Professional Development Market in the US 2016-2020

  • Published: Jun 2016
  • Pages: 63
  • SKU: IRTNTR9077

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This market research study presents a detailed analysis of the key market drivers and trends that influence growth. It also segments the professional development market in the US by end users and includes categories like K-12, higher education, and pre K-12. The key prominent vendors in this market are Edmodo, McGraw-Hill Education, Pearson Education, and Scholastic.

Outlook of the professional development market in the US

Technavio’s market research analysts have estimated that the market for professional development in the US will grow moderately at a CAGR of around 4% by 2020. This market study identifies factors like the growing need for digital skills to be one of the major reasons behind this market’s steady growth during the forecast period. While teachers have extensive knowledge and expertise in their field of specialization, they often lack the digital skills that are needed in today’s competitive world. Consequently, numerous common core state (CSS) standards have been implemented, which state that students need to be equipped with information, media, and technology skills that will help them to grasp standardized information. In the US, the implementation of such stringent standards will compel students and teachers to enroll in professional development courses to enhance their digital skills.

According to the analysts at Technavio, a significant trend propelling the prospects for growth in this market is the growing preference for mobile learning. Professional development is a necessary tool for both up-skilling and re-skilling educators and improving their professional competence. With the increasing adoption of smartphones and growing internet penetration, the preference for mobile learning will increase as it helps to enhance the delivery of professional development courses. The ability of mobile learning to enable educators to circumnavigate time constraints and get access to learning material anytime and anywhere will lead to its increased preference during the estimated period.

Segmentation by end users and analysis of the professional development market in the US

  • K-12
  • Higher education
  • Pre K-12

Technavio’s market research analysts have predicted the K-12 market segment to generate the highest revenues by the end of 2020. Much of this segment’s growth can be attributed to the evolution of teaching methodologies, which now involves extensive student engagement and collaboration. Since the educational content in the K-12 sector employs the use of multi-media and graphic content, teachers have to be equipped with digital skills and research-backed knowledge to teach their students effectively. This need for digital skills and research-backed knowledge will lead to the steady growth of this market segment over the next few years.

Competitive landscape and key vendors

The professional development market in the US is an emerging market and is characterized by the presence of suppliers that offer functionalities to address the unique needs of their target customers. To survive and succeed in this market, the vendors have to expand their traditional professional development portfolio to incorporate digitalized and online offerings. Due to consolidations through M&As, the level of competition in this market will become more intense.

Top vendors in this market are -

  • Edmodo
  • McGraw-Hill Education
  • Pearson Education
  • Scholastic

Other prominent vendors in this market space are Cambridge English Teacher, CAST Professional Learning, Digital Learning Tree, Discovery Education, Houghtin Mifflin Harcourt, Kagan Publishing and Professional Development, Learners Edge,, and PBS & WGBH Educational Foundation.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the professional development market in the US?
  • What are the key market trends impacting the growth of the professional development market in the US?
  • What are the challenges to market growth?
  • Who are the key vendors in the professional development market in the US?
  • What are the market opportunities and threats faced by the vendors in the professional development market in the US?
  • Trending factors influencing the market shares of the US.
  • What are the key outcomes of the five forces analysis of the professional development market in the US?

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Related reports

Due to rapid changes in the US educational sector, many teachers have been compelled to hone their skill set so that their students can succeed. In most places, that support falls under the sphere of professional development, a broad umbrella that involves everything from one-time workshops to online research, coaching, and collaborative time teachers spend with each other in professional learning communities.

The report, professional development market in the US, is part of Technavio’s education portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as education technology, K12 and higher education, and school and college essentials. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Scope of  the report

  • Market overview
  • Top-vendor offerings

PART 03: Market research methodology

  • Research methodology
  • Economic indicators

PART 04: Introduction

  • Key market highlights
  • Market overview
  • Professional development market in US
  • Five forces analysis

PART 05: Market segmentation by end user

  • Professional development market in US by end-users
  • Professional development market in US in K-12 segment
  • Professional development market in US in higher education segment
  • Professional development market in US in Pre K-12 segment

PART 06: Market drivers

  • Innovations in technology to complement professional development courses
  • Support from government districts
  • Need for digital skills
  • Emerging technologies enhancing delivery of professional development courses

PART 07: Impact of drivers

PART 08: Market challenges

  • Time and cost constraints
  • Unstructured professional development courses
  • Threat from MOOCs
  • Limitations with respect to state initiatives

PART 09: Impact of drivers and challenges

PART 10: Market trends

  • Mobile learning
  • New CCS standards
  • Strategic alliances in the professional development market
  • Professional development in language learning

PART 11: Vendor landscape

  • Competitive scenario
  • Competitive benchmarking
  • Key vendor analysis
  • Edmodo
  • McGraw-Hill Education
  • Pearson Education
  • Scholastic

PART 12: Other prominent vendors

  • Other prominent vendors

PART 13: Appendix

  • List of abbreviations

PART 14: Explore Technavio


Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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