Personal Safety Tracking Devices Market Analysis, Size, and Forecast 2025-2029:
North America (US and Canada), Europe (France, Germany, Italy, and UK), Middle East and Africa (Egypt, KSA, Oman, and UAE), APAC (China, India, and Japan), South America (Argentina and Brazil), and Rest of World (ROW)

Personal Safety Tracking Devices Market Size 2025-2029

The personal safety tracking devices market size is valued to increase USD 990.2 million, at a CAGR of 11.7% from 2024 to 2029. Integration of personal safety devices with IoT and smart home systems will drive the personal safety tracking devices market.

Major Market Trends & Insights

• North America dominated the market and accounted for a 38% growth during the forecast period.
• By Technology - GPS segment was valued at USD 502.20 million in 2023
• By Distribution Channel - Offline segment accounted for the largest market revenue share in 2023

Market Size & Forecast

• Market Opportunities: USD 195.83 million
• Market Future Opportunities: USD 990.20 million 
• CAGR : 11.7%
• North America: Largest market in 2023

Market Summary

• The market encompasses a diverse range of technologies and applications designed to enhance individual security and wellbeing. Core technologies include GPS, Bluetooth, and cellular connectivity, while applications span from personal emergency response systems (PERS) and lone worker safety to elder care and asset tracking. Service types or product categories include wearable devices, mobile applications, and stationary systems. Regulations, such as the Americans with Disabilities Act (ADA) and the European Union's General Data Protection Regulation (GDPR), play a significant role in shaping market dynamics. The market is continuously evolving, with major drivers including the integration of personal safety devices with IoT and smart home systems, the growing popularity of two-way voice communication-based personal safety tracking devices, and increasing awareness of personal safety concerns.
• According to recent reports, the global PERS market is expected to reach a 30% adoption rate by 2025, underscoring its growing importance. Looking ahead, the forecast period presents numerous opportunities for innovation and expansion, as well as challenges from increasing competition and the availability of substitutes. For more insights, explore related markets such as the Home Security Systems Market and the Wearable Technology Market.

What will be the Size of the Personal Safety Tracking Devices Market during the forecast period?

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How is the Personal Safety Tracking Devices Market Segmented and what are the key trends of market segmentation?

The personal safety tracking devices industry research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2025-2029, as well as historical data from 2019-2023 for the following segments.

• Technology
  • GPS
  • Bluetooth
• Distribution Channel
  • Offline
  • Online
• Application
  • Children
  • Elderly
  • Adults
• Product Type
  • Wearable Devices
  • Stand-alone Trackers
  • Personal Alarms with Tracking
  • Smartphone Apps with Tracking Features
• Connectivity
  • Cellular (2G/3G/4G/5G)
  • Satellite
  • Wi-Fi
• Features
  • SOS Button
  • Geofencing
  • Two-Way Communication
  • Fall Detection
  • Real-time Tracking
  • Activity Monitoring
• Geography
  • North America
    • US
    • Canada
  • Europe
    • France
    • Germany
    • Italy
    • UK
  • Middle East and Africa
    • Egypt
    • KSA
    • Oman
    • UAE
  • APAC
    • China
    • India
    • Japan
  • South America
    • Argentina
    • Brazil
  • Rest of World (ROW)

By Technology Insights

The gps segment is estimated to witness significant growth during the forecast period.

Personal safety tracking devices, equipped with positioning technologies, have gained significant traction in various sectors due to their advanced features. Power management strategies ensure extended battery life durability, while sensor data processing and user authentication enhance device security. With data storage capacity expanding, fall detection accuracy reaches new heights, enabling prompt alert notifications. Communication protocols and signal processing techniques facilitate seamless connectivity, enabling real-time monitoring systems. User experience factors, including device durability testing and personal data security, are essential considerations. Location data accuracy, geofencing capabilities, and real-time monitoring systems cater to user needs. Cellular connectivity, data encryption methods, and remote monitoring apps offer flexibility and convenience.

Data analytics dashboards and user interface design provide valuable insights, while location history tracking and network coverage impact inform user behavior. GPS tracking technology, two-way communication, and emergency SOS features ensure enhanced safety and security. Motion detection algorithms and low-power consumption designs cater to diverse user requirements. Compliance regulations and IP rating standards ensure device reliability and durability. The market for these devices is thriving, with adoption growing by 22.5%, and future industry growth expectations reaching 30.6%. These trends underscore the continuous evolution of the personal safety tracking device market.

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The GPS segment was valued at USD 502.20 million in 2019 and showed a gradual increase during the forecast period.

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Regional Analysis

North America is estimated to contribute 38% to the growth of the global market during the forecast period.Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.

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In the US region, GPS personal safety tracking devices dominate the market, with a significant number of users preferring this technology over Bluetooth devices. The robust Internet infrastructure in the country ensures swift updates of GPS coordinates, enhancing the effectiveness of these devices. Notably, government organizations are increasingly adopting personal safety tracking devices, particularly for children with autism, fueling market expansion.

According to recent data, over 50% of personal safety tracking device sales in the US are for GPS models. Furthermore, approximately 10 million children in the US have autism, and initiatives to distribute tracking devices to this demographic are on the rise. These factors collectively contribute to the thriving the market in the US.

Market Dynamics

Our researchers analyzed the data with 2024 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

The market is witnessing significant growth due to increasing concerns for individual safety and security. One of the key challenges in this market is the impact of network conditions on location accuracy. Advanced GPS tracking technologies, such as Assisted-GPS (A-GPS) and GLONASS, are being adopted to improve location precision. Another trend is the integration of wearable sensors with tracking devices, enabling real-time health monitoring and fall detection. Effectiveness of fall detection algorithms varies in different scenarios, with some reporting up to 95% accuracy in lab tests. Data encryption plays a crucial role in protecting user privacy, with AES-256 encryption being a popular choice.

To improve battery life, methods such as motion sensing, geofencing, and power optimization strategies are being employed. A study reveals that geofencing can extend battery life by up to 50%. User-friendly interface design is essential for emergency situations, with simple, intuitive interfaces enabling quick response. Factors influencing user adoption include affordability, ease of use, and reliability. A comparison of GPS tracking technologies for safety reveals that A-GPS outperforms GPS in urban environments, offering faster location fixes. Evaluation of data transmission protocols for reliability shows that Bluetooth Low Energy (BLE) and LoRaWAN have lower power consumption and longer range compared to Wi-Fi and cellular.

Sensor fusion algorithms and positioning techniques are being examined for improved accuracy, with fusion algorithms combining data from multiple sensors to enhance precision. Security threats in personal safety tracking devices are being addressed through user authentication methods and communication protocols for emergency response. Data analytics dashboards provide valuable insights, with a comparison of location history data storage mechanisms revealing that cloud storage offers more flexibility and scalability. Activity tracking metrics offer health insights, with a study indicating that regular use of a safety device can lead to a 30% reduction in sedentary behavior. Device durability and reliability factors are crucial, with IP67 waterproofing and shock resistance being common features.

Power optimization strategies, such as adaptive sampling rates and low-power modes, ensure longer battery life. Alert notification methods, such as SMS, email, and push notifications, are being evaluated for effective emergency response.

What are the key market drivers leading to the rise in the adoption of Personal Safety Tracking Devices Industry?

• The integration of personal safety devices into Internet of Things (IoT) and smart home systems is a significant market trend, driving growth and enhancing security and convenience for consumers. 

• The integration of personal safety devices with the Internet of Things (IoT) and smart home systems significantly expands the capabilities of the market. This connection enables real-time monitoring, emergency alerts, and seamless communication with emergency services, thereby improving individual safety and security. IoT-enabled personal safety devices, such as wearable gadgets and mobile apps, can interact with smart home systems to deliver holistic safety solutions. For example, these devices can activate home security systems, alert family members, and contact emergency services automatically in emergency situations.
• This integration not only enhances the functionality of personal safety devices but also provides users with a heightened sense of security and tranquility. The ongoing advancements in IoT technology and the growing adoption of smart home systems are key factors fueling the evolution of this market.

What are the market trends shaping the Personal Safety Tracking Devices Industry?

• The growing popularity of two-way voice communication-enabled personal safety tracking devices represents a significant market trend. These devices allow users to communicate directly with emergency responders, enhancing their safety and security.

• Personal safety tracking devices have gained significant importance in today's world, providing end-users with the ability to call for help instantly during emergencies. Unlike traditional methods, these devices offer more advanced features, such as two-way voice communication. This feature allows users to communicate directly with emergency responders, providing essential information that can aid in a swift response. Moreover, personal safety tracking devices often come equipped with emergency panic buttons, enabling users to raise an alert with a single press. For instance, OneTouch GPS offers a device with a patented GPS and two-way voice communication. These devices have proven to be essential, especially in situations where users may not have the time or ability to use their smartphones.
• The adoption of personal safety tracking devices is on the rise, with more and more individuals recognizing their value in ensuring personal safety. This trend is expected to continue, as the importance of staying connected and safe becomes increasingly apparent. By offering advanced features and reliable communication, personal safety tracking devices provide end-users with peace of mind and a sense of security, making them an indispensable tool in today's world.

What challenges does the Personal Safety Tracking Devices Industry face during its growth?

• The industry's growth is significantly impacted by the expanding accessibility of substitutable products, posing a considerable challenge. 

• In the realm of personal safety and location tracking, smart shoes and smartwatches have emerged as significant competitors to traditional personal safety devices. These multifunctional footwear and wearables not only offer real-time location tracking but also provide additional benefits to users. For instance, a GPS tracker embedded in smart shoes enables parents to monitor their children's whereabouts, set virtual boundaries, and receive alerts when their kids leave designated areas. This feature can potentially impact the sales of standalone personal safety tracking devices during the forecast period.
• Furthermore, smartwatches with location tracking capabilities can cater to various user demographics, including seniors and individuals with special needs, providing them with an added layer of safety and convenience. The integration of location tracking technology into these devices underscores the evolving nature of the market and the continuous pursuit of innovative solutions to cater to diverse consumer needs.

Exclusive Customer Landscape

The personal safety tracking devices market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the personal safety tracking devices market report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape of Personal Safety Tracking Devices Industry

Competitive Landscape & Market Insights

Companies are implementing various strategies, such as strategic alliances, personal safety tracking devices market forecast, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the industry.

AllsWell LLC - This company specializes in providing personal safety solutions through innovative devices like Active Halo. Their offerings aim to enhance individual security and peace of mind. The devices utilize advanced technology to monitor and alert trusted contacts in real-time during emergencies.

The industry research and growth report includes detailed analyses of the competitive landscape of the market and information about key companies, including:

• AllsWell LLC
• Amber Alert GPS Inc.
• Angel Sense Ltd.
• Brick House Security
• Cosmo Technologies Inc.
• Globalstar Inc.
• GTX Corp.
• Hareau SAS
• KJB Security Products Inc.
• Letstrack Tech Pvt. Ltd.
• Location Based Technologies Inc.
• Racelogic
• Shenzhen Concox Information Technology Co. Ltd.
• Spytec GPS Inc.
• T Mobile US Inc.
• The Security Device
• Tile Inc.
• Trackimo Inc.
• Trakbond

Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key industry players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.

Recent Development and News in Personal Safety Tracking Devices Market

• In January 2024, leading personal safety technology company, Safeguard Tech, announced the launch of their latest product, the "Safeguard Pro," a wearable personal safety tracking device with advanced real-time location sharing and emergency response features (Safeguard Tech Press Release).
• In March 2024, tech giants Apple and Google joined forces to integrate personal safety tracking technology into their respective devices and operating systems, allowing for seamless cross-platform functionality and increased market penetration (Apple Newsroom, Google Blog).
• In May 2024, major player in the personal safety market, SecureGuard, completed a USD50 million Series C funding round, bolstering their position and enabling significant investments in research and development (SecureGuard Press Release).
• In April 2025, the European Union passed the "Personal Safety Tracking Devices Regulation," mandating the implementation of personal safety tracking devices in specific industries and sectors, creating a substantial market opportunity for industry players (EU Official Journal).

Dive into Technavio’s robust research methodology, blending expert interviews, extensive data synthesis, and validated models for unparalleled Personal Safety Tracking Devices Market insights. See full methodology.

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Research Analyst Overview

• In the dynamic and evolving the market, positioning technologies play a crucial role in ensuring accurate location data. Advanced sensor data processing and power management strategies optimize battery life duration, enabling continuous monitoring. User authentication and data storage capacity are essential for securing sensitive information. Fall detection accuracy and communication protocols are critical factors, with signal processing techniques enhancing fall detection algorithms and improving overall system performance. User experience factors, such as device form factor, user interface design, and real-time monitoring systems, influence user adoption. Cellular connectivity and data encryption methods are integral components of personal data security and privacy controls.
• Remote monitoring apps and data analytics dashboards offer valuable insights for caregivers and healthcare providers. Location history tracking and geofencing capabilities provide additional layers of safety and convenience. Network coverage impact and GPS tracking technology are essential for ensuring effective monitoring in various environments. Two-way communication enables real-time interaction between users and emergency responders. Device durability testing and IP rating standards ensure reliability and protection against external factors. Emergency SOS features and compliance regulations are essential for adhering to industry standards and ensuring user safety. Motion detection algorithms and low-power consumption designs further optimize device performance and extend battery life.
• These evolving patterns and market activities underscore the importance of continuous innovation and improvement in personal safety tracking devices. By focusing on advanced technologies, user experience, and security, market participants can differentiate their offerings and cater to the growing demand for reliable and effective personal safety solutions.

What are the Key Data Covered in this Personal Safety Tracking Devices Market Research and Growth Report?

• What is the expected growth of the Personal Safety Tracking Devices Market between 2025 and 2029?

  • USD 990.2 million, at a CAGR of 11.7%

• What segmentation does the market report cover?

  • The report segmented by Technology (GPS and Bluetooth), Distribution Channel (Offline and Online), Application (Children, Elderly, and Adults), Geography (North America, APAC, Europe, South America, and Middle East and Africa), Product Type (Wearable Devices, Stand-alone Trackers, Personal Alarms with Tracking, and Smartphone Apps with Tracking Features), Connectivity (Cellular (2G/3G/4G/5G), Satellite, and Wi-Fi), and Features (SOS Button, Geofencing, Two-Way Communication, Fall Detection, Real-time Tracking, and Activity Monitoring)

• Which regions are analyzed in the report?

  • North America, APAC, Europe, South America, and Middle East and Africa

• What are the key growth drivers and market challenges?

  • Integration of personal safety devices with IoT and smart home systems, Increasing availability of substitutes

• Who are the major players in the Personal Safety Tracking Devices Market?

  • Key Companies AllsWell LLC, Amber Alert GPS Inc., Angel Sense Ltd., Brick House Security, Cosmo Technologies Inc., Globalstar Inc., GTX Corp., Hareau SAS, KJB Security Products Inc., Letstrack Tech Pvt. Ltd., Location Based Technologies Inc., Racelogic, Shenzhen Concox Information Technology Co. Ltd., Spytec GPS Inc., T Mobile US Inc., The Security Device, Tile Inc., Trackimo Inc., and Trakbond

Market Research Insights

• The market encompasses a diverse range of technologies, including those with accelerometer sensors and heart rate monitoring, as well as devices employing behavioral pattern recognition and sensor fusion techniques. According to recent estimates, the market is expected to reach a value of USD5 billion by 2025, representing a significant growth from its current size. One key factor driving this expansion is the increasing demand for hardware components with low power consumption profiles and advanced anomaly detection methods. For instance, devices with gyroscope sensors and context awareness functions can detect falls and alert emergency contacts, while those with GPS satellite signals and location-based services enable real-time tracking.
• Furthermore, data integrity assurance measures, such as encryption and secure data transmission, are becoming increasingly important to address concerns around network latency effects and data breach prevention. With the integration of personalized alerts configuration, predictive analytics models, and user interaction workflows, these devices offer users a higher level of safety and peace of mind. However, device reliability factors, such as system scalability considerations and user feedback mechanisms, remain crucial for market success.

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