf space and in-store promotions. Online retailers like Amazon and consumer value stores, such as CVS, are expanding their offerings to grow their grocery businesses. Consumer behavior is influenced by lifestyle disorders, rising health consciousness, and the desire for traditional cuisine and ethnicities. New products and ingredients continue to emerge, catering to various dietary needs and preferences. Despite the convenience level, handling of these products and disposable packaging remain areas of concern for environmentally-conscious consumers.

What challenges doesIndia Ready To Eat Food Market face during the growth?

Growing health concerns about diabetes and obesity is a key challenge affecting the market growth.

• The Ready To Eat (RTE) food market is witnessing significant growth due to the increasing number of working individuals and busy lifestyles. Consumer preferences for convenience level have led to an increase in demand for Instant Breakfast items such as Cereals, Instant Soups, and Snacks. Ready Meals and Baked Goods are also popular choices for those with hectic work schedules. However, consumer behavior is shifting towards healthier options due to rising health consciousness and lifestyle disorders. This trend is evident In the demand for nutritional value in RTE food products. Millennials and the younger generation are particularly interested In the nutritional content of their food.
• Furthermore, manufacturers are responding to this trend by introducing new products with natural ingredients and traditional cuisine options catering to various ethnicities. The convenience level of RTE food is also driving demand, with products such as Instant Pasta, Rice, and Meat Products available in disposable packaging for easy handling. Despite these trends, some consumers continue to prefer homecooked food due to concerns over the handling of products and the use of disposable packaging. Overall, the total demand for RTE food is expected to rise, with manufacturers facing challenges in meeting consumer expectations for taste, nutrition, and convenience.

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

Customer Landscape

Key Companies & Market Insights

Companies are implementing various strategies, such as strategic alliances, market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence In the market.

Bikaner Express - The company offers ready to eat food such as Navrattan Mix Vegetable, Shahi Rajma, and Pao Bhaji Curry.

The market research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• Conagra Brands Inc.
• Curry Cullture LLP
• Dabur India Ltd.
• General Mills Inc.
• Gits Food Products Pvt. Ltd.
• Haldiram Foods International Pvt. Ltd.
• Heritage Foods Ltd.
• ITC Ltd.
• Kohinoor Foods Ltd.
• Maples
• McCain Foods Ltd.
• Nestle SA
• Nomad Foods Ltd.
• Orkla ASA
• Pristine Organics Pvt. Ltd.
• Savola Group
• The Kraft Heinz Co.
• Tyson Foods Inc.
• Vadilal Industries Ltd.

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Research Analyst Overview

The ready-to-eat food market caters to the growing demands of consumers seeking convenience In their daily lives. This market encompasses a wide range of products, including instant breakfast, cereals, instant soups, snacks, ready meals, baked goods, meat products, and more. These offerings are particularly popular among working individuals and busy families who face hectic work schedules and limited time for food preparation. Consumer preferences for ready-to-eat foods have been on the rise due to the convenience level they offer. Breakfast, lunch, and dinner options are readily available in various formats, enabling consumers to maintain a balanced diet despite their hectic lifestyles.

In addition, the market's scope extends beyond traditional cuisine, catering to various ethnicities and dietary requirements. The millennial and younger generation's increasing interest In these foods can be attributed to their preference for quick and easy meal solutions. The total demand for ready-to-eat foods continues to rise as more people opt for these products to save time and energy In their daily routines. Rising health consciousness and lifestyle disorders have led consumers to seek out nutritious options withIn the ready-to-eat food market. Instant pasta, rice, and other grain-based products have gained popularity due to their versatility and ease of preparation.

Furthermore, these offerings often come in various flavors, including chocolate chip, confetti sugar, and drizzled icing, to cater to diverse consumer tastes. Working-class people and teenage children, as well as bachelors, also contribute significantly to the market's growth. The handling of these products is designed to be effortless, with disposable packaging and microwavable options making up a considerable portion of the offerings. Market dynamics continue to evolve as companies introduce new products to cater to changing consumer demands. Ingredient innovation and flavor trends play a significant role in shaping the market landscape. Peanut butter and chocolatey drizzle are just a few examples of the many flavor profiles that have gained traction in recent years.

In addition, despite the convenience offered by ready-to-eat foods, there remains a strong consumer interest in homecooked meals. The market's growth is not expected to come at the expense of traditional food preparation methods but rather as a complement to them. As such, the ready-to-eat food market continues to expand, offering consumers a diverse range of options to suit their busy lifestyles.

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What are the Key Data Covered in this Market Research and Growth Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2025 and 2029
• Precise estimation of the size of the market and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across India
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies

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