Thailand Retail Market 2016-2020

  • Published: Jun 2016
  • Pages: 70
  • SKU: IRTNTR9798

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This industry research report presents a detailed analysis of the key market drivers, challenges, and upcoming trends that are expected to influence market growth. It segments the Thailand retail market by product to include home and garden, apparel and footwear, grocery, consumer electronics, personal accessories, and beauty and personal care. Some of the leading vendors mentioned in this market study are Big C, Central, CP ALL, Global House, and Home Pro, among others.

Overview of the Thailand retail market

Market research analysts at Technavio have predicted that the Thailand retail market will grow steadily at a CAGR of more than 6% by 2020. Though traditional retail outlets continue to dominate the retail market in Thailand, the market is witnessing slow transitions where the traditional stores are being replaced by modern retail stores and shopping malls. The recent years witnessed the strong growth and outlet expansions of modern retail stores such as convenience stores, supermarkets, and hypermarkets in the market and this trend is set to continue for the next few years in the non-urban areas and the newly built grocery stores in the main cities. The preference of consumers has started shifting from local grocery stores and wet markets to modern supermarkets and hypermarkets. This is mainly attributed to the convenience factor offered by modern retail stores and the availability of a wide range of products. As a result, the modern retail sector is growing at a fast rate, and this will positively impact the growth of the Thailand retail market size.

Though the e-commerce market in Thailand accounts for a very lesser share of the retail industry in Thailand, the increasing trust on online payment options, faster delivery systems, and efficient return options will exponentially increase the number of customers for the online retail industry in the coming years. The launch of 4G internet and the impact of social media will also contribute to the growth of the e-commerce market, which will be one of the major trends that will gain traction in the retail industry market during the predicted period.

Competitive landscape and key vendors

Due to the presence of both international and local players operating across the country the Thailand retail market appears to be highly competitive. The increasing competition and consumer demand will induce vendors to bring in innovations. The market is set to witness the entry of several new players, in turn, intensifying the level of competition among vendors in the coming years. Additionally, the retail industry in Thailand will also witness a number of M&As where major retail companies will acquire local vendors to gain a considerable share of the market.

The leading vendors in the market are:

  • Big C
  • Central Group
  • CP ALL
  • Global House and Home Pro

The other prominent vendors in the market are Adidas, AEON, Isetan Mitsukoshi Holdings, Lazada, Nike, Sephora, Seven & I Holdings, Tesco, The Mall Group, and WearYouWant.


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Segmentation by product type and analysis of the Thailand retail market

  • Apparel and footwear
  • Beauty and personal care
  • Consumer electronics
  • Grocery
  • Home and garden
  • Personal accessories

This market study report estimates that the grocery segment will account for more than 84% of the total market share by 2020 and dominate the Thailand retail market throughout the forecast period. The grocery segment is largely driven by the growth of the modern retail sector. According to this market study, increasing urbanization and the changing consumer lifestyles will also play a significant role in the growth of this market segment during the predicted period. This will have a positive impact on the retail industry market share.

Key questions answered in the report include:

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the Thailand retail market?
  • What are the key market trends impacting the growth of the Thailand retail market?
  • What are the challenges to market growth?
  • Who are the key vendors in the Thailand retail market?
  • What are the market opportunities and threats faced by the vendors in the Thailand retail market?
  • Trending factors influencing the market shares of Thailand.
  • What are the key outcomes of the five forces analysis of the Thailand retail market?


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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights

PART 05: Thailand profile

  • Population of Thailand
  • GDP growth (annual %)
  • Employment to population ratio in Thailand
  • Household final consumption annual growth (%)
  • Urban population in Thailand
  • Thailand: Top five exporting countries
  • Thailand: Top five importing countries
  • Ease of doing business

PART 06: Market landscape

  • Market overview
  • Market size and forecast

PART 07: Market segmentation by product

  • Market overview
  • Personal accessories market in Thailand
  • Grocery market in Thailand
  • Consumer electronics market in Thailand
  • BPC market in Thailand
  • Apparel and footwear market in Thailand
  • Home and garden market in Thailand

PART 08: Market drivers

  • Growth of tourism industry
  • Growth of modern retail
  • Increase in the number of urban shoppers and demand for quality and convenience
  • Expansion of retail outlets

PART 09: Impact of drivers

PART 10: Market challenges

  • Weak spending power
  • Availability of counterfeit products
  • Trade risks

PART 11: Impact of drivers and challenges

PART 12: Market trends

  • Retail growth beyond the capital city of Bangkok and cross-borders
  • Strong growth of modern grocery retailers
  • E-commerce riding on launch of 4G services in Thailand and strong influence of social media

PART 13: Vendor landscape

  • Competitive scenario
  • Key players in Thailand retail market
  • Competitive assessment of top vendors in the market
  • Big C (Big C Supercenter Public Company)
  • Central (Central Group)
  • CP ALL
  • Global House (Siam Global House Public Company Limited)
  • Home Pro (Home Product Center Public Company)
  • Other prominent vendors

PART 14: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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