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Global Packaged Shredded Wheat Cereal Market 2018-2022

  • Published: Apr 2018
  • Pages: 113
  • SKU: IRTNTR21126
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The global packaged shredded wheat cereal market size will grow by USD 150.91 million during 2018-2022. This report offers an analysis of the market based on product size, including bite-sized packaged shredded wheat cereal and full-sized packaged shredded wheat cereal. The packaged shredded wheat cereal market research report further presents an in-depth insight on the growth prospects of the market across the Americas, APAC, and EMEA. The report analyzes the market’s competitive landscape and offers information on several companies including Hain Celestial, Kellogg, Nestlé, PepsiCo, Post Holdings, and Silver Palate Kitchens.

Below are some of the key findings from the packaged shredded wheat cereal market research report

Packaged Shredded Wheat Cereal Market

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Global packaged shredded wheat cereal industry overview

The growing awareness among consumers about the importance of consuming healthy and convenient breakfast is one of the major factors driving the packaged shredded wheat cereal market growth. Consumers are steadily becoming aware of the importance of healthy breakfast as it provides adequate nutrient that delivers energy to begin the day. The fast-paced lifestyle is making it difficult for many consumers to cook nutritious food from scratch. This increases their dependence on healthy ready-to-eat breakfast food products like cereals that fulfill their daily nutritional requirements.

One of the emerging trends in the packaged shredded wheat cereal market is the increasing number of private-label vendors. Private-label breakfast cereals are gaining prominence among consumers as they are significantly cost-effective in comparison to branded cereal products. To gain competitive advantage, the private-label vendors are expanding the quality and range of products and focusing extensively on premiumization, price promotions, and innovations. The packaged shredded wheat cereal market is projected to grow at a CAGR of over 3% during the forecast period and the increase in private-label vendors acts as one of the primary reasons behind this growth.

Top packaged shredded wheat cereal companies covered in this market research report

The packaged shredded wheat cereal market is moderately fragmented. Major packaged shredded wheat cereal manufacturers are introducing diversified product portfolios to sustain competition. By offering a complete analysis of the market’s competitive landscape and with information on the products offered by the companies, this packaged shredded wheat cereal industry analysis report is designed to help clients identify new growth opportunities and build new growth strategies.

The report offers a complete analysis of various companies including:

  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens

Packaged shredded wheat cereal market segmentation based on geographic regions

  • Americas
  • APAC
  • EMEA

Global packaged shredded wheat cereal market analysis reveals that the Americas will lead the packaged shredded wheat cereal market share and will account for the highest growth of this market throughout the forecast period.

Packaged shredded wheat cereal market segmentation based on product size

  • Bite-sized packaged shredded wheat cereal
  • Full-sized packaged shredded wheat cereal

The bite-sized packaged shredded wheat cereal will dominate the packaged shredded wheat cereal market share and account for the highest incremental growth. Additionally, the report also provides an accurate prediction of the contribution of the various products segments to the growth of the packaged shredded wheat cereal market size.

Key highlights of the global packaged shredded wheat cereal market for the forecast years 2018-2022:

  • CAGR of the market during the forecast period 2018-2022
  • Detailed information on factors that will accelerate the growth of the packaged shredded wheat cereal market during the next five years
  • Precise estimation of the global packaged shredded wheat cereal market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the packaged shredded wheat cereal industry across the Americas, APAC, and EMEA
  • A thorough analysis of the market’s competitive landscape and detailed information on several vendors
  • Comprehensive details on the factors that will challenge the growth of the packaged shredded wheat cereal companies

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PART 01: EXECUTIVE SUMMARY

PART 02: SCOPE OF THE REPORT

PART 03: RESEARCH METHODOLOGY

PART 04: MARKET LANDSCAPE

  • Global breakfast cereal market
  • Market characteristics
  • Market segmentation analysis

PART 05: MARKET SIZING

  • Market definition
  • Global packaged shredded wheat cereal market
  • Market size and forecast 2017-2022

PART 06: FIVE FORCES ANALYSIS

  • Bargaining power of buyers
  • Bargaining power of suppliers
  • Threat of new entrants
  • Threat of substitutes
  • Threat of rivalry
  • Market condition

PART 07: MARKET SEGMENTATION BY PRODUCT SIZE

  • Segmentation by product size
  • Comparison by product size
  • Global bite-sized packaged shredded wheat cereal market
  • Global full-sized packaged shredded wheat cereal market
  • Market opportunity by product size

PART 08: MARKET SEGMENTATION BY DISTRIBUTION CHANNEL

  • Segmentation by distribution channel
  • Hypermarkets and supermarkets
  • Independent retailers and convenience stores
  • Others

PART 09: CUSTOMER LANDSCAPE

PART 10: REGIONAL LANDSCAPE

  • Geographical segmentation
  • Regional comparison
  • Packaged shredded wheat cereal market in the Americas
  • Packaged shredded wheat cereal market in EMEA
  • Packaged shredded wheat cereal market in APAC
  • Key leading countries
  • The US
  • Canada
  • The UK
  • Germany
  • Market opportunity

PART 11: DECISION FRAMEWORK 

PART 12: DRIVERS AND CHALLENGES

  • Market drivers
  • Market challenges

PART 13: MARKET TRENDS

  • Growing trend of certifications
  • Increase in private-label vendors
  • Marketing initiatives taken by players to promote packaged shredded wheat cereal

PART 14: VENDOR LANDSCAPE

  • Overview
  • Landscape disruption

PART 15: VENDOR ANALYSIS

  • Competitive scenario
  • Vendors covered
  • Vendor classification
  • Market positioning of vendors
  • Hain Celestial
  • Kellogg
  • Nestlé
  • PepsiCo
  • Post Holdings
  • Silver Palate Kitchens

PART 16: APPENDIX

  • List of abbreviations

Research Framework

Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

TechnavioINFORMATION SOURCES

Primary sources

  • Manufacturers and suppliers
  • Channel partners
  • Industry experts
  • Strategic decision makers

Secondary sources

  • Industry journals and periodicals
  • Government data
  • Financial reports of key industry players
  • Historical data
  • Press releases
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TechnavioDATA ANALYSIS

Data Synthesis

  • Collation of data
  • Estimation of key figures
  • Analysis of derived insights

Data Validation

  • Triangulation with data models
  • Reference against proprietary databases
  • Corroboration with industry experts
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TechnavioREPORT WRITING

Qualitative

  • Market drivers
  • Market challenges
  • Market trends
  • Five forces analysis

Quantitative

  • Market size and forecast
  • Market segmentation
  • Geographical insights
  • Competitive landscape
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