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Loyalty Management Market by Deployment and Geography - Forecast and Analysis 2022-2026

  • Published: Sep 2022
  • Pages: 121
  • SKU: IRTNTR74503
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The loyalty management market share is expected to increase by USD 4.40 billion from 2021 to 2026, and the market’s growth momentum will accelerate at a CAGR of 14.38%.

This loyalty management market research report provides valuable insights on the post-COVID-19 impact on the market, which will help companies evaluate their business approaches. Furthermore, this report extensively covers the loyalty management market segmentation by deployment (cloud-based and on-premise) and geography (North America, Europe, APAC, South America, and the Middle East and Africa). The loyalty management market report also offers information on several market vendors, including Aimia Inc., Bond Brand Loyalty, Brierley & Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., The Lacek Group, LoyaltyLion Ltd, and Apex Loyalty among others.

What will the Loyalty Management Market Size be During the Forecast Period?

Loyalty Management Market Size

Download Report Sample to Unlock the Loyalty Management Market Size for the Forecast Period and Other Important Statistics

 

Loyalty Management Market: Key Drivers, Trends, and Challenges

The research studied the historical data considered for years, with 2021 as the base year and 2022 as the estimated year, and produced drivers, trends, and challenges for the loyalty management market.

Key Loyalty Management Market Driver

Growing customer preference for personalized solutions is one of the key factors driving the loyalty management market's growth. Customer loyalty programs have undergone many changes in the past few decades. Earlier, customers needed to go to one local store several times to feel they were being rewarded for shopping in the same place; but nowadays, customers not only expect to be rewarded instantly for shopping at their favorite brands and able to use their rewards immediately at the point-of-sale, but they also expect optimal engagement with brands pre- and post-purchase through their brand communication channel. These days, customers want individualized advice, discounts, and promotions from companies to profit from them. Hence, retailers also prefer personalized reward programs as it helps them improve sales, customer loyalty, web traffic, and profits. All these factors are anticipated to boost the expansion of the market during the forecast period.

Key Loyalty Management Market Trend

The growing application of artificial intelligence (AI) for innovative solutions is one of the key loyalty management market trends fueling market growth. AI is used for monitoring various transactions as well as for recognizing and removing fraudsters who may target loyalty points accounts. For instance, in May 2021, Comarch SA launched a new AI-powered reward software for safety services. This contributes to multiplied consumer self-belief in brands by imparting data safety and privacy options. Hence, the use of such tools adds to the advantage of customers, which is expected to drive the growth of the market during the forecast period.

Key Loyalty Management Market Challenge

Stringent government regulations that may affect the adoption of loyalty programs are one of the factors limiting the loyalty management market growth. The fundamental factors that affect companies' loyalty programs under the GDPR are the definition of personal data, consent, partners, enterprise communication, and statistics withdrawal. Thus, with the high chances of facing penalties that are detrimental to their revenue, companies following safety data protection policies are paramount when it comes to compliance. Concerns regarding various federal and state regulations such as gift certificate laws, trade stamp laws, data security laws, and privacy laws overall limit the implementation of loyalty programs. Hence, various credit card-related issues and laws prevent the banking industry from reorganizing its incentive system, which has an influence on the overall market growth during the forecast period.

This loyalty management market analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.

Parent Market Analysis

Technavio categorizes the global loyalty management market as a part of the global application software market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the loyalty management market during the forecast period.

Who are the Major Loyalty Management Market Vendors?

The report analyzes the market’s competitive landscape and offers information on several market vendors, including:

 

  • Aimia Inc.
  • Bond Brand Loyalty
  • Brierley & Partners Inc.
  • Capillary Technologies
  • Cheetah Digital Inc.
  • Comarch SA
  • Epsilon Data Management LLC
  • Five Stars Loyalty Inc.
  • ICF International Inc.
  • Kobie
  • Maritz Motivation Inc.
  • Merkle Inc.
  • Oracle Corp.
  • Punchh Inc.
  • SAP SE
  • SessionM
  • Social Annex Inc.
  • The Lacek Group
  • LoyaltyLion Ltd
  • Apex Loyalty

 

This statistical study of the loyalty management market encompasses successful business strategies deployed by the key vendors. The loyalty management market is fragmented, and the vendors are deploying organic and inorganic growth strategies to compete in the market.

Product Insights and News

  • sap.com - The company offers loyalty management that includes Siebel Loyalty Management, which helps to create dynamic, cross-industry loyalty programs that drive strategic customer initiatives.

To make the most of the opportunities and recover from the post-COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments while maintaining their positions in the slow-growing segments.

The loyalty management market forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.

Loyalty Management Market Value Chain Analysis

Our In-house experts produce extensive information on the value chain and parent market of the loyalty management market, which vendors can leverage to gain a competitive advantage during the forecast period. The Value Chain information provides an end-to-end understanding of product insight and profit and also the optimization and evaluation of business strategies The players across the value chain includes selective data and analysis from entire research findings as per the scope of the report.

Which are the Key Regions for Loyalty Management Market?

Loyalty Management Market Share by Geography

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48% of the market’s growth will originate from North America during the forecast period. The US is the key market for the loyalty management market in North America. Market growth in this region will be slower than the growth of the market in Europe.

The growing IT and telecom, healthcare, BFSI, manufacturing, retail, and e-commerce industries will facilitate the loyalty management market's growth in North America over the forecast period. This market research report entails detailed information on the competitive intelligence, marketing gaps, and regional opportunities in store for vendors, which will assist in creating efficient business plans.

COVID-19 Impact and Recovery Analysis

The outbreak of COVID-19 in 2020 adversely affected business activities and the overall economy of the region. However, during the forecast period, the market in focus is expected to grow owing to the resumption of business activities as well as the reopening of production units and office premises after Q4 2020. 

What are the Revenue-generating Deployment Segments in the Loyalty Management Market?

Loyalty Management Market Share

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The loyalty management market share growth in the cloud-based segment will be significant during the forecast period. The cloud-based deployment type offers higher agility than the on-premises deployment type. Cloud-based loyalty management software is more popular with small businesses because of its cost-effectiveness. Hence these factors will increase the demand for cloud-based deployment in the market during the forecast period.

This report provides an accurate prediction of the contribution of all the segments to the growth of the loyalty management market size and actionable market insights on the post-COVID-19 impact on each segment.

 

Loyalty Management Market Scope

Report Coverage

Details

Page number

120

Base year

2021

Forecast period

2022-2026

Growth momentum & CAGR

Accelerate at a CAGR of 14.38%

Market growth 2022-2026

$4.40 billion

Market structure

Fragmented

YoY growth (%)

13.78

Regional analysis

North America, Europe, APAC, South America, and the Middle East and Africa

Performing market contribution

North America at 48%

Key consumer countries

US, China, Japan, UK, and Germany

Competitive landscape

Leading companies, Competitive Strategies, Consumer engagement scope

Key companies profiled

Aimia Inc., Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., The Lacek Group, LoyaltyLion Ltd, and Apex Loyalty

Market dynamics

Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID-19 impact and recovery analysis and future consumer dynamics, and Market condition analysis for the forecast period.

Customization purview

If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized.

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What are the Key Data Covered in this Loyalty Management Market Report?

  • CAGR of the market during the forecast period 2022-2026
  • Detailed information on factors that will drive loyalty management market growth during the next five years
  • Precise estimation of the loyalty management market size and its contribution to the parent market
  • Accurate predictions on upcoming trends and changes in consumer behavior
  • The growth of the loyalty management industry across North America, Europe, APAC, South America, and the Middle East and Africa
  • A thorough analysis of the market’s competitive landscape and detailed information on vendors
  • Comprehensive details of factors that will challenge the growth of loyalty management market vendors

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1 Executive Summary

  • 1.1 Market overview
    • Exhibit 01: Executive Summary – Chart on Market Overview
    • Exhibit 02: Executive Summary – Data Table on Market Overview
    • Exhibit 03: Executive Summary – Chart on Global Market Characteristics
    • Exhibit 04: Executive Summary – Chart on Market by Geography
    • Exhibit 05: Executive Summary – Chart on Market Segmentation by Deployment
    • Exhibit 06: Executive Summary – Chart on Incremental Growth
    • Exhibit 07: Executive Summary – Data Table on Incremental Growth
    • Exhibit 08: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

  • 2.1 Market ecosystem
    • Exhibit 09: Parent market
    • Exhibit 10: Market Characteristics

3 Market Sizing

  • 3.1 Market definition
    • Exhibit 11: Offerings of vendors included in the market definition
  • 3.2 Market segment analysis
    • Exhibit 12: Market segments
  • 3.3 Market size 2021
    • 3.4 Market outlook: Forecast for 2021-2026
      • Exhibit 13: Chart on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 14: Data Table on Global - Market size and forecast 2021-2026 ($ million)
      • Exhibit 15: Chart on Global Market: Year-over-year growth 2021-2026 (%)
      • Exhibit 16: Data Table on Global Market: Year-over-year growth 2021-2026 (%)

    4 Five Forces Analysis

    • 4.1 Five forces summary
      • Exhibit 17: Five forces analysis - Comparison between 2021 and 2026
    • 4.2 Bargaining power of buyers
      • Exhibit 18: Chart on Bargaining power of buyers – Impact of key factors 2021 and 2026
    • 4.3 Bargaining power of suppliers
      • Exhibit 19: Bargaining power of suppliers – Impact of key factors in 2021 and 2026
    • 4.4 Threat of new entrants
      • Exhibit 20: Threat of new entrants – Impact of key factors in 2021 and 2026
    • 4.5 Threat of substitutes
      • Exhibit 21: Threat of substitutes – Impact of key factors in 2021 and 2026
    • 4.6 Threat of rivalry
      • Exhibit 22: Threat of rivalry – Impact of key factors in 2021 and 2026
    • 4.7 Market condition
      • Exhibit 23: Chart on Market condition - Five forces 2021 and 2026

    5 Market Segmentation by Deployment

    • 5.1 Market segments
      • Exhibit 24: Chart on Deployment - Market share 2021-2026 (%)
      • Exhibit 25: Data Table on Deployment - Market share 2021-2026 (%)
    • 5.2 Comparison by Deployment
      • Exhibit 26: Chart on Comparison by Deployment
      • Exhibit 27: Data Table on Comparison by Deployment
    • 5.3 Cloud-based - Market size and forecast 2021-2026
      • Exhibit 28: Chart on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 29: Data Table on Cloud-based - Market size and forecast 2021-2026 ($ million)
      • Exhibit 30: Chart on Cloud-based - Year-over-year growth 2021-2026 (%)
      • Exhibit 31: Data Table on Cloud-based - Year-over-year growth 2021-2026 (%)
    • 5.4 On-premise - Market size and forecast 2021-2026
      • Exhibit 32: Chart on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 33: Data Table on On-premise - Market size and forecast 2021-2026 ($ million)
      • Exhibit 34: Chart on On-premise - Year-over-year growth 2021-2026 (%)
      • Exhibit 35: Data Table on On-premise - Year-over-year growth 2021-2026 (%)
    • 5.5 Market opportunity by Deployment
      • Exhibit 36: Market opportunity by Deployment ($ million)

    6 Customer Landscape

    • 6.1 Customer landscape overview
      • Exhibit 37: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

    7 Geographic Landscape

    • 7.1 Geographic segmentation
      • Exhibit 38: Chart on Market share by geography 2021-2026 (%)
      • Exhibit 39: Data Table on Market share by geography 2021-2026 (%)
    • 7.2 Geographic comparison
      • Exhibit 40: Chart on Geographic comparison
      • Exhibit 41: Data Table on Geographic comparison
    • 7.3 North America - Market size and forecast 2021-2026
      • Exhibit 42: Chart on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 43: Data Table on North America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 44: Chart on North America - Year-over-year growth 2021-2026 (%)
      • Exhibit 45: Data Table on North America - Year-over-year growth 2021-2026 (%)
    • 7.4 Europe - Market size and forecast 2021-2026
      • Exhibit 46: Chart on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 47: Data Table on Europe - Market size and forecast 2021-2026 ($ million)
      • Exhibit 48: Chart on Europe - Year-over-year growth 2021-2026 (%)
      • Exhibit 49: Data Table on Europe - Year-over-year growth 2021-2026 (%)
    • 7.5 APAC - Market size and forecast 2021-2026
      • Exhibit 50: Chart on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 51: Data Table on APAC - Market size and forecast 2021-2026 ($ million)
      • Exhibit 52: Chart on APAC - Year-over-year growth 2021-2026 (%)
      • Exhibit 53: Data Table on APAC - Year-over-year growth 2021-2026 (%)
    • 7.6 South America - Market size and forecast 2021-2026
      • Exhibit 54: Chart on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 55: Data Table on South America - Market size and forecast 2021-2026 ($ million)
      • Exhibit 56: Chart on South America - Year-over-year growth 2021-2026 (%)
      • Exhibit 57: Data Table on South America - Year-over-year growth 2021-2026 (%)
    • 7.7 Middle East and Africa - Market size and forecast 2021-2026
      • Exhibit 58: Chart on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 59: Data Table on Middle East and Africa - Market size and forecast 2021-2026 ($ million)
      • Exhibit 60: Chart on Middle East and Africa - Year-over-year growth 2021-2026 (%)
      • Exhibit 61: Data Table on Middle East and Africa - Year-over-year growth 2021-2026 (%)
    • 7.8 US - Market size and forecast 2021-2026
      • Exhibit 62: Chart on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 63: Data Table on US - Market size and forecast 2021-2026 ($ million)
      • Exhibit 64: Chart on US - Year-over-year growth 2021-2026 (%)
      • Exhibit 65: Data Table on US - Year-over-year growth 2021-2026 (%)
    • 7.9 UK - Market size and forecast 2021-2026
      • Exhibit 66: Chart on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 67: Data Table on UK - Market size and forecast 2021-2026 ($ million)
      • Exhibit 68: Chart on UK - Year-over-year growth 2021-2026 (%)
      • Exhibit 69: Data Table on UK - Year-over-year growth 2021-2026 (%)
    • 7.10 China - Market size and forecast 2021-2026
      • Exhibit 70: Chart on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 71: Data Table on China - Market size and forecast 2021-2026 ($ million)
      • Exhibit 72: Chart on China - Year-over-year growth 2021-2026 (%)
      • Exhibit 73: Data Table on China - Year-over-year growth 2021-2026 (%)
    • 7.11 Germany - Market size and forecast 2021-2026
      • Exhibit 74: Chart on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 75: Data Table on Germany - Market size and forecast 2021-2026 ($ million)
      • Exhibit 76: Chart on Germany - Year-over-year growth 2021-2026 (%)
      • Exhibit 77: Data Table on Germany - Year-over-year growth 2021-2026 (%)
    • 7.12 Japan - Market size and forecast 2021-2026
      • Exhibit 78: Chart on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 79: Data Table on Japan - Market size and forecast 2021-2026 ($ million)
      • Exhibit 80: Chart on Japan - Year-over-year growth 2021-2026 (%)
      • Exhibit 81: Data Table on Japan - Year-over-year growth 2021-2026 (%)
    • 7.13 Market opportunity by geography
      • Exhibit 82: Market opportunity by geography ($ million)

    8 Drivers, Challenges, and Trends

    • 8.1 Market drivers
      • 8.2 Market challenges
        • 8.3 Impact of drivers and challenges
          • Exhibit 83: Impact of drivers and challenges in 2021 and 2026
        • 8.4 Market trends

          9 Vendor Landscape

          • 9.1 Overview
            • 9.2 Vendor landscape
              • Exhibit 84: Overview on Criticality of inputs and Factors of differentiation
            • 9.3 Landscape disruption
              • Exhibit 85: Overview on factors of disruption
            • 9.4 Industry risks
              • Exhibit 86: Impact of key risks on business

            10 Vendor Analysis

            • 10.1 Vendors covered
              • Exhibit 87: Vendors covered
            • 10.2 Market positioning of vendors
              • Exhibit 88: Matrix on vendor position and classification
            • 10.3 Aimia Inc.
              • Exhibit 89: Aimia Inc. - Overview
              • Exhibit 90: Aimia Inc. - Product / Service
              • Exhibit 91: Aimia Inc. - Key offerings
            • 10.4 Bond Brand Loyalty
              • Exhibit 92: Bond Brand Loyalty - Overview
              • Exhibit 93: Bond Brand Loyalty - Product / Service
              • Exhibit 94: Bond Brand Loyalty - Key offerings
            • 10.5 Brierley and Partners Inc.
              • Exhibit 95: Brierley and Partners Inc. - Overview
              • Exhibit 96: Brierley and Partners Inc. - Product / Service
              • Exhibit 97: Brierley and Partners Inc. - Key offerings
            • 10.6 Comarch SA
              • Exhibit 98: Comarch SA - Overview
              • Exhibit 99: Comarch SA - Product / Service
              • Exhibit 100: Comarch SA - Key offerings
            • 10.7 Epsilon Data Management LLC
              • Exhibit 101: Epsilon Data Management LLC - Overview
              • Exhibit 102: Epsilon Data Management LLC - Product / Service
              • Exhibit 103: Epsilon Data Management LLC - Key offerings
            • 10.8 Five Stars Loyalty Inc.
              • Exhibit 104: Five Stars Loyalty Inc. - Overview
              • Exhibit 105: Five Stars Loyalty Inc. - Product / Service
              • Exhibit 106: Five Stars Loyalty Inc. - Key offerings
            • 10.9 ICF International Inc.
              • Exhibit 107: ICF International Inc. - Overview
              • Exhibit 108: ICF International Inc. - Product / Service
              • Exhibit 109: ICF International Inc. - Key offerings
            • 10.10 Oracle Corp.
              • Exhibit 110: Oracle Corp. - Overview
              • Exhibit 111: Oracle Corp. - Business segments
              • Exhibit 112: Oracle Corp. - Key news
              • Exhibit 113: Oracle Corp. - Key offerings
              • Exhibit 114: Oracle Corp. - Segment focus
            • 10.11 SAP SE
              • Exhibit 115: SAP SE - Overview
              • Exhibit 116: SAP SE - Business segments
              • Exhibit 117: SAP SE - Key news
              • Exhibit 118: SAP SE - Key offerings
              • Exhibit 119: SAP SE - Segment focus
            • 10.12 The Lacek Group
              • Exhibit 120: The Lacek Group - Overview
              • Exhibit 121: The Lacek Group - Product / Service
              • Exhibit 122: The Lacek Group - Key offerings

            11 Appendix

            • 11.1 Scope of the report
              • 11.2 Inclusions and exclusions checklist
                • Exhibit 123: Inclusions checklist
                • Exhibit 124: Exclusions checklist
              • 11.3 Currency conversion rates for US$
                • Exhibit 125: Currency conversion rates for US$
              • 11.4 Research methodology
                • Exhibit 126: Research methodology
                • Exhibit 127: Validation techniques employed for market sizing
                • Exhibit 128: Information sources
              • 11.5 List of abbreviations
                • Exhibit 129: List of abbreviations

              Research Framework

              Technavio presents a detailed picture of the market by way of study, synthesis, and summation of data from multiple sources. The analysts have presented the various facets of the market with a particular focus on identifying the key industry influencers. The data thus presented is comprehensive, reliable, and the result of extensive research, both primary and secondary.

              TechnavioINFORMATION SOURCES

              Primary sources

              • Manufacturers and suppliers
              • Channel partners
              • Industry experts
              • Strategic decision makers

              Secondary sources

              • Industry journals and periodicals
              • Government data
              • Financial reports of key industry players
              • Historical data
              • Press releases
              Technavio

              TechnavioDATA ANALYSIS

              Data Synthesis

              • Collation of data
              • Estimation of key figures
              • Analysis of derived insights

              Data Validation

              • Triangulation with data models
              • Reference against proprietary databases
              • Corroboration with industry experts
              Technavio

              TechnavioREPORT WRITING

              Qualitative

              • Market drivers
              • Market challenges
              • Market trends
              • Five forces analysis

              Quantitative

              • Market size and forecast
              • Market segmentation
              • Geographical insights
              • Competitive landscape
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              Loyalty Management market growth will increase by $4408.35 million during 2022-2026.
              The loyalty management market is expected to grow at a CAGR of 14.38% during 2022-2026.
              Technavio has segmented the loyalty management market by geographic (North America, Europe, APAC, South America, and Middle East and Africa).
              Aimia Inc., Bond Brand Loyalty, Brierley and Partners Inc., Capillary Technologies, Cheetah Digital Inc., Comarch SA, Epsilon Data Management LLC, Five Stars Loyalty Inc., ICF International Inc., Kobie, Maritz Motivation Inc., Merkle Inc., Oracle Corp., Punchh Inc., SAP SE, SessionM, Social Annex Inc., The Lacek Group, LoyaltyLion Ltd, Apex Loyalty are a few of the key vendors in the loyalty management market.
              North America will register the highest growth rate of 47.76% among the other regions. Therefore, the loyalty management market in North America is expected to garner significant business opportunities for the vendors during the forecast period.
              The key factors driving the loyalty management market growth are:
              • Growing customer preference for personalized solutions
              • Growing application of artificial intelligence for innovative solutions
              The loyalty management market vendors should focus on grabbing business opportunities from the segment as it accounted for the largest market share in the base year.
              • What are the key global market and the regional market share?
              • What are the revenue-generating key market segments?
              • What are the key factors driving and challenging this market’s growth?
              • Who are the key market vendors and their growth strategies?
              • What are the latest trends influencing the growth of this market?
              • What are the variables influencing the market growth in the primary regions?
              • What are the factors influencing the growth of the parent market?
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