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The after-school tutoring market in China is estimated to grow at a CAGR of 14.11% between 2022 and 2027 and the size of the market is forecast to increase by USD 70.09 billion. The report includes historic market data from 2017 to 2021. It also extensively covers market segmentation by application (subject specific, enrichment education, and english language), end-user (primary and secondary), and channel (online and blended). This report also includes an in-depth analysis of drivers, trends, and challenges.
The China after-school tutoring market is being driven by the focus on outcome-based education. Tutoring provides students with additional support in subjects such as Mathematics, Physics, English, and Science, among others. Investment in private and customized tuition is increasing. The reason is the dramatic increase in disposable income for people in cities like Shanghai. China's high disposable income encouraged parents to invest more in tutoring provided by companies such as TAL Education Group and New Oriental Education and Technology Group.
Moreover, the demand for tutoring is growing as parents turn to results-based education to ensure their children get into the best colleges and institutions. The growing demand for after-school tutoring is driving companies to offer tutoring at attractive tuition fees, which drives the market. Such factors will boost the growth of the market during the forecast period.
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Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
China Distance Education Holdings Ltd: The company offers after-school tutoring services to students to help them become independent learners.
The after-school tutoring market report in China also includes detailed analyses of the competitive landscape of the market and information about 15 market vendors, including:
Qualitative and quantitative analysis of vendors has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize vendors as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize vendors as dominant, leading, strong, tentative, and weak.
Based on application, the market is segmented into subject specific, enrichment education, and English language segments. The market share growth by the subject specific segment will be significant during the forecast period. Factors such as, the growing need to prepare for entrance exams and the increasing need for tutoring in technical subjects will drive the growth of the subject-specific segment of the after-school tutoring market in China during the forecast period.
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The subject specific segment was valued at USD 35.85 billion in 2017 and continued to grow by 2021. Students have access to tutoring in subjects such as general sciences, physics, chemistry, and mathematics. Students need extra support in specialized and non-obvious subjects, increasing demand for extra-curricular activities and additional classes in these subjects. The Chinese curriculum stipulates that a student from grade 4 to grade 6 will take exams in Chinese, mathematics, and English once in their first semester. Students also need to prepare for the primary school entrance exams so that they can get into the best primary schools. These factors contribute to the growth of the market through subject specific segments.
Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Technological advances in after-school tutoring are the primary trend in the China after-school tutoring market. The market has experienced a technological revolution in the last decade. Technological advances are shifting the market from traditional face-to-face classes to online tutoring. One of the key trends expected to fuel the growth of the market is the increasing investment in advanced technology to enhance the learning experience. The introduction of live-streaming technology is another major trend expected to contribute to market growth during the forecast period. Several tutoring providers have integrated this technology to give students access to a diverse range of talented educators around the world. Zuoyebang and Xiaoyuansouti are two companies driving live streaming in the market.
In addition, the introduction of VR&AR is gaining momentum in the market. Technological advancements are revolutionizing the market, increasing efficiency and effectiveness in providing quality education to students. Such innovations in the education sector could further increase the trend and have a positive impact on the growth of the market during the forecast period.
The availability of open educational resources is a major challenge to the China after-school tutoring market. The availability of open educational resources poses a major challenge to market growth. The existence of various educational institutions allows students to prepare for entrance exams without tutoring. For example, online course and service provider Coursera offers materials and courses for the HSK test at Peking University. Therefore, more students prefer such online resources rather than after-school tutoring services.
Moreover, the after-school English classes occupy a large share of the after-school tutoring market in China. However, the availability of free online English courses, such as the British Council's free online English courses, poses a significant challenge to market growth. In addition, the emergence of student applications further aggravates the situation, For instance, ChinesePod is an educational application that offers approximately 3,000-4,000 self-paced lessons. Therefore, the availability of a large number of open educational resources is expected to hamper the growth of the market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global After-school Tutoring Market Customer Landscape
The after-school tutoring market report in China forecasts market growth by revenue and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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After-school Tutoring Market Scope in China |
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Report Coverage |
Details |
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Page number |
141 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 14.11% |
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Market growth 2023-2027 |
USD 70.09 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
13.77 |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
China Distance Education Holdings Ltd., ChineseHour, EF Education First Ltd., Feiyang Education Center, Hong Kong Tutor Association, HKTC, Koolearn Technology Holding Ltd., Kumon Hong Kong Co. Ltd., Mandarin Tutor, New Oriental Education and Technology Group Inc., PandaTree Inc., Squirrel Ai Learning, TAL Education Group, The Unparalleled Insight, Tutopiya, iTutorGroup Inc., Verbling Inc., and ZhugeAacademy |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by End-user
8 Market Segmentation by Channel
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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