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The air ionizer market size is forecast to increase by USD 786.3 million, at a CAGR of 6.36% between 2024 and 2028. Increasing awareness about poor indoor air quality (IAQ) coincides with rising pollution levels, prompting a surge in interest towards wearable air ionizers. These devices are gaining popularity for their potential to mitigate the effects of pollutants on personal health. As pollution levels escalate, there is a growing emphasis on technologies that can enhance indoor air quality, with wearable air ionizers emerging as a practical solution. Their popularity reflects a broader trend towards individualized air purification methods amid concerns about environmental pollutants and their impact on respiratory health. By addressing these challenges, wearable air ionizers aim to provide users with cleaner and safer air in various indoor environments, offering a proactive approach to combating the detrimental effects of pollution on daily life.
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Consumer electronics have revolutionized the market for air purifiers and air cleaners, essential devices in combating unpleasant smells, dust, pollen, smoke, and airborne chemicals. These air purification units utilize air filters and ultraviolet germicidal technology to eliminate airborne diseases and improve indoor air quality. Amid increasing health awareness and a focus on improving the standard of living, these innovations play a crucial role in air pollution control globally, particularly in developing regions where outdoor air pollution contributes to premature deaths and affects global GDP. Legislative measures like the Clean Air Act and Air Quality Strategy mandate the use of effective air purification systems in schools and workplaces to mitigate the effects of air pollutants such as asbestos and radon. The integration of submicron glass fibers underscores continuous product innovation in this vital sector of public health and environmental sustainability.
Growing concerns about poor IAQ is the key factor driving the growth of the market. IAQ refers to the air quality within and around residential and commercial buildings. An air ionizer plays an important role in improving the IAQ of a building. Their cost-effective nature, compared with other types of air ionizers such as HEPA, makes air ionizers an attractive option for price-sensitive customers. Hence, growing concerns regarding poor IAQ are a positive driver for the growth of the global air ionizer market. IAQ is paramount for the well-being of people who spend a major proportion of their time indoors. As per a recent study, an American spends around 90% of their time indoors.
Additionally, chronic health problems such as asthma are linked to IAQ. Hence, regulators are creating awareness to improve IAQ through various strategies, which include the adoption of air ionizers. Modern air ionizers feature multi-filtration systems that incorporate different types of filters, such as HEPA and ionizers, to remove about 99.99% of pollutants present in the indoor air. This is likely to result in the growing adoption of air ionizers across the world. Regulatory standards related to the use of air ionizers, such as MERV, help customers purchase the most suitable air ionizers. Hence, the focus on improving the IAQ will drive the growth of the global air ionizer market during the forecast period.
Growing online purchase of air ionizers is the primary trend in the market growth. E-retailing is generating good interest from consumers in both developing and developed economies as e-commerce websites allow the purchase of air ionizers in the most convenient way. The last decade witnessed the tremendous growth of the e-commerce industry in major economies such as the US, China, and Germany. The prime reason for the boom in this industry is increasing internet penetration through desktops and smartphones across the globe.
Moreover, the regions that were not served by offline stores have become accessible through e-commerce platforms. Customers prefer e-retailing because it allows them to compare prices and features, read reviews of different brands, and purchase the most suitable air ionizer. Additionally, prominent vendors in the global air ionizer market sell their products on their own websites, as well as on third-party platforms. For instance, Wein Products offers its products through its website, weinproducts.com. Therefore, e-commerce platforms are expected to drive the growth of the global air ionizer market during the forecast period.a
Emission of small amount of ozone is a major challenge to the growth of the market. Air ionizers are cost-effective air purification solutions compared with highly adopted HEPA air ionizers. Therefore, many customers across the world prefer air ionizers for indoor air purification. However, air ionizers emit a few grams of ozone per hour. They are filterless air ionizers that release negative ions to charge airborne pollutants, which are collected by positively charged plates. Ozone formed as a by-product of the charged plates is not only an air pollutant but also a lung irritant. The effect of ozone is escalated for customers suffering from asthma or emphysema.
Moreover, most customers prefer HEPA air ionizers over air ionizers across the world. Prominent vendors are adopting air ionizers as an integrated air purification system in the modern air ionizer, with an option to turn the air ionizer off for customers with asthma or other chronic diseases. Vendors are also promoting the usage of CARB-certified air ionizers that limit ozone generation to 0.050 parts per million. However, Technavio expects that the ozone production by air ionizers may hinder the adoption of air ionizers as standalone devices, hence hindering the growth of the global air ionizer market during the forecast period.
The market forecasting report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their market growth analysis strategies.
Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Air Oasis LLC: The company offers air ionizers such as IonicAir UV Purifier that sterilizes microbes which are designed to purify mold, bacteria and viruses and reduces any strongest odors in the room.
The market research and growth report also includes detailed analyses of the competitive landscape of the market and information about key companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The residential segment is estimated to witness significant growth during the forecast period. The residential segment of the global air ionizer market includes the adoption of air ionizers in homes, cars, and for personal usage as wearables. Due to the continuous rise in pollution levels and rising consumer awareness, indoor air purification has become a critical aspect of the well-being of households, especially in heavily congested urban cities. Compact air ionizers are required for personal use during a commute, particularly in cars. Hence, the demand for air ionizers is increasing in the residential segment of the global air ionizer market.
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The residental segment accounted for USD 1.23 billion in 2023 and showed a gradual increase during the forecast period. Factors such as the growing prevalence of airborne infections and diseases are contributing to the increasing adoption of air ionizers such as air ionizers in the residential segment. As air ionizers are cost-effective, their adoption is increasing among the large customer base in the residential segment. The air in the urban areas of most countries is highly polluted. This creates a demand for air ionizers by households in urban areas. Rising urbanization across the world is a key factor in the rise in the demand for air ionizers. At present, a majority of the world's population lives in urban areas, and the proportion is expected to increase further during the forecast period. With the growing population, traffic congestion and air pollution in urban areas have increased. Developing economies such as India are already witnessing a rise in urbanization. Hence, the demand for air ionizers is expected to rise in the residential segment during the forecast period.
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APAC is estimated to contribute 42% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Factors driving the use of air ionizers in APAC are increased air pollution, smog formation, gray air formation due to huge coal-firing power plants, and the presence of numerous industries and manufacturing plants. India and China are among the major emerging economies where the number of cities in the worst air pollution category is increasing. Indoor air quality in these cities is deteriorating. The rising number of automobiles is one of the other prime factors contributing to the rise in air pollution in APAC.
The market research report provides comprehensive data (region-wise segment analysis), with forecasts and estimates in "USD Billion " for the period 2024-2028, as well as historical data from 2018 - 2022 for the following segments.
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The consumer electronics sector has witnessed significant advancements in air purifiers and air cleaners, essential for combating offensive odors, energy consumption, and carbon emissions. Stricter guidelines on energy efficiency and ENERGY STAR ratings drive innovation in filter changes and maintenance to reduce energy costs while enhancing health advantages against airborne ailments like the novel coronavirus. Air purifier manufacturers such as Electrolux adhere to stringent regulations, catering to diverse sectors including hospitals, offices, hotels, educational institutions, and retail malls. These devices are crucial in commercial applications like conference centers, recreational facilities, and medical laboratories, employing technologies like activated carbon filters, ionic filters, and electrostatic precipitators to combat biocontaminants, gases, and odors. With a strong presence in retail stores and online sales platforms like Home Depot and eBay, air purifiers cater to both residential consumers and commercial establishments, ensuring clean and healthy indoor environments globally.
Market Scope |
|
Report Coverage |
Details |
Page number |
153 |
Base year |
2023 |
Historic period |
2018 - 2022 |
Forecast period |
2024-2028 |
Growth momentum & CAGR |
Accelerate at a CAGR of 6.36% |
Market growth 2024-2028 |
USD 786.3 million |
Market structure |
Fragmented |
YoY growth 2023-2024(%) |
5.58 |
Regional analysis |
APAC, North America, Europe, South America, and Middle East and Africa |
Performing market contribution |
APAC at 42% |
Key countries |
US, China, Japan, UK, and Canada |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Air Oasis LLC, Bajaj Group, Blue Star Ltd., BOI Environmental, Coway Co. Ltd., Daikin Industries Ltd., Farlite Solutions, Global Industrial Co., Havells India Ltd., Honeywell International Inc., KENT RO Systems Ltd., Keyence India Pvt. Ltd., OION Technologies, Panasonic Holdings Corp., Plaston Holding, Rabbit Air, Samsung Electronics Co. Ltd., Shanghai Anping Static Technology Co. Ltd., THE CLEAN AIR GROUP LLC, and Wein Products Inc |
Market dynamics |
Parent market analysis, Market forecasting growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our market report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by End-user
7 Customer Landscape
8 Geographic Landscape
9 Drivers, Challenges, and Opportunity/Restraints
10 Competitive Landscape
11 Competitive Analysis
12 Appendix
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