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The hard seltzer market size is forecast to increase by USD 1 billion between 2021 and 2026, accelerating at a CAGR of 13.59%. The report offers extensive research analysis on the Hard Seltzer Market, with a categorization based on Distribution Channel, including off-trade and on-trade. Additionally, the report provides geographical segmentation, covering North America, Europe, APAC, South America, and Middle East and Africa. The market size, and future projections are presented in terms of value (in USD billion) for all the mentioned segments.
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The growing demand from Millennials is one of the key factors driving the global hard seltzer market growth. Individuals in the age group of 24-40 are generally known as Millennials, and they constitute a major segment of the global population. The increasing demand for a wide range of alcoholic beverages from Millennials, including hard seltzer, is driving the growth of the market in focus. The consumption of hard seltzer among Millennials is higher in North America when compared with other regions.
The increasing popularity of pubbing and nightlife among Millennials has led to a significant increase in on-trade spending on alcoholic beverages, such as hard seltzer. Besides, Millennials are inclined toward participating in social events and gatherings. Breweries host trivia nights and themed events, which increase the sales of alcoholic beverages, such as hard seltzer. The demand for different varieties of hard seltzer is high among Millennials, which is expected to positively impact the growth of the hard seltzer market during the forecast period.
Hard seltzer is widely available through off-trade channels like individual retailers, supermarkets, hypermarkets, and online platforms. These options provide a wide selection of brands and are known for their convenience and extended hours. Some major players in this market include Tesco, Carrefour, and Target. Discounts and appealing displays at these stores encourage consumers to buy hard seltzer. Additionally, the growth of online sales, preferred by urban populations, particularly millennials, is expected to affect off-trade distribution negatively in the future.
North America is estimated to contribute 62% to the growth of the global market during the forecast period. The growth of the hard seltzer market in North America will be led by the US, where the demand for alcohol-induced sparkling water, such as hard seltzer, is rising owing to changing demographics of customers from baby boomers to millennials, increasing health awareness, consciousness toward the benefits of low alcohol content consumption, and the ease of ordering through digital direct-to-consumer channels. The presence of major brewers such as Anheuser-Busch InBev (AB InBev), Molson Coors Beverage Co. (Molson Coors), and Boston Beer Co. Inc. (Boston Beer) has made product availability in the region easy and convenient. The rising number of product launches is also increasing awareness about and the visibility of hard seltzer in the market.
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The Hard Seltzer Market is fragmented in nature. Some significant players include Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Future Proof Brands LLC,.
The research report also includes detailed analyses of the competitive landscape of the market and information about 15 market companies, including:
Hard Seltzer Beverage Company LLC, Heineken NV, Kona Gold Beverage Inc., Lift Bridge Brewing Co., Mark Anthony Brands Inc., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Nude Beverages, Retail Services and Systems Inc., San Juan Seltzer Inc., The Coca Cola Co., and Kopparberg Cider of Sweden Ltd.
Hard Seltzer Market Scope |
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Report Coverage |
Details |
Page number |
119 |
Base year |
2021 |
Forecast period |
2022-2026 |
Growth momentum & CAGR |
Accelerate at a CAGR of 13.59% |
Market growth 2022-2026 |
USD 1 billion |
Market structure |
Fragmented |
YoY growth 2021-2022(%) |
14.67 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 62% |
Key countries |
US, Canada, China, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Anheuser Busch InBev SA, Boston Beer Co. Inc., Constellation Brands Inc., Diageo Plc, E. and J. Gallo Winery, Future Proof Brands LLC, Hard Seltzer Beverage Company LLC, Heineken NV, Kona Gold Beverage Inc., Lift Bridge Brewing Co., Mark Anthony Brands Inc., Mark Anthony Brands International Unlimited Co., Molson Coors Beverage Co., Nude Beverages, Retail Services and Systems Inc., San Juan Seltzer Inc., The Coca Cola Co., and Kopparberg Cider of Sweden Ltd. |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
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1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Five Forces Analysis
5 Market Segmentation by Distribution Channel
6 Customer Landscape
7 Geographic Landscape
8 Drivers, Challenges, and Trends
9 Vendor Landscape
10 Vendor Analysis
11 Appendix
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