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Online Language Learning Market by Product, Language, and Geography - Forecast and Analysis 2020-2024

  • Published: Sep 2020
  • Pages: 120
  • SKU: IRTNTR41098
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The online language learning market share is expected to increase by USD 21.57 billion from 2019 to 2024, and the market’s growth momentum will decelerate at a CAGR of 20%.

This online language learning market research report extensively covers online language learning market segmentation by product (courses, solutions, and apps), geography (APAC, Europe, North America, South America, and MEA), and language (English, Mandarin, Spanish, and others). The online language learning market report also offers information on several market vendors, including Cengage Learning Inc., Duolingo Inc., EF Education First Ltd., Houghton Mifflin Harcourt Co., McGraw-Hill Education Inc., New Oriental Education and Technology Group Inc., Pearson Plc, Rosetta Stone Inc., Sanako Corp., and Voxy Inc. among others.

What will the Online Language Learning Market Size be During the Forecast Period?

Download the Free Report Sample to Unlock the Online Language Learning Market Size for the Forecast Period and Other Important Statistics

 

Online Language Learning Market: Key Drivers, Trends, and Challenges

The increasing enrollment of foreign students is notably driving the online language learning market growth, although factors such as threats from open sources may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the online language learning industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Online Language Learning Market Driver

One of the key factors driving growth in the online language learning market is the cost benefits and flexibility of online language learning. Online language learning programs cost less when compared with offline ones. Costs associated with classroom space, equipment, and other physical amenities do not apply to online language learning programs. The minimum requirements for an online language learning program are the necessary software and hardware to register and complete the course assignments. Similarly, other user benefits like easy registration, the flexibility of timings, customized learning materials, live chats and forums, immediate feedback on quizzes and tests, and self-paced learning are the holistic benefits of online language learning courses over offline learning. The low cost of online language learning, coupled with its benefits will serve as a key price driver for the growth of the global online language learning market.

Key Online Language Learning Market Trend

The threat from open sources is another factor supporting the online language learning market share growth. MOOCs are also witnessing a rapid adoption rate among users globally. The growth of MOOCs has a huge negative impact on the global online language learning market. Coursera, edX, XuetangX, Udacity, and FutureLearn are the top five MOOCs platforms in terms of the number of registered users. Providers of open sources of online language learning courses are exploiting the market opportunities by collaborating with educational institutions. Duolingo, a provider of free online language learning services, is targeting India and China, as these countries are among the biggest emerging markets for language learning. The growing collaborations between MOOC providers and educational institutions will hinder the growth of the global online language learning market.

Key Online Language Learning Market Challenge

Artificial Intelligence (AI) in language learning will be a major challenge for the online language learning market during the forecast period. After price, the duration of an online language program is the second most important criterion for a prospective learner. However, the time taken in learning a language is subjective and depends on the learning abilities of an individual. It has been found that the adoption of AI in language learning comparatively reduces the time taken in learning a language when compared with traditional methods of language learning. The curriculum of online language learning platforms is highly relevant and customized as per the learners’ needs. For instance, the learning content is tailor-made for business learners, students, and travelers. However, though the implementation of AI in language learning is still in its nascent stage, it is expected to gain more traction among users during the forecast period.

This online language learning market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2020-2024.

Parent Market Analysis

Technavio categorizes the global online language learning market as a part of the global education services market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the online language learning market during the forecast period.

Who are the Major Online Language Learning Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Cengage Learning Inc.
  • Duolingo Inc.
  • EF Education First Ltd.
  • Houghton Mifflin Harcourt Co.
  • McGraw-Hill Education Inc.
  • New Oriental Education and Technology Group Inc.
  • Pearson Plc
  • Rosetta Stone Inc.
  • Sanako Corp.
  • Voxy Inc.

 

This statistical study of the online language learning market encompasses successful business strategies deployed by the key vendors. The online language learning market is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • Cengage Learning Inc. - The company offers English language teaching and learning products for students and professionals.

To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The online language learning market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Online Language Learning Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the online language learning market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

The value chain of the education services market includes the following core components:

  • Inputs
  • Operations
  • Marketing and sales
  • Support activities
  • Innovation

The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.

Which are the Key Regions for Online Language Learning Market?

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45% of the market’s growth will originate from APAC during the forecast period. China and India are the key markets for online language learning in APAC. Market growth in this region will be faster than the growth of the market in other regions.

The increasing enrollment of Asian students into foreign universities in North America and Europe will facilitate the online language learning market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

What are the Revenue-generating Product Segments in the Online Language Learning Market?

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The online language learning market share growth by the courses segment will be significant during the forecast period. The course segment will be primarily driven by the rapid growth of self-paced e-learning in the education market.  Vendors in the global online language learning market are designing courses that are compatible with any smart gadget. However, such offerings are still in their nascent stage. 

This report provides an accurate prediction of the contribution of all the segments to the growth of the online language learning market size and actionable market insights on post COVID-19 impact on each segment.

 

Online Language Learning Market Scope

Report Coverage

Details

Page number

120

Base year

2019

Forecast period

2020-2024

Growth momentum & CAGR

Decelerate at a CAGR of 20%

Market growth 2020-2024

$ 21.57 billion

Market structure

Fragmented

YoY growth (%)

25.00

Regional analysis

APAC, Europe, North America, South America, and MEA

Performing market contribution

APAC at 45%

Key consumer countries

China, India, US, UK, and Spain

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

Cengage Learning Inc., Duolingo Inc., EF Education First Ltd., Houghton Mifflin Harcourt Co., McGraw-Hill Education Inc., New Oriental Education and Technology Group Inc., Pearson Plc, Rosetta Stone Inc., Sanako Corp., and Voxy Inc.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Online Language Learning Market Report?

  • CAGR of the market during the forecast period 2020-2024
  • Detailed information on factors that will drive online language learning market growth during the next five years
  • Precise estimation of the online language learning market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the online language learning industry across APAC, Europe, North America, South America, and MEA
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of online language learning market vendors

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Executive Summary

    Market Landscape

    • Market ecosystem
    • Market characteristics

    Market Sizing

    • Market definition
    • Market segment analysis
    • Market size 2019
    • Market outlook: Forecast for 2019 - 2024

    Five Forces Analysis

    • Five Forces Summary
    • Bargaining power of buyers
    • Bargaining power of suppliers
    • Threat of new entrants
    • Threat of substitutes
    • Threat of rivalry
    • Market condition

    Market Segmentation by Product

    • Market segments
    • Comparison by Product
    • Courses - Market size and forecast 2019-2024
    • Solutions - Market size and forecast 2019-2024
    • Apps - Market size and forecast 2019-2024
    • Market opportunity by Product

    Market Segmentation by Language

    • Market segments
    • Comparison by Language
    • English - Market size and forecast 2019-2024
    • Mandarin - Market size and forecast 2019-2024
    • Spanish - Market size and forecast 2019-2024
    • Others - Market size and forecast 2019-2024
    • Market opportunity by Language

    Customer landscape

    • Overview

    Geographic Landscape

    • Geographic segmentation
    • Geographic comparison
    • APAC - Market size and forecast 2019-2024
    • Europe - Market size and forecast 2019-2024
    • North America - Market size and forecast 2019-2024
    • South America - Market size and forecast 2019-2024
    • MEA - Market size and forecast 2019-2024
    • Key leading countries
    • Market opportunity by geography
    • Volume driver - Supply led growth
    • Volume driver - Demand led growth
    • Volume driver - Demand shift in adjacent markets
    • Market challenges
    • Market trends

    Vendor Landscape

    • Overview
    • Vendor landscape
    • Landscape disruption
    • Vendors covered
    • Market positioning of vendors
    • Cengage Learning Inc.
    • Duolingo Inc.
    • EF Education First Ltd.
    • Houghton Mifflin Harcourt Co.
    • McGraw-Hill Education Inc.
    • New Oriental Education and Technology Group Inc.
    • Pearson Plc
    • Rosetta Stone Inc.
    • Sanako Corp.
    • Voxy Inc.

    Appendix

    • Scope of the report
    • Currency conversion rates for US$
    • Research methodology
    • List of abbreviations

    Research Framework

    Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

    TechnavioINFORMATION SOURCES

    Primary sources

    • Manufacturers and suppliers
    • Channel partners
    • Industry experts
    • Strategic decision makers

    Secondary sources

    • Industry journals and periodicals
    • Government data
    • Financial reports of key industry players
    • Historical data
    • Press releases
    Technavio

    TechnavioDATA ANALYSIS

    Data Synthesis

    • Collation of data
    • Estimation of key figures
    • Analysis of derived insights

    Data Validation

    • Triangulation with data models
    • Reference against proprietary databases
    • Corroboration with industry experts
    Technavio

    TechnavioREPORT WRITING

    Qualitative

    • Market drivers
    • Market challenges
    • Market trends
    • Five forces analysis

    Quantitative

    • Market size and forecast
    • Market segmentation
    • Geographical insights
    • Competitive landscape
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    The online language learning market growth will increase by $29968.08 million during 2022-2026.
    The online language learning market is expected to grow at a CAGR of 18.77% during 2022-2026.
    Technavio has segmented the online language learning market by language (Courses, Solutions, and Apps) ,product (English, Mandarin, Spanish, and Others) , and geographic (APAC, Europe, North America, South America, and Middle East and Africa).
    Babbel GmbH, Benesse Holdings Inc., Busuu Ltd., Cengage Learning Inc., Duolingo Inc., Educational Testing Service, EF Education First Ltd., Enux Education Ltd., Houghton Mifflin Harcourt Co., inlingua International Ltd., IXL Learning Inc., Linguarama International Ltd., Linguatronics LC, McGraw Hill Education Inc., New Oriental Education and Technology Group Inc., Oxford University Press, Pearson Plc, Sanako Oy, Think and Learn Pvt. Ltd., Voxy Inc. are a few of the key vendors in the online language learning market.
    APAC will register the highest growth rate of 45.32% among the other regions. Therefore, the online language learning market in APAC is expected to garner significant business opportunities for the vendors during the forecast period.
    The key factors driving the online language learning market growth are:
    • Cost benefits and flexibility of online language learning

      Online language learning programs cost less when compared with offline ones. Costs associated with classroom space, equipment, and other physical amenities do not apply to online language learning programs. The minimum requirements for an online language learning program are the necessary software and hardware to register and complete the course assignments. Moreover, with the rapid digital penetration globally, online language learning apps and software are easily accessible. 

      Similarly, other user benefits like easy registration, the flexibility of timings, customized learning materials, live chats and forums, immediate feedback on quizzes and tests, and self-paced learning are the holistic benefits of online language learning courses over offline learning. Thus, cost benefits and other added benefits of online language learning programs are the key criteria that increase the popularity of this platform over offline language learning programs. Online language learning is also the fastest-growing segment of the global language learning market because of the benefits associated with it. Hence, the low cost of online language learning, coupled with its benefits, will boost the growth of the global market during the forecast period.


    • Artificial Intelligence in language learning

      The duration of an online language program is the second most important criterion after pricing for a prospective learner. However, the time taken to learn a language is subjective and depends on the learning abilities of an individual. It has been found that the adoption of AI in language learning comparatively reduces the time taken to learn a language when compared with traditional methods of language learning. For instance, Duolingo offers AI-powered chatbots to support language learning. The company has three bots (virtual) characters to make the language learning experience more interactive.

      AI has the ability to entirely personalize digital language learning for each student, reducing the amount of time, money, and effort required to finish online or app-based courses. Many smartphone applications are now available in the market that use AI to assist users in learning new languages by spending a short time every day with the help of AI. For instance, RISE Education Cayman Limited, a China-based junior English language training provider, launched an intelligent learning platform based on AI to empower teachers and parents to improve the learning experiences for students. The platform includes a teacher end application called Rise Teacher and a parent end application called Rise plus. The platform facilitates communication between students, teachers, and students, along with efficient English language learning experiences. 

      The curriculum of online language learning platforms is highly relevant and customized as per the learners needs. For instance, the learning content is tailor-made for business learners, students, and travelers. However, though the implementation of AI in language learning is still in its nascent stage, it is expected to gain more traction among users during the forecast period.


    The online language learning market vendors should focus on grabbing business opportunities from the courses segment as it accounted for the largest market share in the base year.
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