Mobile Gaming Market by Platform and Geography - Forecast and Analysis 2022-2026
- Published: May 2022
- Pages: 135
- SKU: IRTNTR40192
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Based on Technavio's market sizing methodology, the mobile gaming market size is predicted to surge to USD 66.43 billion from 2021 to 2026 at an accelerating CAGR of 12.26%.
This mobile gaming market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The market report offers information on several market vendors, including Activision Blizzard Inc., CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Jam City Inc., Microsoft Corp., NetEase Inc., Niantic Inc., Nintendo Co. Ltd., Square Enix Holdings Co. Ltd., Supercell Oy, Tencent Holdings Ltd., The Walt Disney Co., Behold Studios, Larva Game Studios, Lilith Games, Modern Times Group MTG AB, NEXON America Inc., Rovio Entertainment Corp., Ubisoft Entertainment, ZeptoLab UK Ltd., and Zynga Inc. among others.
This report further entails market segmentations, including:
- Platform - Online and offline
- Geography - APAC, North America, Europe, Middle East and Africa, and South America
What will the Mobile Gaming Market Size be During the Forecast Period?
Download the Free Report Sample to Unlock the Mobile Gaming Market Size for the Forecast Period and Other Important Statistics
"In April 2019, Hatch Entertainment Oy (Hatch Entertainment) entered into a strategic partnership with NTT DOCOMO Inc. (NTT DOCOMO), a telecommunication service provider that is based in Japan, to offer 5G cloud gaming to customers in the country by 2020."
Mobile Gaming Market: Key Drivers, Trends, and Challenges
Based on our research output, there has been a positive impact on the market growth during and post COVID-19 era. The popularity of multiplayer mobile games is notably driving the market growth, although factors such as the growth of alternative gaming platforms may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the mobile gaming industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Mobile Gaming Market Driver
- The popularity of multiplayer mobile games is one of the key drivers contributing to the market growth.
- MMO games are online games with a large number of players, typically ranging from hundreds to thousands, playing on the same server.
- The developers of MMO games are constantly developing new genres to break away from the traditional ways of gaming.
- For instance, Pokemon GO is an MMO AR game that was developed by Niantic Inc. (Niantic). In the game, players have to travel physically to find and collect Pokemon species.
- Smartphone manufacturers are launching smartphones with features such as high-resolution and large-sized displays as well as bezel-less screens to enhance the gaming experience of users. Hence, game developers have developed games based on the display size and other features of smartphones. This, in turn, will drive market growth during the forecast period.
Key Mobile Gaming Market Trend
- The growth of free-to-play mobile games is one of the key market trends that is supporting the market growth.
- Free-to-play mobile games, which are a part of the freemium model, provide an opportunity for gaming service providers to promote their games and convert free users into premium paid users.
- Freemium is the most popular and productive business model in the current era of digital services.
- Mobile gaming service providers can monetize their services by providing access to many freemium games through the Play Store and the App Store
- Developers give away the core functionalities of applications free of cost and offer upgrades to add certain features for the money. Users who are interested in playing such games will be willing to pay for the upgrades, which will help game service providers to increase their revenues and thus, drive the growth of the global market.
Key Mobile Gaming Market Challenge
- The growth of alternative gaming platforms is one of the challenges impeding the market growth.
- Gaming consoles are computer devices that are connected to a display device for video signal or visual image outputs for playing games.
- Gaming consoles have evolved from cartridge-based consoles to consoles with an in-built storage capacity.
- Innovative features, such as touch controls, voice recognition, and gesture control are continuously being integrated into gaming consoles.
- For instance, in February 2021, Sony Interactive Entertainment announced its plan to acquire "Halo" and "Destiny" videogame creator Bungie Inc. This was an important step in the company's strategy to expand the reach of PlayStation to a large audience. Thus, the launch of various high-end gaming consoles has an adverse impact on the growth of the global market.
This market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Parent Market Analysis
Technavio categorizes the global market as a part of the global interactive home entertainment market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the market during the forecast period.
Market Overview
The parent global media and entertainment market cover companies offering products, services, and solutions in advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, and interactive media and services. The global interactive home entertainment market covers companies engaged in producing interactive gaming products, including mobile gaming applications. It also includes educational software used primarily in the home.
Who are the Major Mobile Gaming Market Vendors?
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
- Activision Blizzard Inc.
- CyberAgent Inc.
- DeNA Co. Ltd.
- Electronic Arts Inc.
- Epic Games Inc.
- GungHo Online Entertainment Inc.
- Jam City Inc.
- Microsoft Corp.
- NetEase Inc.
- Niantic Inc.
- Nintendo Co. Ltd.
- Square Enix Holdings Co. Ltd.
- Supercell Oy
- Tencent Holdings Ltd.
- The Walt Disney Co.
- Behold Studios
- Larva Game Studios
- Lilith Games
- Modern Times Group MTG AB
- NEXON America Inc.
- Rovio Entertainment Corp.
- Ubisoft Entertainment
- ZeptoLab UK Ltd.
- Zynga Inc.
This statistical study of the market encompasses successful business strategies deployed by the key vendors. The market is fragmented and the vendors are deploying growth strategies such as developing innovative products, solutions, and services to compete in the market.
Product Insights and News
- Activisionblizzard.com - The company offers mobile gaming such as Candy Crush, Call of Duty, World of Warcraft, Overwatch, Hearthstone, and Diablo.
- Cyberagent.co.jp - The company offers mobile gaming such as full-fledged Fantasy RPG games.
- Ea.com - The company offers mobile gaming such as The Sims Mobile, FIFA Mobile and Madden Mobile.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Mobile Gaming Market Value Chain Analysis
Our report provides extensive information on the value chain analysis for the market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
Which are the Key Regions for Mobile Gaming Market?
For more insights on the market share of various regions Request for a FREE sample now!
47% of the market's growth will originate from APAC during the forecast period. China, Japan, and South Korea are the key markets for the mobile gaming market in APAC. Market growth in this region will be faster than the growth of the market in Europe.
The rising number of strategic partnerships and acquisitions will facilitate the mobile gaming market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
In 2020, the outbreak of COVID-19 had a positive impact on regional market growth. Moreover, the growing adoption of online games in developing countries, such as India, and the regional expansion of vendors in the region are anticipated to drive the gaming industry. Thus, the growing penetration of the gaming industry in the region is expected to drive the growth of the regional market during the forecast period.
What are the Revenue-generating Platform Segments in the Mobile Gaming Market?
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The mobile gaming market share growth by the online segment will be significant during the forecast period. The rising adoption of mobile devices and the increasing penetration of the internet across the world have encouraged several game service providers to develop online games for mobile devices. Significantly, most online mobile games are available free of cost on application stores and online mobile gaming allows gamers to play games from anywhere and at any time. Such features of online games will drive the market growth during the forecast period.
This report provides an accurate prediction of the contribution of all the segments to the growth of the market size and actionable market insights on post COVID-19 impact on each segment.
|
Mobile Gaming Market Scope |
|
|
Report Coverage |
Details |
|
Page number |
120 |
|
Base year |
2021 |
|
Forecast period |
2022-2026 |
|
Growth momentum & CAGR |
Accelerate at a CAGR of 12.26% |
|
Market growth 2022-2026 |
$ 66.43 billion |
|
Market structure |
Fragmented |
|
YoY growth (%) |
11.56 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
|
Performing market contribution |
APAC at 47% |
|
Key consumer countries |
US, China, Japan, South Korea, and Germany |
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Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
|
Key companies profiled |
Activision Blizzard Inc., CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Jam City Inc., Microsoft Corp., NetEase Inc., Niantic Inc., Nintendo Co. Ltd., Square Enix Holdings Co. Ltd., Supercell Oy, Tencent Holdings Ltd., The Walt Disney Co., Behold Studios, Larva Game Studios, Lilith Games, Modern Times Group MTG AB, NEXON America Inc., Rovio Entertainment Corp., Ubisoft Entertainment, ZeptoLab UK Ltd., and Zynga Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
|
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
What are the Key Data Covered in this Mobile Gaming Market Report?
- CAGR of the market during the forecast period 2022-2026
- Detailed information on factors that will drive market growth during the next five years
- Precise estimation of the market size and its contribution to the parent market
- Accurate predictions on upcoming trends and changes in consumer behavior
- The growth of the mobile gaming industry across APAC, North America, Europe, Middle East and Africa, and South America
- A thorough analysis of the market's competitive landscape and detailed information on vendors
- Comprehensive details of factors that will challenge the growth of market vendors
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1 Executive Summary
- 1.1 Market overview
- Exhibit 01: Executive Summary – Chart on Market Overview
- Exhibit 02: Executive Summary – Data Table on Market Overview
- Exhibit 03: Executive Summary – Chart on Global Market Characteristics
- Exhibit 04: Executive Summary – Chart on Market by Geography
- Exhibit 05: Executive Summary – Chart on Market Segmentation by Platform
- Exhibit 06: Executive Summary – Chart on Incremental Growth
- Exhibit 07: Executive Summary – Data Table on Incremental Growth
- Exhibit 08: Executive Summary – Chart on Vendor Market Positioning
2 Market Landscape
- 2.1 Market ecosystem
- Exhibit 09: Parent market
- Exhibit 10: Market Characteristics
3 Market Sizing
- 3.1 Market definition
- Exhibit 11: Offerings of vendors included in the market definition
- 3.2 Market segment analysis
- Exhibit 12: Market segments
- 3.3 Market size 2021
- 3.4 Market outlook: Forecast for 2021-2026
- Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ billion)
- Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
- Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)
4 Five Forces Analysis
- 4.1 Five forces summary
- Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
- 4.2 Bargaining power of buyers
- Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
- 4.3 Bargaining power of suppliers
- Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
- 4.4 Threat of new entrants
- Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
- 4.5 Threat of substitutes
- Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
- 4.6 Threat of rivalry
- Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
- 4.7 Market condition
- Exhibit 23: Chart on Market condition - Five forces 2021 and 2026
5 Market Segmentation by Platform
- 5.1 Market segments
- Exhibit 24: Chart on Platform - Market share 2021-2026 (%)
- Exhibit 25: Data Table on Platform - Market share 2021-2026 (%)
- 5.2 Comparison by Platform
- Exhibit 26: Chart on Comparison by Platform
- Exhibit 27: Data Table on Comparison by Platform
- 5.3 Online - Market size and forecast 2021-2026
- Exhibit 28: Chart on Online - Market size and forecast 2021-2026 ($ billion)
- Exhibit 29: Data Table on Online - Market size and forecast 2021-2026 ($ billion)
- Exhibit 30: Chart on Online - Year-over-year growth 2021-2026 (%)
- Exhibit 31: Data Table on Online - Year-over-year growth 2021-2026 (%)
- 5.4 Offline - Market size and forecast 2021-2026
- Exhibit 32: Chart on Offline - Market size and forecast 2021-2026 ($ billion)
- Exhibit 33: Data Table on Offline - Market size and forecast 2021-2026 ($ billion)
- Exhibit 34: Chart on Offline - Year-over-year growth 2021-2026 (%)
- Exhibit 35: Data Table on Offline - Year-over-year growth 2021-2026 (%)
- 5.5 Market opportunity by Platform
- Exhibit 36: Market opportunity by Platform ($ billion)
6 Customer Landscape
- 6.1 Customer landscape overview
- Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
7 Geographic Landscape
- 7.1 Geographic segmentation
- Exhibit 38: Chart on Market share by geography 2021-2026 (%)
- Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
- 7.2 Geographic comparison
- Exhibit 40: Chart on Geographic comparison
- Exhibit 41: Data Table on Geographic comparison
- 7.3 APAC - Market size and forecast 2021-2026
- Exhibit 42: Chart on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 43: Data Table on APAC - Market size and forecast 2021-2026 ($ billion)
- Exhibit 44: Chart on APAC - Year-over-year growth 2021-2026 (%)
- Exhibit 45: Data Table on APAC - Year-over-year growth 2021-2026 (%)
- 7.4 North America - Market size and forecast 2021-2026
- Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
- Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
- 7.5 Europe - Market size and forecast 2021-2026
- Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ billion)
- Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
- Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
- 7.6 Middle East and Africa - Market size and forecast 2021-2026
- Exhibit 54: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 55: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ billion)
- Exhibit 56: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- Exhibit 57: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
- 7.7 South America - Market size and forecast 2021-2026
- Exhibit 58: Chart on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 59: Data Table on South America - Market size and forecast 2021-2026 ($ billion)
- Exhibit 60: Chart on South America - Year-over-year growth 2021-2026 (%)
- Exhibit 61: Data Table on South America - Year-over-year growth 2021-2026 (%)
- 7.8 China - Market size and forecast 2021-2026
- Exhibit 62: Chart on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 63: Data Table on China - Market size and forecast 2021-2026 ($ billion)
- Exhibit 64: Chart on China - Year-over-year growth 2021-2026 (%)
- Exhibit 65: Data Table on China - Year-over-year growth 2021-2026 (%)
- 7.9 US - Market size and forecast 2021-2026
- Exhibit 66: Chart on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 67: Data Table on US - Market size and forecast 2021-2026 ($ billion)
- Exhibit 68: Chart on US - Year-over-year growth 2021-2026 (%)
- Exhibit 69: Data Table on US - Year-over-year growth 2021-2026 (%)
- 7.10 Japan - Market size and forecast 2021-2026
- Exhibit 70: Chart on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 71: Data Table on Japan - Market size and forecast 2021-2026 ($ billion)
- Exhibit 72: Chart on Japan - Year-over-year growth 2021-2026 (%)
- Exhibit 73: Data Table on Japan - Year-over-year growth 2021-2026 (%)
- 7.11 South Korea - Market size and forecast 2021-2026
- Exhibit 74: Chart on South Korea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 75: Data Table on South Korea - Market size and forecast 2021-2026 ($ billion)
- Exhibit 76: Chart on South Korea - Year-over-year growth 2021-2026 (%)
- Exhibit 77: Data Table on South Korea - Year-over-year growth 2021-2026 (%)
- 7.12 Germany - Market size and forecast 2021-2026
- Exhibit 78: Chart on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 79: Data Table on Germany - Market size and forecast 2021-2026 ($ billion)
- Exhibit 80: Chart on Germany - Year-over-year growth 2021-2026 (%)
- Exhibit 81: Data Table on Germany - Year-over-year growth 2021-2026 (%)
- 7.13 Market opportunity by geography
- Exhibit 82: Market opportunity by geography ($ billion)
8 Drivers, Challenges, and Trends
- 8.1 Market drivers
- 8.2 Market challenges
- 8.3 Impact of drivers and challenges
- Exhibit 83: Impact of drivers and challenges in 2021 and 2026
- 8.4 Market trends
9 Vendor Landscape
- 9.1 Overview
- 9.2 Vendor landscape
- Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
- 9.3 Landscape disruption
- Exhibit 85: Overview on factors of disruption
- 9.4 Industry risks
- Exhibit 86: Impact of key risks on business
10 Vendor Analysis
- 10.1 Vendors covered
- Exhibit 87: Vendors covered
- 10.2 Market positioning of vendors
- Exhibit 88: Matrix on vendor position and classification
- 10.3 Activision Blizzard Inc.
- Exhibit 89: Activision Blizzard Inc. - Overview
- Exhibit 90: Activision Blizzard Inc. - Business segments
- Exhibit 91: Activision Blizzard Inc. - Key offerings
- Exhibit 92: Activision Blizzard Inc. - Segment focus
- 10.4 CyberAgent Inc.
- Exhibit 93: CyberAgent Inc. - Overview
- Exhibit 94: CyberAgent Inc. - Business segments
- Exhibit 95: CyberAgent Inc. - Key offerings
- Exhibit 96: CyberAgent Inc. - Segment focus
- 10.5 Electronic Arts Inc.
- Exhibit 97: Electronic Arts Inc. - Overview
- Exhibit 98: Electronic Arts Inc. - Product / Service
- Exhibit 99: Electronic Arts Inc. - Key offerings
- 10.6 GungHo Online Entertainment Inc.
- Exhibit 100: GungHo Online Entertainment Inc. - Overview
- Exhibit 101: GungHo Online Entertainment Inc. - Product / Service
- Exhibit 102: GungHo Online Entertainment Inc. - Key offerings
- 10.7 Microsoft Corp.
- Exhibit 103: Microsoft Corp. - Overview
- Exhibit 104: Microsoft Corp. - Business segments
- Exhibit 105: Microsoft Corp. - Key news
- Exhibit 106: Microsoft Corp. - Key offerings
- Exhibit 107: Microsoft Corp. - Segment focus
- 10.8 NetEase Inc.
- Exhibit 108: NetEase Inc. - Overview
- Exhibit 109: NetEase Inc. - Product / Service
- Exhibit 110: NetEase Inc. - Key offerings
- 10.9 Niantic Inc.
- Exhibit 111: Niantic Inc. - Overview
- Exhibit 112: Niantic Inc. - Product / Service
- Exhibit 113: Niantic Inc. - Key offerings
- 10.10 Tencent Holdings Ltd.
- Exhibit 114: Tencent Holdings Ltd. - Overview
- Exhibit 115: Tencent Holdings Ltd. - Business segments
- Exhibit 116: Tencent Holdings Ltd. - Key offerings
- Exhibit 117: Tencent Holdings Ltd. - Segment focus
- 10.11 The Walt Disney Co.
- Exhibit 118: The Walt Disney Co. - Overview
- Exhibit 119: The Walt Disney Co. - Business segments
- Exhibit 120: The Walt Disney Co. - Key offerings
- Exhibit 121: The Walt Disney Co. - Segment focus
- 10.12 Ubisoft Entertainment
- Exhibit 122: Ubisoft Entertainment - Overview
- Exhibit 123: Ubisoft Entertainment - Business segments
- Exhibit 124: Ubisoft Entertainment - Key news
- Exhibit 125: Ubisoft Entertainment - Key offerings
- Exhibit 126: Ubisoft Entertainment - Segment focus
11 Appendix
- 11.1 Scope of the report
- 11.2 Inclusions and exclusions checklist
- Exhibit 127: Inclusions checklist
- Exhibit 128: Exclusions checklist
- 11.3 Currency conversion rates for US$
- Exhibit 129: Currency conversion rates for US$
- 11.4 Research methodology
- Exhibit 130: Research methodology
- Exhibit 131: Validation techniques employed for market sizing
- Exhibit 132: Information sources
- 11.5 List of abbreviations
- Exhibit 133: List of abbreviations
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
- Manufacturers and suppliers
- Channel partners
- Industry experts
- Strategic decision makers
Secondary sources
- Industry journals and periodicals
- Government data
- Financial reports of key industry players
- Historical data
- Press releases
DATA ANALYSIS
Data Synthesis
- Collation of data
- Estimation of key figures
- Analysis of derived insights
Data Validation
- Triangulation with data models
- Reference against proprietary databases
- Corroboration with industry experts
REPORT WRITING
Qualitative
- Market drivers
- Market challenges
- Market trends
- Five forces analysis
Quantitative
- Market size and forecast
- Market segmentation
- Geographical insights
- Competitive landscape
Frequently Asked Questions?
- US
- China
- Japan
- South Korea
- Germany
- Popularity of multiplayer mobile games
- Growth of free-to-play mobile games
Key Questions Answered
- What are the key global market and the regional market share?
- What are the revenue-generating key market segments?
- What are the key factors driving and challenging this market’s growth?
- Who are the key market vendors and their growth strategies?
- What are the latest trends influencing the growth of this market?
- What are the variables influencing the market growth in the primary regions?
- What are the factors influencing the growth of the parent market?
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