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Africa - Haircare Market size is estimated to grow at a CAGR of 6.64% between 2022 and 2027. The market size is forecast to increase by USD 1,102.73 million. Our report examines historic data from 2017 to 2021, besides analyzing the current market scenario.
One of the key factors driving the Africa haircare market growth is the growing use of online channels. There has been significant growth in e-commerce in Africa. as there has been an increase in the number of Internet users in the region over the years as well and e-retailers are constantly seeking to tap into this consumer segment. Additionally, the online segment is expected to develop significantly over the next five years due to the emerging middle-class population. Furthermore, the emergence of e-commerce is increasingly disrupting the retail industry in Sub-Saharan Africa. Nigeria, South Africa, and Kenya. Some of the prominent brands offer a wide range of products on online platforms. includes Henkel AG and Co. KGaA, LOreal SA, Revlon Inc., Shiseido Co. Ltd., Estee Lauder Co. Inc., Procter and Gamble Co., and Unilever PLC. Hence, such factors are expected to drive Africa haircare market growth during the forecast period.
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Trends - A key factor shaping the Africa haircare market growth is the rising haircare start-ups from regional women entrepreneurs. There has been a significant trend of several women entrepreneurs who closely understand the challenges faced by African women related to haircare entering into Africa Haircare Market. For example, Ciara Imani May launched Rebundle in 2021 to give black women better synthetic hair options made out of plastic. Its Braid Better hair is made using banana fibers.
Moreover, Ghanaian entrepreneur Gwyneth Addo is a prominent company that launched a Ghanaian hair extension company, a company selling hair extensions named Crowning Glory, in May 2022. Hence the increasing start-ups that offer improved haircare products for the African population will positively impact the market. Therefore, it is expected to drive the Africa haircare market growth during the forecast period.
Challenges - Side effects of hairstyling products are one of the key challenges hindering the African haircare market growth. Several hairstyling products available in the market are mainly plant-derived or synthetic. PPD is one of the major components of synthetic dyes. PPD is widely used in dyes to improve color and shine. As a result of its extensive use, it can lead to skin blisters, burns, and rashes.
Moreover, ammonia is another major component used in hair color. As a result of high concentration of ammonia in hair color, can lead to health conditions such as asthma, as it can exacerbate pre-existing breathing conditions. Therefore, the growing awareness of these ingredients and their side effects among consumers will negatively impact the Africa haircare market. Hence, such factors are expected to hinder Africa haircare market growth during the forecast period.
The increasing preference for the offline segment will drive the market growth during the forecast period. The offline segment of the sale of haircare products includes salons and spas; specialty stores, supermarkets, hypermarkets, department stores, and clubhouse stores; medical clinics and institutes; and drugstores. Some of the prominent specialty stores that offer the buyers of haircare products a pleasant shopping experience with the display of products on neat and beautifully designed aisles include Sephora and The Body Shop. Additionally, these market players also offer various premium brands of beauty and personal care products. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The shampoo segment is estimated to witness significant growth during the forecast period. The main purpose of the shampoo segment is the rejuvenation of the hair by acting against the damage caused by pollution, ultraviolet (UV) rays, and harmful chemicals. There is an increasing popularity of natural shampoo in the region. As a result, several key players are launching natural products based on the needs and preferences of consumers.
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The shampoo segment was the largest segment and was valued at USD 730.67 million in 2017. One of the prominent brands Suave, a brand from Unilever PLC, manufactures and sells natural hair shampoos. There has been a growing use of shampoos in the market due to the launch of innovative products that cater specifically to the requirements of customers in the region. Additionally, several manufacturers are constantly seeking opportunities to expand their footprint in the developing markets of the region. For instance, in November 2021, Umberto Giannini, an award-winning UK brand, officially launched vegan and cruelty-free haircare in South Africa. Hence, such factors are expected to fuel the growth of this segment which in turn will drive the market growth during the forecast period.
The market research report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
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Africa Haircare Market Scope |
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Report Coverage |
Details |
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Page number |
155 |
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Base year |
2022 |
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Historic period |
2017-2021 |
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Forecast period |
2023-2027 |
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Growth momentum & CAGR |
Accelerate at a CAGR of 6.64% |
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Market growth 2023-2027 |
USD 1,102.73 million |
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Market structure |
Fragmented |
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YoY growth 2022-2023(%) |
5.89 |
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Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
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Key companies profiled |
Amka Products Pty Ltd., Bhuman Waterless Skincare, Canviiy LLC, Combe Inc., Coty Inc., Curls in Bloom, Davines Spa, Henkel AG and Co. KGaA, Johnson and Johnson, LOreal SA, Moroccanoil Inc., Nubian Crown Hair, Revlon Inc., Shiseido Co. Ltd., The Estee Lauder Companies Inc., The Procter and Gamble Co., and Unilever PLC |
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Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for the forecast period |
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Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Product
7 Market Segmentation by Distribution Channel
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
Research Framework
Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.
INFORMATION SOURCES
Primary sources
Secondary sources
DATA ANALYSIS
Data Synthesis
Data Validation
REPORT WRITING
Qualitative
Quantitative
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