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The meal replacement products market share in Europe is expected to increase by USD 1.03 billion from 2021 to 2026, and the market's growth momentum will accelerate at a CAGR of 5.46%. This meal replacement products market in Europe research report provides valuable insights on the post COVID-19 impact on the market, which will help companies evaluate their business approaches. The meal replacement products market in Europe report also offers information on several market vendors, including Abbott Laboratories, Amway Corp., Blue Diamond Growers Inc., Glanbia Plc, Herbalife Nutrition Ltd., Huel Inc., Kellogg Co., Nestle SA, The Kraft Heinz Co., and Unilever Group among others. Furthermore, this report extensively covers the meal replacement products market in Europe segmentation by product (powdered products, edible bars, ready-to-drink, and others) and geography (Germany, UK, France, Spain, and Rest of Europe).
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The health benefits associated with meal replacement products is notably driving the meal replacement products market growth in Europe, although factors such as lack of trust among consumers and the presence of fake products may impede the market growth. Our research analysts have studied the historical data and deduced the key market drivers and the COVID-19 pandemic impact on the meal replacement products industry in Europe. The holistic analysis of the drivers will help in deducing end goals and refining marketing strategies to gain a competitive edge.
Key Meal Replacement Products Market Driver in Europe
The health benefits associated with meal replacement products is one of the key drivers supporting the meal replacement products market growth in Europe. Women in Europe cannot spend time cooking due to increased professional obligations. Moreover, the rise in the number of fitness centers and clubs positively impacts the demand for meal replacement products with high protein content, which helps repair muscles. Meal replacement products also help in reducing weight. It is an excellent source of plant-based proteins, vitamins, minerals, and dietary fiber. Health-conscious consumers in Europe are demanding food and beverages that contain the essential nutrients. Thus, the demand for meal replacement products has increased, and the market is expected to grow in Europe during the forecast period.
Key Meal Replacement Products Market Trend in Europe
The increase in demand for gluten-free meal replacement products is another factor supporting the meal replacement products market growth in Europe. People who have Crohn's disease and lupus prefer to avoid gluten owing to rheumatoid arthritis and the risk of inflammation in the joints. Consumers also prefer gluten-free meal replacement products, as a gluten-free diet helps in preventing certain disorders such as type 1 diabetes. Manufacturers are now concentrating more on gluten-free products to increase their consumer base and capture the market share by meeting the consumer taste and preferences. Such factors will increase the demand for meal replacement products in Europe during the forecast period.
Key Meal Replacement Products Market Challenge in Europe
Factors such as lack of trust among consumers and the presence of fake products are hindering the meal replacement products market growth in Europe. Frequent instances of negative feedback in the media about the ineffectiveness of products and their ingredients hinder the market's growth. Manufacturers often invalidate negative customer feedback regarding the side effects of meal replacement products, which further damages the brand image. Owing to such factors, consumers usually prefer naturally sourced nutritional products over packaged meal replacement products. Therefore, the lack of trust among consumers and the rising presence of fake and adulterated products is expected to negatively impact the overall sales in the meal replacement products market in Europe during the forecast period.
This meal replacement products market in Europe analysis report also provides detailed information on other upcoming trends and challenges that will have a far-reaching effect on the market growth. The actionable insights on the trends and challenges will help companies evaluate and develop growth strategies for 2022-2026.
Technavio categorizes the meal replacement market in Europe as a part of the global packaged foods and meats market. Our research report has extensively covered external factors influencing the parent market growth potential in the coming years, which will determine the levels of growth of the meal replacement products market in Europe during the forecast period.
The report analyzes the market's competitive landscape and offers information on several market vendors, including:
This statistical study of the meal replacement products market in Europe encompasses successful business strategies deployed by the key vendors. The meal replacement products market in Europe is fragmented and the vendors are deploying organic and inorganic growth strategies to compete in the market.
To make the most of the opportunities and recover from post COVID-19 impact, market vendors should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.
The meal replacement products market in Europe forecast report offers in-depth insights into key vendor profiles. The profiles include information on the production, sustainability, and prospects of the leading companies.
Our report provides extensive information on the value chain analysis for the meal replacement products market in Europe, which vendors can leverage to gain a competitive advantage during the forecast period. The end-to-end understanding of the value chains is essential in profit margin optimization and evaluation of business strategies. The data available in our value chain analysis segment can help vendors drive costs and enhance customer services during the forecast period.
The value chain of the packaged foods and meats market includes the following core components:
The report has further elucidated on other innovative approaches being followed by service providers to ensure a sustainable market presence.
***1. Executive Summary
**1.1 Market Overview
*Exhibit 01: Key Finding 1
*Exhibit 02: Key Finding 2
*Exhibit 03: Key Finding 5
*Exhibit 04: Key Finding 6
*Exhibit 05: Key Finding 7
*Exhibit 06: Key Finding 8
***2. Market Landscape
**2.1 Market ecosystem
*Exhibit 07: Parent market
*Exhibit 08: Market characteristics
**2.2 Value chain analysis
*Exhibit 09: Value chain analysis: Packaged foods and meats
*2.2.1 Inputs
*2.2.2 Inbound logistics
*2.2.3 Primary processing
*2.2.4 Secondary and tertiary processing
*2.2.5 Outbound logistics
*2.2.6 End-customers
*2.2.7 Marketing and sales
*2.2.8 Services
*2.2.9 Innovations
***3. Market Sizing
**3.1 Market definition
*Exhibit 10: Offerings of vendors included in the market definition
**3.2 Market segment analysis
*Exhibit 11: Market segments
**3.3 Market size 2021
**3.4 Market outlook: Forecast for 2021 - 2026
*3.4.1 Estimating growth rates for emerging and high-growth markets
*3.4.2 Estimating growth rates for mature markets
*Exhibit 12: Europe - Market size and forecast 2021 - 2026 ($ million)
*Exhibit 13: Europe market: Year-over-year growth 2021 - 2026 (%)
***4. Five Forces Analysis
**4.1 Five Forces Summary
*Exhibit 14: Five forces analysis 2021 & 2026
**4.2 Bargaining power of buyers
*Exhibit 15: Bargaining power of buyers
**4.3 Bargaining power of suppliers
*Exhibit 16: Bargaining power of suppliers
**4.4 Threat of new entrants
*Exhibit 17: Threat of new entrants
**4.5 Threat of substitutes
*Exhibit 18: Threat of substitutes
**4.6 Threat of rivalry
*Exhibit 19: Threat of rivalry
**4.7 Market condition
*Exhibit 20: Market condition - Five forces 2021
***5.Market Segmentation by Product
**5.1 Market segments
*Exhibit 21: Product - Market share 2021-2026 (%)
**5.2 Comparison by Product
*Exhibit 22: Comparison by Product
**5.3 Powdered products - Market size and forecast 2021-2026
*Exhibit 23: Powdered products - Market size and forecast 2021-2026 ($ million)
*Exhibit 24: Powdered products - Year-over-year growth 2021-2026 (%)
**5.4 Edible bars - Market size and forecast 2021-2026
*Exhibit 25: Edible bars - Market size and forecast 2021-2026 ($ million)
*Exhibit 26: Edible bars - Year-over-year growth 2021-2026 (%)
**5.5 Ready-to-drink - Market size and forecast 2021-2026
*Exhibit 27: Ready-to-drink - Market size and forecast 2021-2026 ($ million)
*Exhibit 28: Ready-to-drink - Year-over-year growth 2021-2026 (%)
**5.6 Others - Market size and forecast 2021-2026
*Exhibit 29: Others - Market size and forecast 2021-2026 ($ million)
*Exhibit 30: Others - Year-over-year growth 2021-2026 (%)
**5.7 Market opportunity by Product
*Exhibit 31: Market opportunity by Product
***6. Customer landscape
**6.1 Overview
*Technavio’s customer landscape matrix comparing Drivers or price sensitivity, Adoption lifecycle, importance in customer price basket, Adoption rate and Key purchase criteria
*Exhibit 32: ?Customer landscape?
***7. Geographic Landscape
**7.1 Geographic segmentation
*Exhibit 33: Market share by geography 2021-2026 (%)
**7.2 Geographic comparison
*Exhibit 34: Geographic comparison
**7.3 Germany - Market size and forecast 2021-2026
*Exhibit 35: Germany - Market size and forecast 2021-2026 ($ million)
*Exhibit 36: Germany - Year-over-year growth 2021-2026 (%)
**7.4 UK - Market size and forecast 2021-2026
*Exhibit 37: UK - Market size and forecast 2021-2026 ($ million)
*Exhibit 38: UK - Year-over-year growth 2021-2026 (%)
**7.5 France - Market size and forecast 2021-2026
*Exhibit 39: France - Market size and forecast 2021-2026 ($ million)
*Exhibit 40: France - Year-over-year growth 2021-2026 (%)
**7.6 Spain - Market size and forecast 2021-2026
*Exhibit 41: Spain - Market size and forecast 2021-2026 ($ million)
*Exhibit 42: Spain - Year-over-year growth 2021-2026 (%)
**7.7 Rest of Europe - Market size and forecast 2021-2026
*Exhibit 43: Rest of Europe - Market size and forecast 2021-2026 ($ million)
*Exhibit 44: Rest of Europe - Year-over-year growth 2021-2026 (%)
**7.8 Key leading countries
*Exhibit 45: Key leading countries
**7.9 Market opportunity by geography
*Exhibit 46: Market opportunity by geography
***8. Drivers, Challenges, and Trends
**8.1 Market drivers
*8.1.1 Health benefits associated with meal replacement products
*8.1.2 Growing adoption of the natural-ingredient based meal substitutes
*8.1.3 Ready availability of different meal replacement products
**8.2 Market challenges
*8.2.1 Lack of trust among consumers and presence of fake products
*8.2.2 Stringent rules and regulations
*8.2.3 High cost associated with marketing and production of meal replacement products
*Exhibit 47: Impact of drivers and challenges
**8.3 Market trends
*8.3.1 Increase in demand for gluten-free meal replacement products
*8.3.2 Rapid urbanization and increasing demand for new meal replacement products
*8.3.3 Popularity of protein bars and shakes
***9. Vendor Landscape
**9.1 Overview
*Exhibit 48: Vendor landscape
*The potential for the disruption of the market landscape was moderate in 2020, and its threat is expected to remain unchanged by 2025.
**9.2 Landscape disruption
*Exhibit 49: ?Landscape disruption?
*Exhibit 50: Industry risks
***10. Vendor Analysis
**10.1 Vendors covered
*Exhibit 51: Vendors covered
**10.2 Market positioning of vendors
*Exhibit 52: ?Market positioning of vendors?
**10.3 Abbott Laboratories
*Exhibit 53: Abbott Laboratories - Overview
*Exhibit 54: Abbott Laboratories - Business segments
*Exhibit 55: Abbott Laboratories - Key News
*Exhibit 56: Abbott Laboratories - Key offerings
*Exhibit 57: Abbott Laboratories - Segment focus
**10.4 Amway Corp.
*Exhibit 58: Amway Corp. - Overview
*Exhibit 59: Amway Corp. - Product and service
*Exhibit 60: Amway Corp. - Key offerings
**10.5 Blue Diamond Growers Inc.
*Exhibit 61: Blue Diamond Growers Inc. - Overview
*Exhibit 62: Blue Diamond Growers Inc. - Product and service
*Exhibit 63: Blue Diamond Growers Inc. - Key offerings
**10.6 Glanbia Plc
*Exhibit 64: Glanbia Plc - Overview
*Exhibit 65: Glanbia Plc - Business segments
*Exhibit 66: Glanbia Plc - Key offerings
*Exhibit 67: Glanbia Plc - Segment focus
**10.7 Herbalife Nutrition Ltd.
*Exhibit 68: Herbalife Nutrition Ltd. - Overview
*Exhibit 69: Herbalife Nutrition Ltd. - Product and service
*Exhibit 70: Herbalife Nutrition Ltd. - Key offerings
**10.8 Huel Inc.
*Exhibit 71: Huel Inc. - Overview
*Exhibit 72: Huel Inc. - Product and service
*Exhibit 73: Huel Inc. - Key offerings
**10.9 Kellogg Co.
*Exhibit 74: Kellogg Co. - Overview
*Exhibit 75: Kellogg Co. - Business segments
*Exhibit 76: Kellogg Co. - Key offerings
*Exhibit 77: Kellogg Co. - Segment focus
**10.10 Nestle SA
*Exhibit 78: Nestle SA - Overview
*Exhibit 79: Nestle SA - Business segments
*Exhibit 80: Nestle SA - Key News
*Exhibit 81: Nestle SA - Key offerings
*Exhibit 82: Nestle SA - Segment focus
**10.11 The Kraft Heinz Co.
*Exhibit 83: The Kraft Heinz Co. - Overview
*Exhibit 84: The Kraft Heinz Co. - Business segments
*Exhibit 85: The Kraft Heinz Co. - Key offerings
*Exhibit 86: The Kraft Heinz Co. - Segment focus
**10.12 Unilever Group
*Exhibit 87: Unilever Group - Overview
*Exhibit 88: Unilever Group - Business segments
*Exhibit 89: Unilever Group - Key offerings
*Exhibit 90: Unilever Group - Segment focus
***11. Appendix
**11.1 Scope of the report
*11.1.1 ????Market definition
*11.1.2 ????Objectives
*11.1.3 Notes and Caveats
**11.2 Currency conversion rates for US$
*Exhibit 91: ?Currency conversion rates for US$?
**11.3 Research Methodology
*Exhibit 92: ?Research Methodology
*Exhibit 93: ??Validation techniques employed for market sizing?
*Exhibit 94: ??Information sources
**11.4 List of abbreviations
*Exhibit 95: List of abbreviations
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