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The US Fresh Pet Food Market is projected to increase by USD 5,341.82 million and the market size is estimated to grow at a CAGR of 29.34% between 2022 and 2027. The new product launches are the key factor driving the US fresh pet food market growth. Several vendors in the market are introducing new variants of fresh pet foods to cater to more customer segments. As a result, it will enhance the sales of their products and increase their market share. For instance, In March 2022, Petco Health and Wellness Company, Inc., in partnership with JustFoodForDogs LLC, announced to launch new fresh and frozen food line for dogs. The product is expected to be available by the end of 2022 and will be co-created with manufacturer JustFoodForDogs.Hence, such innovative pet food introduced by vendors in the market is expected to drive the fresh pet food market in the US during the forecast period.
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The expansion of fresh pet food vendors is expected to positively impact the market in the coming years. There is a growing popularity of fresh pet food across the US due to factors such as their low level of processing, lack of preservatives, and improved health benefits. As a result, the increasing demand for fresh pet foods in the country has incentivized vendors in the market to expand their production and distribution capacity.For instance, in January 2022, Mars Petcare Inc. announced its plan to invest USD 145 million in an expansion of its existing wet pet food manufacturing facility in Fort Smith, Ark. The project is expected to be finished by the end of 2022 and will add more than 200,000 square feet, two production lines, and 120 full-time jobs in the area. Hence, such initiatives are expected to increase the demand for fresh pet foods in the US during the forecast period.
Lower shelf life compared with processed pet foods will be a major challenge for fresh pet foods in the US market during the forecast period. One of the main advantages of fresh pet foods is their storage life much lower compared with processed pet foods as they undergo fewer processing activities than processed pet foods. The many common methods of processing pet foods include chemical processing, drying, canning, and fermentation. Additionally, there is an increasing demand for these products among consumers as they are also available in ready-to-cook and ready-to-eat forms which in turn will help pet owners minimize the time of preparation of pet foods. Several vendors of processed pet foods are focusing on expanding their product lines by innovating new products which cater to a wide variety of customer segments. Hence, such factors are expected to hinder the demand for fresh pet foods in the US during the forecast period.
The offline segment will account for a significant share of market growth during the forecast period. The offline segment mainly comprises supermarkets and hypermarkets; pet speciality stores, pet clubs, vet clinics; and convenience stores. Supermarkets and hypermarkets are the key distribution channels in the offline segments with the highest number of sales of pet food products. Some of the popular companies include Target Corp. (Target), Walmart, Meijer Inc. (Meijer), Whole Foods Market Inc. (Whole Foods Market), and The Kroger Co. (Kroger). One of the major factors for the high market share of supermarkets and hypermarkets is that they offer a wide collection of fresh pet foods from different brands and provide pet owners with a convenient option to select the required fresh pet food from various brands. Hence such factors are expected to drive the growth of this segment which in turn will drive the growth of the fresh pet foods market in the US during the forecast period.
Factors such as convenience and easy purchase are driving the market growth of the online segment of fresh pet food during the forecast period. One of the main advantages of online channel distribution of fresh food products is that it offers convenience, product variety, more control over the purchase, easy price comparison between two brands, time-saving opportunities, and the ability to make purchase decisions based on the reviews provided by other customers. Hence, there is a growing demand for this segment among consumers due to its several benefits. As a result, these offers provided by vendors can significantly increase the sale of fresh pet food in the US during the forecast period.
The market share growth by the dog food segment will be significant during the forecast period. Due to the rising adoption of pets in the US, there is a growing adoption of dog segment which in turn is significantly driving the fresh pet food market in the US. Factors such as dogs are known to reduce anxiety, stress, and depression; ease loneliness; improve cardiovascular health; and encourage exercise are making it the preferred pet variant across the US.
The dog segment was valued at USD 297.18 million in 2017.
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Also, parents across the country prefer dogs as pets to make their children responsible and enable them to learn to share and care. Some of the main pet dog breeds in the US are Labrador Retriever, German Shepherd, Golden Retriever, French Bulldog, and Beagle. Another significant reason is the increasing number of recalls of processed dog food products leading to the rising dog adoption in the country. For instance, in July 2022, according to the US FDA, Stormberg Foods recalled different sizes and batches of its Beg and Barker Chicken Breast Strips Dog Treat, Billo's Best Friend Chicken Breast Strips Dog Treat, and Green Coast Pets Chicken Crisps Dog Treat products due to possible Salmonella contamination. Hence, this has significantly increased the expenses of dog owners in the country. Such recalls of processed dog foods may encourage dog owners to shift to fresh dog foods which is expected to drive the growth of the fresh pet foods market in the US during the forecast period.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The fresh pet food market in US report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The fresh pet food market in US report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
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Fresh Pet Food Market In US Scope |
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Report Coverage |
Details |
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Page number |
142 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 29.34% |
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Market growth 2023-2027 |
USD 5341.82 million |
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Market structure |
USD Fragmented |
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YoY growth 2022-2023(%) |
27.02 |
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Regional analysis |
US |
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Performing market contribution |
North America at 100% |
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Key countries |
US and North America |
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Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Arrow Reliance Inc., Artemis Pet Food Co., Carnivore Meat Co. LLC, Cooking4Canines, Fromm Family Foods LLC, Great American Dog Food Co., Havegard Farm Inc., JustFoodForDogs LLC, Mars Inc., My Perfect Pet Food Inc., NomNomNow Inc., Pauls Custom Pet Food LLC, Primal Pet Foods Inc., Rabbit Hole Hay Inc., Raised Right Pets LP, The Farmers Dog Inc., The J.M Smucker Co., Whitebridge Pet Brands LLC, Freshpet Inc., and Nestle SA |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Market Segmentation by Type
9 Customer Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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