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The mobile gaming market size is estimated to grow at a CAGR of 9.96% between 2022 and 2027. The market size is forecast to increase by USD 59.62 billion. The market's growth depends on several factors, including the popularity of multiplayer mobile games, the rising adoption of AR games, and the increasing number of strategic partnerships and acquisitions.
The surge in free-to-play mobile games stands out as a crucial market trend propelling growth. These games, a key facet of the freemium model, allow gaming providers to showcase games and convert users from free to premium. The freemium approach is a prevailing and effective business model in the digital era. Through the Play Store and App Store, mobile gaming providers monetize by offering various freemium games. Core app functions are free, with paid upgrades for added features. Players keen on such games willingly pay for upgrades, bolstering providers' revenue and consequently fueling the global mobile gaming market's expansion throughout the forecast period.It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
This mobile gaming market report extensively covers market segmentation by platform (online and offline), type (casual gaming and professional gaming), and geography (APAC, North America, Europe, Middle East and Africa, and South America).
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The popularity of multiplayer mobile games is notably driving the market growth, although factors such as the growth of alternative gaming platforms may impede the market growth. Our researchers analyzed the data with 2022 as the base year, along with the key drivers, trends, and challenges. A holistic analysis of drivers will help companies refine their marketing strategies to gain a competitive advantage.
The popularity of multiplayer mobile games is one of the key drivers markets of mobile gaming. MMO games are online games with many players, typically ranging from hundreds to thousands, playing on the same server. The developers of MMO games are constantly developing new genres to break away from the traditional ways of gaming. For instance, Pokemon GO is an MMO AR game that was developed by Niantic Inc. (Niantic). In the game, players have to travel physically to find and collect Pokemon species.
Smartphone manufacturers are launching smartphones with features such as high-resolution and large-sized displays as well as bezel-less screens to enhance the gaming experience of users. Hence, game developers have developed games based on the display size and other features of smartphones. This, in turn, will drive market growth during the forecast period.
The growth of alternative gaming platforms is one of the challenges impeding mobile gaming market growth. Gaming consoles are computer devices that are connected to a display device for video signals or visual /image outputs for playing games. Gaming consoles have evolved from cartridge-based consoles to consoles with an in-built storage capacity.
Innovative features, such as touch controls, voice recognition, and gesture control are continuously being integrated into gaming consoles. For instance, in February 2021, Sony Interactive Entertainment announced its plan to acquire "Halo" and "Destiny" videogame creator Bungie Inc. This was an important step in the company's strategy to expand the reach of PlayStation to a large audience. Thus, the launch of various high-end gaming consoles has an adverse impact on the growth of the global market during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Activision Blizzard Inc.: The company offers mobile gaming solutions such as Candy Crush, Call of Duty, and World of Warcraft.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies , including:
Qualitative and quantitative analysis of Companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize Companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize Companies as dominant, leading, strong, tentative, and weak.
The market share growth by the online segment will be significant during the forecast period. Mobile games that are primarily played online are a part of the online segment. The rising adoption of mobile devices and the increasing penetration of the internet across the world have encouraged several game service providers to develop online games for mobile devices.
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The online segment was valued at USD 33.59 billion in 2017 and continued to grow until 2021. The increasing number of in-app purchases of virtual goods and microtransactions, which require users to pay for virtual goods that are a part of online games, also drives the growth of the online segment. Virtual goods include objects such as weapons and potions and virtual avatars. Candy Crush Saga and Pokemon GO are the two popular mobile games that comprise in-app purchases for players to level up and obtain high scores. Gamers also spend more time playing games on mobile devices than on other devices, such as consoles and PCs.
Hence, the probability of gamers making in-app purchases either to advance to a new level or to get a new feature is high. The use of the in-app purchase model is gaining popularity as it enables Companies such as Niantic, Walt Disney to generate revenues from the sales of virtual goods. All such mentioned factors are expected to drive the growth of online platforms, which in turn is anticipated to drive the growth of the market in focus during the forecast period.
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APAC is estimated to contribute 54% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The growth of the mobile gaming market in APAC is driven by the rising number of strategic partnerships and acquisitions—some strategic partnerships and acquisitions by Companies to enter the market in the region. For instance, in January 2023, Chinese NetEase acquired SkyBox Labs in order to increase its expansion globally. Such partnerships and acquisitions are expected to widen the availability of mobile gaming solutions across the region, which is expected to drive the growth of the mobile gaming market in APAC during the forecast period.
In 2020, the COVID-19 outbreak led to lockdowns which restricted people in their homes and created a need for recreational activities, such as gaming. Thus, the adoption of online gaming activities due to lockdown measures increased in 2020. New gaming applications were introduced by Companies , which propelled the growth of the market in 2020. The growing adoption of online games in developing countries, such as India, and the regional expansion of Companies in the region are anticipated to drive the gaming industry. Thus, the growing penetration of the gaming industry in the region is expected to drive the growth of the regional market in focus during the forecast period.
The mobile gaming market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Technavio categorizes the global mobile gaming market as a part of the global interactive home entertainment market within the global media and entertainment market. The parent global media and entertainment market cover companies offering products, services, and solutions in advertising, broadcasting, cable and satellite, publishing, movies and entertainment, interactive home entertainment, and interactive media and services. Our market research report has extensively covered external factors influencing the parent market growth during the forecast period.
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Mobile Gaming Market Scope |
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Report Coverage |
Details |
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Page number |
161 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 9.96% |
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Market growth 2023-2027 |
USD 59.62 billion |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
8.81 |
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Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
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Performing market contribution |
APAC at 54% |
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Key countries |
US, China, Japan, South Korea, and Germany |
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Competitive landscape |
Leading Companies , Market Positioning of Companies , Competitive Strategies, and Industry Risks |
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Key companies profiled |
Activision Blizzard Inc., CyberAgent Inc., DeNA Co. Ltd., Electronic Arts Inc., Epic Games Inc., GungHo Online Entertainment Inc., Microsoft Corp., NetEase Inc., Niantic Inc., Nintendo Co. Ltd., Square Enix Holdings Co. Ltd., Tencent Holdings Ltd., The Walt Disney Co., Behold Studios, Larva Game Studios, Modern Times Group MTG AB, Netmarble Corp., NEXON Co Ltd., Sega Sammy Holdings Inc., and Ubisoft Entertainment SA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Platform
7 Market Segmentation by Type
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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