Media & Entertainment
Overview of the global wrist wearable market
Technavio’s market research analyst predicts the global wrist wearable market to grow at a CAGR of almost 11% between 2016 and 2020. The changing lifestyles of people and rise in the incidence of diseases among the aging population are driving the requirement for smart devices that are capable of detecting and tracking various illnesses. Also, frequent occurrences of such lifestyle-related diseases and the subsequent high health care costs have prompted people to shift towards a healthy lifestyle. Such growing health awareness has propelled the use of smart devices such as smartwatches and fitness bands, which can track and control their health better and prevent serious health hazards. Apart from fitness tracking, these smart wrist wearables have extensive applications in mobile payments, secure access, safety, health, and wellness.
One of the latest trends gaining traction in the market is the growing demand for smartwatches, especially for children. The manufacturers our increasingly designing smartwatches, keeping in mind the preferences of the children and are incorporating several functionalities and features. The major demand for these smartwatches comes from parents as it helps them to locate their kids through GPS and send messages and alerts in case of emergency. Linkoo Kids, launched by a French start-up, is manufactured with a built-in SIM card and is equipped with features such as GPS tracking and alert messaging.
Competitive landscape and key vendors
The global wrist wearable market is anticipated to grow at a rapid rate in the coming years. It is a highly
Global market overview for video services
Video services refer to video on demand (VOD) and video streaming services offered by digital content providers. VOD services allow users to access video content on demand either through streaming services or over-the-top (OTT) video services. The revenue is generated from the fee earned by VOD service providers through advertisements, subscriptions, and download to own (DTO) services. The global market for video services is affected by factors like the extensive adoption of free-to-view online video streaming. Since free internet TV services are available in several regions through a public network, the revenue-generating a capacity of paid-service vendors is greatly hampered. As a result, these vendors have been compelled to include additional features and customization services to attract customers and retain their customer base. Online video streaming websites like Hulu, Netflix, and YouTube in the US and the UK are very popular across geographies as they allow viewers to stream videos and content for free, without any time and location barriers. According to the research carried out by Technavio’s market research analysts, the global market for video services will experience profound growth during the estimated period and will post an impressive CAGR of more than 24% by 2020.
In terms of geography, the Americas is estimated to retain its dominating hold over the market until the end of 2020 owing to the substantial revenue generating capacity of the North American market. North America is considered to be the innovator of
Overview of the global electronic home video market
Technavio’s market research analyst predicts that the global electronic home video market will grow at a CAGR of around 19% during the forecast period. The electronic home video service providers have added popular content to their collection to enhance user satisfaction, including latest films and music. Several viewers use electronic home video services several times a week, and this gives the service providers the opportunity to analyze their viewing habits and supply the content that the viewers desire. Electronic home videos are available across several platforms 24/7, which allows consumers the flexibility to choose the desired content and view at their convenience. These online platforms use simple and user-friendly navigation options such as a list of content, corresponding prices, and also recommend content based on the user's viewing history. A major development spurring market growth is the adoption of Internet protocol TV (IPTV) and multi-screen, which will increase the network efficiency and deliver high quality television and video experience to the consumers.
One of the latest trends gaining grounds in this market is the growing production of in-house web series. The originality of content and innovation are the core competencies of the digital video market, and has led to the growth of in-house produced content across various platforms. Original in-house web-series include drama, comedy, sitcoms, action, talk-shows, and documentaries and are some of the highest-viewed videos on
Overview of the over-the-top (OTT) devices and services market
According to the market research analysts at Technavio, the global over-the-top (OTT) device and services market is anticipated to witness tremendous growth and will post a staggering CAGR of more than 20% over the forecast period. One of the major factors driving this market’s growth is the growing production of in-house web series. The global OTT market has a very competitive environment with the originality of content and innovation in services being some of the key differentiating factors. This has led to the growth of in-house produced content across various platforms. Original in-house web-series across genres such as drama, comedy, sitcoms, action, talk shows, and documentaries are some of the highest viewed digital videos on OTT platforms such as Netflix and YouTube. Some of the latest in-house produced web series on Netflix are Marseille, Love, Fuller House, Flaked, The Characters, The Ranch, and Lady Dynamite. These shows are widely popular since these series provide new and innovative content that interests consumers.
Real-time bidding (RTB) is an online ad serving process, which involves an online bidding process. This allows marketers, advertising agencies, and media buying agencies to trade display advertising inventory in real time. RTB vendors offer a suitable platform to carry out this auction process. When a customer visits a publisher’s website, it sends a request to the vendor. The vendor sets a floor price for that visitor,
Overview of the global business to business (B2B) media market
Several business to business (B2B) firms are expected to incorporate mobile apps and on-site web apps into their marketing strategy during the forecast period to boost their business functionality. It is important for marketers to involve the audience and mobile apps deliver the content directly into the customer’s hands. These apps include assessments, calculators, interactive white papers, estimate builders and other utility apps which make the content more interactive and interesting for the consumers. B2B firms are also creating apps for product portfolio, tradeshows, networking, services, and events. For instance, Atlas Copco Construction is one of the most popular users of mobile applications for vendors to showcase their products and services to business firms. Technavio’s market research analysts have predicted that the global B2B media market will reach USD 32 billion during the forecast period.
The Americas is the largest region in the B2B media market and occupies more than half of the total market revenue. One of the major factors influencing the B2B media market in the region is the presence of a large number of businesses, both big and small, that aim to increase their revenue and brand value among customers. As the region is technologically advanced with the high adoption of broadband, 4G services, smartphones, and tablets, the reach of vendors to their prospective clients is also high. In addition, the growing use of social media will also increase the penetration of digital B2B media in the region during the predicted period.
Competitive landscape and key vendors
The global B2B media market is highly competitive because of the presence of many large established players along with regional and emerging players
Overview of the global sports betting market
The sports betting market occupies the largest market share in the overall gambling market accounting for around 40% of the gambling revenue generation across the globe. Some of the most popular games that involve high betting are horse racing, football, cricket, grey hounding, basketball, baseball, and golf. The primary reason for the growth of the sports betting market is the gradual easing of government regulations on gambling. The shift in gambling regulations across the world has opened up opportunities for gamblers to participate in sports betting in any part of the world through an online platform, except in those countries where sports betting is banned. With the government easing the regulations in some of the countries such as the US that has huge potential to grow, will positively aid in the growth of the market during the forecast period. Technavio’s market research analyst predicts the global sports betting market will grow sluggishly at a CAGR of more than 4% during the forecast period.
There has been a significant change in consumer behavior in the global sports betting market. The increase in the popularity of gambling apps and social gambling are likely to propel the growth of the market during the forecast period. Vendors are taking advantage of the growing internet-using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling is also increasing because of the increased competition with their acquaintances. Several social gamers are increasingly socializing and interacting through games, user-friendly gameplay, and game tournaments, which will further boost the growth of this market in the coming years.
Competitive landscape and key vendors
The media and entertainment industry has always been at the forefront of technological innovation, as it is the only industry that touches almost every individual globally in one way or another. Investment in this industry is strong and it will continue to benefit from heavy investment for future growth.
Advertising agencies, entertainment news bureaus, and social media agencies are a just a few of the many types of organizations that make up the much larger media and entertainment industry. Paramount Pictures and Warner Bros., for example, are two large film studios that are contributing to the growth and development of the media and entertainment industry.
Technavio’s media and entertainment domain provides leveragable insights into the many facets of the media and entertainment industry and why it is important and thriving. Our portfolio of reports covers consumer electronics, gaming, the Internet and e-commerce, mainstream media and entertainment, and publishing and advertising.