Publishing and Advertising

Format: 2017-01-19
Format: 2017-01-19
December 21, 2016 | 75 Pages | SKU: IRTNTR11209

Overview of the global programmatic advertising display market

Market research analysts at Technavio predict that the global programmatic advertising display market will grow steadily during the next four years and post a CAGR of about 18% by 2021. This market research analysis identifies the growth of video real-time bidding (RTB) as one of the primary growth factors for this market. With the introduction of newer platforms such as online and mobile devices for video consumption, video advertising has facilitated companies to connect with their audience on a more personal level. Though the lack of premium inventory brands made it difficult for brands to invest on programmatic video advertising, the growth in automated guaranteed and invitation-only auctions, will fuel the demand for video advertising during the forecast period.

This market research and analysis estimates that in terms of geographical regions, the Americas will be the major revenue contributor to the market throughout the predicted period. Though the market is soon expected to reach the maturity stage in North America, the rise in number of social media users owing to the increasing digital penetration in South American countries, will aid in the growth of the market in this region.

Competitive landscape and key vendors

Characterized by the presence of numerous vendors, this market appears to be fragmented and is highly competitive. Video advertising companies mainly compete on the basis of factors such as features, quality, technology, security, and pricing. To increase their market shares, vendors will start focusing on the development

September 29, 2016 | 58 Pages | SKU: IRTNTR10106

Overview of the global business to business (B2B) media market

Several business to business (B2B) firms are expected to incorporate mobile apps and on-site web apps into their marketing strategy during the forecast period to boost their business functionality. It is important for marketers to involve the audience and mobile apps deliver the content directly into the customer’s hands. These apps include assessments, calculators, interactive white papers, estimate builders and other utility apps which make the content more interactive and interesting for the consumers. B2B firms are also creating apps for product portfolio, tradeshows, networking, services, and events. For instance, Atlas Copco Construction is one of the most popular users of mobile applications for vendors to showcase their products and services to business firms. Technavio’s market research analysts have predicted that the global B2B media market will reach USD 32 billion during the forecast period.

The Americas is the largest region in the B2B media market and occupies more than half of the total market revenue. One of the major factors influencing the B2B media market in the region is the presence of a large number of businesses, both big and small, that aim to increase their revenue and brand value among customers. As the region is technologically advanced with the high adoption of broadband, 4G services, smartphones, and tablets, the reach of vendors to their prospective clients is also high. In addition, the growing use of social media will also increase the penetration of digital B2B media in the region during the predicted period.

Competitive landscape and key vendors

The global B2B media market is highly competitive because of the presence of many large established players along with regional and emerging players

September 29, 2016 | 57 Pages | SKU: IRTNTR10161

Overview of the global sports betting market

The sports betting market occupies the largest market share in the overall gambling market accounting for around 40% of the gambling revenue generation across the globe.  Some of the most popular games that involve high betting are horse racing, football, cricket, grey hounding, basketball, baseball, and golf. The primary reason for the growth of the sports betting market is the gradual easing of government regulations on gambling. The shift in gambling regulations across the world has opened up opportunities for gamblers to participate in sports betting in any part of the world through an online platform, except in those countries where sports betting is banned. With the government easing the regulations in some of the countries such as the US that has huge potential to grow, will positively aid in the growth of the market during the forecast period. Technavio’s market research analyst predicts the global sports betting market will grow sluggishly at a CAGR of more than 4% during the forecast period.

There has been a significant change in consumer behavior in the global sports betting market. The increase in the popularity of gambling apps and social gambling are likely to propel the growth of the market during the forecast period. Vendors are taking advantage of the growing internet-using population and increasing adoption of mobile devices to develop innovative social gambling games. The number of people participating in social gambling is also increasing because of the increased competition with their acquaintances. Several social gamers are increasingly socializing and interacting through games, user-friendly gameplay, and game tournaments, which will further boost the growth of this market in the coming years.

Competitive landscape and key vendors

September 27, 2016 | 61 Pages | SKU: IRTNTR10291

Overview of the video games advertising market

Extensive research carried out by the analysts at Technavio has shown that the global video games advertising market is expected to grow at a fast pace and will post a CAGR of close to 14% over the forecast period. Advertising through video games gives brands the advantage of customizing the ad based on the demographics of the gamer. Such advertisements have higher relativity compared to TV commercials since advertising agencies collect and record data about the consumers' buying preference. Also, video game ads get more attention as most of the gamers are usually very engrossed in the game and cannot skip the advertising messages. On an average, consumers only spend 45 seconds on TV advertisement, while a gamer spends 300 seconds on an ad in the video game. Moreover, these advertisements are strategically placed to appeal to the gamers. When a gamer reaches the required destination or level, an ad is placed in there to enable the player to relate the ad with the victory in the game. The effective and strategic placement of advertisements will boost this market’s growth in the coming years.  

One of the notable trends in the global video game advertising market is the augmented use of social media for advertising video games. The number of social media users has crossed 2.1 billion in 2015. Due to its widespread reach, social media is becoming one of the lucrative platforms for advertising since it connects to a large segment of gamers from around the world. Furthermore, social media platforms provide the advertisers with efficient targeting options and enhanced conversion tracking since these media platforms also take advantage of the user’s interests. Identifying the gamer's interests allow advertising agencies to display ads

September 12, 2016 | 59 Pages | SKU: IRTNTR9948

Overview of the global consumer book publishing market

The growth of the consumer book publishing market is primarily driven by the digital book publishing segment. High adoption of eBooks is a major driver in the global consumer book publishing market. eBooks, electronic editing, and the emergence of online subscription business model has modified the publishing scenario toward content. Moreover, technological advancements have also allowed the publishers to save a lot of time and money, besides having the flexibility to publish any type of information at the earliest with lower turnaround time and minimal expenses. The emergence of eBooks has not only allowed authors to publish the content online but has also provided convenience for the readers to subscribe to a number of books or opt for monthly or annual subscriptions. Technavio’s market research analyst predicts the global consumer book publishing market to grow at a sluggish CAGR of around 1% by 2020.

One of the latest trends spurring growth in the market is the growing inclination towards digital content and print on demand (POD). The publishers and advertisers are shifting their advertising expenditure to digital and online outlets, including social media, which has resulted in low revenues from print advertising. The high growth of digital platforms can be attributed to the growing internet penetration, real-time reporting, and customizable advertisement campaigns that have gained grounds in recent times. These factors have pushed consumer book publishers to extend their traditional print offerings into online and mobile platforms.

Competitive landscape and key vendors

The market is highly competitive due to the presence of numerous vendors who compete on the basis of digital

August 29, 2016 | 98 Pages | SKU: IRTNTR10240

Global outlook of the publishing market

Technavio’s market research analyst predicts that the global publishing market will surpass USD 357 billion over the predicted period. Much of the market’s growth is due to the surging popularity of digital publishing as it is relatively cost-effective for authors to get their books published and very convenient for the readers to read and carry around. Such advantages have propelled the adoption rate of e-books, where the readers are increasingly contributing to the market’s revenue through monthly and annual subscriptions. With the increased penetration of the Internet, readers want to read digital books more than printed books. Digital content is the future of book publishing with its explosion on devices like Kindle, Reader, and iPhone, resulting in the overall growth of the market in the coming years.

The Americas will continue to dominate the publishing market over the predicted period and is likely to occupy around 42% of the total market revenue. Being one of the initial adopters of digital technology, the market in this region is primarily driven by the digital platforms. Countries such as Brazil and Mexico have high growth potential for consumer digital magazines and e-books, owing to their improving broadband infrastructure. Due to the increasing reading population in the region, the publishing market in the Americas will generate approximately USD 150 billion between 2016 and 2020.

Competitive landscape and key vendors

The global publishing market is