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The online language learning market size is estimated to grow at a CAGR of 19.73% between 2023 and 2028. The market size is forecast to increase by USD 42.10 billion.
The report offers extensive research analysis on the online language learning market with a categorization based on End-user, including courses, solutions, and apps. It further segments the market by Language, encompassing English, Mandarin, Spanish, and others. Additionally, the report provides Geographical segmentation, covering APAC, Europe, North America, Middle East and Africa, and South America. Market size, historical data (2018-2022), and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
The cost benefits and flexibility of online language learning are notably driving the market growth. Online language learning programs cost less when compared with offline ones. Moreover, with the rapid digital penetration globally, online language learning apps and software are easily accessible. Similarly, other user benefits like easy registration, the flexibility of timings, customized learning materials, live chats and forums, instant feedback on quizzes and tests, and self-paced learning are the holistic benefits of online language learning courses over offline learning. Online language learning is also the fastest-growing segment of the global language learning market because of the benefits associated with it. Hence, the low cost of online language learning, coupled with its benefits, will boost the growth of the online language learning market during the forecast period.
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Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Berlitz Corp. - The company offers online language learning such as Spanish for kids, and French for kids.
The online language learning market report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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APAC is estimated to contribute 43% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Another region offering significant growth opportunities to companies is North America. North America is among the top three largest markets for online language learning and is anticipated to grow at a significant growth rate during the forecast period owing to technological advancements in online language learning. The US and Canada are the major countries for online language learning in the region. The promotion of foreign language learning in the US has been low in the past. The enrolment of students in foreign language learning courses in schools witnessed a slump over the last four years. In the US, many schools made it mandatory to learn a foreign language, which is driving the growth of online language learning in the region.
In addition, the top five foreign languages that students are learning in the region are Spanish, French, American sign language, German, and Italian. The adoption of AI and gamification in language learning are expected to boost the regional growth of the market during the forecast period.
The market share growth by the courses segment will be significant during the forecast period. Courses are central to a language learning program, as it includes the overall curriculum/content designed to learn a language. As per the scope of the report, courses include digital content and courseware that aids in language learning. Online language courses are often more affordable than traditional classroom-based language programs.
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The courses segment was the largest and was valued at USD 6.60 billion in 2018. The courses segment will be primarily driven by the rapid growth of self-paced learning in the education market. The individual end-user segment comprising students and business professionals is the key user segment of the self-paced learning methodology. The necessity of learning a foreign language is increasing with the growing number of international businesses and an increasing number of international students. Overall, the courses segment of the global online language learning market is expected to witness an accelerating year-over-year growth rate during the forecast period.
Our researchers analyzed the data with 2023 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
Mobile learning and gamification in language learning is an emerging trend shaping the market growth. Mobile learning, also called M-learning and gamification, are the two key trends in the global online language learning market. Major players in the market, such as Duolingo, are already engaged in M-learning. It is expected that more vendors will adopt M-learning in their offerings. Benefits such as the presence of a user-friendly interface and greater penetration and accessibility will induce more vendors to offer M-learning during the forecast period. The rapid growth of the global smartphone market has made it easy for linguistic companies to easily reach end-users without mediators. This makes it convenient for users to access M-learning courses.
Similarly, the incorporation of gamification in language learning will boost the engagement levels of the learner. Gamification has also proved to be one of the most efficient methods of learning a language. In addition, the app allows learners to work on tasks that help them to read, write, and speak a foreign language. These factors are driving the growth of the global online language learning market during the forecast period.
Lack of social interaction and community building is a significant challenge hindering market growth. The lack of social interaction and community building in online language learning can cause serious problems for the sector, such as reduced levels of motivation and engagement, which may further lead to decreased retention rates and learning outcomes. Owing to the social nature of language learning, opportunities for speaking practice with others and participation in group activities are frequently beneficial for students. Learners may have more opportunities to interact with peers and teachers in person and build lasting relationships that aid in their academic development. For learner engagement and motivation, community building is essential.
However, in-person language learning environments frequently give students a chance to take part in extracurricular activities that support community building and improve the learning process, such as cultural events, language exchange programs, and other activities. Owing to the availability of effective levels of social interactions, students and consumers who choose offline language learning may present a challenge to the global online language learning market during the forecast period.
The report includes the adoption lifecycle of the market, from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on market penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Online Language Learning Market Customer Landscape
The online language learning market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2018 to 2028
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Online Language Learning Market Scope |
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Report Coverage |
Details |
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Page number |
170 |
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Base year |
2023 |
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Historic period |
2018-2022 |
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Forecast period |
2024-2028 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 19.73% |
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Market Growth 2024-2028 |
USD 42.10 billion |
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Market structure |
Fragmented |
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YoY growth 2023-2024(%) |
19.18 |
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Regional analysis |
APAC, Europe, North America, South America, and Middle East and Africa |
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Performing market contribution |
APAC at 43% |
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Key countries |
US, China, India, UK, and Spain |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Babbel GmbH, Berlitz Corp., Cengage Learning Holdings II Inc., Chegg Inc., Duolingo Inc., Educational Testing Service, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., Linguarama International Ltd., McGraw Hill LLC, New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Think and Learn Pvt. Ltd., Voxy Inc., and iTutorGroup Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Market Segmentation by Language
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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