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The flexible display market share is expected to increase to USD 18.93 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 10.22%.
This flexible display market research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers flexible display market segmentation by application (smartphones, wearables, TVs, and others) and geography (APAC, North America, Europe, Middle East and Africa, and South America). The flexible display market report also offers information on several market vendors, including AU Optronics Corp., BOE Technology Group Co. Ltd., Corning Inc., E Ink Holdings Inc., HannStar Display Corp., HP Inc., Innolux Corp., Kent Displays Inc., KLA Corp., LG Corp., Microtips Technology USA, Panasonic Corp., Pioneer Corp., Plastic Logic HK Ltd., Royole Corp., Samsung Electronics Co. Ltd., Sony Group Corp., TDK Corp., Tianma Microelectronics Co. Ltd., and Visionox Co. among others.
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The increased R and D investments is notably driving the flexible display market growth, although factors such as reduced shelf life of products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the flexible display industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Flexible Display Market Driver
One of the key factors driving growth in the flexible display market is the increased R and D investments. The majority of the market revenue comes from the R and D divisions of the end-users, as the technology is yet to be commercialized on a large scale and is still in the development stages. Owing to extensive developments in the smart devices market since 2014, corporations have been investing in R and D of hardware devices to come up with screens or displays that are more durable, of better quality, and cost-efficient. Companies such as LG and Samsung have made R and D investments in South Korea and Taiwan to speed up the availability of new flexible displays with many new features so that they can be used in new hardware devices. Many companies have entered into partnerships with universities to speed up the innovation of flexible displays. Such factors are expected to propel the growth of the market in focus.
Key Flexible Display Market Trend
The advent of conceptual flexible display products is a flexible display market trend that is expected to have a positive impact in the coming years. As flexible displays become more mainstream products, different conceptual level products will be prototyped. Technology companies such as Samsung, Microsoft, and Apple are innovating and conceptualizing products that are wearable and more integrated with human life. Microsoft and Sony are prototyping screen consoles for their gaming products that provide a more appealing experience for gamers. Sony and Samsung have launched curved screen TVs and are now prototyping these TVs with flexible screens. The wearables industry has conceptualized different products using flexible displays and propelled the growth of the flexible display market.
Key Flexible Display Market Challenge
The reduced shelf life of products will be a major challenge for the flexible display market during the forecast period. Although flexible displays solve many problems associated with traditional displays, they have their own set of disadvantages. Owing to the competition in the market, manufacturers keep coming up with innovative products supporting advanced technologies. As a result, the older versions take a hit in the market as users get attracted to new products available in the market. These versions of the existing products maintain the competition in the market but make the already existing versions obsolete somewhere. As the technology is emerging, the products based on this technology are expensive. Additional investments for technology upgrades will negatively affect vendors' profitability and, in turn, the growth of the market.
This flexible display market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the global flexible display market as a part of the global electronic equipment and instruments market within the overall electronics market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the flexible display market during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the flexible display market encompasses successful business strategies deployed by the key vendors. The flexible display market is fragmented and the vendors are deploying growth strategies such as focusing on acquiring smaller brands to increase their market presence to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The flexible display market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the flexible display market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
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46% of the market's growth will originate from APAC during the forecast period. South Korea, Japan, and China are the key markets for flexible display in APAC. Market growth in this region will be faster than the growth of the market in other regions.
The presence of major electronic device manufacturers in the region will facilitate the flexible display market growth in APAC over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.
COVID Impact and Recovery Analysis
The outbreak of COVID-19 in 2020 negatively affected several industries in the region, including the flexible display industry. The production plants for flexible displays across China, India, and Japan were shut down during the first quarter of 2020. However, in the second quarter of 2020, with the relaxation of regulations by governments, a few production plants reopened with a minimal workforce. The increase in vaccination measures and the relaxation of lockdown restrictions are expected to positively impact the regional market in focus during the forecast period.
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The flexible display market share growth by the smartphones segment will be significant during the forecast period. Considering smartphone displays, the most recent development is that of the emergence of plastic and flexible displays, as plastic-made active matrix organic light-emitting diodes (AMOLED) panels are thinner and lighter when compared to traditional glass panels. These attributes facilitate the fabrication of devices of less thickness and weight. It is expected that in the future, smartphones will be available in foldable and bendable form factors. Samsung Electronics Co., Ltd and LG display Co. Ltd has recently announced significant investments in expanding its production capacities.
This report provides an accurate prediction of the contribution of all the segments to the growth of the flexible display market size and actionable market insights on post COVID-19 impact on each segment.
Flexible Display Market Scope |
|
Report Coverage |
Details |
Page number |
120 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 10.22% |
Market growth 2022-2026 |
$ 18.93 billion |
Market structure |
Fragmented |
YoY growth (%) |
9.67 |
Regional analysis |
APAC, North America, Europe, Middle East and Africa, and South America |
Performing market contribution |
APAC at 46% |
Key consumer countries |
US, South Korea, Japan, China, and UK |
Competitive landscape |
Leading companies, Competitive strategies, Consumer engagement scope |
Key companies profiled |
AU Optronics Corp., BOE Technology Group Co. Ltd., Corning Inc., E Ink Holdings Inc., HannStar Display Corp., HP Inc., Innolux Corp., Kent Displays Inc., KLA Corp., LG Corp., Microtips Technology USA, Panasonic Corp., Pioneer Corp., Plastic Logic HK Ltd., Royole Corp., Samsung Electronics Co. Ltd., Sony Group Corp., TDK Corp., Tianma Microelectronics Co. Ltd., and Visionox Co. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Application
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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