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The Organic Rice Flour Market size is projected to increase by USD 156.61 million and the market size is estimated to grow at a CAGR of 5.26% between 2023 and 2028. The market's growth is propelled by several key factors. Firstly, there's a notable uptick in the adoption of organic-based rice flour, driven by consumers' growing preference for natural and sustainable food options. Additionally, heightened awareness about gluten-free food products is fueling demand for alternatives among individuals with dietary restrictions or preferences. Moreover, emerging markets are increasingly recognizing the nutritional benefits and versatility of rice flour, contributing to its rising demand. As consumers become more health-conscious and environmentally aware, the market is poised for continued expansion. This trend underscores the importance of providing wholesome and inclusive food choices to meet evolving consumer needs and preferences.
The market shows an accelerated CAGR during the forecast period.
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Organic white rice flour is a type of flour produced from organic-white rice. This is made from organic-ground white rice, which does not have bran. As bran is deprived of rice to make white rice, the nutritional value of white rice-flour is less than that of brown rice-flour. Moreover, organic white rice-flour is commonly used in gluten-free baking to make a variety of goods like bread, cakes, cookies, muffins, and pancakes. Hence, the increasing application of this will drive the segment during the forecast period.
The market share growth by the bakery and confectionery segment will be significant during the forecast period. This is naturally gluten-free, making it a great choice for those with gluten allergies or sensitivities. Rice flour is often used as a coating for fried or baked dishes instead of traditional wheat flour. It gives a crispy, golden texture and is often used for dishes like tempura, fried chicken, and onion rings. In the confectionery industry, organic rice-flour can be used in snack manufacturing to improve the texture of products such as rice-crackers, rice-cakes, and energy bars.
The bakery and confectionery segment was valued at USD 305.36 million in 2018.
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This typically has a neutral flavor, which makes it versatile and adaptable to various recipes without imparting a strong taste. Thus, the use of this for gluten-free baking, texture enhancement, and binding ingredients together will contribute to the growth of the bakery and confectionery segment, which will propel the market in focus during the forecast period. The Gluten-Free Flour Market is witnessing significant growth due to the increasing demand from health-conscious consumers. The Grain Processing Industry is also experiencing a shift towards alternative flours like rice flour, driven by the health benefits and sustainable agriculture practices associated with rice flour production. Rice flour applications extend beyond baking, encompassing various food products in the Market for Natural Ingredients. Market trends and analysis indicate a promising future for brands, highlighting the rising awareness of its health benefits and versatility in culinary applications.
APAC is estimated to contribute 63% to the growth of the global market during the forecast period
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The demand for this product is anticipated to grow in APAC due to the rising awareness among consumers about the health benefits of organic products. APAC was the largest producer of rice with China, India, Australia, and Indonesia being the key countries for most of the production of organic rice in the region. Organic rice production is increasing in the region, and new players are coming up with new organic rice products. Organic rice is the major raw material used in making this product.
Hence, increasing organic rice production will drive the growth of the market in APAC during the forecast period. The market analysis and report provided by Technavio offer insights into the market growth analysis, market growth and forecasting, as well as market growth and trends. With comprehensive market analysis and forecasting, businesses can make informed decisions and capitalize on emerging opportunities in the market.
The market is witnessing significant growth, driven by increasing consumer awareness regarding health benefits related to organic products. As concerns about synthetic fertilizers and harmful chemicals rise, consumers are increasingly opting for gluten-free food products, including non-gluten rice flour. Strict regulatory needs further underscore the importance of organic certification, ensuring the absence of harmful materials in food products. While raw material costs may be higher, the impact of domestic and global demand on company financials is substantial, with organic rice flour companies experiencing robust revenue growth. With expanding market potential and a global presence, these companies are investing in production sites and capacities to meet growing demand, positioning themselves as key players in the industry.
Increasing adoption of organic-based rice flour is the key factor driving market growth. The adoption of a healthy lifestyle and the growing awareness about the harmful effects of pesticides and fertilizers on food has led to the increased use and acceptance, which is organic in nature. Organic rice flour is made from organically grown rice, without the use of toxic fertilizers, pesticides, preservatives, and carcinogens such as arsenic.
Furthermore, since this is costlier, it helps in increasing the profit margins of companies. Regional governments have also begun supporting organic farming for improved quality and higher exports. Thus, the increasing adoption of organic-based rice flour will positively impact the growth of the market during the forecast period.
The expansion of retail stores offering organic-rice flour is the primary trend shaping market growth. Organic-rice powder is supplied to end users at various retail outlets such as supermarkets, hypermarkets, independent stores, convenience stores, and others. This growth of retailers could lead to increased sales of organic rice-flour. Therefore, the significant increase in the expansion of retail stores offering this may drive the growth of the market.
For instance, Kaufland Dienstleistungs GmbH and Co. KG (Kaufland), a German-based hypermarket, opened three new stores and warehouse facilities in Australia in 2020. Therefore, the increasing number of retail stores offering this drives the market during the forecast period.
The presence of substitute products is a challenge that affects market growth. One of the commonly used substitutes for organic rice-flour is sorghum flour. It is a rich source of potassium, calcium, iron, sodium, and phosphorus. Sorghum powder helps to enhance digestive health, control diabetes, and improve bone health. Cornstarch is also used as a substitute. It is a rich source of antioxidants, carbohydrates, vitamin A, iron, and other nutrients.
Moreover, the substitute products segment is also witnessing an increase in new product launches and product innovations. This factor will prove to be a challenge to the market during the forecast period. Thus, the increasing popularity of substitute products among consumers can impede the growth of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market research and growth report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion" for the period 2024 to 2028, as well as historical data from 2018 to 2022 for the following segments.
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The market is thriving amid growing consumer interest in alternative flour and health food options. As part of the booming organic food industry, rice-based products, including organic rice flour, are gaining popularity in various applications such as baked goods, snack foods, and baking ingredients. Consumers prioritize natural food products for their nutritional benefits and environmental impact. Quality assurance and regulatory compliance ensure the integrity of organic rice flour, meeting consumer preferences for clean label products. Brands, like Refresh Organic and Organic Tattva, lead the market, leveraging online platforms and specialty stores to reach health-conscious consumers. With the rise of gluten-free diets due to celiac disease and food allergies, the demand for flour varieties continues to soar, driving revenue growth and production capacities in the organic food market.
In addition, the market thrives within the broader health food market, driven by consumer preferences for healthy eating and specialty foods. As dietary preferences shift towards gluten-free options, organic rice flour emerges as a versatile choice for various industry applications, including food processing and bakery products. Health food stores, specialty grocery stores, and organic food suppliers play a crucial role in distributing rice flour varieties, catering to the increasing demand for eco-friendly and non-GMO flour options. Ethical consumerism and the farm-to-table movement further bolster the market, highlighting the importance of ethical food production and sustainable practices. Companies like Refill Nation capitalize on these trends, leveraging their strengths in product width to generate revenue and establish a strong brand positioning in the market.
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Market Scope |
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Report Coverage |
Details |
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Page number |
159 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.26% |
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Market Growth 2024-2028 |
USD 156.61 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
4.41 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 63% |
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Key countries |
US, China, India, Japan, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Ardent Mills LLC, Aryan International, Associated British Foods Plc, Bay State Milling Co., Bobs Red Mill Natural Foods Inc., Burapa Prosper Co. Ltd., Clearspring Ltd., Ingredion Inc., Koda Farms Inc., Kroner Starke GmbH, La Milanese, Lieng Tong Rice Vermicilli Co. Ltd., Namaste Foods LLC, Real Organics, Rose Brand, Shree Bhagwati Flour and Foods Pvt. Ltd., Terra Greens Organic, Thai Flour Industry Co. Ltd., Whitworth Ltd., and Woodland Foods Ltd. |
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Market dynamics |
Parent market analysis, Market Forecasting, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the market forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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