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The sourdough market share is expected to increase by USD 2.36 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 9.37%.
This sourdough market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers sourdough market segmentations by application (sourdough bread, sourdough bakery and confectionery, and others) and geography (Europe, North America, APAC, Middle East and Africa, and South America). The sourdough market report also offers information on several market vendors, including Alpha Baking Co. Inc., ANDRE BOUDIN BAKERIES INC., Bread SRSLY, Brian Artisan Bread Co., Ernst Bocker GmbH and Co. KG, Galeta Ltd., Gluten-Free Sourdough Co., IREKS GmbH, Krumb Kraft, Lallemand Inc., Morabito Baking Co. Inc., Nantucket Baking Co., Puratos Group NV, Riverside Sourdough, Sonoma, Sourdough Factory LLP, Stone House Bread, Swiss Bake Ingredients Pvt. Ltd., Truckee Sourdough Co., and Wild Wheat Ltd. among others.
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The increasing demand for gluten-free products is notably driving the sourdough market growth, although factors such as the high price of sourdough and shorter shelf life may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the sourdough industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Sourdough Market Driver
The increasing demand for gluten-free products is one of the key drivers supporting the sourdough market growth. Gluten intolerance is an abnormal immune reaction to gluten. It affects the small intestine and causes digestive problems. Wheat bread is usually unsuitable for gluten-insensitive consumers as it contains a high amount of gluten. Similarly, conventional pizza bases and waffles are also unsuitable for consumers suffering from gluten insensitivity. Sourdough is completely gluten-free. During the sourdough preparation process, four gluten-forming proteins such as globulin, prolamin, glutelin, and albumin are broken down. It also dissolves most water-insoluble protein bonds that lead to gluten intolerance. Thus, the consumption of sourdough products is becoming popular among consumers seeking gluten-free products. Such increasing consumption is driving the market growth.
Key Sourdough Market Trend
Increased sales of private-label sourdough is one of the key sourdough market trends that is contributing to the market growth. Sourdough products are traditionally baked and sold in conventional bakeries and bakery stores. However, increasing sales of sourdough have encouraged supermarkets and other modern retail channels to offer sourdough varieties through their platforms, both through offline and online stores. The retailers have launched their versions in different textures and flavors, like brown sourdough bread, sourdough rye bread, and more. Supermarkets are selling sourdough bread and products through in-store bakeries. Thus, the demand for private-label sourdough is increasing because consumers prefer home-baked and in-store bakeries over industrially baked sourdough bread. Such increasing demand is propelling the sourdough market growth.
Key Sourdough Market Challenge
The high price of sourdough and its shorter shelf life is one of the factors hindering the sourdough market growth. Preparation of sourdough requires specialized skills and is time-consuming, hence priced higher. However, many sourdough products like sourdough bread, sourdough pizza base, and others are prepared and served for consumption within a day or immediately. Ingredients like wild yeast, fats, oil, and others can get contaminated easily if not stored under proper conditions. Also, the packaging requirements for fresh sourdough products are often slight, as most products are for immediate consumption. Storing the products for longer durations might impact the taste and quality of the food. Such factors will hinder the sourdough market growth in the coming years.
This sourdough market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global sourdough market as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the sourdough market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the sourdough market encompasses successful business strategies deployed by the key vendors. The sourdough market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The sourdough market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the sourdough market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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30% of the market's growth will originate from APAC during the forecast period. China is the key market for the sourdough market in APAC. Market growth in this region will be faster than the growth of the market in other regions.
Growing health concerns will facilitate the sourdough market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 adversely impacted the regional sourdough market growth. However, the initiation of vaccination drives in the first half of 2021 led to a decrease in the number of COVID-19 cases in the region. This has resulted in the lifting of lockdown restrictions in the region. Such factors are expected to increase the demand for sourdough products, which, in turn, will drive the growth of the regional market during the forecast period.
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The sourdough market share growth by the sourdough bread segment will be significant during the forecast period. Sourdough bread is made using wild yeast and a sourdough starter. It takes more preparation time than conventional bread because of the slow growth rate of wild yeast. The taste and intensity of the sour flavor depend on the preparation pattern. Sourdough bread is a good option for consumers with gluten intolerance. It is also suitable for diabetic consumers as sourdough bread helps to reduce blood glucose levels. Furthermore, it contains a balanced amount of protein, fats, vitamins and minerals, antioxidants, folic acid, and other nutrients. These beneficiary attributes will drive the segment growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the sourdough market size and actionable market insights on post COVID-19 impact on each segment.
Sourdough Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 9.37% |
Market growth 2022-2026 |
$ 2.36 billion |
Market structure |
Fragmented |
YoY growth (%) |
8.52 |
Regional analysis |
Europe, North America, APAC, Middle East and Africa, and South America |
Performing market contribution |
APAC at 30% |
Key consumer countries |
US, China, Germany, UK, and Italy |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
Alpha Baking Co. Inc., ANDRE BOUDIN BAKERIES INC., Bread SRSLY, Brian Artisan Bread Co., Ernst Bocker GmbH and Co. KG, Galeta Ltd., Gluten-Free Sourdough Co., IREKS GmbH, Krumb Kraft, Lallemand Inc., Morabito Baking Co. Inc., Nantucket Baking Co., Puratos Group NV, Riverside Sourdough, Sonoma, Sourdough Factory LLP, Stone House Bread, Swiss Bake Ingredients Pvt. Ltd., Truckee Sourdough Co., and Wild Wheat Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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