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The self defense products market size is estimated to grow at a CAGR of 5.8% between 2022 and 2027. The market size is forecast to increase by USD 743.17 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
Increasing personal safety concerns are notably driving the market growth. The increasing personal safety concerns among people is driving the global self-defense products market. The increasing number of crimes such as robbery, theft, house break-ins, and dacoity, globally fuel the demand for self-defense products. For instance, in 2020, Los Cabos, Mexico, had the highest murder rate of any city in the world, with 111.3 murders per 100,000 people. According to new statistics from the Federal Bureau of Investigation (FBI), in 2020, the US witnessed its largest recorded annual increase in murders, with the national murder rate rising by 30%, which was the biggest jump in six decades. The increase in the crime rate is encouraging individuals to seek products that track and ensure their safety and the safety of their families, including children. Such factors also encourage people to purchase self defense products, which, in turn, will drive the growth of the global self defense products market during the forecast period.
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An increase in government initiatives for the safety of citizens is an emerging trend shaping market growth. Globally, governments in various countries, such as the US, are taking initiatives to promote the use of personal safety alarms. The government is supporting self-defense products market to increase the safety of consumers, particularly women and children. In India, the Ministry of Women and Child Development launched the Women Safety Initiative of Emergency Response Support System (ERSS) in 16 States and union territories (UT) and in Mumbai. People in these states and UT can now call a single pan India number, 112, for any emergency. The initiative recommends the addition of a panic button in mobiles to work as a personal safety alarm
For instance, for women and children, the 112 India App provides a special SHOUT feature that alerts registered volunteers in the vicinity of victims for immediate assistance. With the increase in government initiatives for the safety of citizens, the awareness about self defense products will rise and hence drive the growth of the market in focus during the forecast period.
The rise in fraudulent and counterfeit self defense products is a significant challenge hindering market growth. People use self-defense products for their security due to the growing concern for increased crime rates across the world. A large number of low-cost private labels characterize the global self-defense products markets. These private labels sell products that offer similar innovative features at a low price. The presence of counterfeits poses a huge challenge to established brands. When failed, counterfeit products create a negative impression on consumers about genuine brand products. Several scammers soften and use false crime statistics as their sales pitch. Such unethical and fraudulent ways of promoting product adoption mislead the user to choose defective and counterfeit products. Moreover, several scammers and non-branded product manufacturers price their safety products low and offer attractive discounts to increase sales. Consumers opting for such products gradually end up in tragic situations due to the non-performance of fake safety products.
Moreover, the short life of fake and unbranded self defense products is unpredictable and may break down in an emergency, leading to destructive outcomes. Therefore, the rising sale of fraudulent and counterfeit self defense products will restrict the adoption of genuine self defense products, thereby hindering the growth of the market in focus during the forecast period.
The offline segment is estimated to witness significant growth during the forecast period. In the global self-defense products market, offline distribution channel remains a prominent distribution channel. When it comes to personal safety, many consumers prefer tactile experience and fast availability of products. Pepper sprays, stun guns, and personal alarms are among the products available in brick-and-mortar businesses, which include specialized self-defense shops and sporting goods outlets.
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The offline segment was the largest segment and was valued at USD 916.45 million ??????in 2017. These establishments frequently offer expert advice and product demos, boosting customers confidence in their purchases. Furthermore, offline vendors benefit from local rules and age limitations, assuring responsible sales of self-defense equipment. In the US, retail chains such as Cabelas and Bass Pro Shops offer a wide assortment of self-defense equipment, establishing a reliable platform for clients seeking personal protection solutions. Owing to such factors, the demand for self defense products is expected to continue increasing from the offline distribution channel and, thereby, driving the growth of the market in focus during the forecast period.
Owing to their adaptability, portability, and broad range of applications, folding knives have become an increasingly common type on the market in focus. These small, concealable weapons are practical solutions for self defence and have wide popularity among consumers. Additionally, the market in focus has seen an increase in small, everyday-use folding knives known as EDCs (Everyday Carry), which are also self-defense products. The demand for folding knives is predicted to continue growing during the forecast period as personal security is an important issue for everyone in the world, as new developments in material and design. Overall, such factors will further drive the growth of the market in focus during the forecast period.
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Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The market for self defense products in North America has grown significantly in recent years, owing to growing concerns about personal safety and a need for personal protection. This regional market includes a diverse range of products such as pepper sprays, stun guns, personal alarms, and non-lethal weaponry. High-profile instances and growing awareness of methods of self-defense have aided the regional market growth. Technical improvements have resulted in the development of novel self-defense goods, such as smartphone apps that can notify authorities in an emergency.
Furthermore, as people sought ways to protect themselves during uncertain times, the COVID-19 pandemic increased demand for self defense products such as pepper sprays and others. Taser shock guns, Sabre pepper sprays, and Ring personal security gadgets are examples of well-known self defense products. As personal security remains an essential concern, the self defense products market in North America is expected to expand further during the forecast period, with customers increasingly prioritizing their safety.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Axon Enterprise Inc. - The company offers self defense products such as energy weapons, safety cameras, and tasers.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The self defense products market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Self Defense Products Market Scope |
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Report Coverage |
Details |
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Page number |
149 |
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Base year |
2023 |
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Historic period |
2017-2021 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 5.8% |
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Market growth 2024-2028 |
USD 743.17 million |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
5.57 |
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Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
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Performing market contribution |
North America at 33% |
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Key countries |
US, China, Japan, Germany, and UK |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Axon Enterprise Inc., Buck Knives Inc., Defense Aerosol, Gerber Gear, Hesham Industrial Solutions, Kiehberg.in, Mace Security International Inc., OBERON ALPHA, SABRE, Salt Supply LLC, SHENZHEN MEINOE ELECTRONIC TECHNOLOGY CO. LTD., SHYH SING ENTERPRISE CO. LTD., Unisafe Services, Victorinox AG, and Zaira Enterprises |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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