Enjoy complimentary customisation on priority with our Enterprise License!
The market trends and analysis report provides a thorough analysis of key growth factors. These include the increased consumer spending on household decor and furnishing, highlighting a growing interest in home improvement. There is also a rising demand for eco-friendly home textile products, reflecting a broader shift towards sustainable living. Additionally, fluctuations in raw material prices of home textiles are monitored closely, as they can impact production costs and pricing strategies. Overall, these factors are instrumental in shaping the trajectory of the home textile market.
To learn more about this report, View Sample PDF
Companies are implementing various market growth and forecasting strategies by analyzing factors such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product or service launches, to enhance their presence in the market.
The market report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Croscill Online Store, Crown Crafts Inc, Culp Inc., Downlite, Franco, GlobaltexUSA LLC, Greenland Home Fashions, Mohawk Industries Inc., Nourison, Revman International Inc, Springs Creative Products Group LLC., Springs Window Fashions LLC, WestPoint Home, Hollander Sleep and Decor, and United Feather and Down LLC
Qualitative and quantitative analysis of market growth and trends of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified. Furthermore, market growth and forecasting it is also quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market encompasses a wide array of products including bedding, curtains, and towels, catering to consumers' home decor needs. Despite economic uncertainty impacting non-essential purchases, home textile manufacturers and suppliers continue to innovate with various materials to meet demand. Challenges in supply chains have led to occasional shortages, affecting the availability of products. Additionally, the market witnessed a shift with the production of masks and personal protective equipment during the pandemic, impacting manufacturing and distribution processes. However, the market remains resilient, driven by consumer spending, home renovation, and fashion sensitivity, reflecting evolving market trends and living standards. Our researchers analyzed the market research and growth data with 2023 as the base year, along with the key market growth analysis, trends, and challenges. A holistic analysis of drivers, trends, and challenges will help companies refine their marketing strategies to gain a competitive advantage.
Increased consumer spending on household decor and furnishing is the key factor driving the market. The increasing interest of consumers in home renovation is one of the main reasons customers are spending more money on home furnishing items. Home textile products like curtains, carpets and rugs, bedding, kitchen linens, and upholstery are essential in helping people choose their home decor according to their needs. Customers who are renovating their homes are looking for unique patterns, styles, and colors in home textiles to give their homes a new aesthetic look and modern feel due to the rise in disposable incomes.
Additionally, factors such as the growing number of working women across the US and their increased participation in household decision-making have led to increased interest in the selection of home decor. Interior designers help renovate the home completely with the latest trending designs in household furnishing. The rise of online shopping platforms has been a major factor in driving people to start looking for interior designers to refurbish their homes. Thus, such factors are expected to drive the growth of the home decor market during the forecast period. Additionally, the real estate market and consumer spending patterns also play a significant role in shaping the demand for home furnishings and market trends in the industry.
Rising demand for eco-friendly products is the primary trend shaping the market. Factors such as the growing awareness of the effect of extensive deforestation on climate change and the impact of toxic finishes on the air quality within homes have led to many furniture manufacturers going green. Eco-friendly home textiles are manufactured using fibers that are sourced from plants that have been grown without the use of pesticides, chemicals, and fertilizers. Additionally, market players use different trademarks or eco-labels that are issued under eco-labeling programs that are supported by the government or independent organizations.
Moreover, consumers are learning about eco-labels and looking for them on home textile packaging before buying the products. Eco-friendly home textile products such as carpets, bedspreads, rugs, and towels, are available with such labels in the market. Thus, the growing awareness of the benefits of using eco-friendly home textile products is expected to fuel the growth of the market during the forecast period.
The fluctuations in raw material prices is a major challenge that affects the market. With high manufacturing costs for the manufacturers of home textiles in the US, the market players sell home textile products at higher prices in the US market to recover the manufacturing costs. However, the higher prices of home textile products restrict the purchases by end-users. Moreover, due to fluctuations in the prices of raw materials, the market players demand low-priced and low-quality raw materials used in the production of home textile products, such as bed linen, kitchen linen, pillows, carpets, and towels.
Furthermore, another reason for the volatility of raw material prices in natural fibers like cotton is the unusual weather conditions such as heavy snow or rain, storms, hurricanes, floods, tornados, or extended periods of unseasonable temperatures that occur sporadically in different regions of the US at any time of the year. Thus, due to fluctuations in raw material prices, the price index of home textile products varies and is uncertain. These factors are expected to negatively impact the growth of the market during the forecast period.
Get a detailed analysis of drivers, trends, and challenges Request Free PDF Sample !
The offline segment will account for a major share of the market's growth during the forecast period. Home textile products such as bath linen, kitchen linen, kitchen accessories, bed linen, bedspreads, and curtains are sold through the offline distribution channel in the US, which includes retail formats such as specialty stores, hypermarkets, department stores, convenience stores, supermarkets, and warehouse clubs. Different types of home textile items are available in the US in different sizes, styles, designs, colors, and brands. The offline segment was valued at USD 13.88 billion in 2018. Furthermore, the offline distribution channel accounted for a significant portion of the total market, with the majority of contribution stemming from retail formats. Further, physical retail stores are still preferred as more reliable in both the developed and developing markets. Therefore, such factors under the offline segment are expected to drive the growth of the US home textiles market during the forecast period.
To gain further insights on the market contribution of various segments Request a PDF Sample
The market is segmented by product into bedroom linen, bathroom linen, carpets and floor covering, kitchen linen, and curtains and drapes. The bedroom linen?segment will account for the largest share of this segment.?
The United States home textile market faces challenges amid economic uncertainty and changing consumer behavior towards non-essential purchases. Despite disruptions in supply chains leading to delays and shortages, demand for essential products like masks and personal protective equipment remains high. Home textile manufacturers adapt their manufacturing and distribution processes to cater to evolving consumer needs, offering a variety of woven material options including natural fibers and artificial fibers. As the real estate market fluctuates, consumers invest in home renovation and furnishing fabrics that prioritize safety, hygiene, and functionality.
Additionally, the market offers a diverse range of products, from towels to carpets and floor coverings, catering to various needs and preferences. With a focus on quality, suppliers source premium materials such as durable thread and high-quality yarn to ensure long-lasting products. Fashion sensitivity and disposable incomes drive consumer choices, influencing trends in home decor and interior design. From stain-resistant fabrics to flame-retardant materials, the market prioritizes safety and functionality, meeting the living standards of consumers across Western countries. The shift towards e-commerce websites and company portals enhances accessibility, offering convenience to shoppers in the hospitality sector and beyond.
Furthermore, the rise of online sales through e-commerce platforms caters to modern furniture and home decor preferences, offering convenience to online shoppers seeking luxurious and fashionable items. Further, in the ever-evolving realm of home decor market, consumer lifestyle dictates trends in home decor. Research experts continuously analyze consumer preferences, influencing offerings in home furnishings and house decoration. The real estate sector also plays a pivotal role, shaping demand for various products such as walls, color schemes, and lighting to enhance rooms. From coordinated color coordination to curated sets, consumers seek products from diverse outlets, including offline retail stores and supermarkets/hypermarkets, catering to varied tastes and preferences in home styling.
Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2023 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 5.17% |
Market growth 2024-2028 |
USD 6.31 billion |
Market structure |
Fragmented |
YoY growth (%) |
4.67 |
Competitive landscape |
Leading companies, Competitive Strategies, Consumer engagement scope |
Key companies profiled |
American Textile Co., Croscill Online Store, Crown Crafts Inc, Culp Inc., Downlite, Franco, GlobaltexUSA LLC, Greenland Home Fashions, Mohawk Industries Inc., Nourison, Revman International Inc, Springs Creative Products Group LLC., Springs Window Fashions LLC, WestPoint Home, Hollander Sleep and Decor, and United Feather and Down LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements. Get in touch
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Distribution Channel
7 Market Segmentation by Product
8 Market Segmentation by Material
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Get lifetime access to our
Technavio Insights
Cookie Policy
The Site uses cookies to record users' preferences in relation to the functionality of accessibility. We, our Affiliates, and our Vendors may store and access cookies on a device, and process personal data including unique identifiers sent by a device, to personalise content, tailor, and report on advertising and to analyse our traffic. By clicking “I’m fine with this”, you are allowing the use of these cookies. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice.