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The Global Microbrewery Equipment Market size is estimated to increase by USD 1,4923.15 million at a CAGR of 15.85% between 2022 and 2027. The growth of the market depends on several factors, including the shift in consumers' tastes and preferences, increasing product innovations, and the growing demand for craft beer among millennials.
This report extensively covers market segmentation by Type (automatic, manual, and semi-automatic) and Geography (North America, Europe, APAC, South America, and Middle East and Africa). It also includes an in-depth analysis of drivers, trends, and challenges. Furthermore, the report includes historic market data from 2017 to 2021.
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Our analysis of the adoption life cycle of the market indicates its movement between the innovator’s stage and the laggard’s stage. The report illustrates the lifecycle of the market, focusing on the adoption rates of the major countries. Technavio has included key purchase criteria, adoption rates, adoption lifecycles, and drivers of price sensitivity to help companies evaluate and develop growth strategies from 2022 to 2027.
Global Microbrewery Equipment Market Customer Landscape
Our researchers studied the data for years, with 2022 as the base year and 2023 as the estimated year, and presented the key drivers, trends, and challenges for the market. Although there has been a disruption in the growth of the market during the COVID-19 pandemic, a holistic analysis of drivers, trends, and challenges will help companies refine marketing strategies to gain a competitive advantage.
The growth of the market can be attributed to the changing tastes and preferences of consumers. Craft beer sales have been consistently increasing in recent years due to this trend. The increasing variety of craft beer flavors, such as Vidalia onion, guava, chocolate, and coconut, has piqued consumers' interest, leading to a rise in demand.
Consumers also tend to prefer locally brewed beer as they feel a sense of pride in consuming a product made in their region. Additionally, locally brewed beer is often available in unique styles and flavors, which further attracts consumers. As a result, many craft brewers are focusing on branding their beer by associating it with a specific state or region. Even brewpubs and local restaurants are prioritizing local products and flavors. These factors are expected to continue driving the growth of the global market in the foreseeable future.
An emerging trend in the market is the increasing consumption of craft beer on-premises. Despite an overall decrease in beer consumption in the US, the demand for craft beer, particularly from microbreweries, has sharply risen. On-premise distribution channels, which refer to establishments where consumers purchase and consume craft beer on-site, include bars, pubs, clubs, restaurants, and hotels. The growth of the on-trade distribution segment is largely driven by the millennial population's increasing consumption of craft beer at bars and pubs.
The rising popularity of nightlife and pub culture among millennials has led to a significant increase in on-premise consumption of alcoholic beverages, including craft beer from microbreweries that offer a diverse range of flavors and ingredients. Consequently, various microbreweries are expanding their operations by establishing new venues for craft beer production, leading to increased demand for microbrewery equipment. As a result, these factors are expected to drive market growth during the forecast period.
The market growth is impeded by a significant challenge posed by the presence of substitutes. The craft beer and beer markets face fierce competition from other alcoholic beverages such as wine and spirits, which are in high demand and consumption globally. A wide variety of spirits, such as whiskey, scotch, and vodka, attract a large number of consumers.
Moreover, the wine offers numerous health benefits, such as preventing cancer and aiding in weight loss, which encourages health-conscious individuals to switch from other alcoholic beverages to wine. To thrive in a highly competitive market, craft beer manufacturers and equipment providers must innovate and introduce new beer varieties to rebuild consumers' trust and interest in craft beer. Therefore, these factors are likely to impede market growth during the forecast period.
Vendors are implementing various strategies, such as strategic alliances, partnerships, mergers and acquisitions, geographical expansion, and product/service launches, to enhance their presence in the market.
Criveller Group- The company offers brewing equipment, winery equipment, olive oil equipment, distillery equipment, and cider processing equipment.
Dellatoffola.it- The company offers equipment for grape receiving, wine treatment, and clarification, among others.
We also have detailed analyses of the market’s competitive landscape and offer information on 20 market vendors, including:
Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies vendors into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Vendors are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis. Technavio report provides an in-depth analysis of the market and its players through combined qualitative and quantitative data. The analysis classifies vendors into categories based on their business approaches, including pure-play, category-focused, industry-focused, and diversified. Vendors are specially categorized into dominant, leading, strong, tentative, and weak, based on their quantitative data analysis.
The market share growth by the fermentation systems segment will be significant during the forecast period. The fermentation systems segment was valued at USD 3,358.00 million in 2017 and continued to grow until 2021. The fermentation process takes the longest time compared with the other processes involved in the production of craft beer, and hence, microbreweries require many fermentation systems to store large volumes of unprocessed craft beer, which increases their adoption. Many vendors in the market are offering fabricated tanks and on-site fabricated tanks that are tailor-made solutions for fermentation systems. For instance, ZIEMANN HOLVRIEKA GmbH offers ZIEMANN HOLVRIEKA brewery tanks, which include fermentation and storage tanks, bright beer tanks, and yeast tanks. The company offers both in-shop fabricated and on-site fabricated fermentation and storage tanks. In-shop fabricated fermentation systems are fabricated by the company at its manufacturing plants and are shifted to the customer's place. In the case of on-site fabricated systems, the company prefabricates individual components at the factory and inspects the attributes of the system according to the regional regulations of the country of destination. Afterward, the tanks are shipped to the erection site in parts that can be easily assembled. Therefore, such diversified offerings of fermentation systems by vendors are expected to drive the growth of the segment during the forecast period.
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Based on the type segment, the automatic microbrewery equipment segment is leading the market growth. Craft brewing processes are becoming more automated in an effort to streamline them. The major players are making investments in the creation of automated equipment for the brewing of premium beers. The robustness of large brewers' primary sector, which includes beer manufacturing, is ensured by the use of automation as a major infrastructural component. As a result, these huge breweries concentrate on making significant investments in packaging capability, autonomous fermentation technology, and incremental brewing. The aforementioned factors are anticipated to fuel the growth of the automatic microbrewery equipment segment during the forecast period.
North America is estimated to contribute 35% to the growth of the global market during the forecast period. Technavio’s analysts have elaborately explained the regional trends and drivers that shape the market during the forecast period.
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The consumption and production of craft beer are rapidly becoming a trend in North America. The rising popularity of craft beer is evident from the increase in the number of products offered by craft breweries. The larger market in the region is led by the US and Canada, where the demand for larger is increasing. In addition, the consumption of craft beer has increased in the region because people are interested in consuming different varieties of alcohol on various occasions. Their purchasing and drinking decisions are influenced by the limited editions or seasonal craft beer types, price, origin, and happy hours. Therefore, the increasing craft beer consumption is supporting the growth of the global market.
Another major factor contributing to the growth of the market in North America is the growing consumer preference for high-quality craft beer such as ale beer. The surge in the popularity of craft beer can be mainly attributed to the increasing number of breweries and microbreweries producing craft beer in the region. According to the Brewers Association, more than 8,200 craft breweries were operating in 2019, including about 2,000 microbreweries. Furthermore, the expansion of bars, pubs, and restaurants offering craft beer in the region has increased in the past few years. These expansions are expected to considerably drive the demand for microbrewery equipment, which will drive the growth of the market in the region during the forecast period.
The regional market was adversely affected by the COVID-19 pandemic in 2020-2021. However, in 2021, industrial trade and manufacturing operations for microbrewery equipment resumed with appropriate sanitation measures and social distancing guidelines in place, thanks to the accelerated vaccination programs in the region. Therefore, the regional demand for microbrewery equipment is expected to increase during the forecast period.
The report forecasts market growth by revenue at global, regional & country levels and provides an analysis of the latest trends and growth opportunities from 2017 to 2027.
Microbrewery Equipment Market Scope |
|
Report Coverage |
Details |
Page number |
166 |
Base year |
2022 |
Historic period |
2017-2021 |
Forecast period |
2023-2027 |
Growth momentum & CAGR |
Accelerate at a CAGR of 15.85% |
Market growth 2023-2027 |
USD 1,4923.15 million |
Market structure |
Fragmented |
YoY growth 2022-2023(%) |
9.25 |
Regional analysis |
North America, Europe, APAC, South America, and Middle East and Africa |
Performing market contribution |
North America at 35% |
Key countries |
US, China, Japan, UK, and Germany |
Competitive landscape |
Leading Vendors, Market Positioning of Vendors, Competitive Strategies, and Industry Risks |
Key companies profiled |
ALFA LAVAL, ATS Automation Tooling Systems Inc., Criveller Group, Della Toffola Spa, GEA Group AG, Hypro Engineers Pvt. Ltd., KASPAR SCHULZ GmbH, KRONES AG, LEHUI, Malt Handling LLC, MEURA SA, Norland International, Paul Mueller Co. Inc., Portland Kettle Works, Pro Refrigeration Inc., Rite Engineering and Manufacturing Corp., Shanghai Equipment Co. Ltd., Specific Mechanical Systems Ltd., SpectraA Technology Solutions Pvt. Ltd., and BrauKon GmbH |
Market dynamics |
Parent market analysis, Market growth inducers and obstacles, Fast-growing and slow-growing segment analysis, COVID 19 impact and recovery analysis and future consumer dynamics, Market condition analysis for forecast period |
Customization purview |
If our report has not included the data that you are looking for, you can reach out to our analysts and get segments customized. |
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