Global Face Oils Market 2016-2020

  • Published: Sep 2016
  • Pages: 84
  • SKU: IRTNTR10545

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This market research report identifies Beiersdorf, Estée Lauder, LOréal, P&G, and Shiseido as the leading vendors in the global face oils market. A comprehensive analysis of this market is also presented by product category (anti-aging beauty oils, facial cleansing oils, face moisturizing oils, and pre-shave oils), retail format (specialty retail stores, department stores, hypermarkets and supermarkets, and others), and geography (Americas, APAC, Europe, and MEA).

Overview of the face oils market

According to the market research analysts at Technavio, the global face oils market is anticipated to witness steady growth and will post a moderate CAGR of close to 6% over the forecast period. The increasing demand for anti-aging face oils is a major factor driving this market’s growth. The majority of consumers these days are looking for products to maintain and improve their appearance. Moreover, the rising geriatric population globally is another important factor leading to an increasing demand for anti-aging face oils as with age, the skin loses the ability to produce sufficient amount of oil.

One of the recent trends spurring this market’s growth is the launch of a variety of new products in the market. The increasing demand for products across various categories such as moisturizers, anti-aging serum, and cleansers, has driven the vendors to develop new range of face oils. For example, Algenist launched Advanced Anti-Aging Repairing Oil, which is formulated with microalgae oil. The product claims to minimize the appearance of wrinkles and fine lines in ten days. Also, La Mer launched a luxury facial oil, which is rich in highly active oils and Leaves of Trees introduced a new facial cleansing oil product in the market that is used to boost the skin’s natural glow. With the availability of a plethora of products in the market, the consumer has the option to choose the face oil best suited for their skin, which is expected to boost sales in the coming years.

Competitive landscape and key vendors

The global face oils market is characterized by the presence of several well-established regional and international vendors. The vendors compete in the market in terms of product offerings and brand recognition. The intense competition also extends to product value addition and multi-functionality as well as pricing strategies. The major players are losing retail shelf-space, particularly in upmarket department stores, to niche brands and small players in the premium beauty category. The vendors in the market compete on the basis of factors such as price, quality, innovation, service, reputation, and distribution.

Key vendors in this market are -

  • Beiersdorf
  • Estée Lauder
  • L'Oréal
  • P&G
  • Shiseido

Other prominent vendors in the market include Amway, Avon Products, Burberry, Chanel, Chatters Canada, Clarins, Combe, Conair, Coty, Edgewell Personal Care, Henkel, Helen of Troy Limited, Johnson & Johnson, Kao, LVMH, Marchesa, Markwins Beauty Products, Mary Kay, O Boticário, Revlon, Tom's of Maine, TONI&GUY, Unilever, World Hair Cosmetics.

Segmentation by product category and analysis of the face oils market  

  • Anti-aging beauty oils
  • Facial cleansing oils
  • Face moisturizing oils
  • Pre-shave oils

The anti-aging beauty oils segment accounted for the majority of market shares and is expected to lead in the market during the estimated period. The increasing demand from the aging population will contribute to this segment’s growth. Anti-aging beauty oil products offer benefits such as enhancing the renewal of the skin’s outer layer, which is leading to their increasing popularity and adoption.

Geographical segmentation and analysis of the face oils market

  • Americas
  • APAC
  • Europe
  • MEA

In terms of geography, the Americas accounted for the largest market share and will continue to dominate the market by the end of 2020. The US is the highest revenue contributing country in the region owing to the increase in sales of cleansing and premium skincare oils. Moreover, this region has the presence of established vendors that aggressively pursue organic and inorganic growth strategies to drive sales in face oils category. The major markets in this region are the US, Mexico, and Canada in North America and Brazil in Latin America, among which the US is the largest market for face oil products. The growing demand for natural and organic cosmetics and brands in the US is contributing to this market’s growth in the country.

Key questions answered in the report include

  • What will the market size and the growth rate be in 2020?
  • What are the key factors driving the global face oils market?
  • What are the key market trends impacting the growth of the global face oils market?
  • What are the challenges to market growth?
  • Who are the key vendors in the global face oils market?
  • What are the market opportunities and threats faced by the vendors in the global face oils market?
  • What are the trending factors influencing the market shares of the Americas, APAC, Europe, and MEA?
  • What are the key outcomes of the five forces analysis of the global face oils market?

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Table of Contents

PART 01: Executive summary

  • Highlights

PART 02: Market summary

PART 03: Scope of the report

  • Market overview
  • Key-vendor offerings

PART 04: Market research methodology

  • Research methodology
  • Economic indicators

PART 05: Introduction

  • Key market highlights

PART 06: Market landscape

  • Market size and forecast
  • Five forces analysis

PART 07: Market segmentation by product category

  • Global face oils market by product category
  • Global anti-aging beauty oils market
  • Global facial cleansing oils market
  • Global face moisturizing oils market
  • Global pre-shave oils market

PART 08: Segmentation by retail format

  • Global face oils market by retail format
  • Specialty retail stores
  • Department stores
  • Hypermarkets, supermarkets, and convenience stores
  • Others

PART 09: Geographical segmentation

  • Geographical segmentation
  • Face oils market in the Americas
  • Face oils market in Europe
  • Face oils market in APAC
  • Face oils market in MEA
  • Overall comparison of regions

PART 10: Key leading countries

  • US
  • Brazil
  • Japan
  • China
  • UK

PART 11: Market drivers

  • Growing incidence of dry skin conditions
  • Demand for products specific to different skin types and age group
  • Growing demand for anti-aging face oils

PART 12: Impact of drivers

PART 13: Market challenges

  • Effects of synthetic ingredients
  • Distribution network in tier-2 and tier-3 cities

PART 14: Impact of drivers and challenges

PART 15: Market trends

  • Use of dropper bottles for face oils
  • Launch of new products
  • Use of social media marketing and celebrity endorsement

PART 16: Vendor landscape

  • Competitive scenario
  • Comparative analysis of key vendors
  • Beiersdorf
  • In the skin care segment, Nivea was voted the most trusted brand in Europe in 2015. Other brands of Beiersdorf, such as La Prairie and Eucerin, also performed well.  While La Prairie registered sales growth of 5.4% between FY2014 and FY2015, Eucerin saw growth of 1.2%.Estée Lauder
  • L’Oréal
  • Procter & Gamble (P&G)
  • Shiseido
  • Other prominent vendors

PART 17: Appendix

  • List of abbreviations

PART 18: Explore Technavio

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.


Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases


Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts



  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis


  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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