Over-the-top (OTT) service involves the delivery of third party content to consumers over the internet. It mainly includes the distribution of texts, images, audios, videos and other media. The vendors in this market space strive to innovate and restructure their technology and revenue model to develop more proficient and advanced platforms. Akamai Technology, Apple, and Google are some of the leading players identified in this market space.
The global OTT devices and services market report is part of Technavio’s media and entertainment research portfolio. This portfolio provides a comprehensive market analysis along with the market share, market sizing, and market segmentations covering areas such as consumer electronics, gaming, internet and e-commerce, media and entertainment services, and publishing and advertising. These market research reports provide a perspective on the various market opportunities and market threats along with the key trends that would influence the market growth during the forecast period. It presents insights into the changing competitive landscape and a detailed profiling and market analysis of the vendors. Also covered in the research are the key regions or countries that would have an impact on the market during the assessment years.
Outlook of the global Bluetooth speaker market
In terms of revenue, the global market for Bluetooth speakers will grow profoundly at a CAGR of almost 33% by 2020. An important factor that will spur the prospects for growth in this market is the ability of Bluetooth speakers to stream audio content wirelessly. These speakers need no wiring and consume less space when compared to home theaters. Since these speakers run on batteries, they are highly suitable for outdoor purposes. Advantages like its high durability, hassle-free maintenance, and faster functionalities will spur its rate of adoption among consumers.
Technavio’s market research analysts have estimated eminent factors, such as the rising popularity of multi-room streaming, to impel market growth during the next four years. Due to the advent of networked audio devices, most modern speakers can stream audio content with the help of technologies like Bluetooth, Wi-Fi, or AirPlay. These technologies help separate a system’s physical and logical connections, which further means that a single network can carry multiple channels; thus, making it possible to make infrastructure changes relatively cheaply, quickly, and inexpensively. The growing trend of having speakers in all the rooms will expedite the growth of the Bluetooth speakers market during the next few years.
Geographical segmentation and analysis of the Bluetooth speaker market
In this market analysis, the analysts have estimated the Americas to account for almost 44% of the total market share by 2020. This region will lead the market for Bluetooth speakers as it is the largest adopter of the latest technologies and the leader in leveraging consumer electronics. Also, since most Bluetooth speakers are being used as a style statement, its demand among the consumers will rise rapidly over the next few
Outlook of the global channel-in-a-box (CiaB) market
Channel-in-a-box (CiaB) is an integrated software application that will replace the traditional model of television channel playout. It uses a central network of computers to control broadcast-specific devices like switchers, graphics, servers, and audio. The global market for CiaB will experience substantial growth during the forecast period and will be positively affected by the broadcaster’s need to automate the broadcasting and playout process with minimal resources. Since CiaB solutions allow broadcasters to utilize existing IT infrastructures to run the broadcasting software, it will bolster their profit generating capacity. Driven by the latest developments in technology, the global CiaB market will grow profoundly at a CAGR of nearly 22% by 2020.
According to this market research report, factors such as the growing popularity of cloud-based OTT channels will impel the prospects for growth in this market until the end of 2020. Due to increasing connectivity and broadband speed, the OTT service market will grow at a rapid pace over the next few years. Players like Netflix, Hulu, and Sling TV are currently experiencing tremendous growth due to their increasing viewership. The global expansion of these players will necessitate the need for playout automation. Since CiaB provides a platform to expand the OTT service across regions by reducing the capital expense, its demand among the OTT service providers will increase rapidly over the next four years.
Competitive landscape and key vendors
This market is highly competitive as the market is in its nascent stage. Factors like rapid advances in technology, intense competition, and frequent changes in consumer preferences pose significant challenges for the vendors. In this market, the vendors compete on the basis of product differentiation, portfolio, and pricing.
Overview of the camera accessories market
Technavio’s market research analysts have predicted the global camera accessories market to decline steadily at a CAGR of more than 3% during the forecast period. The growing demand for advanced digital cameras is one of the key factors driving the growth of this market globally. Despite the declining sales of digital cameras, the sales of MICs and DSLRs has contributed significantly to the growth of the camera accessories market. Moreover, technological advances have to the led development of advanced digital cameras with HD picture quality and video quality. As these cameras are compatible with a wide range of lenses with different focal length and resolution, the end-users are readily investing in various types of lenses to capture different subjects. Also, the growing popularity of wildlife and fashion photography has led to an augmented demand for specific lenses. Furthermore, an increasing number of end-users are buying camera bags and accessories such as cases and straps to safeguard cameras from physical damage, thereby fuelling this market’s growth over the next four years.
In this industry report, the analysts have estimated factors like the growth of online retail worldwide to impel the prospects for this market’s growth. As the online sales are expected to experience a significant increase in the coming years, many camera accessory manufacturers are moving their businesses online for better visibility and market presence. For instance, websites of camera accessory manufacturers like Canon, Samsung, and Panasonic, along with popular e-commerce websites like Amazon and eBay offer a vast range of camera accessories online. Additionally, the online retail industry is expected to experience significant growth over the forecast period, especially in emerging economies. This recent shift toward the use of e-commerce websites and online resources will further
Overview of the global disc jockey (DJ) consoles market
Disc jockey (DJ) consoles are devices that are comprised of controllers, mixers, turntables, and media/CD players, and help to create tracks and mix songs to entertain the audience. The rising demand for live events will result in this market’s moderate growth during the forecast period. The growing preference for electronic dance music (EDM) among the younger population will lead to an increase in the number of DJs around the world. Recently, it has been observed that many hotels, restaurants, social gatherings, and shopping malls have started arranging live events so that people can watch their favorite artists and DJs perform. This creates high enthusiasm and interest among individuals to attend such events and also creates a strong demand for various types of high-tech and high-priced DJ consoles from companies that are organizing these events. Due to these factors, the global market for DJ consoles will grow moderately at a CAGR of more than 2% by 2020.
Technavio’s market research analyst has estimated that the recent increase in the number of dance clubs and pubs will also drive the prospects for growth in this market until the end of the forecast period. The growing preference for entertainment is a major factor that is encouraging people to attend dance clubs and pubs. Due to the increase in the number of dance clubs and pubs, the requirement for DJs has increased substantially as the owners of such clubs are focusing on entertaining people with good music to retain their customer base. This increase in the requirement for DJs will lead to a significant increase in the demand for DJ consoles.
Product-based segmentation and analysis of the DJ consoles market
- DJ controllers
- DJ mixers
- Media players
Overview of the mobile device accessories market
Technavio’s market research analysts have estimated the global mobile device accessories market will grow steadily at a CAGR of more than 5% during the forecast period. The growing preference for smart devices over desktops is one of the key factors driving the growth of this market globally. The application of smart devices is wide-ranging, so the vendors can develop mobile accessories based on the needs of the customers. Also, a majority of people access the Internet using their smart devices which give vendors an opportunity to produce quality accessories to increase the lifespan of mobile devices. Moreover, an increasing number of brands focussing on making mobile accessories trendy and attractive, fuelling this market’s growth over the next four years.
In this industry report, the analysts have estimated factors like the growing demand for wireless accessories will propel the growth of this market over the predicted period. During 2015, the demand for Bluetooth headsets crossed over 45 million units, indicating the market’s shift toward wireless audio accessories. Furthermore, streaming music on YouTube or other platforms will result in an augmented demand for wireless audio accessories. With a growing adoption of wireless chargers and mobile speakers, propelling the growth prospects of the mobile device accessories market.
Segmentation by distribution channel and analysis of the mobile device accessories market
During 2015, the offline segment dominated the market and accounted for more than 75% of the market share. Since consumers prefer physical stores to online stores and they want to touch and feel the product before buying, the offline segment will continue to be the largest segment until the end of 2020.
Geographical segmentation and analysis of the mobile
Consumer electronics remains one of the dominant segments of the manufacturing industry. New technologies and innovations, rising income levels, and steady population growth have spurred demand for consumer electronics, and emerging markets have particularly exciting and promising prospects.