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The irrigation timers and controllers market size is estimated to grow at a CAGR of 12.04% between 2022 and 2027. The market size is forecast to increase by USD 748.99 million. The growth of the market depends on several factors, including innovation in product functionality and features, rising water scarcity, and government initiatives supporting sustainable agriculture practices. The irrigation timers and controllers operate as automatic watering systems, such as drip irrigation systems and lawn sprinklers. Irrigation timers and controllers are used to ensure that the desired level of moisture is maintained for the plants. These control systems can regulate the frequency, start time, and duration of irrigation.
This irrigation timers and controllers market report extensively covers market segmentation by application (agriculture and non-agriculture), product (smart controllers and basic controllers), and geography (North America, Europe, APAC, South America, and the Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Rising water scarcity is the key driver for the growth of the market. Developing countries such as India and China use large amounts of water for agriculture, with around 82% of all available freshwater resources being used for agriculture. Lack of efficient irrigation methods leads to water wastage in most parts of the world. Therefore, installing irrigation timers and controllers for residential and commercial use is convenient because it saves water, saves time, and they are cost-effective.
Moreover, systems with adjustable schedulers can be rescheduled to run early in the morning instead of noon to avoid wasting water through evaporation. A rain breaker keeps the device switched off during or immediately after rainfall. Therefore, market players are focusing on unlocking the hidden potential of irrigation timers and controllers to ensure optimal use of water for proper irrigation. This will increase the demand for irrigation timers and controllers which in turn will drive the growth of the market during the forecast period.
The advent of smart timers and controllers is the primary trend in the market. The convenience of remote access is one of the key factors behind the introduction of these smart timers and controllers. These irrigation systems also allow users to customize each zone and schedule watering based on soil and plant type, sun exposure, and nozzles. Smart sprinkler irrigation systems operate based on automatic measurements of past, present, and future weather conditions. These devices can be integrated with Amazon Alexa, Google Assistant, Nest, Wink, IFTTT, Control4, Nexia, and more.
Furthermore, a major player in the market, Rain Bird, offers his ST8-WiFi smart irrigation timer compatible with Android and iOS smart devices. This product is designed with a smarter watering feature that allows changing the controller's daily watering schedule based on local weather, temperature, season, and humidity. These factors will fuel the growth of the market during the forecast period.
Fluctuation in the prices of raw materials is a challenge that affects the growth of the market. The increasing raw material prices and the rise of local businesses have created a price war among competitors, with each manufacturer trying to promote its own brand to gain market share. This competition also means that prices are often driven by market forces, giving customers a wide range of brands with similar prices for their products. Such intense competition also slows down product innovation cycles. For the price-sensitive producer segment, this can have a dramatic impact on company sales.
Furthermore, the market is continuously growing and attracting new players. These new players focus on providing connected irrigation timers and controllers based on end-user needs. Cost-conscious end-users prefer to invest in low-cost irrigation systems manufactured by local brands rather than global brands. This will further reduce the sales potential and revenues of international players, which in turn impede the growth of the market during the forecast period.
The market share growth by the agriculture segment will be significant during the forecast period. As the world's population grows, the demand for food will increase, which will propel the demand for agricultural equipment. Rising food demand, rising costs, and water shortages are driving demand for better irrigation methods, boosting sales of irrigation timers and controllers in the agricultural sector. Many players offer irrigation timers and controls for agricultural applications.
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The agriculture segment showed a gradual increase in the market share of USD 306.17 million in 2017 and continued to grow by 2021. The governments in the US, Canada, India, and China are consistently working on promoting the growth of domestic agricultural industries by expanding support for farmers. Apart from the mechanization of agriculture, governments and farmers around the world emphasize sustainable agricultural practices. These practices mainly focus on the efficient and sustainable use of natural resources such as soil and water. This is expected to promote the growth of this segment market during the prediction period.
The smart irrigation controller has a built-in clock/timer that operates the sprinkler system. Users can program the smart irrigation controller to water an area at a specified time and for a specified duration. The smart controller is linked to special sensors that read factors such as weather conditions. Depending on environmental factors and other factors, change the programmed schedule to water only when needed. Therefore, smart irrigation controllers reduce the need for manual intervention, making these controllers popular in both agricultural and non-agricultural applications. Hence, these factors will contribute to the growth of the smart controller segment and drive the growth of the market during the forecast period.
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North America is estimated to contribute 30% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period. The US and Canada are the most important markets for irrigation timers and controllers in North America. Hunter Industries, Lindsey & Co. (Lindsay), Nelson Irrigation Company (Nelson Irrigation), Rain Bird Corp., and The Toro Co. are some of the major suppliers operating in the regional market. The regional market is expected to be driven by factors such as government initiatives to support sustainable farming practices and growing consumer awareness of the introduction of water-efficient lawn management systems in the region.
Moreover, recent product innovations by market players have also increased sales of irrigation timers and controllers in the region. For example, Rachio Inc. (Rachio) is a market-focused player that offers a range of irrigation timers and controls. One of the company's standout products is the Rachio 3 smart sprinkler controller. Such a voice-controlled intelligent watering solution simplifies the whole watering process. The broad presence of innovative irrigation timers and controllers in the regional market has increased acceptance among customers in the region. This will boost the growth of the market in the region during the forecast period.
The COVID-19 pandemic negatively impacted the regional irrigation timers and controllers market in 2020. However, in 2021, the initiation of large-scale vaccination drives?lifted the lockdown and led to the reopening of manufacturing facilities and warehouses of the regional players. Following this recovery, in 2022, the regional market witnessed rising launches of new irrigation timers and controllers. For example, in 2022, RainPoint Irrigation introduced a WiFi sprinkler timer designed with heavy-duty construction, made of waterproof anti-UV coatings and anti-corrosion materials, suitable for outdoor installation and use. Thus, these factors will drive the growth of the regional market during the forecast period.
The irrigation timers and controllers market report includes the adoption lifecycle of the market, covering from the innovator’s stage to the laggard’s stage. It focuses on adoption rates in different regions based on penetration. Furthermore, the report also includes key purchase criteria and drivers of price sensitivity to help companies evaluate and develop their growth strategies.
Global Irrigation Timers and Controllers Market Customer Landscape
Companies are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
The research report also includes detailed analyses of the competitive landscape of the market and information about 20 market companies, including:
Qualitative and quantitative analysis of companies has been conducted to help clients understand the wider business environment as well as the strengths and weaknesses of key market players. Data is qualitatively analyzed to categorize companies as pure play, category-focused, industry-focused, and diversified; it is quantitatively analyzed to categorize companies as dominant, leading, strong, tentative, and weak.
The irrigation timers and controllers market report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Irrigation Timers And Controllers Market Scope |
|
Report Coverage |
Details |
Page number |
156 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 12.04% |
Market growth 2023-2027 |
USD 748.99 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
11.44 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 30% |
Key countries |
US, China, Japan, Germany, and UK |
Competitive landscape |
Leading Companies, Market Positioning of Companies, Competitive Strategies, and Industry Risks |
Key companies profiled |
Bermad CS Ltd., California Sensor Corp. dba Calsense, DIG Corp., Fiskars Corp., Galcon Bakarim Agricultural Cooperative Society Ltd., Holman Industries, Hunter Industries Inc, Husqvarna AB, HydroPoint Data Systems Inc., K-Rain Manufacturing, Lindsay Corp., Nelson Irrigation Corp., Orbia Advance Corp. SAB de CV, Rachio Inc., Rain Bird Corp., Skydrop LLC, TALGIL Computing & Control LTD, The Toro Company, Valmont Industries Inc., and Weathermatic |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period. |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
We can help! Our analysts can customize this market research report to meet your requirements.
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Application
7 Market Segmentation by Product
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Trends
11 Vendor Landscape
12 Vendor Analysis
13 Appendix
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