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The US Yogurt market is projected to increase by USD 6.60 billion, at a CAGR of 6.55% between 2023 and 2028.The plain yogurt segment within the market caters to a diverse consumer base seeking simplicity, versatility, and an authentic taste experience. Despite the dominance of flavored yogurts, plain yogurt maintains a dedicated following among health-conscious individuals, culinary enthusiasts, and those adhering to dietary restrictions. Valued for its neutral taste and creamy texture, plain yogurt serves as a versatile canvas for customization, allowing consumers to personalize their snacks and meals with fruits, nuts, granola, or honey. Furthermore, it plays a pivotal role in savory dishes, dressings, and marinades, making it a go-to ingredient for those desiring wholesome and adaptable food choices. Key offerings from Chobani Global Holdings LLC, a prominent player in the market, include a range of yogurts and Greek yogurts like Chobani Greek yogurt, Chobani Flip Greek yogurt, Chobani Less Sugar Greek yogurt, and Chobani Zero Sugar yogurt.
The market is experiencing significant growth, primarily fueled by increasing health awareness among consumers and the recognized nutritional and health benefits. Produced through the fermentation and thickening of milk with Lactobacillus bulgaricus and Streptococcus thermophilus cultures, it is rich in nutrients such as protein, calcium, and potassium, making it a nutrient-dense food. The health benefits include its positive impact on digestive health, immune system strengthening through probiotics, improvement of bone health by providing essential nutrients like calcium, and contributing to cardiovascular health by reducing blood pressure and supporting cholesterol levels.
Moreover, with its micronutrient composition and affordability, it serves as a daily nutritional source, offering vitamins, minerals, and high-quality proteins. As consumers increasingly recognize these health benefits, the market is expected to witness continued development during the forecast period.
Increasing the use of superfruits in yogurts is an emerging trend shaping market growth. Growing health consciousness among consumers is one of the major drivers for the development of the market. There has been a significant increase in the number of health issues, such as diabetes, obesity, and allergies, among consumers over the past few years. Hence, consumers are focusing on healthy diets to prevent or reduce the occurrence of diseases and illnesses. They are switching from artificial ingredients to more natural products, and the demand for products that offer added value is increasing.
Currently, companies such as Fage and Muller are using superfruits such as berries, raspberry, strawberry, and pomegranate as ingredients to entice consumers. With the growing popularity and traction of consumers toward superfruits, it is expected that more vendors will be offering Greek yogurt containing superfruits in the market during the forecast period. These factors will drive the development of the market during the forecast period.
Stringent regulations related to yogurt are a significant challenge hindering market growth. Companies in the market face issues and must contend with stringent rules and regulations, such as regulations pertaining to permits and import-export rules, product labeling, new product launches, and product expiry dates, imposed by authorities in their countries. In the US, the manufacture and sale of dairy products, including whey proteins, need to undergo stringent documentation and registration processes. Imports of dairy products must comply with Animal and Plant Health Inspection Service (APHIS) and FDA requirements and cannot be imported without FDA approval. These authorities lay down the parameters for the certification of food products to be labeled as safe.
However, complying with such stringent regulations is an arduous task for manufacturers as even minute deviations can affect the brand image of companies. Non-compliance with regulations can result in the cancellation of permits to trade with those countries. Restrictions on the use of raw materials and flavors create bottlenecks among vendors in terms of product innovation. Such regulations are expected to increase companies' operational costs and profit margins and thereby hinder the growth of the market during the forecast period.
The market research and growth report forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2018 to 2028.
Spoonable yogurt refers to yogurt that is thick enough to be eaten with a spoon directly from its container, as opposed to drinkable yogurt, which is more liquid and typically consumed by drinking. In the US, the segment continues to experience significant development and innovation, driven by consumer demand for convenient, healthy, and indulgent snack options. Overall, the segment in the US remains dynamic and competitive, with manufacturers focusing on product differentiation, convenience, and health benefits to maintain consumer interest and drive continued growth. These factors will drive the segment of the market during the forecast period.
The market share growth by the plain segment will be significant during the forecast period. The plain yogurt segment is witnessing a resurgence as consumers prioritize transparency, clean labels, and minimal processing in their food choices. With growing awareness of the health benefits associated with probiotics and live cultures found, plain varieties are gaining traction as consumers seek out products with fewer additives and sugars.
The plain segment was the largest and was valued at USD 9.60 billion in 2018.
Further, such a trend aligns with broader shifts toward mindful eating and holistic wellness, driving the demand for plain yogurt as a wholesome and nourishing option in the US market. As a result, manufacturers are responding by expanding their plain yogurt offerings, highlighting their simplicity, purity, and nutritional benefits to meet the evolving preferences of health-conscious consumers. These factors will drive the growth of the plain flavor segment of the market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market forecasting growth and analysis.
The market growth and forecasting report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including Anderson Erickson Dairy Co., Auburn Dairy Products Inc., Cabot Creamery, Chobani Global Holdings LLC, Dairy Farmers of America Inc., Danone, Fage International SA, Fonterra Cooperative Group Ltd., General Mills Inc., Groupe Lactalis, Kite Hill, Kroger Co., Menchies Group Inc., Regenerative Plant Based Inc., Royal FrieslandCampina NV, Sovos Brands Inc., SPRINGFIELD CREAMERY, The Hain Celestial Group Inc., Tillamook County Creamery Association, and Nestle SA
The market analysis and report of qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The market is undergoing a transformation towards plant-based and non-dairy alternatives, in response to the growing demand for healthier choices among American consumers. Embracing veganism and flexitarian lifestyles, products like oat milk, almond milk, and soy milk have gained substantial popularity. Probiotic-rich options sourced from plants such as peas and coconuts contribute to a healthy gut, lower blood pressure, and enhanced immune system. These alternatives, available in flavors like mixed berries and strawberries, offer nutritious profiles with essential vitamins. The industry's self-serve model, exemplified by Yogurtland's frozen yogurt shops, accommodates diverse dietary needs, empowering customers to customize their selections. Despite concerns over pricing and milk allergies, the market adapts through online platforms, promotions, and rewards programs, widening its appeal and attracting a broader customer base.
Further, embracing the shift towards healthier choices, flexitarians and health-conscious consumers opt for coconut and cashew milk varieties, enriched with probiotic cultures like Lactobacillus, Bulgaricus. These alternatives not only improve immune systems but also offer bone-building calcium. Vegan yogurt, sourced from non-dairy plant options like almonds and cashews, caters to changing lifestyles, providing nutritious, fiber-rich products. As the industry adapts to dietary preferences, self-serve frozen yogurt shops like Yogurtland attract customers with Real Rewards, offering a range of toppings and flavors, creating a healthier and customizable experience.
Market Scope |
|
Report Coverage |
Details |
Page number |
138 |
Base year |
2023 |
Historic period |
2018-2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.55% |
Market Growth 2024-2028 |
USD 6.60 billion |
Market structure |
USD Fragmented |
YoY growth 2023-2024(%) |
6.1 |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anderson Erickson Dairy Co., Auburn Dairy Products Inc., Cabot Creamery, Chobani Global Holdings LLC, Dairy Farmers of America Inc., Danone, Fage International SA, Fonterra Cooperative Group Ltd., General Mills Inc., Groupe Lactalis, Kite Hill, Kroger Co., Menchies Group Inc., Regenerative Plant Based Inc., Royal FrieslandCampina NV, Sovos Brands Inc., SPRINGFIELD CREAMERY, The Hain Celestial Group Inc., Tillamook County Creamery Association, and Nestle SA |
Market dynamics |
Parent market growth analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Flavor
7 Market Segmentation by Product
8 Market Segmentation by Distribution Channel
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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