Human Machine Interface
Overview of the global AR market
The global AR market is anticipated to grow rapidly and will post a CAGR of more than 65% during the forecast period. The increasing use of AR technology to carry out an effective advertising will drive the growth prospects for the global AR market for the next few years. One of the major factors responsible for the growing preference for augmented reality advertisements among marketers is its ability to support customers by finding the best product, responding to their requirements, and matching one's interests. Furthermore, it allows a wide spectrum of customers to generate all the necessary information about any product they want to purchase by simply pointing the smartphone in the product's direction. In addition, mobile users are increasingly spending more time on such devices because of their growing dependence on smartphones and tablets to carry out numerous PC functions.
In terms of geography, the Americas accounted for the maximum market share during 2016 and will continue to dominate the market until the end of 2021. One of the major factors responsible for the growing use of augmented reality apps in mobile devices is the high rate of acceptance of the latest technologies. Also, the increasing number of investments in AR technology by large corporations such as Apple, Google, Intel, and Qualcomm has increased the awareness about AR among the public. According to the market research information,
Overview of the global mobile augmented reality (AR) and virtual reality (VR) apps market
Market research analysts at Technavio predict that the global mobile AR and VR apps market will grow steadily during the next four years and in terms of downloads, will post a CAGR of more than 74% by 2020. This market research analysis identifies the growth of the mobile device market in APAC as one of the primary growth factors for this market. The availability of the low-cost smartphones in countries such as India, Indonesia, and China, the rise in usage of e-commerce portals, and rapid urbanization will result in an increased adoption of mobile devices. This increased demand for smartphones and tablet computers will increase the competition among smart phone manufacturers. To sustain the competition, mobile device companies will start integrating their devices with AR technology to enhance user experience, which will in turn, drive the demand for AR and VR apps. For instance, Intel has already introduced a smartphone with an inbuilt 3D camera that can be used for augmented reality and gesture recognition.
This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market by the end of the forecast period. Factors such as the availability of a number of apps for iOS and Android devices in the US and the increased penetration of smartphones will boost growth prospects for the virtual and augmented reality apps market in this region.
Overview of the global virtual reality (VR) in gaming market
Market research analysts at Technavio predict that the global virtual reality (VR) in gaming market will grow steadily during the next four years and post a tremendous CAGR of more than 84% by 2020. This market research analysis identifies the increasing awareness of VR technology as one of the primary growth factors for this market. The virtual reality market is highly competitive and consists of major players including Samsung Electronics, Sony, and Google. The acquisition of the leading VR company Oculus by Facebook and Google’s investment in Magic Leap are some of the major developments in the market that increased the awareness of VR technology among consumers. A few smartphone manufacturers have also started offering VR headsets that can be integrated with their products. Additionally, companies such as The Coca-Cola Company and Nissan are adopting VR technology as a medium for marketing their products. This rise adoption across various industries will increase the awareness and acceptance of VR technology, which will, in turn, boost the adoption of virtual reality technology in the gaming market.
This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the next four years. North America was the major contributor to the market during 2015, where the rise in sales of tablets and gaming consoles was the major factor in driving market growth. The adoption of VR technology by tech giants such as Sony and Microsoft
Overview of the gesture recognition market
The global gesture recognition market for consumer electronics will witness exponential growth and post a tremendous CAGR of over 73% by 2020.With the development of motion control gaming, the global gesture recognition market is likely to have a positive outlook in the coming years. Some of the major gaming console manufacturers, such as Microsoft, Sony, and Nintendo have motion controllers in their product line, for example, Microsoft developed Kinect that works as a motion controller as well as a gesture recognition device. Similarly, Sony's PlayStation Move can be used with its PlayStation Eye camera, and up to four such motion controllers can be connected at once to enable multi-player gaming. The application of motion controllers in gaming helps users control a game using natural hand gestures. Motion controllers can be considered as the first step toward gesture recognition for gaming. According to the market research analysts at Technavio, the motion controllers will be replaced with gesture recognition devices in the future not just to control gaming consoles but other devices as well.
One of the emerging trends spurring the growth prospects for this market is the development of power-free gesture recognitions. The University of Washington is working on a technology named AllSee, which uses wireless signals to derive power that helps detect gestures. The sensors used in the device work via wireless transmissions and can distinguish between gestures based on the
Global outlook of the smart glasses market
Technavio’s market research analysts have predicted that the global smart glasses market will grow tremendously during the next four years and in terms of units, will post an impressive CAGR of more than 141% by 2020. The incorporation of SLAM technology in augmented reality will be one of the major factors that will have a positive impact on the growth of this market in the coming years. Simultaneous localization and mapping (SLAM) is an autonomous mapping and navigation technique used in mobile robotics. This technology was originally used by NASA robots and is employed for creating maps of unknown environments and for positioning devices with extreme accuracy. This technology provides a markerless experience compared to the marker-based AR in which the images had to be printed out. Since augmented reality is one of the early adopters of the smart glasses technology, the incorporation of new technologies in AR will increase the demand for advanced smart glasses driving the demand for the market.
One of the major trends that will gain traction in this market during the forecast period is the emergence of depth-sensing cameras. These cameras have sensors that can scan 3D objects and are expected to create new possibilities in gaming, photography, online trade, and other applications. Users can scan their environment using these 3D cameras and build a gaming terrain at any place. Depth sensing cameras will enhance the AR capabilities of mobile devices and this will induce smart glass manufacturers to introduce products with 3D
Global outlook for RF front-end modules
According to Technavio’s market research analysts, the global RF front end-module market will grow impressively at a CAGR of almost 14% by 2020.A noteworthy factor ameliorating this market’s growth potential is the emergence of carrier aggregation. Due to carrier aggregation, it is anticipated that there will be an increase in the RF content in smartphones and tablets. Carrier aggregation combines a wide range of available spectrum by utilizing two or more bands at the same time to increase download and upload speeds. Though this concept is fairly popular in regions like South Korea, countries like the US have started implementing this concept to take advantages of its numerous benefits.
The growing popularity of RF silicon-on-insulator (SOI) technology will also bolster this market’s growth potential over the next few years. This technology uses a layered silicon–insulator–silicon substrate instead of conventional silicon substrates during the manufacture of semiconductors. This technology helps improve the performance of microelectronics by reducing parasitic device capacitance. SOI-based devices are different from conventional silicon-built devices as the silicon junction is above an electrical insulator, which is generally silicon dioxide or sapphire.
Competitive landscape and key vendors
Since this market requires huge capital investments for the innovation and R&D of devices, many new players are reluctant to enter the market. Additionally, the presence of large vendors in the market coupled with the high pace of technological innovation in the overall semiconductor industry will
Human-machine interface is imperative for ensuring there is immediate feedback between a user and the environment with which they are interacting.
For example, augmented reality allows an individual to access real-time data about the surrounding environment in terms of the name of a product or the specifications of a device. These applications are extremely important as we move towards a fully connected world. A number of organizations are tapping into this connected world with innovative products and solutions, like graphical user interface, human-machine interface design, and smart glasses.
Some of the key areas that Technavio covers in this segment include smart glasses, virtual reality, augmented reality, and head-mounted displays.