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Ingestible Sensors Market by Component and Geography - Forecast and Analysis 2022-2026

  • Published: Aug 2022
  • Pages: 125
  • SKU: IRTNTR74114
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The ingestible sensors market share is expected to increase by USD 782.49 million from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 19.01%.

This ingestible sensors market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers ingestible sensors market segmentations by component (sensors, data recorders, and software) and geography (North America, Europe, Asia, and Rest of World (ROW)). The ingestible sensors market report also offers information on several market vendors, including AdhereTech LLC, Atmo Biosciences Ltd, CapsoVision Inc., CheckCap Ltd, etectRx, General Electric Co., HQ Inc, IntroMedic Co. Ltd., Jinshan Science and Technology Group Co. Ltd., KARL STORZ SE and Co. KG, Medidata Solutions Inc., Medtronic Plc, Olympus Corp., Otsuka Pharmaceutical Co. Ltd., and RF Co. Ltd. among others.

What will the Ingestible Sensors Market Size be During the Forecast Period?

Ingestible Sensors Market Size

Download Report Sample to Unlock the Ingestible Sensors Market Size for the Forecast Period and Other Important Statistics

 

Ingestible Sensors Market: Key Drivers, Trends, and Challenges

The growing prevalence of chronic disorders is notably driving the ingestible sensors market growth, although factors such as stringent government regulations may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the ingestible sensors industry. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.

Key Ingestible Sensors Market Driver

The growing prevalence of chronic disorders is one of the key factors driving the ingestible sensors market growth. The incidences of new cancer cases have increased consistently over the years. In line with this, the increasing prevalence of chronic conditions, such as cancer, cardiovascular diseases, and neurological diseases, is expected to trigger surgical procedures, thereby increasing the demand for ingestible sensors. Furthermore, the prevalence of cardiovascular and cancer disorders is rising globally. For instance, the increasing prevalence of other chronic conditions, such as cardiovascular diseases and neurological disorders, will augment the demand for ingestible sensors during the forecast period.

Key Ingestible Sensors Market Trend

The growing demand for sensor-enabled pills is one of the key ingestible sensors market trends fueling the market growth. The market is expanding continuously as regulatory bodies such as the US Food and Drug Administration (FDA) are promoting the development of digital technologies that can guide the safe and effective use of medicines to help patients improve their health. For instance, in sensor-enabled pills, trace amounts of minerals naturally occurring in the body are added to each capsule. Such sensor-enabled pills are increasingly gaining traction as they have the potential to significantly improve medication adherence, measure the effects of medications in real time, cure diseases, and reduce the cost of treatments resulting from inpatient care and medical bills. Such factors will positively impact the market growth in the coming years.

Key Ingestible Sensors Market Challenge

Stringent government regulations is one of the factors hindering the ingestible sensors market growth. Operating standards and regulations to improve the quality, safety, and efficacy of sensor-based devices are increasingly being updated. Sensor-based healthcare devices must comply with regulations to ensure that they are electrically, chemically, biologically, and physically safe for patient use. The degree of regulation required depends on the level of risk associated with the device. Also, sensor-based devices are subjected to radio, industry, quality, and clinical standards. Thus, stringent regulations discourage vendors from offering such products due to compliance requirements, posing a challenge to the market during the forecast period.

This ingestible sensors market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global ingestible sensors market as a part of the global healthcare technology market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the ingestible sensors market during the forecast period.

Who are the Major Ingestible Sensors Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • AdhereTech LLC
  • Atmo Biosciences Ltd
  • CapsoVision Inc.
  • CheckCap Ltd
  • etectRx
  • General Electric Co.
  • HQ Inc
  • IntroMedic Co. Ltd.
  • Jinshan Science and Technology Group Co. Ltd.
  • KARL STORZ SE and Co. KG
  • Medidata Solutions Inc.
  • Medtronic Plc
  • Olympus Corp.
  • Otsuka Pharmaceutical Co. Ltd.
  • RF Co. Ltd.

 

This statistical study of the ingestible sensors market encompasses successful business strategies deployed by the key vendors. The ingestible sensors market is concentrated and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • jinshangroup.com - Through the carrier segment, the company offers a series of products, services, and business solutions encompassing wireless network, fixed network, cloud core network, carrier software, IT infrastructure, network energy, professional services, and network rollout services for global telecom carriers.
  • jinshangroup.com - The company offers telecom operations management that includes Huawei BSS Managed Services Operation, Service Delivery Management services, Service Desk, Business Operation Services, and Application Management Services.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

The ingestible sensors market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Ingestible Sensors Market Value Chain Analysis

Our report provides extensive information on the value chain analysis for the ingestible sensors market, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chain is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.

Which are the Key Regions for the Ingestible Sensors Market?

Ingestible Sensors Market Share by Geography

For more insights on the market share of various regions Request PDF Sample now!

40% of the market’s growth will originate from North America during the forecast period. The US is the key market for the ingestible sensors market in North America. Market growth in this region will be slower than the growth of the market in Asia.

The adoption of extensive medical applications and the availability of sophisticated infrastructure will facilitate the ingestible sensors market growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID Impact and Recovery Analysis

The outbreak of COVID-19 severely affected the regional market growth. However, in 2021, the demand for ingestible sensors rebounded as manufacturing units of ingestible sensors reopened. Also, the number of hospitals and surgical centers is expected to increase during the forecast period, which will drive the growth of the market during the forecast period.

What are the Revenue-generating Component Segments in the Ingestible Sensors Market?

Ingestible Sensors Market Share

To gain further insights on the market contribution of various segments Request PDF Sample

The ingestible sensors market share growth by the sensors segment will be significant during the forecast period. Sensors are available in various shapes, sizes, pressure ranges, and resolutions to meet specific application requirements. Currently, the global ingestible sensors market is witnessing significant investments by several companies due to the increasing number of chronic diseases across the world. Thus, the increase in the number of end-users opting for medical devices with sensors for diagnosing health conditions will drive the rapid growth of the market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the ingestible sensors market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Ingestible Sensors Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 19.01%

Market growth 2022-2026

$ 782.49 million

Market structure

Concentrated

YoY growth (%)

18.5

Regional analysis

North America, Europe, Asia, and Rest of World (ROW)

Performing market contribution

North America at 40%

Key consumer countries

US, Germany, UK, France, and China

Competitive landscape

Leading companies, Competitive strategies, Consumer engagement scope

Key companies profiled

AdhereTech LLC, Atmo Biosciences Ltd, CapsoVision Inc., CheckCap Ltd, etectRx, General Electric Co., HQ Inc, IntroMedic Co. Ltd., Jinshan Science and Technology Group Co. Ltd., KARL STORZ SE and Co. KG, Medidata Solutions Inc., Medtronic Plc, Olympus Corp., Otsuka Pharmaceutical Co. Ltd., and RF Co. Ltd.

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Ingestible Sensors Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive ingestible sensors market growth during the next five years
  • Precise estimation of the ingestible sensors market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the ingestible sensors industry across North America, Europe, Asia, and Rest of World (ROW)
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of ingestible sensors market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Component
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Component

    • 5.1 Market segments
      • Exhibit 24: Chart on Component - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Component - Market share 2021-2026 (%)
    • 5.2 Comparison by Component
      • Exhibit 26: Chart on Comparison by Component
      • Exhibit 27: Data Table on Comparison by Component
    • 5.3 Sensors - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Sensors - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Sensors - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Sensors - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Sensors - Year-over-year growth 2021-2026 (%)
    • 5.4 Data recorders - Market size and forecast 2021-2026
      • Exhibit 32: Chart on Data recorders - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on Data recorders - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on Data recorders - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on Data recorders - Year-over-year growth 2021-2026 (%)
    • 5.5 Software - Market size and forecast 2021-2026
      • Exhibit 36: Chart on Software - Market size and forecast 2021-2026 ($ million)
      • Exhibit 37: Data Table on Software - Market size and forecast 2021-2026 ($ million)
      • Exhibit 38: Chart on Software - Year-over-year growth 2021-2026 (%)
      • Exhibit 39: Data Table on Software - Year-over-year growth 2021-2026 (%)
    • 5.6 Market opportunity by Component
      • Exhibit 40: Market opportunity by Component ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 41: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 42: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 43: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 44: Chart on Geographic comparison
      • Exhibit 45: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 46: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 50: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 Asia - Market size and forecast 2021-2026
      • Exhibit 54: Chart on Asia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on Asia - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on Asia - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on Asia - Year-over-year growth 2021-2026 (%)
    • 7.6 Rest of World (ROW) - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Rest of World (ROW) - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Rest of World (ROW) - Year-over-year growth 2021-2026 (%)
    • 7.7 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.8 Germany - Market size and forecast 2021-2026
      • Exhibit 66: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 70: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 74: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 France - Market size and forecast 2021-2026
      • Exhibit 78: Chart on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on France - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on France - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on France - Year-over-year growth 2021-2026 (%)
    • 7.12 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Atmo Biosciences Ltd
              • Exhibit 89: Atmo Biosciences Ltd - Overview
              • Exhibit 90: Atmo Biosciences Ltd - Product / Service
              • Exhibit 91: Atmo Biosciences Ltd - Key news
              • Exhibit 92: Atmo Biosciences Ltd - Key offerings
            • 10.4 CapsoVision Inc.
              • Exhibit 93: CapsoVision Inc. - Overview
              • Exhibit 94: CapsoVision Inc. - Product / Service
              • Exhibit 95: CapsoVision Inc. - Key news
              • Exhibit 96: CapsoVision Inc. - Key offerings
            • 10.5 CheckCap Ltd
              • Exhibit 97: CheckCap Ltd - Overview
              • Exhibit 98: CheckCap Ltd - Product / Service
              • Exhibit 99: CheckCap Ltd - Key offerings
            • 10.6 HQ Inc
              • Exhibit 100: HQ Inc - Overview
              • Exhibit 101: HQ Inc - Product / Service
              • Exhibit 102: HQ Inc - Key offerings
            • 10.7 IntroMedic Co. Ltd.
              • Exhibit 103: IntroMedic Co. Ltd. - Overview
              • Exhibit 104: IntroMedic Co. Ltd. - Product / Service
              • Exhibit 105: IntroMedic Co. Ltd. - Key offerings
            • 10.8 Jinshan Science and Technology Group Co. Ltd.
              • Exhibit 106: Jinshan Science and Technology Group Co. Ltd. - Overview
              • Exhibit 107: Jinshan Science and Technology Group Co. Ltd. - Product / Service
              • Exhibit 108: Jinshan Science and Technology Group Co. Ltd. - Key offerings
            • 10.9 Medtronic Plc
              • Exhibit 109: Medtronic Plc - Overview
              • Exhibit 110: Medtronic Plc - Business segments
              • Exhibit 111: Medtronic Plc - Key news
              • Exhibit 112: Medtronic Plc - Key offerings
              • Exhibit 113: Medtronic Plc - Segment focus
            • 10.10 Olympus Corp.
              • Exhibit 114: Olympus Corp. - Overview
              • Exhibit 115: Olympus Corp. - Business segments
              • Exhibit 116: Olympus Corp. - Key news
              • Exhibit 117: Olympus Corp. - Key offerings
              • Exhibit 118: Olympus Corp. - Segment focus
            • 10.11 Otsuka Pharmaceutical Co. Ltd.
              • Exhibit 119: Otsuka Pharmaceutical Co. Ltd. - Overview
              • Exhibit 120: Otsuka Pharmaceutical Co. Ltd. - Product / Service
              • Exhibit 121: Otsuka Pharmaceutical Co. Ltd. - Key offerings
            • 10.12 RF Co. Ltd.
              • Exhibit 122: RF Co. Ltd. - Overview
              • Exhibit 123: RF Co. Ltd. - Product / Service
              • Exhibit 124: RF Co. Ltd. - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 125: Inclusions checklist
                • Exhibit 126: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 127: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 128: Research methodology
                • Exhibit 129: Validation techniques employed for market sizing
                • Exhibit 130: Information sources
              • 11.5 List of abbreviations
                • Exhibit 131: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Ingestible Sensors market growth will increase by $782.49 million during 2022-2026.
              The ingestible sensors market is expected to grow at a CAGR of 19.01% during 2022-2026.
              Technavio has segmented the ingestible sensors market by geographic (North America, Europe, Asia, and Rest of World (ROW)).
              AdhereTech LLC, Atmo Biosciences Ltd, CapsoVision Inc., CheckCap Ltd, etectRx, General Electric Co., HQ Inc, IntroMedic Co. Ltd., Jinshan Science and Technology Group Co. Ltd., KARL STORZ SE and Co. KG, Medidata Solutions Inc., Medtronic Plc, Olympus Corp., Otsuka Pharmaceutical Co. Ltd., RF Co. Ltd. are a few of the key vendors in the ingestible sensors market.
              North America will register the highest growth rate of 40.48% among the other regions. Therefore, the ingestible sensors market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the ingestible sensors market growth are:
              • Growing prevalence of chronic disorders
              • Growing demand for sensor-enabled pills
              The ingestible sensors market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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              • Five-force market analysis

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