Overview of the over-the-top (OTT) devices and services market
According to the market research analysts at Technavio, the global over-the-top (OTT) device and services market is anticipated to witness tremendous growth and will post a staggering CAGR of more than 20% over the forecast period. One of the major factors driving this market’s growth is the growing production of in-house web series. The global OTT market has a very competitive environment with the originality of content and innovation in services being some of the key differentiating factors. This has led to the growth of in-house produced content across various platforms. Original in-house web-series across genres such as drama, comedy, sitcoms, action, talk shows, and documentaries are some of the highest viewed digital videos on OTT platforms such as Netflix and YouTube. Some of the latest in-house produced web series on Netflix are Marseille, Love, Fuller House, Flaked, The Characters, The Ranch, and Lady Dynamite. These shows are widely popular since these series provide new and innovative content that interests consumers.
Real-time bidding (RTB) is an online ad serving process, which involves an online bidding process. This allows marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. RTB vendors offer a suitable platform to carry out this auction process. When a customer visits a publisher’s website, it sends a request to the vendor. The vendor sets a floor price for that visitor,
Global outlook of the musical instruments market
Technavio’s market research analysts predict the global musical instruments market to grow steadily during the next four years and also estimate the market to post an impressive revenue of more than USD 18 billion by 2020. This industry research report identifies the growing popularity of concerts and live performances to be one of the major factors that will have a positive impact on the growth of this market in the coming years. Studies have shown that the emergence of social media and music-related platforms such as Facebook and SoundCloud, have resulted in the rise in number of independent musicians to almost six times between the years 2005 to 2015, in turn, resulting in the formation of several musical bands. This has increased the number of concerts by these bands, in turn, driving the demand for high-tech and highly-priced musical equipment from performers and organizers.
One of the major trends that will gain traction in the musical instruments industry is the increasing demand for music education in the school curriculum. Several countries across the globe have already started introducing initiatives to include music in their educational curriculum. For instance, the US, which is the largest market for music, has engaged the National Association of Music Merchants (NAMM) for promoting national arts and education policies, which is expected to increase the number of musicians in the country.
Competitive landscape and key vendorsa
Characterized by the presence of numerous vendors, the global musical instruments market is highly competitive. Vendors usually compete on the basis of product differentiation, portfolio, and product pricing. They have started increasing their investments in designing, planning, developing, branding, expanding existing instruments, and in also acquiring
Overview of the global pro audio video (AV) market
According to Technavio’s market research analysts, the global pro audio video (AV) market will grow at a CAGR of close to 12% during the forecast period. Pro AV products include audio, video, lighting, and projection systems, which are being adopted by most of the industries like education, financial services, government, hospitality, retail, manufacturing, and healthcare. With the growing use of cloud and Internet in organizational activities, pro AV solutions make prompt communications possible for all kinds of enterprises. The growing requirement for controlled systems from corporate firms are also driving the global pro AV market. With the use of control systems, all the AV equipment get interconnected and can be controlled from a single access, which reduces the extra effort needed for manual control.
APAC will be the dominating region in the pro AV market during the forecast period and is likely to occupy around 39% of the overall market revenue. Much of the region’s growth comes from the increased adoption of AV presentation services, which is attributed to the increasing adoption of technology and the use of advanced communication techniques. The growing number of multinational firms and the increasing adoption of bring your own device (BYOD) concept will further fuel the growth of this market in APAC over the next few years.
Competitive landscape and key vendors
The global pro AV market is highly competitive because of the presence of several large and small established players. Intense competition prevails in the market where the vendors compete in terms of product portfolio, pricing, and brands coupled with increasing technological advances. To sustain themselves in this competitive scenario, vendors are making investments in planning,
Outlook of the global Bluetooth speaker market
In terms of revenue, the global market for Bluetooth speakers will grow profoundly at a CAGR of almost 33% by 2020. An important factor that will spur the prospects for growth in this market is the ability of Bluetooth speakers to stream audio content wirelessly. These speakers need no wiring and consume less space when compared to home theaters. Since these speakers run on batteries, they are highly suitable for outdoor purposes. Advantages like its high durability, hassle-free maintenance, and faster functionalities will spur its rate of adoption among consumers.
Technavio’s market research analysts have estimated eminent factors, such as the rising popularity of multi-room streaming, to impel market growth during the next four years. Due to the advent of networked audio devices, most modern speakers can stream audio content with the help of technologies like Bluetooth, Wi-Fi, or AirPlay. These technologies help separate a system’s physical and logical connections, which further means that a single network can carry multiple channels; thus, making it possible to make infrastructure changes relatively cheaply, quickly, and inexpensively. The growing trend of having speakers in all the rooms will expedite the growth of the Bluetooth speakers market during the next few years.
Geographical segmentation and analysis of the Bluetooth speaker market
In this market analysis, the analysts have estimated the Americas to account for almost 44% of the total market share by 2020. This region will lead the market for Bluetooth speakers as it is the largest adopter of the latest technologies and the leader in leveraging consumer electronics. Also, since most Bluetooth speakers are being used as a style statement, its demand among the consumers will rise rapidly over the next few
Overview of the camera accessories market
Technavio’s market research analysts have predicted the global camera accessories market to decline steadily at a CAGR of more than 3% during the forecast period. The growing demand for advanced digital cameras is one of the key factors driving the growth of this market globally. Despite the declining sales of digital cameras, the sales of MICs and DSLRs has contributed significantly to the growth of the camera accessories market. Moreover, technological advances have to the led development of advanced digital cameras with HD picture quality and video quality. As these cameras are compatible with a wide range of lenses with different focal length and resolution, the end-users are readily investing in various types of lenses to capture different subjects. Also, the growing popularity of wildlife and fashion photography has led to an augmented demand for specific lenses. Furthermore, an increasing number of end-users are buying camera bags and accessories such as cases and straps to safeguard cameras from physical damage, thereby fuelling this market’s growth over the next four years.
In this industry report, the analysts have estimated factors like the growth of online retail worldwide to impel the prospects for this market’s growth. As the online sales are expected to experience a significant increase in the coming years, many camera accessory manufacturers are moving their businesses online for better visibility and market presence. For instance, websites of camera accessory manufacturers like Canon, Samsung, and Panasonic, along with popular e-commerce websites like Amazon and eBay offer a vast range of camera accessories online. Additionally, the online retail industry is expected to experience significant growth over the forecast period, especially in emerging economies. This recent shift toward the use of e-commerce websites and online resources will further
Overview of the mobile device accessories market
Technavio’s market research analysts have estimated the global mobile device accessories market will grow steadily at a CAGR of more than 5% during the forecast period. The growing preference for smart devices over desktops is one of the key factors driving the growth of this market globally. The application of smart devices is wide-ranging, so the vendors can develop mobile accessories based on the needs of the customers. Also, a majority of people access the Internet using their smart devices which give vendors an opportunity to produce quality accessories to increase the lifespan of mobile devices. Moreover, an increasing number of brands focussing on making mobile accessories trendy and attractive, fuelling this market’s growth over the next four years.
In this industry report, the analysts have estimated factors like the growing demand for wireless accessories will propel the growth of this market over the predicted period. During 2015, the demand for Bluetooth headsets crossed over 45 million units, indicating the market’s shift toward wireless audio accessories. Furthermore, streaming music on YouTube or other platforms will result in an augmented demand for wireless audio accessories. With a growing adoption of wireless chargers and mobile speakers, propelling the growth prospects of the mobile device accessories market.
Segmentation by distribution channel and analysis of the mobile device accessories market
During 2015, the offline segment dominated the market and accounted for more than 75% of the market share. Since consumers prefer physical stores to online stores and they want to touch and feel the product before buying, the offline segment will continue to be the largest segment until the end of 2020.
Geographical segmentation and analysis of the mobile
Consumer electronics remains one of the dominant segments of the manufacturing industry. New technologies and innovations, rising income levels, and steady population growth have spurred demand for consumer electronics, and emerging markets have particularly exciting and promising prospects.