Tongkat Ali Products Market Analysis APAC, North America, Europe, Middle East and Africa, South America - US, Malaysia, Indonesia, Germany, UK, South Korea, France, Canada, Thailand, Spain - Size and Forecast 2024-2028

What is the Size of Tongkat Ali Products Market?

The tongkat ali products market size is forecast to increase by USD 93.1 million, CAGR of 5.8% between 2023 and 2028. The market is experiencing significant growth due to the increasing recognition of its health benefits. This natural herbal extract, native to Southeast Asia, is known for its potential to improve blood flow, alleviate symptoms of diarrhea and dysentery, and act as a folk remedy for intestinal worms. Additionally, Tongkat Ali has gained popularity in addressing male health issues such as erectile dysfunction and stress. Its potential applications extend to treating conditions like leukemia, osteoporosis, syphilis, glandular swelling, and malaria. However, it's essential to note that while the benefits are promising, potential side effects include agitation, insomnia, and increased heart rate. As research and development efforts continue, the market is expected to expand, providing new opportunities for businesses and consumers alike.

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Market Segmentation

The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD million" for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.

• Application
  • Pharmaceuticals
  • Dietary supplements
  • Cosmetics and personal care
• Type
  • Powder
  • Capsules or tablets
  • Liquid extract
• Geography
  • APAC
    • South Korea
    • Thailand
  • North America
    • Canada
    • US
  • Europe
    • Germany
    • UK
    • France
    • Spain
  • Middle East and Africa
  • South America

Which is the Largest Segment Driving Market Growth?

The pharmaceuticals segment is estimated to witness significant growth during the forecast period.  Tongkat Ali, a native Malaysian herb, is gaining popularity in the dietary supplement market due to its various health benefits. This natural herb is known for its potential as an appetite stimulant, antibacterial agent, and nutritional supplement. Tongkat ali extract has emerged as a potential solution, owing to its ability to aid in weight loss and improve metabolic health. Clinical research continues to uncover tongkat Ali's impact on hormonal health, muscular strength, and stress management. Its role as a natural herbal drug has been the subject of numerous studies, revealing its potential to naturally boost testosterone levels. This effect can lead to enhanced muscle strength and endurance, making it a valuable therapeutic intervention for individuals dealing with hormonal imbalances or age-related testosterone decline. Moreover, tongkat ali's adaptogenic properties make it an attractive alternative for managing stress. As the demand for natural remedies grows, the market for tongkat ali extract is expected to expand significantly.

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The pharmaceuticals segment was valued at USD 92.40 million in 2018. Additionally, potential contaminants like mercury can be present in some tongkat ali products, highlighting the importance of purchasing from reputable suppliers. To ensure the highest quality and safety, it is advisable to consult a healthcare professional before incorporating tongkat ali extract into your wellness routine. In conclusion, the versatility and health benefits of tongkat ali have positioned it as a valuable addition to the nutraceutical industry.   As research continues to uncover its potential applications, the demand for tongkat ali extract is expected to increase, making it a worthwhile investment for both manufacturers and consumers.

Which Region is Leading the Market?

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APAC is estimated to contribute 37% to the growth of the global market during the forecast period. Technavio's analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.  The Tongkat Ali products market in the Asia-Pacific region is experiencing notable growth due to the herb's traditional use and increasing scientific validation of its health benefits. Countries such as Malaysia, Indonesia, Thailand, and Vietnam are leading this market, utilizing their agricultural heritage of Eurycoma longifolia cultivation. Notably, Malaysia has developed proprietary extracts like Physta tongkat ali, which has gained recognition for its potential antiviral properties and benefits for healthy aging and immune support. The demand for Tongkat Ali in the Asia-Pacific region is fueled by growing consumer awareness of natural supplements and a rising interest in holistic health solutions. This herbal medicine is particularly popular for its aphrodisiac properties and potential benefits for male sexual health. The active compounds in Tongkat Ali, including quassinoids and eurycomanone, are believed to be responsible for these effects.

Additionally, Tongkat Ali is being researched for its potential benefits in addressing various health conditions such as low libido, fatigue, and depression. The market is expected to continue its growth trajectory, driven by increasing consumer interest in natural health solutions and the potential therapeutic benefits of this herbal medicine. As research continues to uncover new bioactive compounds and potential health applications, the market for Tongkat Ali is likely to expand further.

How do Technavio's company ranking index and market positioning come to your aid?

Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.

AKARALI - The company offers tongkat ali products that helps in boosting testosterone, enhancing energy, improving mood, and supporting overall vitality with a patented Physta extract.

Technavio provides the ranking index for the top 19 companies along with insights on the market positioning of:

• American standard supplements
• Amp Human
• Asia Botanicals Sdn. Bhd
• Bixa Botanical
• Bulksupplements
• Double Wood Supplements
• Herbalhillswellness
• Hunan Huacheng Biotech Inc.
• Jairamdass Khushiram
• Medikonda Nutrients
• Naturalin Bio Resources Co. Ltd.
• Nootropics Depot
• NutriJa Lifesciences
• Organicnationeg
• Puresport
• Radius Wellness Inc
• Solaray Inc.
• Supplement Place

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How can Technavio Assist you in Making Critical Decisions?

What is the Market Structure and Year-over-Year growth of the Market?

Market Dynamic

The market is witnessing significant growth, with consumers increasingly turning to natural solutions for various health conditions. One such herbal remedy gaining popularity is Tongkat Ali, derived from the Eurycoma longifolia plant. This extract, also known as Longjack or Pasak Bumi, is renowned for its potential health benefits, particularly in male sexual health and holistic wellness. Tongkat Ali extract is obtained from the roots of the Eurycoma longifolia plant, native to Southeast Asia. It contains several bioactive compounds, primarily quassinoids and eurycomanones, which are believed to contribute to its health benefits. These compounds have been shown to help improve male sexual function, reduce fatigue, alleviate symptoms of depression, and enhance overall energy levels. The Tongkat Ali extract market in North America caters to various sectors, including functional food, dietary supplements, cosmetics, and wellness products. The extract is available in various forms, such as powder, tablets, capsules, and liquid. These products are free from synthetic ingredients, making them a popular choice among consumers seeking natural alternatives. The demand for Tongkat Ali extract is driven by its potential health benefits, particularly in addressing low libido, lethargy, and other health conditions. The extract has been traditionally used in Southeast Asian cultures for centuries and is now gaining recognition in the Western world as a potent herbal remedy. The market in North America is expected to grow steadily due to the increasing awareness of holistic health and wellness.

Consumers are increasingly seeking natural solutions for various health concerns, and Tongkat Ali extract offers a plant-based alternative to synthetic treatments. In conclusion, the Tongkat Ali extract market in North America is an emerging sector within the herbal medicine industry. With its potential health benefits and growing consumer demand, this extract is poised to make a significant impact on the functional food, dietary supplements, cosmetics, and wellness products industries. As consumers continue to prioritize natural solutions for their health concerns, the demand for Tongkat Ali extract is expected to remain strong. Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.

What are the Primary Factors Driving the Market Growth?

Enhanced research and development activities are notably driving market growth. The market in the health and wellness sector is witnessing notable expansion, fueled primarily by advancements in research and development. Institutions like the Forest Research Institute Malaysia (FRIM) are spearheading this growth by commercializing natural resources, such as Tongkat Ali extracts. This initiative aims to capitalize on Malaysia's diverse biodiversity and convert traditional herbal remedies into valuable market offerings. By focusing on the research, development, and commercialization of extracts with established health benefits, such as Tongkat Ali and Kacip Fatimah, FRIM is poised to become a key player in the herbal supplements industry. In the realm of e-commerce, the demand for natural herbs, herbal drugs, dietary supplements, cosmetics, and other health-related products continues to rise among health-conscious consumers. Tongkat Ali, a popular natural herb, is gaining increasing attention due to its potential health benefits.

This market trend is further driven by the growing acceptance of natural alternatives to synthetic drugs and the increasing awareness of the importance of maintaining overall health and wellbeing. In summary, the Tongkat Ali products market is experiencing substantial growth, driven by research and development initiatives and the increasing demand for natural health solutions. Institutions like FRIM are playing a crucial role in commercializing these extracts, positioning Malaysia as a key player in the global herbal supplements market. The trend towards natural alternatives and the growing awareness of health and wellness are further fueling this market expansion. Thus, such factors are driving the growth of the market during the forecast period.

What are the Significant Trends being Witnessed in the Market?

The health benefits of tongkat ali products is the key trend in the market. The market for tongkat ali products is experiencing growth due to the herb's potential health benefits. This herb, derived from the root of the Eurycoma longifolia plant, has been used in traditional Southeast Asian medicine for centuries. Tongkat ali has been effective in treating various health conditions, such as diarrhea, dysentery, intestinal worms, and fevers. It has also shown promise in enhancing male fertility and increasing testosterone levels, particularly for men dealing with age-related or health-related issues. This has attracted the attention of health-conscious consumers seeking natural remedies for male health concerns.

For instance, a daily dosage of 200 mg of tongkat ali extract may effectively raise testosterone levels in many men, thereby addressing issues like low libido and erectile dysfunction. Tongkat ali has also been studied for its potential benefits in treating conditions like leukemia, osteoporosis, stress, syphilis, and glandular swelling. Overall, the versatility of tongkat ali in addressing various health issues makes it a valuable addition to the natural health market. Thus, such trends will shape the growth of the market during the forecast period.

What are the Major Market Challenges?

Potential side effects of tongkat ali products is the major challenge that affects the growth of the market. The market is derived from the Eurycoma Longifolia tree and has gained traction in the realm of nutraceuticals and health supplements. This functional food, also known as Longjack, is celebrated for its adaptogenic properties and energy-boosting capabilities. However, potential health conditions related to its use necessitate careful consideration. Although generally safe for adults in lower doses, concerns regarding the safety profile of Tongkat Ali at higher concentrations persist. A study suggested that a high dose of a water-based extract could potentially cause DNA damage in stomach and duodenum tissues. This finding raises questions about the implications of prolonged or excessive consumption.

Despite limited clinical evidence reporting significant side effects, there is a paucity of research on the long-term effects of Tongkat Ali. Most studies have focused on short durations, leaving a gap in understanding the potential consequences of extended use. As consumers increasingly turn to online shopping for health supplements, it is essential to prioritize transparency and rigorous research to ensure the safety and efficacy of Tongkat Ali products. Hence, the above factors will impede the growth of the market during the forecast period

Exclusive Customer Landscape

The market forecasting report includes the adoption lifecycle of the market research and growth, covering from the innovator's stage to the laggard's stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.

 Customer Landscape

Market Analyst Overview

Tongkat Ali, also known as Eurycoma longifolia, is a popular herbal medicine used for various health benefits, particularly in the realm of male sexual health. This natural herb is rich in bioactive compounds, including quassinoids and eurycomanone, which are believed to have aphrodisiac properties. Tongkat Ali is used to combat health conditions such as low libido, fatigue, depression, and lethargy. The health benefits of Tongkat Ali extend beyond sexual health. It is also used as an adaptogenic herb, known for its energy-boosting properties. Tongkat Ali is available in various forms, including powder, tablets, capsules, and liquid, making it easily accessible to health-conscious consumers through e-commerce platforms and offline stores. Tongkat Ali is a traditional herbal remedy used in folk medicine for centuries to treat various health conditions, including jaundice, diarrhea, dysentery, intestinal worms, and even more serious conditions like erectile dysfunction, aging, leukemia, osteoporosis, stress, syphilis, glandular swelling, malaria, and obesity. Tongkat Ali is also used as an appetite stimulant and has antibacterial properties. It is a popular ingredient in nutraceuticals, dietary supplements, cosmetics, and functional food.

However, it is important to note that health cautions should be taken, especially for pregnant women, and Tongkat Ali should not be taken with mercury or synthetic ingredients. The cultivation and production of Tongkat Ali extract have seen advancements with the use of nanotechnology,  bioavailability, bioinformatics, and genomics to improve its efficacy and bioactivity. Tongkat Ali is a vital part of the holistic health and wellness movement, self-care movement, and stress management, making it a popular choice for those seeking natural products and plant-based solutions to enhance their energy levels, vitality, and overall health goals.

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What are the Key Data Covered in this Market Research Report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the market growth and forecasting between 2024 and 2028
• Precise estimation of the size of the market  and its contribution of the market in focus to the parent market
• Accurate predictions about upcoming market growth and trends and changes in consumer behaviour
• Growth of the market across APAC, North America, Europe, Middle East and Africa, and South America
• Thorough analysis of the market's competitive landscape and detailed information about companies
• Comprehensive analysis of factors that will challenge the growth of market companies