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The US processed pumpkin market size is projected to increase by USD 368.9 million, at a CAGR of 6.32% between 2022 and 2027. The health benefits of pumpkin, coupled with the rising population adopting vegan lifestyles, contribute to the growing demand for pumpkin-based products. Pumpkins are rich in essential nutrients like vitamins, minerals, and antioxidants, offering various health benefits such as improved immunity, heart health, and vision. Moreover, the wider reach of processed pumpkin products through organized retailing channels further fuels market growth. Organized retail outlets offer a diverse range of pumpkin-based products, including purees, soups, snacks, and beverages, catering to the evolving preferences of health-conscious consumers. This expanded availability makes pumpkin products more accessible to a broader audience, driving consumption and market expansion.
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In the market, the versatile vegetable finds its way into various culinary creations across the fruit and vegetable industry. Its adaptability makes it a staple in cooking ingredients for both sweet and savory dishes, including ice creams, sauces, and creams, catering to the demand for convenience foods and traditional favorites like pies. Processed pumpkin is essential in culinary products requiring pureeing, available in convenient cans and jars for consumers seeking healthier diets amidst concerns over chronic diseases. Its usage spans the bakery and beverages segments, appealing to commercial and retail customers alike, while also finding applications in desserts across restaurants and embracing the vegan lifestyle.
The health benefits of pumpkin are the key driver which is notably driving the growth of the market. Pumpkin is one of the most popular superfoods in the US market. Pumpkins are rich in fiber, potassium, magnesium, zinc, and other essential proteins. They are also major sources of antioxidants as they contain multiple forms of Vitamin E as well as phenolic acids, caffeic acid, hydroxybenzoic acid, coumaric acid, ferulic acid, sinapic acid, protocatechuic acid, syringic acid, vanillic acid. Moreover, to the prevention of diabetes pumpkins help in the prevention of diabetes as every 100 mg/day rising in magnesium intake decreases the risk of type 2 diabetes by 15%.
Further, for heart and liver health pumpkins are a rich source of antioxidants and fiber. Similarly, improves lipid profile the consumption of pumpkin also helps improve lipid profiles. In addition, pumpkins have high magnesium content. Magnesium plays a vital role in the body's enzymatic reactions. It is also necessary for proper muscle function. Hence, the health benefits of pumpkin have resulted in the growing demand for processed pumpkin products, which is expected to drive the growth of the US processed pumpkin market during the forecast period.
Increasing availability through online retailers is the primary trend in the market. The rising availability of processed pumpkin products through online retailers' channels is expected to drive the growth of the market. Online retailers allow customers to access a major range of products that they might find in local grocery stores, including specialty and seasonal products such as pumpkin pure, pumpkin-flavored snacks, and more.
Moreover, online retailers can provide a platform for vendors to launch innovative products and trial new marketing strategies. By reaching a wider audience online, vendors can test market the products and then introduce them to retail stores. This ultimately drives demand for processed pumpkin products and can boost the revenue of the vendors. Given these factors, the increasing availability of processed pumpkins through online retailers will drive the growth of the processed pumpkin market in the US during the forecast period.
Intense competition from other superfood products like quinoa- and hemp-based food products is the key factor impeding the growth of the market. The market is experiencing decreasing in growth due to processed pumpkin products still falling in the niche category in the health and wellness food market. consequently, with the rising penetration of these superfoods in the market, there will be a slight decrease in year-over-year (YoY) growth. Processed pumpkin products are mostly promoting their health benefits. However, hemp is the source of two types of proteins, namely edestin and albumin, also known as globular proteins. These globular proteins dissolve easily and are readily accessible for the body to use.
Furthermore, Quinoa is a natural, gluten-free ingredient. An increasing number of health-conscious consumers prefer it over typical gluten-free ingredients owing to its nutrient value and the presence of antioxidants. Antioxidants aid in fighting aging and many diseases and can neutralize free radicals. The growing demand for quinoa is primarily attributed to the emergence of quinoa as a superfood due to its nutritional profile. Thus, hemp-based food products and quinoa seed products have a significant margin over processed pumpkin products in terms of both nutrition content as well as digestion benefits. Hence, the extreme competition from other superfood products like quinoa- and hemp-based food products are impeding the growth of the processed pumpkin market in the US during the forecast period.
The market share growth by the dried segment will be significant during the forecast period. Dried processed pumpkin, also known as dehydrated pumpkin, is a form of pumpkin that has been dried to remove most of its moisture. The pumpkin is first processed in a puree or pulp, and then using dehydration moisture is extracted. These results in the product are a dry, lightweight powder that can be rehydrated or added directly to recipes.
The dried segment was valued at USD 466.94 million in 2017. The application of dried processed pumpkins ranges from baked goods to soups. These powders can be used instead of fresh pumpkins in recipes such as pumpkin bread, pumpkin muffins, and pumpkin pancakes. It can also be a thickening agent which adds flavor and nutrition to soups and stews. The demand for dried processed pumpkins is increasing in the US. Dried pumpkin powder has a longer shelf life compared to fresh pumpkins, making it ideal for storage and transportation, reducing spoilage and food waste. Hence, the demand for dried pumpkin is expected to raise, which will boost the growth of the US processed pumpkin market during the forecast period.
The Market is fragmented in nature. The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Amazon.com Inc.: The company offers processed pumpkins such as Happy Belly organic 100 percent pumpkin 15 ounces.
Aldi Group, Dohler GmbH, Farmers Market Foods Inc., Ingredion Inc., Kroger Co., Libbys Brand Holding, McCormick and Co. Inc., Natures Vitality Farms, Nestle SA, nubeleaf, PepsiCo Inc., Plum Organics PBC, Seawind International, Target Corp., The Great American Spice Co., Walmart Inc., Whole Life Pet Products, Woodland Foods Ltd., and Z Natural Foods LLC
The market growth and trends report provides comprehensive data with forecasts and estimates in "USD Million" for the period 2023 to 2027, as well as historical data from 2017 to 2021 for the following segments
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In the vibrant realm of the market, this versatile ingredient finds its way into an array of culinary delights across diverse sectors. From dressings in eateries to enhancing flavors in bakeries and confectionaries, its chunks and puree are integral. The hotel industry relies on its nutritive value for crafting smoothies and baby foods, while dairy and frozen product manufacturers utilize it for its natural sweetness in items like cakes and puddings. With a rising demand for organic and clean label products, pumpkin's yellow color and rich vitamin content attract consumers seeking healthier options. Its adaptability extends to beverage manufacturers, who incorporate it into spice latte mixes and protein shakes. Millennials and the young population drive the market with their preference for plant-based and low-sugar options, prompting food companies to offer value-added processed pumpkin products in aseptic containers for seasonal marketing and limited-time offerings, leveraging social media and influencer partnerships to reach commercial customers and dessert enthusiasts.
US Processed Pumpkin Market Scope |
|
Report Coverage |
Details |
Page number |
127 |
Base year |
2022 |
Historic period |
2017 - 2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.32% |
Market growth 2023-2027 |
USD 368.9 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
6.0 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Aldi Group, Amazon.com Inc., Dohler GmbH, Farmers Market Foods Inc., Ingredion Inc., Kroger Co., Libbys Brand Holding, McCormick and Co. Inc., Natures Vitality Farms, Nestle SA, nubeleaf, PepsiCo Inc., Plum Organics PBC, Seawind International, Target Corp., The Great American Spice Co., Walmart Inc., Whole Life Pet Products, Woodland Foods Ltd., and Z Natural Foods LLC |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for market forecast period. |
Customization purview |
If our market forecasting report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Application
8 Customer Landscape
9 Drivers, Challenges, and Trends
10 Vendor Landscape
11 Vendor Analysis
12 Appendix
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