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The Display for Retail Applications Market size is estimated to grow at a CAGR of 4.59% between 2022 and 2027. The market size is forecast to increase by USD 1,118.26 million. The growth of the market depends on several factors such as advantages over traditional advertisement methods, rising demand for a convenient and user-friendly shopping environment and the evolution of shopping as a form of entertainment. A retail display is used in brick-and-mortar stores to promote various product portfolios. The retail display involves a visual merchandising strategy that mainly focuses on the appearance of retail displays. As retail displays are often the first point of contact between the product and the consumer, they play a vital role in retail outlets. For this report, only the major vendors are considered in the global display market for retail applications.
This display market for retail applications report extensively covers market segmentation by type (touchscreen display and non-touchscreen display), application (apparel and footwear, departmental stores, jewelry and watches, bags, and luggage, and others), and geography (APAC, North America, Europe, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Rising demand for convenient and user-friendly shopping environments is notably driving the market growth. The retail industry has been evolving to meet customers' needs for convenience and a user-friendly shopping environment. Supermarkets and hypermarkets are globally popular channels because of their convenience. The retail sector has increasingly adopted digital displays, leading to a higher demand for user-friendly interfaces like self-help kiosks, interactive store maps, and automatic ticket counters. Consumers visiting retail outlets prefer touchscreens on kiosks, which retailers have adopted to assist customers and enhance their shopping experience.
In addition, interfaces are designed according to consumer requirements to improve functionality. Therefore, due to the increasing demand for convenience and user-friendly shopping environments, the global display market for retail applications will continue to grow during the forecast period.
The growing adoption of 3D displays for advertising is an emerging trend shaping the market growth. Retailers are increasingly using 3D content in their stores because of its growing popularity and visual impact. They are using innovative technologies to attract customers' attention and increase sales, margins, and earnings. Retail firms believe that point-of-purchase advertising is essential to their businesses, as more than 70% of purchase decisions are made in-store. This type of advertising is highly effective as the target audience within a store tends to be more attentive and receptive to the messages presented.
Moreover, the inclusion of 3D technology in point-of-purchase advertising helps to grab the customer's attention and increase engagement. The market for 3D displays, such as the patented Holo 3D floating /image display by Provision Interactive Technologies, is set to grow in the future. As a result, the increasing adoption of 3D displays for advertising will drive the growth of the global display market for retail applications during the forecast period
High power consumption in retail displays is a significant challenge hindering market growth. In a retail environment, digital displays are typically operational throughout the workday without interruption. These displays are usually large to ensure maximum visibility. However, due to their size and weight, the battery capacity of retail display devices is limited. Additionally, most display devices at retail outlets consume a significant amount of power due to their big screens and high resolutions. Moreover, many outlets keep their retail displays switched on even after the stores are closed, which further increases power consumption. High-resolution displays require more power and as a result, increase the power rating of the device, leading to a higher processing load on devices and an increase in the performance of CPUs in the entire retail display system.
However, this high power consumption leads to rising operational costs in terms of electricity bills, which discourages retailers from adopting digital displays that may have a negative impact on the display market for retail applications expansion. Therefore, the high power consumption of retail displays is expected to impede the growth of the global display market for retail applications during the forecast period.
The market share growth by the touchscreen display segment will be significant during the forecast period. Touchscreen retail displays are frequently used in digital signage, point-of-sale systems, and digital kiosks. Digital signage is a powerful tool for promoting new products at the point of sale, as it can familiarise consumers by providing necessary information about the product.
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The touchscreen display segment was the largest and was valued at USD 2,548.49 million in 2017. The touchscreens used in retail displays can be made of resistive, capacitive, infrared, acoustic, or optical materials. The increasing demand for digitization and the rapid adoption of touchscreens in the retail sector is expected to drive the growth of the display market for retail applications. Furthermore, the rise of retail outlets in emerging economies such as China, India, and South Korea is expected to boost the demand for digital signage and digital kiosks. As more consumers prefer self-service options instead of waiting for sales representatives, the demand for various digital kiosks has increased. However, the retail players expect the screens to be more vibration-resistant and robust, which poses a significant challenge for the manufacturers of touchscreen retail displays. This factor may limit the growth of the global display market for retail applications during the forecast period.
The apparel and footwear segment in the global retail display market utilizes various digital tools such as interactive displays, LED screens, and digital signage to create visually appealing displays for their products. Major display signage companies offer a diverse range of products and solutions tailored to the specific needs of the apparel and footwear industries, such as high-resolution displays, flexible screens, and interactive technology. These technologies enable retailers to showcase their products effectively and provide customers with an unforgettable shopping experience. Therefore, this dynamic and rapidly expanding industry is crucial to the success of global apparel and footwear retailers and will drive the growth of the global display market for retail applications in the forecast period.
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APAC is estimated to contribute 47% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. Retail displays are experiencing strong demand in countries like China and India due to the growth of retail chains. The food and beverage and automotive industries are the major industries in the Chinese economy, providing significant financial benefits and employment opportunities. The industry players vary in size, with multinationals producing large volumes of fast-moving consumer goods (FMCG). The retail sector is experiencing high growth due to the widespread availability of organic products in major supermarket chains and independent retailers. This growth will have a positive impact on the display market for retail applications, leading to increased spending on the design and durability of retail displays. Such factors are expected to drive market growth in the region during the forecast period.
In 2020, the outbreak of the COVID-19 pandemic adversely affected countries in APAC. However, the initiation of large-scale COVID-19 vaccination drives in 2021 helped in the reduction in the number of COVID-19 cases and led to the lifting of lockdowns, which will have a positive impact on the growth of the regional market during the forecast period.
The display market for retail applications report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Display Market for Retail Applications Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
AUO Corp. - The company offers display for retail applications such as commercial LCD, tiled displays capable of meeting customized sizes and requirements for indoor and outdoor applications, and giant outdoor LED billboards that provide optimal displays for all application scenarios.
Corning Inc. - The company offers display for retail applications such as MemoryMirror which utilizes transparent display technology and features Corning Gorilla Glass, the application of a special functional film on the thin, durable Gorilla Glass surface creates a transparent display that is redefining the shopping experience.
Crystal Display Systems Ltd. - The company offers display for retail applications such as Ultra-wide Stretched Bar Type Displays with various stretched resolutions designed for shelf edge advertising.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The display market for retail applications report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Display Market For Retail Applications Scope |
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Report Coverage |
Details |
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Page number |
179 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 4.59% |
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Market growth 2023-2027 |
USD 1,118.26 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
3.89 |
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Regional analysis |
APAC, North America, Europe, South America, and the Middle East and Africa |
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Performing market contribution |
APAC at 47% |
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Key countries |
US, China, Japan, India, and Germany |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
AUO Corp., Corning Inc., Crystal Display Systems Ltd., Daktronics Inc., Elo Touch Solutions Inc., Furukawa Electric Co. Ltd., Hon Hai Precision Industry Co. Ltd., Kent Displays Inc., Koninklijke Philips N.V., Leyard Group, LG Electronics Inc., Mitsubishi Electric Corp., NEC Corp., Panasonic Holdings Corp., Samsung Electronics Co. Ltd., Seiko Epson Corp., Sony Group Corp., Toshiba Corp., ViewSonic Corp., and YFY Inc. |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period. |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Type
7 Market Segmentation by Application
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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