Overview of the global gaming market
Technavio’s market research analyst predicts the global gaming market to grow at a CAGR of more than 6% between 2016 and 2020. Gaming has gained traction because of the augmented use of mobile devices and its supportability on laptops, mobile phones, and tablets. Smartphones and tablets give users diverse connectivity options such as 3G, Bluetooth, and Wi-Fi, which make them a more attractive proposition than PCs to play online games. The market has witnessed several technological developments and product innovations over the years that cater to a wide range of customer requirements. Technological developments in game software and hardware have made games graphically advanced and more realistic in appearance. Moreover, vendors are incorporating sophisticated techniques in games to trigger the intelligence and maturity of gamers, making them more interactive.
In terms of geography, APAC was the largest region in the global gaming market during 2015 and is anticipated to grow at an impressive growth rate during the forecast period. Much of the region’s growth ca be attributed to the increasing adoption of gaming devices and the advent of next-generation gaming consoles. The majority of the countries in APAC such as India, Indonesia, and Malaysia are emerging countries in the gaming industry owing to the surging rate of innovations in the gaming technologies. The availability of a diverse range of devices with different screen sizes and graphic capabilities are enabling the integration of games in the market.
Competitive landscape and key vendors
Overview of the global gambling market
Technavio’s market research analysts predict that the global gambling market will grow steadily and post an impressive CAGR of approximately 8% by 2020. The relaxation of government regulations pertaining to betting and gambling will be one of the primary drivers for market growth. The sports betting segment is a major revenue contributor to the world’s economy, and as a result, most governments have started imposing higher taxes on vendors operating in the sports betting sector. Furthermore, legalization of sports betting worldwide will create higher job opportunities and help overcome budgetary gaps, and the proceeds can be contributed towards societal welfare to operate and build NGOs, hospitals, and educational Institutions.
During 2015, APAC dominated the market by accounting for approximately 38% of the total market share. The progress of Singaporean tourism will result in more number of tourists visiting casinos and other such establishments, and will also result in the APAC region’s high market revenue share during the next four years. The increasing popularity and emergence of new gambling centers in South Korea, Japan, and the Philippines coupled with a rise in disposable income and improved spending capability will lead to the growth of this market.
Competitive landscape and key vendor
The market appears to be fragmented with the presence of numerous vendors and is intensely competitive. Many casinos invest in rebuilding and expansion of existing facilities, acquisition of new players in the market, and building new
Overview of the global gaming peripherals market
Technavio’s market research analyst predicts the global gaming peripherals market to grow at a CAGR of more than 13% between 2016 and 2020. The gaming peripherals market is growing fast, due to the increasing popularity of e-sports leagues. E-sports is considered as one of the most popular sports entertainment events across the globe. The launch of e-sports league has changed the gaming market landscape drastically with more gamers adopting it as a career option. This is driving the sales of gaming peripherals, as it has become a necessary equipment for professional gamers. Also, the growing popularity of e-sports have prompted vendors to use the latest technologies for superior sound quality for providing gamers better gaming experience. They are coming up with various high-end gaming consoles, which will spur the growth projections for the gaming peripherals market during the forecast period.
APAC is the fastest-growing region in the global gaming peripherals market due to the increasing demand for high quality products for gaming. Also, the region is dominated by PC gamers mainly because of the low hardware investment required. The rising gaming market in emerging countries such as India, Taiwan, and Indonesia will propel the growth of the market in this region. The availability of diverse electronic devices with different screen sizes and graphic capabilities are introducing various kinds of
Overview of the global cloud gaming market
Technavio’s market research analyst predicts the global cloud gaming market to grow exponentially at a CAGR of more than 29% during the forecast period. Reduction in the time for accessing games and cost of owning games is the primary growth driver for this market. Unlike gaming consoles, cloud gaming does not require physical copies, updates, and backups of games as they are stored on a cloud platform. This substantially decreases the overall cost of gaming. Also, cloud gaming does not require downloading, and can be played almost instantly.
The increase in social media and mobile gaming audience is another factor supporting market growth during the forecast period. Cloud gaming services have the potential to reach non-core gamers that play games on social media and mobile devices for its cost-effective price structure. It also offers access to games without any restrictions on time or location. Factors such as the widespread availability of high-speed internet connectivity and the growing penetration of tablets and smartphones will spur the prospects for market growth until 2020.
Geographical segmentation of the cloud gaming market
In 2015, the Americas dominated the global cloud gaming market and accounted for a market share of more than 54% due to the high level of smartphone and tablet penetration in the region. In the Americas, the high spending capabilities of individuals on leisure activities, such as gaming, will also aid in the growth of this market during the forecast period.
Competitive landscape and key vendors
The global cloud gaming market is highly competitive because of the presence of some prominent vendors. Intense competition, rapid advances in technology,
Market outlook of the global gaming consoles market
Technavio’s research analyst predicts the global gaming console market to decline at a CAGR of around 13% during the forecast period. The gaming console market is facing a numerous challenges, noteworthy among them being a shift from console gaming towards PC gaming, online gaming, mobile gaming and other alternative gaming platforms. This mainly due to the easy availability of video games along with high penetration of PCs globally. The popularity of smartphones and tablets has revolutionized the global gaming market with an increasing number of consumers preferring such devices over gaming consoles.
Another major deterrent to market growth is the high cost of gaming console hardware and peripherals when compared to other gaming platforms. The gaming console market is heavily influenced by the launch of next generation gaming consoles. With the next generation of gaming consoles likely to be launched around 2019-2020, the market is expected to witness growth henceforth.
Segmentation of global gaming console market by type
- TV gaming consoles
- Handheld gaming consoles
TV gaming consoles are currently the dominant segment accounting for approximately 82% of the global gaming console market (as of 2015) while handheld gaming consoles account for the remaining share of the market. TV gaming consoles offer gamers a superior gaming experience owing to the technological advancements in RAM and GPU, which have been incorporated in the consoles offered by prominent vendors. Besides, the compatibility of TV gaming consoles with Blu-ray video, HDMI and digital output enhances their overall experience.
Geographical segmentation and analysis of global gaming console market
Outlook of the casino gaming market in the US
Technavio’s market research analyst predicts the casino gaming market in the US to grow at a CAGR of around 5% during the forecast period. Recent growth observed in the online gambling environment is the primary growth driver for this market. Online gambling was not legal in the US, but since 2013, a number of states such as Nevada, New Jersey, and Delaware have legalized online gambling. The legalization of online gambling has further enhanced the popularity of online casinos as many people have now gained access to such portals.
Increasing tourism is another factor contributing towards the growth of this market. Casinos across the US have the reputation of being some of the most glamorous and popular tourist attractions. Consequently, many states in the US have started legalizing casinos to attract tourists. Additionally, since the US is one of the few countries that allow advertisements for casinos, the number of tourists visiting casinos in the country is expected to increase rapidly over the next few years.
Competitive landscape and key vendors
The major casinos in the US are located in Las Vegas, Nevada, Atlantic City, and New Jersey. The legalization of casinos across the US is expected to further enhance this market’s growth potential. While Pennsylvania has legalized table games like poker and blackjack at casinos in a move to generate higher revenues, the Delaware Senate has also passed a bill to allow table games. Some of the major casino companies are also bidding to build casinos in other states, which in turn will result in market growth during the forecast period.
Key leading vendors in the market are -
- Boyd Gaming
- Caesars Entertainment
- Las Vegas Sands
- MGM Resorts
The global gaming industry continues to grow rapidly. This is mainly due to increased globalization of the games market, which has resulted in converged platforms and business models across different regions. The relentless market momentum in Japan, China, South Korea, and Taiwan is because the popularity of mobile gaming has exceeded all expectations.
Some of Technavio’s coverage in this industry includes gaming consoles, handheld consoles, PC games, web games, and massively multiplayer online (MMO) games.